Fidelity Services Group

What Fidelity Services Group does

Fidelity Services Group (Pty) Ltd is the largest integrated security solutions provider in Southern Africa, headquartered in Johannesburg and operating across all nine provinces of South Africa. The company was founded circa 1957–1960, employs more than 10,000 people, and runs a portfolio of wholly-owned subsidiaries spanning professional guarding (Fidelity Security Services), alarm and monitoring (Fidelity ADT), cash-in-transit and cash management (Fidelity Cash Solutions, Fidelity CashMaster), fire security (Fidelity SecureFire, including lithium battery energy solutions), professional cleaning, vehicle tracking (Fidelity SecureDrive), retail loss prevention (Sensormatic & SMAAS), insurance distribution (Fidelity inSure via Auto & General), and personal emergency products (SecureMe, SecureMe Plus, SecureApp). Distribution is anchored by 170+ physical branches nationwide, supported by enterprise field sales and digital channels including mobile apps on iOS and Android.

The underlying technology stack combines IoT-enabled alarm hardware (SecureWatch Kit), a mobile app layer (SecureApp) tied to ADT panels, GPS-based fleet tracking, and a CCTV surveillance partnership with Vumacam that integrates over 6,000 cameras across Johannesburg under the SafeCity Initiative. The company is ISO 27001 certified for information security management. It serves four primary segments — homeowners, SMB business owners, corporate/enterprise accounts, and retail — and claims deployment to more than 70% of South African retailers through the ADT franchise.

Revenue is generated predominantly through recurring subscription and professional service contracts across guarding, monitoring, CIT, and fire. Pricing is quote-based and not publicly disclosed; go-to-market is sales-led via the branch and enterprise field network. The company is privately held with no disclosed external investors, and in September 2025 acquired a controlling stake in SSG Holdings to extend its Southern African footprint into facilities management. CEO Wahl Bartmann leads the group.

Name

Fidelity Services Group

Legal name

Fidelity Services Group (Pty) Ltd

Website

https://fidelity-services.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Fidelity Services Group is Southern Africa's largest integrated security solutions provider, serving homeowners, retailers, and enterprises across South Africa via guarding, cash-in-transit, alarm monitoring, fire security, cleaning, and vehicle tracking services delivered through 170+ branches.

Ownership category

akta.pro rank

NAICS

Security Guards and Patrol Services (561612), Security Systems Services (56162)

SIC

Services-Detective, Guard & Armored Car Services (7381), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Security & Access Management (Guarding/CCTV/Access Control) (IMAIAAAC)

akta.pro secondary industries

Executive Protection & Close Protection (Residential) (HSAHAKAE), At-Home Medical Alert Sensors & Smart Home Safety Integrations (HSAHAHAJ)

Keywords

• Security guarding services
• Cash management solutions
• Alarm monitoring services
• Fire security systems
• Integrated security solutions

Headquarters

HQ city

Gauteng

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Security Guarding Services: Professional guarding services for corporate customers through Fidelity Security Services, providing specialized and professionally trained guards across various industries.
2. Cash Management Solutions: Cash in transit services and retail cash management through Fidelity CashMaster and Fidelity Cash Solutions, handling cash logistics for businesses.
3. Alarm & Monitoring Services: Home and business security monitoring through Fidelity ADT, providing 24/7 surveillance and rapid response services.
4. Fire Security Solutions: Integrated fire security solutions through Fidelity SecureFire, including fire protection equipment, monitoring, and lithium battery safety solutions.
5. Cleaning Services: Professional cleaning services for enterprises through Fidelity Cleaning Services, including crowd safety management during high-traffic periods.
6. Insurance Products: Insurance offerings through Fidelity inSure partnership with Auto & General, including home and business insurance products.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Fidelity Services Group is Southern Africa's largest integrated security solutions provider, delivering professional guarding, alarm and monitoring, cash-in-transit and cash management, fire detection and suppression, retail loss-prevention, vehicle tracking, cleaning, and home/business insurance services. Offerings are delivered to residential homeowners and to corporate and retail clients through a 170+ branch national footprint supported by IoT-enabled alarm hardware, a mobile app, a city-wide CCTV surveillance partnership and ISO 27001 certified information security practices.

