What Nets Unlimited does

Nets Unlimited, Inc. is a Phoenix, Arizona-based specialty manufacturer and installer of custom rope and netting products, founded in January 2004 by Kelly Bair (Founder and President). The firm operates a direct enterprise sales model targeting zoos and aquariums, waterparks and theme parks, golf courses and HOAs, family entertainment centers, government entities (including GSA-approved blast force applications), and residential builders. Its go-to-market is project-based and quote-driven, with no disclosed pricing and no resellers or distributors; the company works directly with clients through pre-construction consulting, custom fabrication, and licensed/bonded/insured professional installation.

The product portfolio is organized around eight vertical-specific application lines — WE ZOO, WE WATERPARK, WE BRIDGE, WE HANDRAIL, WE PLAY, WE SPORT, WE PROTECT, and WE DECORATE — supported by four service categories: Planning & Consultation, Inspections & Maintenance, Fabrication, and Installation. Core technology is rooted in custom hand-woven stainless steel netting, machine-knotted netting, and fabrication using twine, rope, or stainless steel cable, with the company's proprietary NU-Line rope serving as the signature material offering extended service life versus traditional manila or synthetic alternatives. Notable technical qualifications include GSA approval for blast force containment netting, OSHA 30-trained supervisors, OSHA 10-certified installers, and an inspection team with 75+ combined years of experience. Quantifiable performance claims include stainless steel handrail nets lasting 15+ years indoors and outdoors.

The revenue model is a mix of one-time custom fabrication sales (rope and netting products made to order) and professional services revenue (installation, consulting, inspection/maintenance). Pricing is quote-based and not publicly disclosed. Marketing relies primarily on the company website with vertical-specific portfolio galleries (zoos, waterparks, bridges, handrails, play elements, golf/sport, protection netting) and project-based referrals. Ownership is private with no disclosed institutional investors, parent company, or leadership changes beyond founder Kelly Bair; no funding rounds or M&A activity are recorded.

Name

Nets Unlimited

Legal name

Nets Unlimited, Inc.

Website

https://netsunlimited.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Nets Unlimited is a Phoenix-based custom manufacturer and installer of rope and netting products, serving zoos, waterparks, theme parks, golf courses, government entities, and entertainment venues through project-based direct enterprise sales with licensed installation crews.

Ownership category

akta.pro rank

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Netting and Rope Products: Fabrication and sale of custom rope and netting products including hand-woven stainless steel nets, machine knotted netting, handwoven rope handrails, and cable/rope rails. Products are made to order in custom sizes for specific project requirements.
2. Installation Services: Professional installation services by licensed, bonded, and insured team with OSHA-certified supervisors and installers. Professional services for implementing netting and rope structures.
3. Consulting and Inspection Services: Comprehensive consulting during design phase and inspection/maintenance services for existing net structures. Includes written reports for insurance companies and repair services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Nets Unlimited is a custom manufacturer and installer of rope and netting products, serving zoos, theme parks, waterparks, golf courses, government entities, and other commercial clients. The company hand-fabricates rope and stainless steel netting in custom sizes using its proprietary NU-Line rope, and delivers end-to-end services from pre-construction consulting and design through fabrication, installation, and ongoing inspection/maintenance.

Product overview

Nets Unlimited is a provider of custom rope and netting products organized around a portfolio of named application lines — WE ZOO, WE WATERPARK, WE BRIDGE, WE HANDRAIL, WE PLAY, WE SPORT, WE PROTECT, and WE DECORATE — complemented by a set of core services (Planning & Consultation, Inspections & Maintenance, Fabrication, and Installation). The company's flagship material is its proprietary NU-Line rope. Products span animal exhibit and enclosure netting, safety/protection systems (fall protection, blast force containment, suicide prevention), interactive play structures, sport/golf containment, and architectural handrails and décor. The offering is a project-based custom fabrication and installation model rather than a packaged software platform.

Differentiator

Problem solved

Functional benefit

Brands

• NU-Line: Signature rope product line used in nets and various applications

Products and services

• WE ZOO

Quantifiable outcome

• Stainless steel handrail nets lasting 15+ years indoors and outdoors
• +1 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Industrial Netting: Manufacturer of custom and standard industrial plastic netting products for safety, containment, and filtration uses. Comparable on custom net fabrication and industrial/safety vertical overlap (containment, fall protection).
• US Netting: US-based manufacturer and supplier of custom and stock netting products for sport, industrial, and architectural applications. Comparable on custom fabrication of netting at industrial scale for similar end uses.
• Gourock: Custom netting manufacturer offering made-to-order nets in nylon, polyester, and other materials across athletic, industrial, and architectural end markets. Directly comparable on custom net configuration and project-based B2B sales.
• InCord: Custom industrial netting and rope fabricator serving entertainment, amusement, warehouse, and safety markets. Closest comparable in business model — custom fabrication plus installation for themed and structural netting applications.
• Ravenox: Manufacturer and retailer of rope, cordage, and netting products serving industrial, marine, agricultural, and consumer markets. Comparable on the rope/netting manufacturing model and B2B/B2C distribution.

Broad incumbents

• Honeywell Miller Fall Protection: Industrial safety incumbent with fall protection, harnesses, and barrier systems that overlap Nets Unlimited's protection/containment verticals. Overlaps on certified safety netting and fall protection but is not a custom rope/netting fabricator.
• 3M Fall Protection: Broad-based safety products incumbent with a dedicated fall protection division that overlaps Nets Unlimited's WE PROTECT vertical. Comparable on safety-rated netting and barrier systems, but operating as part of a much larger safety portfolio rather than a specialty fabricator.

Emerging players

• Bishop Lifting Products: Manufacturer and distributor of lifting, rigging, and material-handling products including slings, ropes, and netting. Adjacent competitor in industrial rope/netting and an emerging player in higher-volume safety containment applications.

Others

• Hendrick Screen: Industrial screen and filtration products manufacturer serving similar B2B industrial customers with custom-fabricated metal and synthetic mesh. Thematically adjacent on industrial custom fabrication and woven product capabilities.
• Midwestern Industries: Manufacturer of screening and separation equipment for industrial customers. Thematically adjacent as an industrial fabricator of woven/wire products with comparable custom-engineering sales motion, though not a rope/netting competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/nets_unlimited
• Facebookfacebook.com/NetsUnlimited
• LinkedInlinkedin.com/company/nets-unlimited-inc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nets Unlimited