HR Consulting

What HR Consulting does

HR Consulting is a New Zealand private entity, founded in 1995 and registered in Hamilton, that operates Rakiura Lodge, a self-catering accommodation business located at 8 Miro Crescent on Stewart Island. Although the corporate name and firmographic description indicate a human resources consultancy, all operational evidence supplied describes tourism lodging activity rather than HR services; the analysis below reflects the operational reality of the business. The lodge accommodates up to 12 guests and is positioned as a base for tourists, nature enthusiasts, small groups, families, and hikers/trampers visiting Rakiura National Park.

The commercial product is accommodation inventory priced at NZD $130–$180 per night for two persons, with an additional $50 per extra person and a $30 surcharge for single-night stays; off-peak rates apply May through September. Distribution is low-tech: bookings are taken manually via email, with supplementary presence on Facebook, TripAdvisor, and a tourism links directory. There is no online booking engine, no channel manager, and no AI-enabled tooling in evidence. The underlying "technology" is therefore a basic website plus manual correspondence, and recent product investment has gone into adding an upper floor to lift on-property capacity rather than into software or data systems.

Revenue mechanics are straightforward accommodation fees from individual leisure guests, supplemented by referral traffic from a partnership ecosystem that includes Stewart Island Flights, Stewart Island Experience ferry, Rakiura Helicopters, Ulva's Guided Walks, Rakiura Kayaks, and guide Ulva Goodwillie. The owner is Sue Oldridge, with Joanne Leask serving as on-site host. The business is sub-scale (1–10 employees), single-asset, and seasonally exposed to Stewart Island tourism flows.

Name

HR Consulting

Legal name

Rakiura Lodge

Website

https://hr-consulting.co.nz

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

HR Consulting operates Rakiura Lodge, a self-catering accommodation on Stewart Island, New Zealand, serving up to 12 guests including tourists, hikers, and small groups via direct email bookings and a network of local transport and activity partners.

Ownership category

akta.pro rank

Product category

Tourism Lodge Accommodation

NAICS

Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Wilderness & Backcountry Lodges (Remote/Off-Grid) (THAGAIAB)

akta.pro secondary industry

National Park & Conservancy Lodges (THAGAIAI)

Keywords

• Self-catering lodge accommodation
• Tourism lodging services
• Stewart Island accommodation
• Vacation rental lodge
• Group accommodation hosting

Headquarters

HQ city

Hamilton

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Lodge Accommodation Rental: Nightly accommodation rental for self-catering lodge. Up to 12 guests can be accommodated. Pricing varies by season and group size. One night deposit required with $30 surcharge for single-night stays. Additional revenue from activity bookings assistance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

HR Consulting operates Rakiura Lodge, a self-catering lodge accommodation business located on Stewart Island at the southern tip of New Zealand. The lodge accommodates up to 12 guests across ground floor and recently expanded upper floor facilities, offering spacious bedrooms, full kitchen, central heating, disabled facilities, laundry, and barbecue. Rates range from $130-$180 per night for two persons with additional per-person charges.

Product overview

Rakiura Lodge is a single self-catering lodge accommodation offering operated by HR Consulting. The business provides one primary product: Rakiura Lodge, a self-contained lodge for up to 12 guests on Stewart Island, New Zealand. The property features ground floor and recently expanded upper floor accommodation with kitchen facilities, central heating, disabled access, and barbecue area. No modular add-ons, platform architecture, or separate product tiers exist — this is a single unified accommodation service.

Differentiator

Problem solved

Functional benefit

Products and services

• Rakiura Lodge Accommodation Self-catering lodge accommodation for up to 12 guests located on Stewart Island, New Zealand. Features spacious bedrooms, full kitchen facilities, comfortable lounge, central heating, laundry, barbecue area, and disabled facilities. Upper floor offers additional accommodation for couples or families up to 5, or combined with downstairs for groups up to 12. Rates range from $130-$180 per night for 2 persons plus $50 per extra person, with $30 surcharge for single-night stays.

Quantifiable outcome

• Guest satisfaction evidenced by positive visitor testimonials praising hospitality, location, comfort, and wildlife experiences

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Stewart Island FlightscoreChannel Partner/ Reseller/ DistributorDaily flights from Invercargill airport to Stewart Island. Scenic 20-minute flight. Recommended transport option for guests reaching the lodge.
• Stewart Island ExperiencecoreChannel Partner/ Reseller/ DistributorFast ferry service from Bluff harbour to Stewart Island, taking one hour. Recommended transport option for guests.
• Rakiura Helicopters LtdminorChannel Partner/ Reseller/ DistributorHelicopter transport to and from Stewart Island. Also offers scenic flights and hunting or fishing trips.
• Ulva's Guided WalkscoreChannel Partner/ Reseller/ DistributorGuided walks to Ulva Island, the open bird sanctuary. Contact for activity bookings - frequently recommended to guests by the lodge host.
• Rakiura KayaksminorChannel Partner/ Reseller/ DistributorSea kayak hire and guided tours for exploring Paterson Inlet and beaches. Can be combined with beach camping.
• Ulva GoodwillieminorChannel Partner/ Reseller/ DistributorLocal guide for Ulva Island walks, direct descendant of first Maori to Stewart Island.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Bay Motel Stewart Island: Direct in-destination peer on Stewart Island providing traveler accommodation to the same nature-tourist segment. Operates from Oban, the island's town centre, competing for guests visiting Rakiura National Park and Ulva Island.
• Fiordland Lodge: NZ wilderness lodge with similar small capacity, nature-immersed positioning, and premium nightly rate structure. Comparable as a remote-lodge product tied to a major national park (Fiordland) with activity-driven guests.
• Blanket Bay Lodge: Luxury wilderness lodge near Glenorchy/Fiordland, NZ. Comparable small-rooms, high-rate model geared to international nature tourists seeking remote activity-based stays.

Emerging players

• PurePods: NZ eco-glamping operator offering self-contained off-grid stays across several national parks. Comparable small-capacity, self-catering, nature-immersed product targeting similar eco-tourist segment.

Broad incumbents

• Huka Lodge: Iconic NZ luxury lodge with similar small-room, high-nightly-rate structure and nature-led positioning. Comparable on business model though at a higher tier; useful as a benchmark for premium NZ lodge economics.
• Department of Conservation (DOC) Huts: Government-operated huts and lodges across New Zealand's national parks, including on Stewart Island/Rakiura Track. They form the budget/alternative end of accommodation for the same nature tourist and provide a price-floor for the segment.
• Booking.com: Global OTA distributing accommodation inventory including remote lodges. Not a competitor on product, but a primary discovery and booking channel for international travelers considering Rakiura Lodge.
• Airbnb: Global OTA specializing in self-contained short-term stays. Direct overlap with Rakiura Lodge's self-catering large-group format and represents both a distribution channel and a competitive substitute.

Regional players

• Minaret Station Alpine Lodge: Remote-access-only NZ alpine lodge requiring helicopter transfer. Strong analog around constrained-access nature tourism, limited capacity, and activity-led itineraries.

Others

• Wilderness Safaris: Multi-country operator of small-capacity, high-rate nature lodges in Africa. Not a direct competitor, but a relevant operator archetype for the wildlife/eco-lodge model and a useful benchmark for premium remote-lodge positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/pages/Rakiura-Lodge/193968114114643
• LinkedInlinkedin.com/company/hr-consulting-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HR Consulting