What SolanaFloor does

SolanaFloor is an independent media publication covering the Solana blockchain ecosystem, serving builders, users, traders, and enthusiasts who require timely and in-depth information on Solana-related developments. Originally founded in 2021 as an NFT analytics platform providing on-chain token distribution and price data, the company was acquired by Step Finance in 2022 and expanded into a full-scale newsroom. Following Step Finance's closure in February 2026 after a ~$40 million treasury wallet breach, SolanaFloor ceased operations temporarily before being acquired by the Jito Foundation in March 2026 through a full-team acquisition. The publication maintains full editorial independence from its new ownership, with the existing editorial team absorbed and continuing to operate as Solana's largest dedicated media outlet.

The company's product portfolio centers on editorial and multimedia content, including daily news coverage across categories such as Markets, DeFi, NFTs, AI, Governance, Solana ETFs, Airdrops, Solana Mobile, and Events. Recurring formats include the Solana Weekly Newsletter (summarizing the six biggest stories each week), video series such as Solana Weekly News and The Bigger Picture, livestreams, an ETF tracker, a Learn education section, and dedicated Seeker coverage tied to Solana Mobile's device platform. Distribution spans the solanafloor.com website, YouTube, X/Twitter, email, and the site is available in 11 languages.

SolanaFloor's monetization is anchored on advertising services (custom advertising packages sold directly to projects and companies in the Solana ecosystem) supplemented by potential newsletter sponsorships and content partnerships. The company maintains dedicated contact channels for editorial ([email protected]), video ([email protected]), marketing/partnerships ([email protected]), and advertising ([email protected]). A roughly nine-person team spans editorial leadership (Editor Awais Afzal, formerly of Solbulletin), communications (Mia Grodsky, formerly YAP Global), partnerships (Robert Michael Jones), video (Jack Dunham, formerly The Defiant), and journalism, social media, and design functions. No venture capital funding, revenue figures, or headcount beyond the named team have been disclosed.

Name

SolanaFloor

Website

https://solanafloor.com

Company type

Private

Founded year

2021

Operating status

Acquired

Short description

SolanaFloor is an independent media outlet covering the Solana blockchain ecosystem through news, newsletters, video, livestreams, and an ETF tracker, serving builders, traders, and enthusiasts. Acquired by the Jito Foundation in March 2026 after a temporary shutdown.

Ownership category

akta.pro rank

Product category

Cryptocurrency and Blockchain Media

akta.pro primary industry

Creator Monetization & Tipping Platforms (MPACABAE)

akta.pro secondary industry

Creator Tipping, Donations & Micro-Payments (MPACAFAB)

Keywords

• Cryptocurrency news
• Blockchain journalism
• Solana ecosystem media
• NFT analytics
• DeFi news coverage

Headquarters

HQ city

Solana

HQ country

Philippines

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Distribution channels3 records

Marketing channels5 records

Core offering

SolanaFloor is an independent digital news and media outlet covering the Solana blockchain ecosystem. It delivers daily editorial news coverage, a weekly email newsletter, video series and livestreams, educational guides, an ETF tracker, and live event coverage targeting Solana builders, users, traders, and enthusiasts. The platform also sells custom advertising packages to projects seeking exposure within the Solana ecosystem.

Product overview

SolanaFloor is an independent news and media outlet covering the Solana ecosystem, offering news coverage, newsletters, videos, and educational content. Originally founded as an NFT analytics platform in 2021, it was acquired by Step Finance in 2022 and expanded into a full-scale newsroom. In 2026, it was acquired by the Jito Foundation following Step Finance's closure. The platform delivers timely, accurate, and in-depth coverage to empower builders, users, traders, and enthusiasts, and operates with full editorial independence.

Differentiator

Problem solved

Functional benefit

Products and services

• SolanaFloor News Platform Editorial website (solanafloor.com) delivering daily news coverage, analysis, and data-driven reporting on the Solana ecosystem for builders, users, traders, and enthusiasts.
• Solana Weekly Newsletter Weekly email newsletter delivering the 6 biggest stories in Solana, covering DeFi, markets, and ecosystem developments to subscribers.
• Video and Livestream Content Video series and livestreams including Solana Weekly News, The Bigger Picture, and The Solana Weekly Livestream providing video-based coverage of the Solana ecosystem on YouTube.
• Custom Advertising Services Custom advertising packages helping Solana ecosystem projects achieve more exposure through announcements, ongoing content creation, and custom videos to reach the publication's audience.
• Learn Educational Content Educational guides for Solana users and developers, including topics such as best crypto cards for Solana users, how to get started developing on Solana, and basic DeFi strategies for beginners.
• Solana ETF Tracker Tracking and coverage of Solana ETFs including inflows, outflows, and market performance data for the publication's audience.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Jito FoundationcoreStrategic or Co-development PartnerThe Jito Foundation acquired SolanaFloor in March 2026 following Step Finance's closure after a $40 million treasury wallet breach. Under the acquisition, SolanaFloor's existing editorial team was absorbed and continues to operate independently under the new ownership. Jito Foundation supports development around the Jito protocol focused on liquid staking and block-building infrastructure.

Recent moves7 records

Expansion highlights6 records

Market position

Weaknesses4 records

Competitive moat4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SolanaFloor