What NOVO DR does

NOVO DR Ltd. is an Israeli-headquartered (Petah Tikva) developer and manufacturer of portable digital radiography (DR) X-ray inspection systems, founded in 2014 by Lior Pick (CEO), Adar Yiron (COO) and Alex Weizman (Senior Software Architect). The company sells complete field-deployable X-ray systems - detectors, sun-readable Bright Tablets (1500 NIT, 10"/17"/21.5"), X-ray sources, accessories and proprietary software - through direct enterprise sales to defense, security and industrial customers, supported by a US regional office in Grand Blanc, Michigan. Its product portfolio spans EOD & Special Forces systems (Shadow III, Rover III, Ultimate III, Tactical III, Urban III), the Nautilus underwater X-ray system (the first of its kind for maritime EOD and subsea NDT, protected by US Patent 12,078,602 B1), NDT systems (Discovery III, Laboratory II), bendable detectors (10BN and 18BN, ISO 17636-2 Class B), and the proprietary NOVO Touch / NOVO Touch Pro software with the Genie image enhancement algorithm, organized around its Wireless Mesh Technology (up to 1.8 miles / 3 km line-of-sight).

The company serves three primary customer segments - EOD & Special Forces, Non-Destructive Testing (NDT) professionals, and Customs & Border Control - across dozens of countries. Its go-to-market is consultative, demo-driven enterprise sales ('Schedule Online Demonstration' CTAs) supplemented by heavy defense and NDT trade show participation (Warrior East/West, SOF WEEK 2026, ECNDT 2026, IABTI, Milipol TechX). Revenue is generated through hardware sales of complete systems, with proprietary accessories (Falcon III Mesh, Folding Slider L/XXL, 3D Arc/3D Arc Lite, Lookout, Automatic Exposure Detection, Robot Detector Frame, Robot C-Arm) and software creating upsell pathways on top of the installed base.

Name

NOVO DR

Legal name

NOVO DR Ltd.

Website

https://novo-dr.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

NOVO DR Ltd. designs and manufactures portable digital radiography X-ray systems for EOD/Special Forces, Customs & Border Control, and industrial Non-Destructive Testing customers across defense, security and energy markets worldwide.

Ownership category

akta.pro rank

Product category

Portable Industrial Radiography Equipment

NAICS

Irradiation Apparatus Manufacturing (334517), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

X-Ray Apparatus & Tubes & Related Irradiation Apparatus (3844), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

NDT/NDE Inspection Equipment (Ultrasonic, eddy current, radiography, thermography) (IMAGAFAI)

akta.pro secondary industry

Industrial Radiography & NDT Services (Gamma radiography, source handling, field inspection) (EUAKAIAF)

Keywords

• Portable x-ray systems
• Digital radiography equipment
• Non-destructive testing
• EOD inspection systems
• Underwater imaging equipment

Headquarters

HQ city

Yehud

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Portable X-Ray Hardware Systems: NOVO DR generates revenue primarily through the sale of complete portable digital radiography systems including detectors, tablets, X-ray sources, and accessories. Systems are sold directly to defense, security, and industrial clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

NOVO DR develops and manufactures portable Digital Radiography (DR) X-ray inspection systems for EOD/Special Forces and industrial Non-Destructive Testing (NDT) markets. The company sells complete portable X-ray systems (detectors, X-ray sources, tablets, accessories), proprietary software (NOVO Touch, NOVO Touch Pro), proprietary image enhancement (Genie), and patented underwater (Nautilus) and bendable detector products, alongside wireless mesh accessories, to government agencies and industrial inspection organizations.

