Sayer Lack

What Sayer Lack does

Sayer Lack is a Mexican paint and coatings brand founded in 1960, headquartered in Apaseo El Alto, Mexico, and operated under the diversified Grupo Sayer umbrella alongside sister brands Can & Coils, Kelly Moore, GPS Coatings, and Fundación Sayer. The company manufactures and distributes a portfolio of 8 major product lines — Wood Finishes (with 253+ SKUs across nitrocellulose, polyurethane, polyester, acrylic, water-based, exterior, and chalk paint chemistries), Architectural Paints, Waterproofing, Automotive Refinishing, Adhesives and Sealants, Industrial Maintenance Coatings, School/Art Supplies, and High Decoration — alongside painting accessories. Its core technology centers on surface coating chemistries and a tintometric SAYER PALETTE color-matching system offering more than 6,000 colors, with specialized formulations spanning UV-resistant, fire-retardant (antiflama), water-based, epoxy, and antiflama grades.

The company serves a horizontally segmented customer base, with primary segments being professional wood furniture manufacturers and woodworkers, architectural and construction buyers, and DIY/home-improvement consumers, complemented by automotive refinishing shops, industrial maintenance accounts, and school/art education. Sayer Lack distributes through an extensive authorized distributor network across Mexico with international reach, an own e-commerce storefront (tienda.gruposayer.com), toll-free and WhatsApp direct support, and marketing channels spanning website, social media (Facebook, Twitter, YouTube, Instagram, Pinterest), and the Academia Digital training platform.

Revenue is generated almost entirely through one-time product sales of physical coatings, accessories, and adhesives; no subscription, licensing, or recurring service revenue is disclosed. Public pricing is not listed (the e-commerce site shows placeholder $0.00 MXN), and pricing is delivered through the distributor channel or upon direct inquiry. Strategic emphasis is on distribution breadth, formulation depth, and multi-segment reach rather than recurring digital revenue, and the company shows no disclosed AI/ML capability, no external funding, and no M&A activity in the available data.

Name

Sayer Lack

Legal name

SayerLack

Website

https://gruposayer.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Sayer Lack is a 1960-founded Mexican coatings brand under Grupo Sayer that manufactures and distributes paints, varnishes, adhesives, waterproofing, and automotive/industrial finishing products through a national distributor network, e-commerce storefront, and direct support channels, serving professional woodworkers, construction, DIY consumers, and automotive refinishers.

Ownership category

akta.pro rank

Product category

Paint and Coatings Manufacturing

NAICS

Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Wood Coatings & Finishes (IMAEAGAG)

akta.pro secondary industries

Wood Coatings & Finishes (IMAEAHAF), Wood Coatings & Finishes (IMADAKAD), Automotive Surface Materials & Coatings for Interiors/Exteriors Manufacturing (Upholstery Materials/Decor Films/Paints for Trim) (IMACAKAL)

Keywords

• Wood coatings
• Architectural paints
• Automotive refinishing
• Industrial maintenance coatings
• Adhesives and sealants

Headquarters

HQ city

Apaseo El Alto

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Wood Coatings: Sale of industrial wood finishing products including nitrocellulose lacquers, polyurethane systems, polyester finishes, acrylic lacquers, and water-based coatings to furniture manufacturers and woodworkers.
2. Architectural and Decorative Paints: Sale of architectural paints, enamels, special finishes, and waterproofing products for construction and home improvement applications through distributors and retail channels.
3. Automotive Refinishing Products: Sale of automotive refinishing coatings including surface preparation products, primers, color systems, clears, and automotive detailing products to body shops and automotive professionals.
4. Specialty and Industrial Maintenance Coatings: Sale of industrial maintenance coatings, primers, floor systems (Floor Crete), and special products for industrial applications.
5. Consumer Do-It-Yourself Products: Sale of consumer paint products, wood care products, chalk paint decorative line, and accessories through retail distributors and e-commerce channels.
6. Adhesives and Sealants: Sale of adhesive products, sealants, silicones, and construction adhesives for professional and consumer applications.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Sayer Lack manufactures and sells surface coatings and finishing products spanning nine product lines: wood finishes (nitrocellulose lacquers, polyurethanes, acrylics, polyesters, water-based, exterior, and chalk paint with 253 SKUs), architectural paints and enamels, waterproofing solutions, automotive refinishing coatings, adhesives and sealants, industrial maintenance coatings, school/art supplies, painting accessories, and high-decoration finishes. The products are sold through authorized distributors and an e-commerce storefront to both professional industrial users (furniture manufacturers, automotive body shops, construction firms) and do-it-yourself consumers across Mexico.

