BroadwayWorld.com
BroadwayWorld.com offers online content management and advertising services.
- Company typePrivate
- Founded2003
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What BroadwayWorld.com does
BroadwayWorld.com offers online content management and advertising services. The company’s suite provides online information, blogs, preview reports, and photo galleries on theater and Broadway shows. Additionally, it offers advertising, ticketing, Internet community, and online gaming services. BroadwayWorld.com is headquartered in New York, United States.
BroadwayWorld.com firmographics
Firmographics- Name
- BroadwayWorld.com
- Legal name
- Wisdom Digital Media
- Website
- http://www.broadwayworld.com/
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BroadwayWorld.com offers online content management and advertising services.
- Ownership category
- akta.pro rank
BroadwayWorld.com industry classification
Industry- Product category
- Theater and Performing Arts Digital Media
- NAICS
- Performing Arts Companies (7111)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Theater & Performing Arts Ticketing (HSACALAC)
- akta.pro secondary industries
- Broadway & Commercial Theatre Productions (MPAGABAA), Theater, Musicals & Performing Arts (THAJAFAB)
Keywords
Where BroadwayWorld.com is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
BroadwayWorld.com business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Ticket Sales Commissions: BroadwayWorld earns commissions through ticket sales via Ticket Central, directing users to purchase tickets through integrated ticket providers like Ticketmaster and other ticket platforms. The site receives referral fees for tickets purchased through their platform.
- Advertising: The platform generates advertising revenue through display ads, sponsored content, and promotional placements throughout the site. The site contains multiple ad placements including banner ads and sponsored show listings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free registration for My Shows community features |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
BroadwayWorld.com product offering
Product offeringCore offering
BroadwayWorld.com operates a digital media platform providing comprehensive theater and performing arts coverage including news, reviews, photos, videos, and interviews across Broadway, Off-Broadway, Off-Off-Broadway, and international theater markets. The platform enables ticket purchases through its Ticket Central feature integrated with Ticketmaster, and offers community engagement tools through the My Shows feature where users track shows they have attended, post reviews, earn badges, and connect with other theater enthusiasts. Additional offerings include the BWW industry database, box office gross tracking, video content, awards recognition, and job classifieds for theater professionals.
Product overview
BroadwayWorld.com is a comprehensive theatre coverage platform offering news, reviews, and ticket sales across Broadway, Off-Broadway, and Off-Off-Broadway productions. The platform operates as a unified media ecosystem featuring its core website with Ticket Central for ticket sales, the My Shows community feature for user engagement, and specialized sub-brands including BroadwayWorld Cabaret, BroadwayWorld Dance, and BWW Junior for youth and education. Additional offerings include the BroadwayWorld Database for industry professionals, BroadwayWorld Awards for recognition, BroadwayWorld TV for video content, and BroadwayWorld Games for entertainment. The platform provides regional coverage across US cities, West End/UK, and international markets, serving both theatre enthusiasts and industry professionals with tools like the Grosses tracking system, Social Media Analytics, and Pro Insights subscription.
Differentiator
Problem solved
Functional benefit
Brands
- Stage Mag: Theater magazine publication (stagemag.broadwayworld.com)
Products and services
- BroadwayWorld Main Site The flagship website providing comprehensive coverage of Broadway, Off-Broadway, and Off-Off-Broadway theatre including news articles, reviews, photos, videos, interviews, and show information for theater enthusiasts.
- Ticket Central Centralized ticket sales platform powered by Ticketmaster enabling users to purchase tickets to Broadway and theater shows directly through the BroadwayWorld website.
- BWW Database Industry database providing comprehensive information on theatre professionals, productions, and theatre companies for industry professionals.
- BroadwayWorld Grosses Box office grosses tracking system reporting weekly Broadway show revenue for industry professionals and enthusiasts.
- BroadwayWorld TV Video content platform featuring show clips, interviews, and theatre-related video coverage distributed through the website and YouTube.
- BroadwayWorld Awards Annual awards program recognizing excellence in Broadway and theatre productions, with nominations and voting for industry achievements.
- BroadwayWorld Classifieds Job listings and career resources platform for the theatre industry including equity, non-equity, and general theatre positions, plus audition listings.
- Pro Insights Premium analytics and insights subscription service providing industry professionals with data and intelligence about the theater industry.
- Stage Mag Digital theater magazine publication (stagemag.broadwayworld.com) featuring theatrical content, interviews, and in-depth coverage, wholly-owned subsidiary of BroadwayWorld.
