Imagine Digital

What Imagine Digital does

Imagine Digital (legal entity: Imagine Innovation Network B.V.) is an Amsterdam-based management and digital-strategy consultancy that helps traditional Dutch companies, government bodies, and growth-stage SMBs move from AI/digital strategy to operational adoption. Founded by Henri Gentis, the firm is structured as a senior, founder-led boutique of approximately ten professionals operating from a single office in Amsterdam Oud-Zuid, with no disclosed external investors and no parent company beyond the legal entity itself.

The firm's service catalog is organized around three domains: Process Optimization and Transformation (roadmaps, KPI frameworks, Obeya cadence, Transformation Office setup), Accelerated Innovation and Product Development (5-day rapid prototyping, AI integration into existing client systems, business–IT bridging), and Leadership and Decision-making (executive AI coaching, governance optimization, leadership activation programs). Codified delivery assets include the 60-minute "AI in Action" Leadership Immersion workshop for executive teams and the Digital Strategy Academy training program, alongside an Imagine Retail Media sub-brand/division focused on retail-media strategy.

Imagine Digital makes money through project- and engagement-based professional-services fees, senior advisory and fractional leadership engagements, and customized training/academy programs. Go-to-market is sales-led and founder-driven, targeting executive boards of Dutch enterprises, supplemented by inbound demand generation via LinkedIn Lead Gen Forms and a HubSpot/Salesforce CRM stack. Marquee clients include Achmea, KVK (Chamber of Commerce), GVB Amsterdam, Centraal Beheer, Zorgverzekeraars Nederland, Dunlop Protective Footwear, KPN, EQT, Just Eat Takeaway, Pets Place, WagenPlan, Naïf, and Paxpring/ZeroPackaging.

Name

Imagine Digital

Legal name

Imagine Innovation Network B.V.

Website

https://imaginedigital.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Imagine Digital is an Amsterdam-based management consultancy that helps Dutch enterprises, government bodies, and SMBs move from AI and digital strategy to operational adoption via transformation offices, rapid prototyping, and leadership activation.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional consulting engagements: Project- and engagement-based fees for strategy, transformation, and product-innovation consulting. Work is structured as long-term partnerships rather than one-off projects, ranging from small workshops to multi-quarter transformation programs.
2. Senior advisory / fractional leadership: Senior advisory, executive coaching, and hands-on business management embedded with client teams (e.g., direct management of Amazon sales operations for Dunlop, directie coaching at Achmea).
3. Training & Academy programs: Customized training programs and academies (e.g., Digital Strategy Academy for KVK) delivered as multi-day curricula with kick-off and deep-dive sessions.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Imagine Digital provides hands-on digital strategy and AI transformation consulting services to Dutch enterprises, public-sector bodies, and challenger brands. The firm delivers end-to-end programs covering digital strategy, AI integration, e-commerce acceleration, and leadership development, taking operational responsibility for outcomes rather than producing advisory reports. Core deliverables include strategy-to-execution roadmaps, five-day rapid prototyping sprints, transformation office setup, and proprietary leadership workshops.

Differentiator

Problem solved

Functional benefit

Brands

• Imagine Retail Media: Retail-media focused division/unit within Imagine Digital, indicated by the existence of a dedicated CTO role (Erik Hamoen).

Products and services

• Process Optimization and Transformation Consulting engagement focused on redesigning and optimizing client business processes to enable digital and AI-driven operating models. Targeted at executives and transformation leaders at Dutch enterprises and public-sector organizations.
• Accelerated Innovation and Product Development Service focused on accelerating innovation pipelines and product development cycles using rapid prototyping and AI-enabled methodologies. Targeted at Dutch enterprises and challenger brands seeking faster go-to-market.
• Leadership and Decision-making Program designed to develop leadership capabilities and decision-making maturity within client executive teams, particularly in the context of digital and AI change. Targeted at C-suite and senior leadership teams.
• AI in Action: Leadership Immersion Experience Proprietary immersive workshop that exposes executive teams to AI capabilities, use cases, and decision frameworks through hands-on sessions. Targeted at Dutch enterprise and public-sector leadership teams evaluating or scaling AI.
• Digital Strategy Academy Custom in-house academy program designed to build durable digital strategy capability inside client organizations through structured curricula and coaching. Targeted at organizations investing in long-term internal digital talent.

Quantifiable outcome

• +400% revenue growth for Naïf (e-commerce strategy)
• +5 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature3 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Considerati: Dutch digital-strategy and public-sector advisory boutique focused on digital policy, platforms and innovation. Closely comparable to Imagine Digital in size, geography (NL) and digital-strategy positioning.
• iO (formerly Intracto): Benelux digital agency combining strategy, technology, content and marketing for European brands. Overlaps with Imagine on digital strategy and digital-growth engagements for Dutch/Belgian mid-market and enterprise clients.
• Slalom: Global boutique consultancy specializing in strategy, technology and transformation for the middle market and enterprise. Closely comparable in delivery model (senior-led, outcome-focused boutique) to Imagine, albeit at much greater scale and geographic breadth.

Broad incumbents

• Valtech: Global digital-transformation consultancy with strong Benelux presence offering strategy, technology and experience design. Comparable in targeting digital/AI transformation for enterprise, but at significantly larger scale and broader service portfolio than Imagine.
• Dept Agency: Large Dutch-headquartered global digital agency with end-to-end technology, marketing and engineering capabilities. Comparable in serving Dutch enterprise digital transformation, but with much larger bench and broader offerings.
• Conclusion: Dutch business consultancy and IT-services provider focused on digital transformation and managed services. Comparable in serving Dutch enterprise and public sector with transformation programs, but at significantly larger scale than Imagine.
• Sogeti (VINT): Technology and engineering consultancy within the Capgemini group with a Dutch heritage and a VINT practice focused on technology-driven innovation. Comparable to Imagine on innovation advisory for Dutch enterprises, but with global delivery scale.
• McKinsey Digital: Digital and AI transformation arm of McKinsey & Company. Competes with Imagine for large Dutch enterprise AI/digital transformation mandates, with vastly greater scale, brand and bench.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/imaginedigital

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imagine Digital