Product overview

Sayer Lack is a brand under Grupo Sayer, a Mexican coatings company offering a comprehensive portfolio of paints, varnishes, and finishing products. The product ecosystem consists of nine main product lines: Barnices para Madera (wood finishes with 253 products including nitrocellulose, polyurethanes, acrylics, polyesters, water-based coatings, stains, exterior finishes, and chalk paint), Pintura Arquitectónica (architectural paints and enamels), Impermeabilizantes (waterproofing), Repintado Automotriz (automotive refinishing), Adhesivos (adhesives and sealants), Mantenimiento Industrial (industrial maintenance coatings), Línea Escolar (school/art products), Accesorios (painting tools and accessories), and Alta Decoración (high-end decorative finishes). The portfolio spans from consumer DIY products like Chalk Paint and School Line to professional-grade industrial coatings for automotive, marine, and architectural applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Barnices para Madera (Wood Varnishes and Finishes)

Quantifiable outcome

• Products are formulated to meet international quality standards with lead-free and heavy metal-free options for export applications
• +1 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Two partnerships are on record, tiered minor.

• Kelly MooreminorOthersKelly Moore is listed as a related company/brand under the Grupo Sayer umbrella alongside Sayer Lack, suggesting affiliation or shared corporate ownership within the paint and coatings industry.
• Can & CoilsminorOthersCan & Coils (sayercanandcoil.com) is listed as a related company under Grupo Sayer, indicating affiliation or shared corporate ownership within the industrial/coatings sector.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• PPG Comex (Comex): Mexico's largest architectural and industrial coatings company, now owned by PPG. Directly comparable to Sayer Lack across architectural paints, wood finishes, and industrial maintenance, with a much larger national distributor footprint.
• Berel: Long-established Mexican paint manufacturer producing architectural paints, enamels, and industrial coatings. Directly competes with Sayer Lack in the Mexican architectural and decorative coatings market.
• Renner Coatings: Brazilian wood coatings specialist (now part of Sherwin-Williams) supplying lacquers, stains, and finishes to the Latin American furniture industry. Highly comparable to Sayer Lack's wood finishes portfolio across 253+ SKUs.
• ICA Group: Italian wood coatings manufacturer with global distribution (now part of the Sirca group). Direct peer to Sayer Lack in industrial wood finishes — lacquers, polyurethanes, water-based, and specialty coatings for the furniture industry.

Broad incumbents

• Sherwin-Williams: Global paints and coatings leader with deep Mexican operations (acquired ICA, Comex partners historically, owns Renner). Competes with Sayer Lack across architectural, wood, and industrial segments but as part of a much larger global portfolio.
• AkzoNobel: Global paints and coatings company (Dulux, Sikkens, Chemcraft) serving architectural, automotive, wood, and industrial markets. Overlaps with Sayer Lack in wood coatings and architectural paints through specialized brands, with substantially larger R&D and distribution scale.
• PPG Industries: Global coatings leader and parent of PPG Comex. Competes with Sayer Lack in architectural, industrial maintenance, automotive refinishing, and wood coatings, but with a much broader product portfolio and global reach.
• Axalta Coating Systems: Global coatings company focused on automotive refinish and industrial coatings. Directly comparable to Sayer Lack's automotive refinishing line (Repintado Automotriz) and competes in the same Mexican body shop channel.
• RPM International: Specialty coatings holding company with brands in industrial maintenance, wood finishes, and waterproofing. Comparable to Sayer Lack's industrial maintenance and wood coating lines as a portfolio of specialty brands, though at much larger scale.
• BASF Coatings: Global coatings division of BASF serving automotive, industrial, and architectural markets. Overlaps with Sayer Lack in industrial maintenance and automotive refinishing with much larger R&D and global accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GrupoSayer
• YouTubeyoutube.com/@GrupoSayer
• Facebookfacebook.com/sayerlacksatelite
• Instagraminstagram.com/grupo_sayer
• Pinterestpinterest.com/gruposayer

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sayer Lack