AMG
AMG (Avid Marketing Group) is a Connecticut-based shopper marketing agency that designs and executes data-driven promotional campaigns for CPG brands and major retailers, leveraging proprietary platforms for campaign tracking, ordering, and mobile rebates.
- Company typePrivate
- Founded1986
- HeadquartersRocky Hill, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What AMG does
AMG (Avid Marketing Group, legal entity Avid, Inc.) is a privately held, US-based shopper marketing agency headquartered in Rocky Hill, Connecticut. The firm designs and executes end-to-end shopper marketing programs for consumer packaged goods (CPG) brands and retailers, including major chains such as Safeway, Albertsons, Kroger, Target, Speedway, and Circle K, with documented case work across alcohol, wine, and on-premise beverage verticals. Founded in 1986 and operating with a small team of 11-50 employees, AMG is led by Senior Partner Jonathan Gross and Managing Partner DeAnna Drapeau, with Mike DeMato as SVP of Client Services and Frank Smith as Director of Analytics.
The company's offering combines professional services with three proprietary, trademarked platforms: Utopia+™ for real-time campaign performance tracking, ORA™ for sales-team material ordering (promising fulfillment in under three minutes), and Shop. Snap. Earn.℠ for web-based, customizable mobile rebates and loyalty rewards. These tools underpin AMG's service delivery across strategy (retail strategy, analytics, program performance reviews, compliance and security), engagement (gamification, sweepstakes, contests, coupons, rebates, loyalty), and execution, with integrations through partners ibotta and Quotient for digital coupon and rebate distribution.
AMG monetizes through professional services fees tied to campaign development, execution, and platform usage, selling directly to enterprise clients via field sales and a website contact form. The company is SOC 2 certified (AICPA), MBE-certified (National Minority Supplier Development Council), and BBB-accredited, positioning it for regulated promotional programs such as multi-state sweepstakes. Documented client outcomes include 5X mobile rebate redemption rates versus benchmarks, a 68% incremental purchase rate in on-premise programs, a $623 wine basket ring with a 27% bump in non-incentivized purchases, and double-digit sales increases at key accounts. No revenue, funding, or M&A activity is disclosed.
AMG firmographics
Firmographics- Name
- AMG
- Legal name
- Avid, Inc.
- Website
- https://avidinc.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AMG (Avid Marketing Group) is a Connecticut-based shopper marketing agency that designs and executes data-driven promotional campaigns for CPG brands and major retailers, leveraging proprietary platforms for campaign tracking, ordering, and mobile rebates.
- Ownership category
- akta.pro rank
AMG industry classification
Industry- Product category
- Shopper Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)
- akta.pro secondary industries
- Integrated Full-Service Creative Agencies (MPAAAAAA), Activation/Experiential Creative Agencies (MPAAAAAO)
Keywords
Where AMG is headquartered
LocationHeadquarters
- HQ city
- Rocky Hill
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AMG business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Shopper Marketing Services: AMG provides end-to-end shopper marketing services including strategy development, campaign execution, gamification programs, sweepstakes, contests, coupons, rebates, and loyalty programs for CPG brands and retailers. Revenue is generated through service fees for campaign development, execution, and technology platform usage.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
AMG product offering
Product offeringCore offering
AMG (Avid Marketing Group) is a shopper marketing agency that creates data-driven, compliant marketing campaigns for CPG brands and retailers. The company delivers end-to-end shopper marketing through strategy, engagement, and proprietary technology platforms (Utopia+™, ORA™, and Shop. Snap. Earn.℠) that support gamification, sweepstakes, contests, coupons, rebates, and loyalty programs.
Product overview
AMG (Avid Marketing Group) is a shopper marketing company offering an integrated suite of proprietary tools: Utopia+™ for real-time campaign performance tracking, ORA™ for online ordering and material requests, and Shop. Snap. Earn.SM for mobile rebate and loyalty rewards. These platforms work together to help clients plan, execute, and maximize engagement with shoppers through gamification, promotions, and loyalty programs.
