SV Group

What SV Group does

SV Group AG is a privately held Swiss hospitality company founded in 1914 and headquartered in Dübendorf near Zurich. It operates two integrated divisions — Gastronomy and Hotels — across Switzerland and Germany. The Gastronomy segment spans approximately 500 catering establishments covering staff restaurants and corporate canteens, public à-la-carte restaurants, stadium and trade fair catering (including Messe Düsseldorf and Swiss Life Arena), ship catering on Lakes Thun and Brienz (for BLS), care catering in German hospitals and rehabilitation clinics, and the SV Meal Services lunch program at 180 Swiss school and nursery locations. The Hotels segment operates 32 properties under franchise agreements with Marriott International (Courtyard, Residence Inn, Renaissance, Moxy) and Hyatt (Hyatt Centric, Me and All Hotels), alongside the company's own extended-stay lifestyle brand Stay KooooK and individual hotels La Pergola and Amaris. In 2025 the group generated net sales of approximately CHF 670 million, served 26 million main meals, and recorded 1.1 million hotel overnight stays with around 5,500 employees.

Revenue is generated through a mix of multi-year subscription/contract catering with enterprise and institutional clients, transactional public dining and event catering, and managed hotel operations under both franchise and own-brand models. Pricing is negotiated per contract rather than publicly listed; hotel rooms follow standard rate cards with corporate and group rates available on request. Distribution is direct via country- and segment-organized sales teams (Business Catering, Public Catering, Hotels) in Switzerland and Germany, supplemented by Marriott and Hyatt booking platforms for franchised inventory and a direct Stay KooooK booking channel.

SV Group is majority-owned by the SV Foundation, a charitable grant-making foundation that channels dividends into nutrition and welfare projects, giving the operating company a distinctive non-profit-aligned governance profile. Differentiated operational platforms include the Beelong ECO-SCORE menu orientation system, the Planetary Health Diet strategy, Green Key certification across all 32 hotels, ISO 9001 and ISO 14001 certifications in Germany, DGE Station Ernährung certification in rehabilitation catering, and Science Based Targets initiative (SBTi)-validated climate targets (50% emissions reduction by 2030, net zero by 2050). The first Group-wide ESRS sustainability report was published in May 2026 alongside a brand refresh aligned with the SV Strategy 2030 framework.

Name

SV Group

Legal name

SV Group AG

Website

https://sv-group.com

Company type

Private

Founded year

1914

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

SV Group AG is a privately held Swiss hospitality company operating approximately 500 catering establishments and 32 hotels across Switzerland and Germany under a foundation-owned structure, serving enterprise, institutional, healthcare, and leisure customers.

Ownership category

akta.pro rank

Product category

Contract Catering and Hospitality Services

NAICS

Food Service Contractors (722310), Caterers (722320), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Operators Of Apartment Buildings (6513)

akta.pro primary industry

Hotel & Resort Banqueting (In-House Catering) (THAHAKAC)

Keywords

• Contract catering
• Hotel management
• Corporate gastronomy
• Public restaurants
• Hospitality services

Headquarters

HQ city

Dubendorf

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Business Catering (Contract Catering): Operates staff restaurants and canteens for corporate clients, schools, and institutions in Switzerland and Germany. Provides flexible catering concepts, café bars, break lounges, and smartfridge self-service solutions. Revenue generated through contractual agreements with enterprise clients.
2. Public Catering: Operates public restaurants, à la carte restaurants, stadium catering (including Swiss Life Arena), ship catering on Lakes Thun and Brienz, event catering, and trade fair catering (Messe Düsseldorf).
3. Hotel Operations - Franchise Brands: Operates hotels under franchise agreements with Marriott International (Courtyard, Residence Inn, Renaissance, Moxy) and Hyatt (Hyatt Centric, Me and All Hotels). Revenue from hotel room rentals, food and beverage services, and events.
4. Hotel Operations - Own Brand (Stay KooooK): Operates extended-stay serviced apartments under own brand Stay KooooK in central urban locations in Switzerland and Germany. Revenue from accommodation rentals and ancillary services.
5. Meals for Kids: Professional solution for balanced and tasty lunchtime meals for schools, nurseries and daycare centers in Switzerland. SV Meal Services operates lunch services at 180 locations.
6. Care Catering (Healthcare): Healthy catering services for patients, residents, employees and visitors in hospitals, rehabilitation clinics and retirement homes in Germany.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

SV Group is a Swiss hospitality company that operates contract catering and hotel management services. It runs staff restaurants, public restaurants, and catering for hospitals, schools, care homes, ships, and trade fairs, alongside a portfolio of 32 hotels operated under franchise brands (Motel One, Hilton) and its own Stay KooooK brand across Switzerland and Germany.

Product overview

SV Group is a leading hospitality provider headquartered in Dübendorf near Zurich, operating two main divisions: Gastronomy and Hotels. The gastronomy business includes around 500 catering establishments across Switzerland and Germany, covering staff restaurants, school canteens, public restaurants, stadium catering, trade fair catering, care catering, and Meals for Kids lunch services at 180 locations. The hotel division operates 32 hotels under franchise agreements with Marriott International (Courtyard, Residence Inn, Renaissance, Moxy) and Hyatt (Hyatt Centric, Me and All Hotels), as well as the company's own brand Stay KooooK and individual hotels La Pergola and Amaris. The portfolio also includes the SV Foundation as majority shareholder and tools like ECO-SCORE for sustainability transparency. In 2025, SV Group generated net sales of approximately CHF 670 million, served around 26 million main meals, and recorded over 1.1 million hotel overnight stays.

