Sunset Financial Group
Sunset Financial Group is a privately held, Los Angeles-based specialty finance firm founded in 2011 that provides business financing, equipment leasing, and related financial services to small and medium businesses in the United States.
- Company typePrivate
- Founded2011
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Sunset Financial Group does
Sunset Financial Group is a privately held financial services firm headquartered in Los Angeles, California, founded in 2011 and operating with a workforce of 11-50 employees. Per its self-description, the company provides business financing, equipment leasing, and related financial services targeted at small and medium businesses (SMBs). Its commercial focus places it in the specialty commercial finance segment alongside other SMB-focused lessors and direct lenders.
No further operational detail is available in the supplied source data: the company's product mix (e.g., lease versus term loan split), underwriting model, pricing structure, customer segments within SMB (e.g., healthcare, transportation, construction), geographic footprint beyond the Los Angeles base, funding sources (debt versus equity), and technology stack are all unspecified. The company's own website (http://sunsetfg.com/) returned only a loading/verification page at the time of data collection, preventing deeper extraction of first-party product or financial detail.
The business model is implicitly characterized as a for-profit, private commercial finance intermediary or lessor. Typical revenue mechanics for firms in this vertical include interest income on financed receivables, lease rental income, residual value realization on leased equipment, and origination or broker fees; however, none of these revenue streams, contract terms, or pricing metrics are confirmed in the source data. Investors seeking granular revenue, ARR, or transaction-volume figures will need to obtain them directly from the company, as public disclosure is unavailable.
Sunset Financial Group firmographics
Firmographics- Name
- Sunset Financial Group
- Website
- https://sunsetfg.com
- Company type
- Private
- Founded year
- 2011
- Headcount range
- 11–50 employees
- Short description
- Sunset Financial Group is a privately held, Los Angeles-based specialty finance firm founded in 2011 that provides business financing, equipment leasing, and related financial services to small and medium businesses in the United States.
- Ownership category
- akta.pro rank
Sunset Financial Group industry classification
Industry- Product category
- Commercial Lending & Equipment Leasing
- SIC
- Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- SME Cash Management & Payments (Merchant, ACH/Wires, Payroll) (FSABABAD)
Keywords
Where Sunset Financial Group is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Sunset Financial Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Sunset Financial Group product offering
Product offeringCore offering
Sunset Financial Group provides business financing, equipment leasing, and financial services targeted at small and medium-sized businesses. The firm is based in Los Angeles, was founded in 2011, and operates as a privately held commercial finance provider.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Financing
- Equipment Leasing
- Financial Services
Companies that use Sunset Financial Group
Customer profileIdeal customer profiles1 record
Sunset Financial Group technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sunset Financial Group competitors and assessment
Company assessmentEmerging players
- Fundbox: SMB-focused fintech providing working capital and credit solutions, competing for the same small-business borrower segment with a more automated platform.
- OnDeck: Digital-first SMB working capital lender that automates underwriting and origination; competes head-on with Sunset in SMB financing but with substantially greater scale and technology investment.
- BlueVine: Fintech SMB lender offering lines of credit, term loans, and invoice factoring; represents the digital-native competitive threat to traditional SMB financing providers.
Direct peers
- Balboa Capital: Direct competitor providing equipment leasing and SMB business financing, headquartered in California with a comparable product mix (leases, working capital, loans) targeting similar SMB customers.
- Crest Capital: Direct peer offering equipment financing and leasing to small and mid-sized businesses, with a similarly focused SMB customer base and comparable product set.
- National Funding: Direct SMB lending peer providing working capital loans, equipment financing, and merchant cash advances to small businesses — closely aligned service mix and target market.
Broad incumbents
- Wells Fargo Small Business: Major commercial bank offering SMB lending, equipment financing, and credit products — broad incumbent that competes on trust and balance-sheet capacity rather than speed or specialization.
- Bank of America Small Business: Large incumbent bank providing SMB loans, lines of credit, and equipment financing as part of a much wider financial services portfolio.
Others
- Accion: Mission-driven SMB lender serving small businesses often underserved by banks; adjacent rather than directly competitive, but operates in overlapping SMB financing territory.
Regional players
- SMB Compass: SMB financing marketplace and direct lender working with small businesses on working capital and equipment financing; competes in a similar product set with a brokerage/distribution-led model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Sunset Financial Group social profiles
Digital presenceSunset Financial Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sunset Financial Group leadership team
Management profileNumber of profiles
Sunset Financial Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sunset Financial Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sunset Financial Group
What does Sunset Financial Group do?
Sunset Financial Group provides business financing, equipment leasing, and financial services targeted at small and medium-sized businesses. The firm is based in Los Angeles, was founded in 2011, and operates as a privately held commercial finance provider.
When was Sunset Financial Group founded?
Sunset Financial Group was founded in 2011. It employs 11 to 50 people.
Where is Sunset Financial Group based?
Sunset Financial Group is headquartered in Los Angeles, United States, in the North America region.
Who are Sunset Financial Group's main competitors?
Emerging players on record are Fundbox, OnDeck and BlueVine. Direct peers are Balboa Capital, Crest Capital and National Funding. Broad incumbents are Wells Fargo Small Business and Bank of America Small Business. Accion is listed as an others. SMB Compass is listed as a regional player.
Does Sunset Financial Group have an API?
No public API is recorded for Sunset Financial Group.
What industry is Sunset Financial Group in?
Sunset Financial Group's product category is Commercial Lending & Equipment Leasing. Its primary akta.pro industry code is FSABABAD, SME Cash Management & Payments (Merchant, ACH/Wires, Payroll). Its SIC code is 6153.