Differentiator
Problem solved
Functional benefit
Brands
- Utopia+™: State-of-the-art campaign performance tracking platform that lets clients track campaign performance in real time
- ORA™
- Shop. Snap. Earn.SM
Products and services
- Utopia+™
Quantifiable outcome
- 5X redemption rates vs benchmarks in mobile rebate programs
- +4 more outcomes
Companies that use AMG
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles1 record
AMG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability1 record
Feature3 records
AMG partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
AMG competitors and assessment
Company assessmentBroad incumbents
- Advantage Solutions: Advantage Solutions is a large, publicly traded sales and marketing services provider serving CPG brands and retailers with headquarter sales, merchandising, and shopper marketing. It is a broad incumbent with greater scale and broader capabilities than AMG.
- Inmar: Inmar is a large data-driven marketing and logistics services provider focused on CPG and retail, including digital promotions, rebates, and shopper marketing. It overlaps with AMG's mobile rebate and loyalty capabilities but at substantially greater scale.
- Acosta Group: Acosta is a large sales and marketing agency serving CPG brands and retailers across in-store, digital, and shopper marketing. It is a broader incumbent competitor with significantly more scale and service breadth than AMG.
- Geometry Global (VMLY&R Commerce): Geometry, now part of VMLY&R Commerce, is a global commerce and shopper marketing agency serving major CPG and retail clients. It is a broad incumbent competitor with significantly greater scale and geographic reach than AMG.
Emerging players
- Quotient Technology (now Neptune Retail Solutions): Quotient/Neptune is a digital promotions and shopper marketing platform that AMG partners with for coupon and rebate delivery. It is a key infrastructure peer and partial competitor given its expanding agency-style service offerings.
Direct peers
- Mars Advertising: Mars Advertising is a long-standing independent shopper and in-store marketing agency focused on CPG brands and retailers. It is a direct peer to AMG in scale and category focus.
- Saatchi & Saatchi X: Saatchi & Saatchi X is a dedicated shopper marketing agency within the Publicis network. It competes with AMG for CPG shopper mandates and brings comparable integrated campaign and retailer activation capabilities.
- TPN (The Partner Network): TPN is a shopper marketing agency within Omnicom's Transact practice. It competes for CPG shopper mandates with strategy, engagement, and analytics capabilities that mirror AMG's pillars.
- Integer Group: Integer is a large, dedicated shopper and experiential marketing agency serving major CPG brands with strategy, activation, and loyalty programs. It is the closest direct competitor to AMG in shopper marketing services, with deeper scale but overlapping offerings.
- Catapult Marketing: Catapult is a shopper and experiential marketing agency serving major CPG clients. It is comparable in size and offering mix to AMG and is a direct competitor for shopper marketing programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
AMG social profiles
Digital presenceAMG compliance and trust
Trust signalCompliance1 record
AMG financial estimates
Financial estimateRevenue estimate
Valuation estimate
AMG leadership team
Management profileNumber of profiles
Profiles1 record
AMG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AMG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AMG
What does AMG do?
AMG (Avid Marketing Group) is a shopper marketing agency that creates data-driven, compliant marketing campaigns for CPG brands and retailers. The company delivers end-to-end shopper marketing through strategy, engagement, and proprietary technology platforms (Utopia+™, ORA™, and Shop. Snap. Earn.℠) that support gamification, sweepstakes, contests, coupons, rebates, and loyalty programs.
Is AMG a public or private company?
AMG is a private company. It is classified as management employee owned and is currently operating.
When was AMG founded?
AMG was founded in 1986. It employs 51 to 100 people.
Where is AMG based?
AMG is headquartered in Rocky Hill, United States, in the North America region.
How does AMG make money?
One revenue line is on record: shopper Marketing Services.
Who are AMG's main competitors?
Broad incumbents on record are Advantage Solutions, Inmar, Acosta Group and Geometry Global (VMLY&R Commerce). Quotient Technology (now Neptune Retail Solutions) is listed as an emerging player. Direct peers are Mars Advertising, Saatchi & Saatchi X, TPN (The Partner Network), Integer Group and Catapult Marketing.
Does AMG have an API?
No public API is recorded for AMG.
What industry is AMG in?
AMG's product category is Shopper Marketing Services. Its primary akta.pro industry code is BPAFAAAA, Integrated Advertising (Brand + Performance + Media), with a secondary code of MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.