Product overview

Fidelity Services Group is Southern Africa's largest integrated security solutions provider offering a comprehensive portfolio of security, facilities management, and related technology products. The company operates a multi-brand architecture consisting of core security services (Fidelity Security Services, Fidelity ADT) alongside specialized vertical solutions including cash management (Fidelity Cash Solutions, Fidelity CashMaster), fire security (Fidelity SecureFire), vehicle tracking (Fidelity SecureDrive), cleaning services (Fidelity Cleaning Services), and retail loss prevention (Sensormatic & SMAAS). The portfolio extends to insurance products (Fidelity inSure via Auto & General partnership), panic devices (Fidelity SecureMe, Fidelity SecureMe Plus), mobile apps (Fidelity SecureApp), and energy solutions (Fidelity Lithium Solutions). Strategic partnerships include Vumacam for CCTV/SafeCity surveillance networks. The company recently expanded through acquisition of SSG Holdings. Products are delivered to both residential (homeowners) and commercial (retailers, transport operators, enterprises) segments across Southern Africa.

Differentiator

Problem solved

Functional benefit

Brands

• SafeCity: Partnership with Vumacam for CCTV-based city-wide situational awareness and crime prevention in Johannesburg.
• Fidelity SecureApp

Quantifiable outcome

• 70%+ market penetration in South African retail sector
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered major, core and supporting.

• SSG HoldingsmajorStrategic or Co-development Partner · 18 September 2025Fidelity Services Group acquired a controlling stake in SSG Holdings, with former rugby captain John Smit as CEO. The deal includes a management retention program and expands Fidelity's footprint in Southern Africa, enhancing its security and facilities management services.
• VumacamcoreStrategic or Co-development PartnerFidelity ADT partnered with Vumacam for the SafeCity Initiative in Johannesburg. The partnership provides city-wide situational awareness through over 6000 CCTV cameras, enabling crime prevention and investigation support across Johannesburg communities.
• Auto & GeneralsupportingGTM or Marketing PartnerFidelity partnered with Auto & General to offer Fidelity inSure insurance products, bringing all-in-one insurance offerings to Fidelity's customer base through co-branded insurance products.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Stallion Security / Stallion VAS (Stallion Group): South African integrated security provider offering guarding, cash-in-transit, and technology-enabled security solutions to retail and enterprise clients. Competes head-to-head with Fidelity on the same multi-service platform in the domestic market.
• Brink's (cash management): Global cash-in-transit and cash management operator, the international reference point for Fidelity Cash Solutions' core service line. Comparable on armored logistics, retail cash handling, and technology deployment.
• Bidvest Protea Coin: One of Fidelity's closest South African competitors, offering integrated guarding, cash-in-transit, and electronic security solutions to enterprise and retail customers across the same geography. Directly comparable on service mix (guarding + cash + alarm) and target segments.
• Chubb Security South Africa: Subsidiary of global UTC/CCL security group, offering guarding, monitoring, fire, and access control across South Africa. Directly competes with Fidelity ADT and Fidelity Security Services in both commercial and residential segments.
• Loomis AB: Swedish cash-in-transit and comprehensive cash management provider with global operations. Most direct international comparable to Fidelity Cash Solutions and Fidelity CashMaster in cash logistics and retail cash handling.
• Tracker South Africa: South Africa's dominant vehicle tracking and stolen vehicle recovery provider, directly comparable to Fidelity SecureDrive. Competes for the same consumer and fleet telematics customers in the South African market.

Regional players

• Verisure: European leader in professionally monitored home alarm services with strong recurring revenue model. Comparable to Fidelity ADT on monitoring subscription economics, though operating primarily in Europe and Latin America rather than Africa.

Broad incumbents

• ADT Inc. US-listed leader in monitored home and business security; the namesake reference for Fidelity's ADT subsidiary. Comparable on alarm monitoring, smart-home integration, and residential security-as-a-service economics.
• Securitas AB: Swedish global leader in security services with guarding, mobile, monitoring, and technology offerings. Comparable business model to Fidelity's integrated guarding-plus-technology stack, with substantially larger international footprint.
• G4S (now part of Allied Universal): Global integrated security services giant with operations across Africa, offering guarding, cash solutions, and electronic security. A clear scale comparable for Fidelity's full-stack model, though operating at materially larger international scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Fidelity_Secure
• Facebookfacebook.com/FidelitySecure
• LinkedInlinkedin.com/company/fidelity-services-group
• Instagraminstagram.com/fidelity_secure

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fidelity Services Group