What SimpleK12 does

SimpleK12 (legal entity InfoSource, Inc.) is a US-based professional development platform serving K-12 educators and school districts. Founded in 1983 as InfoSource and rebranded to SimpleK12 in 2008, the company has built a catalog of more than 1,000 self-paced on-demand video courses across 40+ research-based categories, authored by a roster of 50+ named expert educators. The core product is a web-based member portal (portal.simplek12.com) that delivers courses, structured learning pathways, certificates of completion, and achievement tracking; SimpleK12 was recognized as "Professional Development Platform of the Year" in the 2025 EdTech Breakthrough Awards.

The business operates a dual go-to-market: a product-led self-serve motion (7-day free trial, monthly and multi-month individual memberships purchased through the public website) for individual teachers, and an enterprise field-sales motion (request-a-quote, dedicated account executive, custom-curated and white-labeled deployments with achievement dashboards) for schools and districts. Revenue streams include individual subscription recurring revenue, district site licensing, and professional services for custom district programs. An employer/reseller channel supplements direct distribution. The technology stack is standard SaaS — Stripe for payment processing, HubSpot for lead capture forms, and Webflow for the marketing site — with no public API or proprietary AI/ML infrastructure disclosed.

In 2020, SimpleK12 was acquired by Teachers of Tomorrow, a teacher certification organization that has certified 90,000 teachers over 20 years; in 2021, The Rise Fund (a global impact investment firm) invested in Teachers of Tomorrow and its sister brands, placing SimpleK12 inside an educator-preparation ecosystem that also includes #TEACH and The Learning Liaisons. Recent product expansion has emphasized credentialed learning pathways (New Teacher Pathway in 2025, AI Learning Pathways for Teachers in 2025, Special Education Microcredential announced for January 2026), shifting the mix from a pure on-demand library toward cohort-ready, higher-margin district offerings.

Name

SimpleK12

Legal name

InfoSource, Inc.

Website

https://simplek12.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

SimpleK12 is a US-based online professional development platform for K-12 educators, offering 1,000+ self-paced video courses, structured learning pathways, and certificate-bearing modules via a web member portal for individual teachers and schools.

Ownership category

akta.pro rank

Product category

K-12 Educator Professional Development Platform

NAICS

Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

K–12 Instructional Design & Curriculum Development Services (EDAGAKAA)

Keywords

• K-12 professional development
• Online teacher training
• Educator microcredentials
• Teacher PD platform
• School PD licensing

Headquarters

HQ city

Oviedo

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Individual educator membership subscriptions: Recurring revenue from individual teacher memberships (monthly or multi-month subscriptions), including a 7-day free trial and a 14-day satisfaction guarantee on multi-month digital purchases; monthly memberships are non-refundable.
2. School and district site licensing: Site license purchases for schools and districts, billed separately from individual subscriptions, providing organization-wide access; non-refundable and excluded from the 14-day satisfaction guarantee and price match policy.
3. Custom-curated and white-labeled district programs: Tailored professional development programs built collaboratively with district leaders, including custom-curated learning paths and white-labeled platform deployments, sold via quote-based contracts with dedicated account management.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

SimpleK12 operates an online professional development platform for K-12 educators, delivering unlimited access to 1,000+ self-paced, on-demand video courses across 40+ research-based categories, structured microcredential learning pathways (New Teacher, Special Education, AI), and per-course certificates of completion with CE credits that satisfy state license renewal requirements. The Schools & Districts tier adds an achievement dashboard and turnkey, custom-curated, or white-labeled deployment options with dedicated account management.

Product overview

SimpleK12 is a unified professional development platform for K12 educators, operating as a platform-plus-modules architecture: the SimpleK12 Membership Platform and Member Portal (portal.simplek12.com) form the core offering of 1,000+ self-paced on-demand courses across 40+ categories, and are extended by structured learning pathways including the New Teacher Pathway ('Ready, Set, Teach'), the Special Education Pathway for General Education Teachers (SPED Microcredential), and the multi-level AI Learning Pathways for Teachers. The Schools & Districts tier adds an achievement dashboard with Turnkey, Custom-curated, and White-labeled deployment options, while sister brands Teachers of Tomorrow and The Learning Liaisons extend the portfolio into teacher certification and exam prep under the same parent organization.

