SB C & S

What SB C & S does

SB C&S Corporation (SB C&S株式会社) is a wholly-owned subsidiary of SoftBank Group and one of Japan's largest Value Added Distributors of IT products, services, and solutions. Formally established on April 1, 2014 through a business split from SoftBank BB Corporation, the company distributes more than 400,000 IT SKUs to a network of approximately 12,000-15,000 partner companies operating roughly 43,000 locations across Japan, complemented by direct enterprise field sales for strategic accounts. Headquartered in Tokyo with six regional sales offices (Sapporo, Sendai, Nagoya, Osaka, Hiroshima, Fukuoka), the company employs approximately 2,000 people and serves both enterprise (法人向け事業) and consumer (コンシューマ向け事業) segments through proprietary brands including SoftBank SELECTION, GLIDiC, PayCAS, mixpace, and the Cloud Service Concierge consulting service.

The company's technology stack centers on the IT-EXchange B2B portal for ordering and logistics, the C&S ENGINEER VOICE technical content platform (over 2,500 articles, ~160,000 monthly visits), the DevOps Hub developer portal, and dedicated vendor advisory desks (Microsoft 365, Azure, Palo Alto, Fortinet, OCI, Canva, Dropbox). AI capabilities are deployed through the SB C&S AI CHAT platform (GPT-4o and DALL·E 3 with 100+ prompt templates, >70% employee adoption), AIMINA cloud AI services for enterprise customers (e.g., Chubu Aviation), and AI-OCR automation achieving approximately 60% automation in ICT distribution order processing. Strategic exclusive distribution agreements with Ericsson (Private 5G) and Asentec (Edge AI Array), alongside the launch of ThinkAR AiLENS V1 AI smart glasses, position SB C&S as a bridge between global AI/5G vendors and the Japanese enterprise and consumer markets.

SB C&S generates revenue primarily through hardware and software distribution margins on IT products resold to channel partners, supplemented by one-time and subscription software licensing, consumer product sales (GLIDiC audio, SoftBank SELECTION accessories), and proprietary solution sales (PayCAS cashless payments deployed at venues such as Okinawa Arena, mixpace AR/MR solutions, ICT Lifecycle Services). The company reports FY2025 revenue exceeding ¥1 trillion with 15 consecutive fiscal years of profit growth, and operates under ISO 14001 and ISO 27001 certifications, with Kurumin certification for childcare-supportive workplace practices.

Name

SB C & S

Legal name

SB C&S株式会社

Website

https://cas.softbank.jp

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

SB C&S is a Japanese Value Added IT distributor and SoftBank Group subsidiary that resells over 400,000 IT products and services through approximately 12,000-15,000 channel partners across Japan, serving both enterprise and consumer markets.

Ownership category

akta.pro rank

Product category

IT Distribution Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• IT product distribution
• Value added distribution
• Enterprise technology solutions
• Consumer audio products
• Cloud SaaS consulting

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. IT Product Distribution: Core distribution business reselling IT products, network equipment, security solutions, and related hardware/software to channel partners. Revenue generated through product margins and distribution fees.
2. Consumer Products: Sales of consumer electronics and audio products (GLIDiC brand) through retail channels and directly to consumers.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

SB C&S is a Value Added Distributor (VAD) in Japan that distributes IT products, networking equipment, security solutions, cloud/SaaS offerings, and AI platforms to a nationwide channel partner network of approximately 12,000–15,000 companies. Beyond third-party distribution, the company operates proprietary platforms (AIMINA, IT-EXchange, Cloud Service Concierge) and sells own-brand consumer electronics (GLIDiC audio, SoftBank SELECTION accessories, ThinkAR AiLENS V1 smart glasses) plus solutions such as PayCAS cashless payments and mixpace AR/MR.

Product overview

SB C&S is an IT distributor (Value Added Distributor) that provides a comprehensive portfolio of products and services spanning enterprise technology solutions and consumer electronics. The enterprise offering includes AI platforms (AIMINA, SB C&S AI CHAT), B2B portals (IT-EXchange, DevOps Hub), technology information services (C&S ENGINEER VOICE), and specialized consulting (Cloud Service Concierge). The consumer-facing business centers on the SoftBank SELECTION and GLIDiC brands for mobile accessories and audio products. SB C&S also offers proprietary solutions including PayCAS payment solutions and mixpace AR/MR solutions. The company distributes products from major technology vendors including networking, security, and cloud solutions through its network of over 15,000 sales partners in Japan.

Differentiator

Problem solved

Functional benefit

Brands

• SoftBank SELECTION: Consumer electronics accessories and mobile device peripherals brand offering cases, cables, chargers, and other mobile accessories
• GLIDiC
• PayCAS
• mixpace
• SmaBiz!
• Cloud Service Concierge (CSC)
• C&S ENGINEER VOICE

Products and services

• AIMINA Cloud-based AI platform that enables businesses to develop and deploy AI solutions, used by enterprise customers for AI applications such as surveying and measurement operations.
• IT-EXchange B2B portal platform for ordering IT products and services, offering product browsing, inventory confirmation, quotations, ordering, and delivery tracking for sales partners.
• Cloud Service Concierge Consultation service team specializing in SaaS products that assists enterprise customers with SaaS vendor selection, implementation planning, and optimization.
• PayCAS Cashless payment solution deployed at event venues and facilities, supporting various payment methods for complete cashless operations.
• mixpace AR/MR solution for enterprise use, enabling augmented and mixed reality applications for business operations, training, and customer engagement.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• EricssoncoreChannel Partner/ Reseller/ DistributorSB C&S serves as a distributor for Ericsson's Private 5G solutions in Japan. This distribution agreement enables SB C&S to offer enterprise-grade private 5G network solutions to Japanese businesses through its extensive partner network.
• AsenteccoreChannel Partner/ Reseller/ DistributorExclusive domestic distribution agreement for Asentec's Edge AI Array products in Japan. Edge AI Array is an edge computing AI solution that SB C&S distributes exclusively within the Japanese market through its partner network.
• GOQORO Inc.coreStrategic or Co-development PartnerSB C&S subsidiary GOQORO Inc. acquired the '+Style' IoT platform from BBSS Corporation. This acquisition expands SB C&S's consumer IoT offerings and smart home capabilities as part of its consumer business segment.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/softbankcas
• Facebookfacebook.com/SoftBankCAS
• Instagraminstagram.com/sbcas_recruit
• LinkedInlinkedin.com/company/sbcas

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SB C & S