Luba
Luba is a Dutch staffing agency founded in 1968 that operates 40+ branches across the Netherlands, placing temporary and permanent workers with SMEs across technique, logistics, production, administration, healthcare, commercial, construction, and transport sectors via its Luba Vacatures platform and Luba Scholing training division.
- Company typePrivate
- Founded1968
- HeadquartersLeiden, Netherlands
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Luba does
Luba is a Dutch staffing and recruitment agency founded in 1968 and headquartered in Leiden, Netherlands. The company operates more than 40 physical branches spread throughout the country and self-describes as the largest staffing agency for SMEs (mkb) in the Netherlands. Its core business consists of three service lines offered to Dutch employers: uitzenden (temporary staffing), werving en selectie (permanent recruitment and selection), and detacheren (long-term contracting/detachment). Candidates register free of charge online or in-branch, are assigned a dedicated local advisor, and are placed across at least ten industry verticals including technique, logistics, production, administration, healthcare, commercial, construction, and transport.
The company's product surface is built around a central online job vacancy platform (Luba Vacatures), an online candidate self-service portal (Mijn Luba), an employer-facing vacancy registration service, and a job alert email product. A differentiated add-on is Luba Scholing (also branded Luba Talent+), an in-house training and certification division that offers free forklift, reach truck, and VCA certificates, plus paid learn-work trajectories for process operators. Technology footprint is limited to standard web applications: there are no proprietary AI/ML systems, no APIs or SDKs, and no mobile apps; the technology stack supports transactional matching and candidate management rather than algorithmic decisioning.
Luba's revenue model is a transaction-fee model: employers pay for staffing, recruitment and selection, and detachment services, while job-seeker registration is free. The company is privately held, with no disclosed parent, no institutional funding rounds, and no M&A activity in the provided data. Operating status is active, with a headcount of 251-500 employees supporting the branch network. Pricing for employer services is quote-based and not publicly disclosed, while the candidate side operates on a freemium basis with paid optional add-on training pathways.
Luba firmographics
Firmographics- Name
- Luba
- Legal name
- Luba
- Website
- https://luba.nl
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Luba is a Dutch staffing agency founded in 1968 that operates 40+ branches across the Netherlands, placing temporary and permanent workers with SMEs across technique, logistics, production, administration, healthcare, commercial, construction, and transport sectors via its Luba Vacatures platform and Luba Scholing training division.
- Ownership category
- akta.pro rank
Luba industry classification
Industry- Product category
- Staffing Services
- NAICS
- Temporary Help Services (56132), Employment Placement Agencies (561311)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- National Generalist Staffing Firms (BPACACAI)
- akta.pro secondary industries
- Administrative, Clerical & Office Support Direct Hire (BPACAFAF), Professional & Technical Direct Hire (IT, Engineering, Finance, Healthcare) (BPACAFAC)
Keywords
Where Luba is headquartered
LocationHeadquarters
- HQ city
- Leiden
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Luba business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Staffing and temporary placement services: Luba generates revenue by placing temporary and permanent workers with SMEs throughout the Netherlands. Employers pay for the staffing services while job seekers register for free. Revenue comes from employer contracts for uitzenden (staffing), werving en selectie (recruitment and selection), and detacheren (detachment/contract work).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free registration for job seekers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Luba product offering
Product offeringCore offering
Luba operates as the largest staffing agency (uitzendbureau) for small and medium-sized enterprises (SMEs/mkb) in the Netherlands, providing temporary staffing (uitzenden), permanent recruitment and selection (werving en selectie), and detachment/contracting (detacheren) services across sectors including technique, logistics, production, administration, healthcare, commercial, construction, and transport. The company pairs an online vacancy platform with 40+ physical branches and personal advisors to place workers with Dutch employers. Job seekers can register for free, access a candidate self-service portal, and obtain free vocational certifications through the Luba Scholing training division.
Product overview
Luba is the largest staffing agency (uitzendbureau) for SMEs in the Netherlands, operating as a traditional staffing and recruitment platform. The core offering is the Luba Vacatures platform, which connects job seekers with employers across sectors including logistics, production, administration, healthcare, construction, and commercial work. Supporting services include Luba Scholing (free vocational training and certifications), Mijn Luba (candidate self-service portal), and employer services for vacancy registration and staffing solutions. The company operates 40+ physical branch offices nationwide, combining online vacancy matching with personalized employment services.
Differentiator
Problem solved
Functional benefit
Brands
- Luba Scholing: Training and education division offering free certifications and learn-work trajectories for job seekers
Products and services
- Luba Vacatures (Job Vacancy Platform) Online job vacancy platform connecting job seekers with SME employers across the Netherlands, with search by location, industry sector, contract type, and education level. Serves individual job seekers looking for temporary, permanent, or part-time work and acts as the public storefront for Luba's staffing placements.
