Financial Edge

What Financial Edge does

Financial Edge is a privately held financial advisory firm providing fee-based financial planning, investment management, retirement planning, estate planning, tax planning, and insurance advisory services to individuals and small businesses in Texas. The firm is operated by Cathy Fitzgerald as a Financial Advisor and maintains two physical offices in Lewisville (headquarters at 860 Hebron Parkway, Suite 602) and San Antonio (2018 Glendon Dr), with a single named advisor in the public footprint. Its product menu spans fixed and variable annuities, Traditional/Roth/SEP/SIMPLE IRAs, life insurance, long-term care insurance, disability income insurance, and qualified plan services (401(k), 403(b), money purchase, profit sharing), supported by estate, tax, college, and financial planning advisory work.

The underlying technology is a standard advisory services platform with educational resources, calculators, and planning tools, delivered via a website (finedge.net) hosted on FMG Suite, which provides content, compliance disclosures, and a 200+ term financial glossary. The firm does not operate a proprietary technology stack, mobile app, or API; technology is primarily a marketing and client-education layer rather than a delivery or automation layer.

The business model is fee-based advisory services B2B2C, generating revenue through advisory fees, likely structured on assets under management, hourly, or project-based arrangements (pricing is not publicly disclosed). The go-to-market is sales-led, relying on direct outreach, referrals, and inbound from educational content, with no disclosed partnerships, channels, or institutional relationships. Customer segments are split between high-net-worth individuals seeking financial counseling and small businesses seeking retirement/pension plan management (401(k), SEP, SIMPLE, profit sharing). Headcount is 11-50, no funding has been raised, and there is no parent company or PE/VC ownership — the firm operates as a founder/owner-operated boutique practice.

Name

Financial Edge

Legal name

Financial Edge

Website

https://finedge.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Financial Edge is a Texas-based financial advisory firm providing investment, retirement, tax, estate, and insurance planning services to individuals and small businesses, operated by financial advisor Cathy Fitzgerald.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Finance and Insurance (52)

SIC

Investment Advice (6282), Life Insurance (6311), Accident & Health Insurance (6321)

akta.pro industry

PRIMARYFSAEAAAA

Comprehensive Financial Planning

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Investment Advisory & Financial Planning

SECONDARYFSAEABAE

Employer Retirement Plan Advisory (401(k)/Pension)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Wealth & Retirement Advisory

SECONDARYFSAEAAAE

Tax-Aware Investment Planning

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Investment Advisory & Financial Planning

SECONDARYFSAAAAAF

Financial Planning & Goals-Based Advice (Mass Affluent)

Financial & Insurance/Asset & Wealth Management/Retail & Mass-Affluent Wealth Management

Keywords

• Financial advisory services
• Retirement planning
• Investment management
• Estate planning
• Tax planning services

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Financial Advisory Services: Fee-based financial advisory services providing comprehensive financial planning including retirement planning, investment management, estate planning, tax planning, and insurance advisory to individuals and businesses. Revenue is generated through advisory fees for financial planning and counseling services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Financial Edge is a financial advisory firm that provides investments, life insurance, money management, financial planning, and tax planning services to individuals and businesses. The firm offers a portfolio of insurance and retirement products (annuities, IRAs, life/long-term care/disability insurance) and accompanying advisory services including 401(k), 403(b), retirement, estate, tax, and college planning, delivered through personalized hands-on consultations.

