SHERBINSKIS
SHERBINSKIS is a California-based ultra-premium cannabis brand selling flower, pre-rolls, vapes, and limited apparel under the "Home of the Original Gelato" heritage through DTC e-commerce and a wholesale channel, with a loyalty rewards program driving retention.
- Company typePrivate
- Founded2014
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What SHERBINSKIS does
SHERBINSKIS is a California-based cannabis brand operated by Primetime Distro LLC, founded in 2014 and headquartered in San Francisco/Oakland with an operational address in Desert Hot Springs. The company sells ultra-premium cannabis flower, pre-rolls, and vapes under the self-described "Home of the Original Gelato" positioning, which anchors the brand around a signature strain and its genetics lineage. Distribution is run through a direct-to-consumer e-commerce storefront restricted to California residents aged 21+ (or 18+ with a medical card), supplemented by a wholesale channel for retail partners stocking the brand, all conducted under California cannabis license C11-0001659-LIC. Beyond core cannabis products, the company offers limited edition apparel and accessories (some gated to rewards members), a points-based rewards program with perks and access to private brand events, and cultural content via monthly Spotify playlists curated by friends of the brand.
The business model is a hybrid DTC-plus-wholesale cannabis operation with a small lifestyle brand extension. Revenue streams include one-time cannabis product sales (flower, pre-rolls, vapes), apparel and accessory sales, and a recurring-style loyalty rewards mechanic that drives repeat purchases. Go-to-market is supported by organic social (Instagram), email and SMS marketing, Spotify-based cultural content, and community events. The company has no disclosed external funding, no parent organization, no subsidiaries, and operates as a privately held LLC with 1-10 employees. There is no disclosed technology stack or AI/ML capability, and the geographic footprint is deliberately limited to California due to regulatory constraints.
SHERBINSKIS firmographics
Firmographics- Name
- SHERBINSKIS
- Legal name
- Primetime Distro LLC
- Website
- https://sherbinskis.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SHERBINSKIS is a California-based ultra-premium cannabis brand selling flower, pre-rolls, vapes, and limited apparel under the "Home of the Original Gelato" heritage through DTC e-commerce and a wholesale channel, with a loyalty rewards program driving retention.
- Ownership category
- akta.pro rank
SHERBINSKIS industry classification
Industry- Product category
- Premium Cannabis Products
- NAICS
- Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)
- akta.pro primary industry
- Alcohol, Tobacco & Cannabis Inventory-led Online Retailers (CRAFADAO)
- akta.pro secondary industries
- Hemp Flower & Pre-Roll Retail (Non-Dispensary) (CRANAHAE), Cannabis Lifestyle & Apparel/Brand Merchandise Retail (CRANAHAJ)
Keywords
Where SHERBINSKIS is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SHERBINSKIS business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Cannabis Product Sales: Primary revenue stream from sale of ultra-premium cannabis flower, pre-rolls, and vape products through e-commerce and potentially retail locations.
- Apparel and Accessories: Sale of limited edition apparel and accessories, featuring select reward member-only products.
- Rewards Program: Customer loyalty program that drives repeat purchases and engagement, with points earning and redemption for perks and exclusive access.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
SHERBINSKIS product offering
Product offeringCore offering
SHERBINSKIS sells ultra-premium cannabis flower, pre-rolls, and vapes — branded as the "Home of the Original Gelato" — directly to California consumers through its website and to licensed retail partners via a wholesale channel. The portfolio also includes limited edition apparel and accessories (with select member-only items) and a customer rewards program that delivers points, perks, and access to private brand events. All sales are gated to California residents meeting state age and (where applicable) medical-cannabis requirements, conducted under California cannabis license C11-0001659-LIC.
Product overview
SHERBINSKIS is a California-based cannabis company operating as Primetime Distro LLC, known as the 'Home of the Original Gelato.' The company offers ultra-premium cannabis flower, pre-rolls, and vapes as core products. The product portfolio also includes world-class genetics with a strain selection process, and limited edition apparel and accessories with Reward Member-Only offerings. A rewards program enables members to earn points, unlock perks, and access private brand events. The company operates under California cannabis license C11-0001659-LIC.
Differentiator
Problem solved
Functional benefit
Companies that use SHERBINSKIS
Customer profileSegments3 records
Ideal customer profiles3 records
SHERBINSKIS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SHERBINSKIS partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
SHERBINSKIS competitors and assessment
Company assessmentMarket position
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
SHERBINSKIS social profiles
Digital presenceSHERBINSKIS compliance and trust
Trust signalCompliance1 record
SHERBINSKIS financial estimates
Financial estimateRevenue estimate
Valuation estimate
SHERBINSKIS leadership team
Management profileNumber of profiles
Profiles1 record
SHERBINSKIS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SHERBINSKIS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SHERBINSKIS
What does SHERBINSKIS do?
SHERBINSKIS sells ultra-premium cannabis flower, pre-rolls, and vapes — branded as the "Home of the Original Gelato" — directly to California consumers through its website and to licensed retail partners via a wholesale channel. The portfolio also includes limited edition apparel and accessories (with select member-only items) and a customer rewards program that delivers points, perks, and access to private brand events. All sales are gated to California residents meeting state age and (where applicable) medical-cannabis requirements, conducted under California cannabis license C11-0001659-LIC.
Is SHERBINSKIS a public or private company?
SHERBINSKIS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SHERBINSKIS founded?
SHERBINSKIS was founded in 2014. It employs 1 to 10 people.
Where is SHERBINSKIS based?
SHERBINSKIS is headquartered in San Francisco, United States, in the North America region.
How does SHERBINSKIS make money?
Three revenue lines are on record. Cannabis Product Sales are the primary driver. The others are apparel and Accessories and rewards Program.
Does SHERBINSKIS have an API?
No public API is recorded for SHERBINSKIS.
What industry is SHERBINSKIS in?
SHERBINSKIS's product category is Premium Cannabis Products. Its primary akta.pro industry code is CRAFADAO, Alcohol, Tobacco & Cannabis Inventory-led Online Retailers, with a secondary code of CRANAHAE, Hemp Flower & Pre-Roll Retail (Non-Dispensary). Its NAICS code is 459991.