What Team Coaching International does

Team Coaching International (TCI) is a privately held professional services and training firm founded in 2006 and headquartered in Sausalito, California. The company specializes exclusively in team coaching methodology, offering the Certified Team Performance Coach (CTPC) credential, a portfolio of team assessment tools, and continuing education for practicing coaches. TCI serves three primary customer segments: individual coaches seeking a credentialed team-coaching specialty, HR/OD/L&D professionals in mid-to-large organizations, and executives or project leaders responsible for team performance. The company's historical enterprise client logos include Johnson & Johnson, Procter & Gamble, Norgren, Cisco, Oracle, Microsoft, Bank of America, Capgemini, ING Bank, and the U.S. State Department, primarily through co-founder Phil Sandahl's prior consulting practice.

TCI's core technology is the Team Diagnostic Suite, a proprietary methodology built around an 80-question assessment that measures 14 factors across two dimensions — Productivity and Positivity — and produces aggregated team scores, productivity/positivity matrixes, polar diagrams, and response flow reports. The suite is extended by three complementary products: Team Leader View (TLV), which overlays leader self-perception with team results; Organization View, providing cross-team organizational diagnostics; and Team 360 View, a multi-rater feedback instrument. The methodology is codified in the published books Teams Unleashed and Co-Active Coaching, the latter co-authored by Phil Sandahl with over 100,000 copies in print across more than 10 languages. Delivery infrastructure includes the Team Coaching University (TCU), a lifetime digital library for graduates, and a Faculty Partnering Program that authorizes certified faculty to deliver TCI-branded courses inside organizations.

The business model is a hybrid of certification tuition, assessment subscriptions, and consulting services. Individual practitioners pay $2,495 for the Accelerated Learning blended course, which includes lifetime TCU membership and 20 ICF CCEUs. Enterprise engagements are quote-based, sold consultatively via calls with the Chief Coaching Officer. Distribution is asset-light: a global network of CTPC-certified independent coaches delivers team coaching engagements using TCI's tools, supplemented by a regional channel partnership in China under Jane Zhang. TCI's stated headcount is 1-10 employees, indicating reliance on a small core team leveraging its certified-coach network for global reach. No public revenue, funding, or ownership data is disclosed.

Name

Team Coaching International

Legal name

Team Coaching International

Website

https://teamcoachinginternational.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Team Coaching International is a Sausalito-based training and certification firm founded in 2006 that equips executive coaches and HR/OD professionals with its proprietary Team Diagnostic Suite of assessment tools and the Certified Team Performance Coach credential, distributing globally through a network of CTPC-certified coaches.

Ownership category

akta.pro rank

Product category

Executive and Team Coaching Services

NAICS

Professional and Management Development Training (611430), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Team & Group Executive Coaching (Leadership Teams) (EDABANAF)

Keywords

• Team coaching certification
• Team diagnostic assessment
• Executive team coaching
• Organizational development
• Team performance training

Headquarters

HQ city

Sausalito

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Team Coaching Certification Programs: TCI generates revenue through付费 certification programs including the Certified Team Performance Coach (CTPC) designation. The Accelerated Learning course is priced at $2,495. Programs include self-study, group calls, and in-person/virtual sessions, with pricing tied to multi-week course cohorts.
2. Diagnostic Assessment Tools: Revenue from the Team Diagnostic suite of products including Team Diagnostic Assessment (TDA), Team Leader View (TLV), Organization View, and Team 360 View. Organizations and coaches purchase access to these diagnostic tools as part of team coaching engagements.
3. Team Coaching University (TCU) Membership: Lifetime membership in Team Coaching University is included with the Accelerated Learning course and provides unlimited access to the TCI digital library, representing a recurring value component for graduates.
4. Consulting and In-House Training: TCI offers consultancy services and internal training for team coaching groups within organizations, generating professional services revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Team Coaching International (TCI) delivers team coaching certification, proprietary team diagnostic assessments, and corporate consulting services. Its portfolio centers on the Certified Team Performance Coach (CTPC) program, the Team Diagnostic Suite (measuring 14 factors across Productivity and Positivity), blended learning courses, and in-house training engagements delivered by TCI-certified coaches worldwide.

Product overview

Team Coaching International offers a unified team coaching methodology centered on its Team Diagnostic Suite of assessment products. The core portfolio consists of the Team Diagnostic assessment tool (measuring 14 factors across Productivity and Positivity), complemented by specialized assessment modules including Team Leader View, Organization View, and Team 360 View—all unified under the Integrated Suite. The methodology is delivered through professional certification programs (CTPC certification), training courses (Accelerated Learning, Master Class, Team Coaching University), and consulting services. Associated products include the Teams Unleashed book and the Co-Active Coaching book, which provide the theoretical framework and methodology that underpins the coaching approach. The company has been providing team coaching training since 2006.