Product overview

Financial Edge is a financial advisory firm offering a comprehensive suite of financial products and services. The core product portfolio includes Annuities (Fixed and Variable), Individual Retirement Accounts (Traditional IRA, Roth IRA, SEP IRA, Simple IRA), Life Insurance, Long Term Care Insurance, and Disability Income Insurance. The firm complements these products with advisory services including 401(k) Planning, 403(b) Planning, Money Management, Retirement Plans, Estate Planning, Financial Planning, Tax Planning, and College Planning. Additionally, the firm provides educational tools including Financial Calculators, a Financial Glossary with over 200 terms, and a Tax Resources Center. The company operates primarily through Cathy Fitzgerald as the financial advisor, serving clients in the Dallas-Fort Worth and San Antonio, Texas areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Annuities Insurance contracts that guarantee current or future payments in exchange for premiums, with tax-deferred accumulation; offered in both fixed (guaranteed fixed interest rate) and variable (market-linked) options for individuals seeking retirement income solutions.
• Individual Retirement Accounts (IRAs) Tax-advantaged retirement savings accounts including Traditional IRA, Roth IRA, SEP IRA, and Simple IRA options to help individuals save for retirement with various tax treatment strategies.
• Life Insurance Insurance product that provides a death benefit to beneficiaries, offering financial protection for families against the loss of a primary income earner.
• Long Term Care Insurance Insurance coverage that helps pay for medical and non-medical services needed by individuals with chronic illness or disability, commonly associated with aging.
• Disability Income Insurance Insurance policy that pays a portion of the insured's income when a specified disability makes working uncomfortable, painful, or impossible.
• 401(k) Planning Assistance with qualified retirement plans allowing eligible employees to defer taxation on a percentage of income for retirement savings, potentially including employer matching.
• 403(b) Planning Retirement planning services for employees of non-profit and government organizations, similar to 401(k) plans with tax-advantaged savings options.
• Money Management Professional management of investments and wealth preservation services to help clients achieve their financial goals through strategic allocation and monitoring.
• Retirement Plans Comprehensive retirement planning services including Money Purchasing Plans and Profit Sharing Plans to help businesses and individuals prepare for retirement.
• Estate Planning Strategies to manage personal affairs during lifetime and control the distribution of wealth after death, including trust creation and beneficiary designation.
• Financial Planning Comprehensive planning services to help clients achieve their financial and personal goals through customized financial strategies.
• Tax Planning Tax strategy development and management to help minimize tax liability through tax-efficient investing and strategic tax planning approaches.
• College Planning Education savings strategies including 529 plans and other vehicles to help families save for and fund higher education expenses.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• Primerica: Financial services company serving middle-income families with term life insurance, investment products, and retirement planning. Closely comparable to Financial Edge's mass-affluent focus and combined insurance-plus-advisory product stack.

Broad incumbents

• Ameriprise Financial: Diversified financial services company whose advisory channel serves individuals and small businesses with retirement, investment, and insurance planning. Comparable to Financial Edge across the full planning, investment, and insurance stack.
• Cetera Financial Group: Independent broker-dealer supporting independent financial advisors with retirement, investment, and insurance solutions. Highly comparable structure to a local independent practice like Financial Edge.
• Raymond James Financial Services: Diversified financial services firm with a large independent advisor network providing financial planning, retirement, and wealth management. Operates a model where advisors broadly mirror the local-office, personal-service approach of Financial Edge.
• Northwestern Mutual: Insurance and financial services firm with a strong planning-led, advisor-driven model offering life insurance, retirement, and investment planning. Closely comparable to Financial Edge's combined insurance-plus-planning offering.
• Edward Jones: Large U.S. financial advisory firm with a decentralized branch model serving mass-affluent individuals and small businesses. Highly comparable to Financial Edge's local-office, personal-service approach but at vastly greater scale and geographic reach.
• Charles Schwab (Schwab Wealth Advisory): Large brokerage and advisory firm offering IRAs, retirement planning, and wealth advisory services. Competes directly with Financial Edge for mass-affluent clients, including via lower-cost digital advisory channels.
• Waddell & Reed (Macquarie Asset Management): Diversified wealth management firm offering financial planning, retirement plan services, and investment products to individuals and corporations. Directly comparable to Financial Edge's B2B retirement plan and individual advisory offerings.
• LPL Financial: Largest independent broker-dealer in the U.S., supporting thousands of independent financial advisors with compliance, technology, and product access. Financial Edge operates in a similar independent-advisor model but on the much smaller FMG Suite stack.
• Fidelity Investments (Personal Investing): Major wealth manager offering retirement accounts, IRAs, annuities, and financial planning to individuals. Overlaps significantly with Financial Edge's IRA, annuity, and retirement planning offerings but at massive scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Financial Edge