Product overview

NOVO DR is a market leader in portable digital X-ray systems, offering a comprehensive portfolio of rugged, field-deployable radiography solutions for EOD & Special Forces and Non-Destructive Testing (NDT) applications. The product portfolio is organized into four main categories: complete systems (including the Shadow III, Rover III, Ultimate III, Tactical III, Urban III, and Nautilus for EOD; Discovery III, Shadow III, Ultimate III, and Laboratory II for NDT), proprietary detectors (including the groundbreaking bendable 10BN and 18BN detectors), software (NOVO Touch for field operations, NOVO Touch Pro for NDT with Auto Wall Thickness, SRb, DWT, and Stitching tools; Genie image enhancement; and XTK for cross-platform compatibility), and accessories (Bright Tablets in 10/17/21.5 inch sizes with 1500 NIT brightness, Falcon III Mesh wireless nodes, Folding Sliders, 3D Arc/Arc Lite measurement tools, Lookout, AED, Robot Detector Frame, Robot C-Arm, Armor Kit, Soft Cover, and Diagonal Tripod Mount). All systems feature NOVO Wireless Mesh Technology providing up to 1.8 miles (3km) line-of-sight wireless communication. Founded in 2014, NOVO DR develops products in-house and serves customers in dozens of countries across defense, security, and industrial sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Shadow III System Uniquely designed portable X-ray system for Special Forces operations. Backpack-style system built for covert, lightweight field deployment.
• Rover III System Portable X-ray system designed for mobile EOD operations, supporting NOVO Mesh Technology for wireless communication.
• Ultimate III System Comprehensive backpack-style portable X-ray system for EOD operations, supporting NOVO Mesh Technology for extended wireless range.
• Tactical III System Backpack-style portable X-ray system engineered for tactical field operations with rugged construction.
• Urban III System Portable X-ray system designed for urban EOD and special forces operations in confined or complex environments.
• Nautilus (EOD Maritime) The first underwater digital X-ray system, specifically designed for EOD maritime operators. Diver-held system rated to ~300 ft (100 meters) depth for inspecting limpet mines and underwater ordnance.
• Discovery III System Digital radiography system for non-destructive testing field inspections, designed for industrial applications including oil & gas, concrete, shipyards, and aerospace.
• Laboratory II System Stationary digital radiography system designed for permanent installation in X-ray laboratories and cabinets for NDT inspection.
• 10BN Bendable Detector Groundbreaking bendable digital radiography detector, bendable from flat to 6-inch (DN150) diameter with 99-micron resolution meeting ISO 17636-2 Class B from 4mm and upwards; enables imaging from both sides.
• 18BN Bendable Detector Large-format bendable digital radiography detector, bendable from flat to 12-inch (DN300) diameter with 99-micron resolution meeting ISO 17636-2 Class B from 4mm and upwards; enables imaging from both sides.
• NOVO Touch Software Native touch software designed for Windows and Android providing an intuitive, user-friendly interface to operate and control NOVO X-ray systems in harsh and extreme field conditions.
• NOVO Touch Pro Software Professional-grade touch software for NDT digital radiography applications, including Auto Wall Thickness, Basic Spatial Resolution (SRb), DWT (Double Wall Thickness), and Stitching features.
• Bright Tablets (Bright S / Bright L / Bright XL) Sunreadable NOVO Bright Tablets providing 1500 NIT super brightness for outdoor use, available in 10-inch (Bright S), 17-inch (Bright L), and 21.5-inch (Bright XL) sizes.
• Falcon III Mesh Wireless mesh node providing up to 0.6 miles (1000 meters) line-of-sight wireless communication, wired communication up to 0.18 miles (300 meters), 6 hours built-in battery, robot integration module, and MIL-DTL 38999 connectors; weighs 2 lbs (0.9kg).
• Folding Slider L/XXL Mesh Folding sliders for screening large objects, with built-in controller using NOVO mesh communication, controlled by NOVO Touch Software with completely automated movement; L version folds up to XXL.
• 3D Arc Mesh Provides precise location and exact X, Y, Z measurements for IED disruption and manual entry, with 3D imaging in seconds and optional laser pointer for precision attack.
• 3D Arc Lite Lightweight version of the 3D Arc providing precise location and exact X, Y, Z measurements for IED disruption and manual entry in a compact package; manual operation with accurate 3D imaging.
• Lookout Lightweight 3-in-1 accessory providing organic detection, live video, and live audio capabilities for EOD and special forces operations.
• Automatic Exposure Detection (AED) Automatic exposure detection accessory requiring no mobile phone, tablet, or cables, operable at even 1 pulse for minimal-exposure EOD scenarios.
• Robot Detector Frame Lightweight and shock-absorbent frame for mounting detectors on robots, enabling robotic deployment of X-ray imaging in EOD operations.
• Robot C-Arm Lightweight robotic C-arm assembly enabling a robot to simultaneously pick up and carry both the X-ray source and the detector, streamlining robotic EOD inspection workflows.
• Nautilus NDT The first diver-deployed subsea digital radiography system for NDT inspections, ultra-portable, fully battery-operated with high dose-sensitive detector for improved penetration through water and materials.

Quantifiable outcome

• Up to 1.8 miles (3km) LOS wireless communication between nodes
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature10 records

Partnerships

One partnership is on record.

• SextoncoreTechnology or IntegrationSexton is identified as a technology partner for the Nautilus underwater X-ray system. Sexton's experienced team of engineers creates custom underwater products for various industries, involved in the development and building of the Nautilus system. The partnership brings underwater engineering expertise to the Nautilus product line.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Nikon Metrology:
• Waygate Technologies (Baker Hughes): A broad industrial NDT incumbent offering radiography, ultrasound, eddy current and remote visual inspection. Comparable in addressing NDT inspection workflows but with much wider product breadth and global service footprint.
• Evident (formerly Olympus Scientific Solutions): Major NDT equipment manufacturer covering ultrasonic, phased array, eddy current and X-ray inspection. Overlaps with NOVO DR's industrial NDT customer base across oil & gas, aerospace and infrastructure inspection.
• Varex Imaging: Supplier of X-ray imaging components including tubes, detectors and software to OEMs and integrators in medical, industrial and security imaging. Comparable in serving the underlying X-ray imaging technology stack that NOVO DR's portable systems depend on.

Direct peers

• Vidisco: Israeli manufacturer of portable digital radiography systems for security, EOD and NDT. Direct competitor in the same portable X-ray category with overlapping defense and industrial inspection customers.
• YXLON International: Provides industrial X-ray and CT inspection systems for NDT in aerospace, automotive and electronics. Comparable in serving industrial NDT customers with digital radiography hardware, though with a stronger fixed-installation footprint.
• Teledyne ICM: Manufactures portable and mobile X-ray generators and systems used in security, EOD and industrial NDT. Direct competitor to NOVO DR's portable X-ray sources and detector systems for field inspection.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/novo_dr
• YouTubeyoutube.com/channel/UC1-JctGzLq4O0bgo8uCPNOw
• Facebookfacebook.com/NOVODRltd
• LinkedInlinkedin.com/company/3659863
• Instagraminstagram.com/novo_dr

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOVO DR