- Luba Scholing (Luba Talent+) Training and certification division of Luba offering free vocational certificates (forklift, reach truck, VCA basic) and paid learn-work (BBL/werken-leren) trajectories, such as the process operator (procestechniek) program. Designed to upskill job seekers and career changers so they can be placed in SME roles with verified credentials.
- Mijn Luba (Candidate Portal) Online self-service portal for registered job seekers to track applications, manage saved vacancies, create and store CVs, and subscribe to vacancy alerts. Provides candidates an ongoing dashboard to manage their relationship with Luba without requiring in-branch visits.
- Vacature Aanmelden (Employer Vacancy Registration) Employer-facing service allowing companies to register vacancies and access Luba's three core staffing solutions: uitzenden (temporary staffing), werving en selectie (permanent recruitment and selection), and detacheren (long-term contract/detachment placements). Sold as tailored contracts to Dutch SMEs.
- Vacature Alert Automated email notification service that delivers the latest vacancies to job seekers based on their saved search criteria and registered preferences, keeping candidates engaged between active searches.
Quantifiable outcome
- Response within 1 business day for all applications
- +2 more outcomes
Companies that use Luba
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Luba technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Luba partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Luba competitors and assessment
Company assessmentDirect peers
- Start People: Dutch generalist staffing agency serving employers and job seekers across multiple sectors. Directly comparable to Luba in scope, target market, and branch-based distribution model.
- ASA Talent: Dutch generalist staffing agency with branch network across the Netherlands, serving similar SME and individual job seeker segments. Provides comparable temporary staffing, permanent placement, and recruitment services.
- Tempo-Team: Dutch staffing brand owned by Randstad, focused on temporary staffing and recruitment for SMEs and individuals in the Netherlands. Closely mirrors Luba's generalist approach with multi-sector coverage and physical branch presence.
- OTTO Work Force: One of the largest international employment agencies in the Netherlands, specializing in Eastern European labor placement for production, logistics, and technical sectors. Competes with Luba for blue-collar placements across Luba's core verticals.
- Unique: Dutch staffing brand under the USG People/Renewi umbrella, specializing in administrative, secretarial, and financial staffing for SMEs. Directly overlaps with Luba's administrative vertical and SME-focused positioning.
- YoungCapital: Dutch staffing platform focused on younger job seekers (students, starters, young professionals). Competes with Luba for entry-level and starter placements, particularly through digital channels.
Broad incumbents
- ManpowerGroup: Global staffing and workforce solutions company with significant Netherlands presence. Directly competes with Luba for temporary placement, permanent placement, and career re-skilling across blue-collar and white-collar verticals.
- Randstad: Global Dutch-headquartered staffing leader and Luba's most prominent domestic competitor. Both operate generalist staffing and recruitment services across multiple sectors in the Netherlands, though Randstad serves enterprise clients at far greater scale and has deeper technology investment.
- Adecco Group: One of the world's largest staffing firms with active operations in the Netherlands. Competes with Luba in temporary staffing, permanent placement, and workforce solutions across the same SME and mid-market segments.
Emerging players
- Recruit a Student: Dutch staffing platform specializing in student and side-job placements across hospitality, retail, and light industrial sectors. Represents the digital-native staffing model that competes with Luba for entry-level candidate pools.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Luba social profiles
Digital presenceLuba financial estimates
Financial estimateRevenue estimate
Valuation estimate
Luba leadership team
Management profileNumber of profiles
Profiles1 record
Luba subsidiaries and ownership
Company hierarchySubsidiaries1 record
Luba funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Luba M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Luba
What does Luba do?
Luba operates as the largest staffing agency (uitzendbureau) for small and medium-sized enterprises (SMEs/mkb) in the Netherlands, providing temporary staffing (uitzenden), permanent recruitment and selection (werving en selectie), and detachment/contracting (detacheren) services across sectors including technique, logistics, production, administration, healthcare, commercial, construction, and transport. The company pairs an online vacancy platform with 40+ physical branches and personal advisors to place workers with Dutch employers. Job seekers can register for free, access a candidate self-service portal, and obtain free vocational certifications through the Luba Scholing training division.
Is Luba a public or private company?
Luba is a private company. It is classified as unknown and is currently operating.
When was Luba founded?
Luba was founded in 1968. It employs 251 to 500 people.
Where is Luba based?
Luba is headquartered in Leiden, Netherlands, in the Europe region.
How does Luba make money?
One revenue line is on record: staffing and temporary placement services.
Who are Luba's main competitors?
Direct peers on record are Start People, ASA Talent, Tempo-Team, OTTO Work Force, Unique and YoungCapital. Broad incumbents are ManpowerGroup, Randstad and Adecco Group. Recruit a Student is listed as an emerging player.
Does Luba have an API?
No public API is recorded for Luba.
What industry is Luba in?
Luba's product category is Staffing Services. Its primary akta.pro industry code is BPACACAI, National Generalist Staffing Firms, with a secondary code of BPACAFAF, Administrative, Clerical & Office Support Direct Hire. Its NAICS code is 56132 and its SIC code is 7361.