Differentiator

Problem solved

Functional benefit

Brands

• Stay KooooK: Own urban lifestyle brand offering serviced apartments and studios for extended and short stays with flexible room elements, featuring The Flat communal spaces and hosts who know the local area.
• SV Meal Services

Products and services

• Business Catering Operates staff restaurants and corporate canteens for enterprises, providing daily meals to employees at company sites.
• Public Catering / Public Restaurants Operates over 100 public restaurants in Switzerland and Germany offering freshly prepared meals to the general public throughout the day.
• Stay KooooK Long-stay hotel concept operated by SV Group, designed for business travellers seeking extended accommodation with flexible, modern amenities and integrated dining options.
• Franchise Hotel Operations Manages hotels under franchise agreements with brands such as Motel One and Hilton, with 32 hotels in operation across Switzerland and Germany.
• Care Catering Provides meal services tailored to the nutritional and dietary needs of patients, residents, and elderly individuals in hospitals, clinics, and care facilities.
• Meals for Kids Provides balanced, age-appropriate meal programmes for children in schools and educational institutions, applying planetary health dietary standards.
• Ship Catering Caters meals and hospitality services onboard passenger ships operating on Swiss lakes, serving tourists and travellers.
• Trade Fair Catering Provides event catering and hospitality services at trade fairs, exhibitions, and conventions for large numbers of visitors and exhibitors.
• Event & MICE Catering Delivers catering and event services for corporate functions, meetings, incentives, conferences, and exhibitions.
• liveEasy Menu Line A proprietary menu line focused on balanced, climate-friendly, and pleasurable everyday meals offered across SV Group's catering and public restaurant operations.

Quantifiable outcome

• Reduced food waste to 38 grams per main meal (40% reduction since 2006)
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Marriott InternationalcoreOEM/ Whitelabel/ Licensing Partner · 13 February 2025Franchise partnership for operating hotels under Marriott brands (Courtyard, Residence Inn, Renaissance, Moxy). SV Hotel operates properties as franchisee. In February 2025, SV Hotel expanded by taking over operations of six Marriott International hotels in Germany.
• HyattcoreOEM/ Whitelabel/ Licensing Partner · 18 September 2024Franchise partnership for operating hotels under Hyatt brands (Hyatt Centric, Me and All Hotels). SV Hotel operates properties as franchisee. Me and All Hotel Berlin East Side opened September 2025, and dual-brand hotel with Hyatt Centric and Stay KooooK being built in Hamburg (opening 2027).
• WWF SwitzerlandcoreStrategic or Co-development PartnerStrategic partnership for promoting sustainable and healthy nutrition awareness among the Swiss population. SV Foundation supports various sustainability projects including Foodsave banquets.
• SwisstainablecoreStrategic or Co-development PartnerJoined Swisstainable programme in 2022, committing to developing sustainability concepts for all hotels and sustainability training programmes for employees.
• myclimateminorStrategic or Co-development PartnerPartnership for creating climate-neutral rooms in hotels using myclimate certification standards.
• Science Based Targets initiative (SBTi)coreStrategic or Co-development PartnerScience-based climate targets validated by SBTi, committing to 50% greenhouse gas emission reduction by 2030 and net zero emissions by 2050.
• Swiss Animal Protection STSminorStrategic or Co-development PartnerPartnership for ethical sourcing and animal welfare considerations in food supply chain.
• Caritas Markets SwitzerlandminorStrategic or Co-development PartnerSV Foundation supports Caritas Markets by reducing prices of fruit and vegetable range, helping make healthy nutrition accessible to people on tight budgets.

Scale indicators14 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Hyatt Hotels Corporation: U.S.-headquartered global hospitality company whose brands (Hyatt Centric, Me and All Hotels) SV Hotel operates as franchisee. Comparable as the second major franchisor in SV's hotel portfolio and a partner in the dual-brand Hamburg development.
• Marriott International: Global hotel franchisor and operator whose brands (Courtyard, Residence Inn, Renaissance, Moxy) SV Hotel operates under franchise agreement. While much larger and primarily a brand/management company, it is the dominant counterpart in SV's hotel division.

Direct peers

• Klüh Service Management: Düsseldorf-based multi-service facility management company with significant catering operations in Germany. Comparable to SV Group's German facility services and corporate catering offerings, particularly in North Rhine-Westphalia.
• Aramark: U.S.-headquartered global contract food services, facilities, and uniform services provider. Comparable operating model and customer types to SV Group across business dining, healthcare, education, and sports & entertainment venues.
• Sodexo S.A. Global food services and facilities management company with extensive operations in Europe. Competes with SV Group across corporate/institutional catering, healthcare catering, and site services, including personal & home services in Switzerland and Germany.
• ISS A/S: Global facility services company headquartered in Denmark with food services as a major vertical. Overlaps with SV Group's contract catering and integrated hospitality services model across European enterprise clients.
• Elior Group: France-headquartered contract caterer with strong European presence in business & industry, education, and healthcare catering. Direct competitor to SV Group in continental European contract catering markets.
• Compass Group plc: World's largest contract caterer, with multiple brands across business & industry, healthcare, education, and sports & leisure. Directly comparable to SV Group's Business Catering, Public Catering, and Care Catering segments in the DACH region through subsidiaries such as Eurest and CH&Co.
• Dussmann Group: German family-owned facility services provider including catering, cleaning, security, and building services. Direct in-market competitor to SV Deutschland in German corporate catering and Messe Düsseldorf trade fair catering.
• Do & Co AG: Austrian premium hospitality group specializing in airline catering, event catering, and restaurants. Comparable to SV Group's premium Public Catering segment and event/stadium catering expertise, with overlap in the DACH region and international premium hospitality events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SVSchweiz
• LinkedInlinkedin.com/company/sv-group-ag

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SV Group