Dugout Mugs
Dugout Mugs is a privately held Winter Haven, Florida e-commerce company that designs and sells patented, MLB-licensed bat-shaped drinkware to baseball fans across the United States and Canada via Shopify, wholesale, and the Whatnot marketplace.
- Company typePrivate
- Founded2016
- HeadquartersWinter Haven, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Dugout Mugs does
Dugout Mugs (legal entity: Thompson Mug Company, LLC) is a privately held direct-to-consumer e-commerce company founded in 2016 and based in Winter Haven, Florida. The company designs, produces, and sells baseball-themed drinkware built around its patented bat-shaped mug form factor, with a catalog of 928 SKUs spanning price points from $9.99 to $279.99. It holds three USPTO design patents (D.816,414; D.843,176; D.865,451) covering the bat-mug design and operates as an MLB-licensed manufacturer across all 30 league teams, enabling officially branded variants. Production relies on laser engraving for customization, and the company ships to customers in the United States and Canada.
The business operates a multi-channel go-to-market: a Shopify-powered direct-to-consumer storefront as the primary channel, a wholesale program for retail partners, and presence on the Whatnot live-shopping marketplace. Customer acquisition has been driven by organic press coverage in outlets including ESPN, Fox Sports, and Sports Illustrated, with the company reporting a customer base exceeding one million. Recent product extensions include the 2oz Knob Shot (2024) and the BeerMitt koozie (September 2025), and the company has added a Canada shipping capability and a Latin Market Liaison hire to broaden demographic reach. Revenue is generated almost entirely through physical product sales to consumers and small retailers, with no disclosed subscription, services, or platform revenue streams.
The company is small by headcount (11-50 employees), privately held, and has not raised institutional venture capital based on available data. Co-founder Randall Thompson departed the business in 2024. Cumulative sales were reported at approximately $60M by the departed co-founder, implying a multi-year, growth-weighted run-rate in the mid-single-digit millions annually on average, with likely acceleration in more recent years given the cadence of product, channel, and geographic expansion through 2024-2025.
Dugout Mugs firmographics
Firmographics- Name
- Dugout Mugs
- Legal name
- Thompson Mug Company, LLC
- Website
- https://dugoutmugs.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dugout Mugs is a privately held Winter Haven, Florida e-commerce company that designs and sells patented, MLB-licensed bat-shaped drinkware to baseball fans across the United States and Canada via Shopify, wholesale, and the Whatnot marketplace.
- Ownership category
- akta.pro rank
Dugout Mugs industry classification
Industry- Product category
- Sports Drinkware
- akta.pro primary industry
- Baseball & Softball Equipment Retail (CRAMAEAA)
Keywords
Where Dugout Mugs is headquartered
LocationHeadquarters
- HQ city
- Winter Haven
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dugout Mugs business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: One-time product sales of baseball-themed drinkware including bat mugs, wine glasses, shot glasses, bottle openers, BBQ tools, board games, and accessories. Products sold at various price points from $9.99 to $279.99.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Gifts Under $30 |
| Unit Pricing | Pay-as-you-go | Coaches/Player Gifts |
| Unit Pricing | Pay-as-you-go | MLB Licensed Mugs |
| Unit Pricing | Pay-as-you-go | BBQ Collection |
| Unit Pricing | Pay-as-you-go | Board Games |
| Unit Pricing | Pay-as-you-go | Wooden Signs |
| Unit Pricing | Pay-as-you-go | BeerMitt Coozie |
| Unit Pricing | Multi-year contract | Wholesale Pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Dugout Mugs product offering
Product offeringCore offering
Dugout Mugs designs, manufactures, and sells baseball-themed drinkware and accessories, anchored by the patented Dugout Mug baseball bat mug, the Wined Up baseball bat wine glass, and the Knob Shot bat knob shot glass. Products are handmade from birch and maple wood with a water-based sealant, finished using laser engraving for personalization including text, logos, and photos, and sold under an official Major League Baseball license across all 30 MLB teams. The company also produces complementary accessories such as BBQ tool sets, bottle openers, board games, wooden signs, and screen protectors, with prices ranging from $9.99 to $279.99 via DTC and wholesale channels.