Companies that use BroadwayWorld.com
Customer profileSegments2 records
Ideal customer profiles2 records
BroadwayWorld.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
BroadwayWorld.com partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Wisdom Digital MediacoreWisdom Digital Media is the parent company and copyright holder of BroadwayWorld. The platform is operated under the Wisdom Digital Media corporate umbrella.
- TicketmastercoreBroadwayWorld integrates with Ticketmaster through its Ticket Central feature, directing users to purchase tickets for Broadway and theater productions. Ticketmaster serves as the primary ticketing provider for ticket sales on the platform.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
BroadwayWorld.com competitors and assessment
Company assessmentDirect peers
- Playbill: Playbill is a long-established Broadway and theater media brand covering show news, reviews, and ticketing — directly comparable to BroadwayWorld as a vertically specialized theater content and ticketing-affiliate platform.
- New York Theatre Guide: New York Theatre Guide is a Broadway and Off-Broadway discovery and ticketing platform providing show listings, reviews, and ticket purchasing — directly comparable to BroadwayWorld's editorial-plus-ticket-referral model.
- BroadwayBox: BroadwayBox is a Broadway-focused digital media site offering discount codes, show information, and editorial coverage — a direct niche peer competing for the same theater-fan audience and ticketing affiliate economics.
- Show-Score: Show-Score aggregates Broadway and Off-Broadway reviews from multiple critics and audiences — directly comparable to BroadwayWorld's review aggregation and My Shows community-rating features.
Emerging players
- TodayTix: TodayTix is a mobile-first theater ticketing platform offering discounted Broadway and West End tickets — comparable to BroadwayWorld's Ticket Central in ticketing focus, though more transaction-led than content-led.
- Goldstar: Goldstar is a discounted ticketing marketplace for entertainment events including theater, concerts, and sports — a partial peer in ticketing-affiliate economics, with overlapping theater audience monetization.
Broad incumbents
- The Broadway League: The Broadway League is the trade association for Broadway producers and operators that publishes official box-office grosses and industry data — comparable as a publisher of authoritative Broadway industry information that overlaps with BroadwayWorld's Grosses and BWW Database products.
- Vulture (Vox Media): Vulture is a large-scale entertainment vertical covering theater, TV, and film with significant editorial resources — a broader incumbent competing for theater-news readership and advertising spend.
- Variety: Variety is an established global entertainment trade publication with extensive Broadway and theater coverage — a broader incumbent that competes for theater industry advertising and professional audience attention.
- Deadline: Deadline is a major entertainment industry news outlet covering theater, film, and TV — a broader incumbent competing for theater industry news readership and producer-side advertising budgets.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BroadwayWorld.com social profiles
Digital presenceBroadwayWorld.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
BroadwayWorld.com leadership team
Management profileNumber of profiles
BroadwayWorld.com subsidiaries and ownership
Company hierarchySubsidiaries1 record
BroadwayWorld.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BroadwayWorld.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BroadwayWorld.com
What does BroadwayWorld.com do?
BroadwayWorld.com operates a digital media platform providing comprehensive theater and performing arts coverage including news, reviews, photos, videos, and interviews across Broadway, Off-Broadway, Off-Off-Broadway, and international theater markets. The platform enables ticket purchases through its Ticket Central feature integrated with Ticketmaster, and offers community engagement tools through the My Shows feature where users track shows they have attended, post reviews, earn badges, and connect with other theater enthusiasts. Additional offerings include the BWW industry database, box office gross tracking, video content, awards recognition, and job classifieds for theater professionals.
Is BroadwayWorld.com a public or private company?
BroadwayWorld.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BroadwayWorld.com founded?
BroadwayWorld.com was founded in 2003. It employs 11 to 50 people.
Where is BroadwayWorld.com based?
BroadwayWorld.com is headquartered in New York, United States, in the North America region.
How does BroadwayWorld.com make money?
Two revenue lines are on record. Ticket Sales Commissions are the primary driver. The others are advertising.
Who are BroadwayWorld.com's main competitors?
Direct peers on record are Playbill, New York Theatre Guide, BroadwayBox and Show-Score. Emerging players are TodayTix and Goldstar. Broad incumbents are The Broadway League, Vulture (Vox Media), Variety and Deadline.
Does BroadwayWorld.com have an API?
No public API is recorded for BroadwayWorld.com.
What industry is BroadwayWorld.com in?
BroadwayWorld.com's product category is Theater and Performing Arts Digital Media. Its primary akta.pro industry code is HSACALAC, Theater & Performing Arts Ticketing, with a secondary code of MPAGABAA, Broadway & Commercial Theatre Productions. Its NAICS code is 7111 and its SIC code is 7900.