Differentiator

Problem solved

Functional benefit

Brands

• Team Diagnostic Suite: Suite of team assessment tools including Team Diagnostic Assessment (TDA), Team Leader View (TLV), Organization View, and Team 360 View
• Certified Team Performance Coach (CTPC)
• Team Coaching University
• Teams Unleashed
• Co-Active Coaching

Products and services

• Certified Team Performance Coach (CTPC) Certification Rigorous team coaching certification program that trains external coaches, facilitators, and trainers to deliver the TCI team coaching methodology, including assessment use and follow-up. Awards 60 ICF CCEUs (16.75 core competency hours and 3.25 resource development hours). Targets coaches seeking to add team coaching as a specialty.
• Team Diagnostic Suite Proprietary diagnostic assessment suite measuring 14 factors across two dimensions (Productivity and Positivity) via an 80-question survey with 5 additional open-ended questions, taking approximately 20 minutes per team member. Produces aggregated team scores, a productivity/positivity matrix, a Polar Diagram, and response flow charts. Includes leader-perspective (TLV), organization-level (Organization View), and 360-degree (Team 360 View) views that can be overlaid for alignment analysis.
• Accelerated Learning Course Blended learning course combining self-paced study with six consecutive weekly group calls covering the complete Team Diagnostic model and TCI methodology. Includes practice coaching, lifetime Team Coaching University membership, the Understand & Access the Tools online course, and 20 ICF CCEU credits (16.75 core competency and 3.25 resource development hours). A $350 non-refundable registration fee applies on cancellation.
• The Team Coaching Master Class Advanced in-person team coaching training program delivered at sites worldwide for coaches pursuing deeper mastery of the TCI methodology.
• Team Coaching Supervision Program Supervision program for practicing team coaches that supports ongoing development, reflective practice, and adherence to the TCI methodology.
• Team Coaching University (TCU) Membership Lifetime digital membership platform that grants graduates of TCI training programs unlimited access to an extensive digital library of course materials, tools, and resources. Included with the Accelerated Learning course.
• Corporate Development & Consulting Services In-house team coaching engagements and internal training programs delivered by TCI-certified coaches worldwide. Supports team development, change management, leadership team alignment, and culture transformation for enterprise clients.

Quantifiable outcome

• Up to 20% improvement in team performance
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• TCI ChinacoreChannel Partner/ Reseller/ DistributorTCI China serves as a regional channel partner, distributing TCI's team coaching certification programs and diagnostic tools within China. Jane Zhang is identified as the contact for China inquiries, managing diagnostics and training sales for the Chinese market.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Coaches Training Institute (CTI): CTI is a foundational coach-training organization where Phil Sandahl was senior faculty; it offers Co-Active Coaching certification and shares the same Co-Active lineage as TCI, making it the closest direct peer in coach education.

Broad incumbents

• Center for Creative Leadership (CCL): CCL is a globally recognized leadership development provider offering team coaching, assessment, and executive programs; it overlaps directly with TCI's enterprise team-coaching value proposition but at substantially greater scale and broader portfolio.
• Marshall Goldsmith Partners: Marshall Goldsmith operates a leading executive and stakeholder-centered coaching practice and book brand endorsed alongside TCI's Teams Unleashed; it competes for the same senior executive coaching dollar and similar thought-leadership positioning.
• Ken Blanchard Companies: Blanchard delivers leadership and team training programs (e.g., SLII, Leading People Through Change) targeting the same enterprise HR/L&D buyers as TCI, with a much larger global training partner network.
• Korn Ferry: Korn Ferry is a global organizational consulting firm with leadership and team coaching practices serving enterprise clients including many on TCI's roster (e.g., J&J, P&G); it represents the scaled incumbent alternative for executive team coaching engagements.
• DDI (Development Dimensions International): DDI provides leadership development and team effectiveness assessments, training, and consulting; it competes for enterprise budgets on team diagnostics and high-potential leadership programs overlapping TCI's offering.
• FranklinCovey: FranklinCovey offers The 7 Habits, Leader in Me, and team-effectiveness workshops sold through a global facilitator network; it competes with TCI for corporate L&D spend on team development and leadership training.
• Gallup: Gallup sells the CliftonStrengths assessment and team-based engagement tools that compete for the same HR/L&D budget TCI targets with its Team Diagnostic suite; its scale, brand recognition, and integrated talent platform make it a major substitute.
• Wiley (Everything DiSC): Wiley's Everything DiSC suite, including DiSC and Five Behaviors of a Cohesive Team, is a widely adopted team assessment alternative frequently purchased by HR and L&D departments in place of proprietary diagnostics like TCI's.

Emerging players

• Team Coaching Studio: Team Coaching Studio offers ICF-accredited team coach certification programs targeting the same coach-training buyer as TCI's CTPC, providing a more direct and emerging alternative in the team-coach certification niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

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• LinkedInlinkedin.com/company/team-coaching-international

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Team Coaching International