Differentiator

Problem solved

Functional benefit

Products and services

• SimpleK12 Membership Platform The flagship SimpleK12 membership offering for individual K-12 educators, providing unlimited access to 1,000+ on-demand professional development courses across 40+ research-based categories, with per-course certificates of completion and bundled CE credits for license renewal. Sold as a monthly or multi-month personal subscription, available via a 7-day free trial.
• SimpleK12 On-Demand Course Library Self-paced video library of 1,000+ courses across 40+ research-based categories, each taught by an expert K-12 educator and issuing a certificate of completion. Categories include classroom management, special education, SEL, AI integration, content-area pedagogy, school safety, and technology integration.
• SimpleK12 Growth Portal (Member Portal) The web-based self-serve portal at portal.simplek12.com where registered members log in to browse the catalog, enroll in courses and pathways, take courses, track progress, and access earned certificates, badges, and CE credits.
• SimpleK12 for Schools & Districts Organization-wide SimpleK12 deployment for K-12 schools and districts, sold via quote-based site licensing. Includes an achievement dashboard for monitoring educator progress, course completions, credits, and badges, available in turnkey, custom-curated, and white-labeled deployment models with a dedicated account manager.
• Ready, Set, Teach: A New Teacher Success Pathway A structured, self-paced microcredential pathway of six courses (approximately 6 hours) designed to help first-year and early-career K-12 educators build classroom confidence and master foundational teaching essentials; taught by Dr. Samantha Fecich and worth up to 6 CE credits.
• Special Education Pathway for General Education Teachers (SPED Microcredential) A guided microcredential of 10 self-paced courses (~15 hours) covering SPED laws (IDEA, ADA, 504s), IEP collaboration, accommodations, and interventions, designed to help general education teachers support inclusive classrooms; taught by Melissa Mann and worth up to 15 CE credits.
• AI Learning Pathways for Teachers A multi-level AI literacy pathway bundle covering Foundations of AI (Level 1), Instructional Implementation of AI (Level 2), and Unleashing the Power of Generative AI Tools; 4–15 hours of self-paced training across 4–6 courses, teaching use of generative AI tools (Google Gemini, Microsoft Copilot, MagicSchool AI, Adobe Express, Copilot Designer) for lesson planning, differentiation, feedback, and engagement.

Quantifiable outcome

• 550,000+ educators and 2,700+ school leaders reached
• +3 more outcomes

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature6 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BetterLesson: Direct competitor in K-12 teacher professional development, offering virtual coaching, workshops, and self-paced learning for individual educators and districts. Highly comparable in target customer (K-12 teachers and school leaders), product (PD content and coaching), and business model (PLG + enterprise).
• Frontline Education (Frontline Professional Growth): Provides K-12 PD tracking, evaluation, and course delivery to school districts as part of a broader K-12 administrative software suite. Directly comparable in district-facing PD workflow and content, with deeper administrative-system integration than SimpleK12.
• Advancement Courses: Online catalog of continuing-education and PD courses for K-12 educators offering CEU/graduate credit on a self-paced, individual subscription basis. Comparable product offering (PD course catalog with certificates) targeting the same individual-educator segment as SimpleK12's membership tier.
• BloomBoard: PD and micro-credentialing platform for K-12 educators, focused on competency-based pathways and district deployment. Directly comparable on structured learning pathways, microcredentials, and district dashboards—SimpleK12's newer SPED/New Teacher/AI pathways compete in the same category.
• Edthena: Video-based teacher coaching and PD platform serving K-12 districts with cycles of practice and structured feedback. Comparable in district-facing PD video content and analytics, though narrower in self-paced on-demand catalog breadth.
• CE Credits Online: Online CE/PD provider for K-12 educators offering self-paced courses with certificates aligned to license renewal. Comparable product (individual subscription PD courses for license renewal/CEUs) targeting the same compliance-driven buyer as SimpleK12.
• Alludo (formerly K12 Alliance): K-12 professional learning platform delivering self-paced PD with district dashboards and pathways. Directly comparable on platform-plus-pathways architecture and district analytics, competing for the same district RFPs.

Broad incumbents

• Vector Solutions (formerly SafeSchools): Large K-12 SaaS vendor offering PD, safety, and compliance training across multiple categories to districts. Comparable in PD course delivery and district contracts, but operates as a broad compliance suite rather than a PD-specialist.
• Schoology (PowerSchool): Major K-12 LMS that increasingly bundles PD and educator development content within district workflows. Comparable in teacher-facing professional learning content, with broader LMS scale and integration advantages that SimpleK12 lacks without its own LTI/SSO.
• Canvas (Instructure): Leading K-12/HED LMS with growing PD and educator microcredentialing capabilities embedded in the learning environment. Comparable as an adjacent educator PD delivery surface but with vastly broader platform scale and native LMS integration SimpleK12 currently lacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SimpleK12Team
• LinkedInlinkedin.com/company/infosource-learning-simple-k12
• Instagraminstagram.com/simplek12
• Xx.com/SimpleK12

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SimpleK12