Product overview
Dugout Mugs is an officially licensed MLB merchandise company specializing in baseball-themed drinkware and accessories. The core product is the patented Dugout Mug®—a wooden baseball bat converted into a functional drinking mug—alongside the Wined Up® baseball bat wine glass and Knob Shot® bat knob shot glass. The product line extends across personalized/customizable bat mugs with laser-etched photos and messages, stainless steel versions with UV printing, and a diverse range of accessories including BBQ tools, board games, wooden signs, screen protectors, coasters, jewelry, and patriotic/commemorative collections. The company holds three USPTO patents and has expanded into categories beyond drinkware while maintaining its MLB licensing partnership.
Differentiator
Problem solved
Functional benefit
Brands
- BeerMitt: Baseball glove-inspired can coozie product line made from genuine baseball glove webbing, designed for holding standard 12oz cans.
Products and services
- Dugout Mug Baseball Bat Mug The flagship product: a wooden baseball bat converted into a functional drinking mug with a 12oz capacity, featuring laser engraving and personalization options and made from birch and maple wood with a water-based sealant finish. Patented under USPTO Patent Number D.816,414 and sold across MLB-licensed and custom configurations for individual baseball fans and gift buyers.
- Personalized Dugout Mug
- Photo Dugout Mug
- Dugout Mug Metal/Stainless Steel Version A double-walled, vacuum-sealed stainless steel version of the bat mug using UV printing with a 90-day guarantee against print fading, offered as a premium alternative to the wooden version for individual consumers.
- Wined Up Baseball Bat Wine Glass A wine glass shaped like a baseball bat barrel holding 6oz, available in both wooden and stainless steel versions with MLB team logo personalization options for individual wine and gift buyers.
- Knob Shot Bat Knob Shot Glass (2oz) A shot glass crafted from the knob of a baseball bat, holding 2oz, with laser-etched MLB team logos on the bottom; patented (D. 843,176) and officially licensed with Major League Baseball for all 30 teams.
- BeerMitt Baseball Glove Coozie A baseball glove-inspired can coozie made from genuine baseball glove webbing, designed to keep 12oz cans cold and hands dry, marketed as a family-friendly accessory suitable for all ages.
- Season Opener Bottle Opener A bottle opener shaped like a baseball bat handle featuring team logos, crafted from birch wood with laser engraving, targeted at fans and Savannah Bananas collectors.
- Silver Slugger BBQ Tool Sets BBQ grilling tool sets including spatulas, tongs, forks, and scrapers in team-specific designs using baseball-themed naming, priced from $159.99 to $279.99.
- MLB Baseball Board Games A collection of baseball board games available for all 30 MLB teams, including a 2025 World Series Champions Dodgers edition, targeted at family and fan entertainment.
- Wooden MLB Signs Decorative wooden signs featuring MLB team logos, including Dad's Garage signs and distressed state designs, sold as home décor and memorabilia.
- Wooden Coasters Wooden home plate and bat slice coasters in team-specific designs sold in packs of 4 within the gifts-under-$30 collection for MLB fans.
- Screen Skinz Phone Protectors MLB team-themed screen protectors available in clear and privacy variants for mobile devices, sold as officially licensed mobile accessories.
- Savannah Bananas Collection Products featuring the Savannah Bananas baseball entertainment team branding, including mugs, coasters, and bottle openers, sold as an officially licensed sub-collection.
- Patriotic Collection American flag and patriotic-themed products including the Old Glory mug, Gadsden Flag designs, and limited edition Soldier's Cross mugs, sold as commemorative drinkware.
Quantifiable outcome
- Over 1 million happy customers served
- +2 more outcomes
Companies that use Dugout Mugs
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles2 records
Dugout Mugs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Dugout Mugs partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Major League Baseball (MLB)coreOfficially licensed MLB products across all 30 MLB teams. Products include bat mugs, wine glasses, bottle openers, and accessories featuring team logos and branding. Enables sale of trademarked team merchandise.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Dugout Mugs competitors and assessment
Company assessmentBroad incumbents
- Fanatics: Dominant global sports-merchandise platform with extensive league licensing (MLB, NFL, NBA, NHL, NCAA) across apparel, headwear, and collectibles. Comparable as a broadly licensed sports-merch retailer, but at vastly greater scale and across many more categories.
- '47 Brand: Licensed sports headwear, apparel, and accessories brand (caps, beanies, hoodies) sold through MLB, NFL, NBA, NHL, and NCAA channels. Comparable as a sports-lifestyle licensed consumer brand with a similar wholesale + DTC distribution model.
- Logo Brands: Licensed sports and entertainment products manufacturer producing outdoor, tailgate, home, and lifestyle merchandise (chairs, blankets, drinkware, flags) for MLB, NFL, NBA, NCAA, and Disney. Comparable as a broader licensed sports-merchandise maker with overlapping drinkware/outdoor categories.
- Thermos / Pacific Market International: Major branded drinkware manufacturer (stainless steel tumblers, mugs, bottles) that also produces officially licensed MLB and NFL drinkware lines. Comparable as a competing supplier of licensed sports drinkware, though at mass-market scale.
Direct peers
- WinCraft: Manufacturer and wholesaler of officially licensed sports products including signs, decals, drinkware, and accessories across MLB, NFL, NBA, NHL, and NCAA. Directly comparable as a licensed sports-merchandise maker selling team-logo'd hardlines, including the wooden signs segment where Dugout Mugs competes.
- Boelter Brands: Sports and entertainment drinkware specialist (tumblers, mugs, glassware) with deep licensed relationships across MLB, NFL, NBA, NHL, and Disney. Comparable as a licensed barware/drinkware producer that competes in the same team-logo drinkware category.
- Quality Logo Products: Large promotional products / customized corporate-gifts company offering personalized drinkware, apparel, and accessories. Comparable on the corporate-gifting and personalization stack that drives Dugout Mugs' mid-market and SMB revenue.
Emerging players
- Etsy (personalized drinkware sellers): Marketplace hosting numerous small sellers of laser-engraved wooden mugs, bat-themed drinkware, and personalized gifts — including some that have produced MLB-style bat mugs. Comparable as a personalization-first, gift-occasion channel for similar products, though no individual seller matches Dugout Mugs' MLB license scope.
- Personalization Mall / Things Remembered: Personalized-gifts retailer offering engraved drinkware, photo gifts, and corporate gifting. Comparable on personalization, gifting-occasion demand, and corporate-gift channel, though without sports-licensing depth.
Regional players
- MLB-licensed team-store merchandise operators (e.g., FansEdge): E-commerce retailer of officially licensed sports apparel and gifts operated as part of the Fanatics network. Comparable as a DTC MLB-licensed merchandise seller, though broader in scope than Dugout Mugs' drinkware focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Dugout Mugs social profiles
Digital presenceDugout Mugs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dugout Mugs leadership team
Management profileNumber of profiles
Profiles9 records
Dugout Mugs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dugout Mugs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dugout Mugs
What does Dugout Mugs do?
Dugout Mugs designs, manufactures, and sells baseball-themed drinkware and accessories, anchored by the patented Dugout Mug baseball bat mug, the Wined Up baseball bat wine glass, and the Knob Shot bat knob shot glass. Products are handmade from birch and maple wood with a water-based sealant, finished using laser engraving for personalization including text, logos, and photos, and sold under an official Major League Baseball license across all 30 MLB teams. The company also produces complementary accessories such as BBQ tool sets, bottle openers, board games, wooden signs, and screen protectors, with prices ranging from $9.99 to $279.99 via DTC and wholesale channels.
Is Dugout Mugs a public or private company?
Dugout Mugs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dugout Mugs founded?
Dugout Mugs was founded in 2016. It employs 11 to 50 people.
Where is Dugout Mugs based?
Dugout Mugs is headquartered in Winter Haven, United States, in the North America region.
How does Dugout Mugs make money?
One revenue line is on record: product Sales.
Who are Dugout Mugs's main competitors?
Broad incumbents on record are Fanatics, '47 Brand, Logo Brands and Thermos / Pacific Market International. Direct peers are WinCraft, Boelter Brands and Quality Logo Products. Emerging players are Etsy (personalized drinkware sellers) and Personalization Mall / Things Remembered. MLB-licensed team-store merchandise operators (e.g., FansEdge) is listed as a regional player.
Does Dugout Mugs have an API?
No public API is recorded for Dugout Mugs.
What industry is Dugout Mugs in?
Dugout Mugs's product category is Sports Drinkware. Its primary akta.pro industry code is CRAMAEAA, Baseball & Softball Equipment Retail.