Noack Group

What Noack Group does

Noack Group, headquartered in Vienna, Austria, is a wholesale distributor and brand operator for animal nutrition, food diagnostics, veterinary diagnostics, and analytical instruments across Central and Eastern Europe. The legal parent is NOACK & Co. GmbH, and the group operates wholly-owned national subsidiaries in Austria, Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Serbia, and Slovakia. The company is identified as part of Barentz, an international ingredient distribution group, which provides group-level sourcing and supplier relationships.

Name

Noack Group

Legal name

NOACK & Co. GmbH

Website

https://noackgroup.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Noack Group is a Vienna-based wholesale distributor of animal feed additives, food and veterinary diagnostic kits, and analytical instruments across Central and Eastern Europe, operating as a regional brand within the Barentz distribution group.

Ownership category

akta.pro rank

Product category

Animal Feed Additives and Diagnostics

NAICS

Animal Food Manufacturing (3111), Farm Supplies Merchant Wholesalers (42491)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Manufacturing, Private Label & Co-Manufacturing for Animal Diets (HLAMAHAO)

akta.pro secondary industries

Performance & Health Outcome Consulting (growth, FCR, milk yield, gut health) (AFADAMAG), Specialty Small Animal Feed (Rabbits, Guinea Pigs, Ferrets, etc.) (AFADAFAI)

Keywords

• Animal feed additives
• Food diagnostics
• Veterinary diagnostics
• Analytical instruments
• Feed acidifiers

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Animal Feed Products: Sale of feed additives, premixes, feed materials, and compound feeds for livestock including poultry, swine, ruminants, and aquaculture. Products include nutritional supplements, acidifiers, silage additives, and health-supporting ingredients.
2. Food Diagnostics Products: Sale of diagnostic test kits and equipment for food safety testing including antibiotic testing, mycotoxin detection, pathogen screening, and microbiological analysis.
3. Veterinary Diagnostics Products: Sale of rapid tests, ELISA kits, and PCR-based diagnostic solutions for animal health testing across multiple species including canine, feline, equine, swine, ruminants, avian, and aquaculture.
4. Analytical Instruments: Sale of analytical instruments for food and feed quality testing across industries including agriculture, meat & seafood, dairy, beverages, and pet food.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Noack Group is a wholesale supplier that develops and distributes proprietary animal feed additives (acidifiers, nutritional supplements such as Pidolin® PCa and Fulvi Plus™) alongside food diagnostics, veterinary diagnostics, and analytical instruments sold to livestock producers, feed manufacturers, food processors, and analytical laboratories. It operates four product departments — Animal Feed, Food Diagnostics, Veterinary Diagnostics, and Analytical Instruments — distributed through ten wholly-owned subsidiaries in Central and Eastern Europe as part of the Barentz group.

Product overview

Noack Group operates as a multi-department organization providing innovative feed and diagnostic solutions for the animal and food production industry. The company is organized into four main departments: Animal Feed (offering nutritional products like Pidolin® PCa and Fulvi Plus™ plus feed acidifiers including NOACK AC WTL, NOACK AC SIL, NOACK AC TMR, NOACK AC MIL/MID, NOACK AC PD, and NOACK AC BIL/BID), Food Diagnostics (including PERFECTO Duo® for pathogen testing), Veterinary Diagnostics (rapid tests, ELISA, and PCR solutions for multiple species), and Analytical Instruments. The product portfolio spans from feed additives and nutritional supplements to advanced diagnostic testing products for food safety and animal health. The company is part of Barentz.

Differentiator

Problem solved

Functional benefit

Products and services

• PERFECTO Duo® Rapid diagnostic method for simultaneous enumeration of Clostridium spp. and Clostridium perfringens on a single plate, serving as an alternative to ISO methods 15213-1 and 15213-2 for testing human food, animal feed, and environmental samples. Targeted at food QC laboratories and food processors.
• Pidolin® PCa (Calcium Pidolate) Nutritional supplement combining calcium with pidolic acid to support laying persistence, egg quality, and flock vitality in breeder hens by promoting active calcium transport via arginine supply and collagen synthesis via proline supply. Documented +1.2 points laying persistence and +1.5% more eggs selected for incubation with a 9:1 ROI.
• Fulvi Plus™ Gut health liquid product for young calves containing purified fulvic acid and a phytogenic mixture with steroidal saponins to address cryptosporidiosis and protozoal problems causing diarrhea; administered in milk or milk replacer at 10–20 ml/calf/day for first 10–14 days of life. Packed in 2.75 kg cans (4 cans per box). Manufacturer: Jadis Additiva, distributed by Noack.
• NOACK AC WTL (Water Acidifier) Advanced water acidifier for livestock that lowers water pH to create an unfavorable environment for pathogenic bacteria such as E. coli and Salmonella, improves gut health, enhances nutrient digestion, and reduces antibiotic reliance in poultry and swine. Pack size 1000 kg IBC.
• NOACK AC SIL (Silage Preservative) Premium silage additive designed to promote optimal fermentation and prevent spoilage in grass and corn silage, protecting nutritional value from field to feed. Pack size 25 kg cans.
• NOACK AC TMR (TMR Acidifier) Advanced acidifier for Total Mixed Ration preservation, inhibiting growth of yeasts, molds, and undesirable bacteria to extend shelf-life and maintain nutritional integrity of mixed rations.
• NOACK AC MIL/MID (Mould Inhibitor) Acidifier solution for mould inhibition in animal feed production, protecting raw materials and finished feed from fungal growth and reducing mycotoxin contamination risk.
• NOACK AC PD (Digestion Acidifier) High-performance dry acidifier for poultry and swine feed that lowers buffer capacity, optimizes digestion, reduces pathogenic bacteria, and improves feed hygiene. Pack size 25 kg.
• NOACK AC BIL/BID (Bacteria Inhibition Acidifier) Advanced acidifier using organic acids to inhibit bacterial growth in poultry feed, promoting healthier gut and superior performance by controlling Salmonella, E. coli, and Clostridium perfringens.
• Food Diagnostics Product Portfolio Wholesale distribution of diagnostic test kits, reagents, and lab equipment for the food industry covering antibiotic testing, cleaning & hygiene control, enzymatic test kits, food adulteration, food allergens, foodborne pathogens, GMO, microbiology, mycotoxins, PCR, and water testing. Sourced through partnerships with Biokar Diagnostics, Unisensor, Neogen, CDR FoodLab, GoldStandard Diagnostics, and Möller & Schmelz.
• Veterinary Diagnostics Product Portfolio Wholesale distribution of rapid tests, ELISA kits, PCR-based diagnostics, instruments, and consumables for animal health testing across canine, feline, equine, swine, ruminants, avian, aquaculture, rabbits, and bees. Targeted at veterinary clinics, animal hospitals, and animal-health professionals.
• Analytical Instruments Portfolio Wholesale distribution of precision analytical instruments for composition and quality testing across agriculture, meat & seafood, pasta & flour, pet food, plant-based products, beverages, industrial applications, milk & dairy products, and snacks & sweets. Supplied in partnership with CDR FoodLab and other instrumentation vendors.

Quantifiable outcome

• Pidolin® PCa demonstrated +1.2 points laying persistence and +1.5% more eggs selected for incubation in breeder hens with 9:1 ROI
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• BarentzcoreOthersNoack Group is Part of Barentz, indicating a parent-subsidiary or group company relationship within the Barentz organization. Barentz is an international ingredient distributor.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Eurofins Scientific: Global testing-services network for food, feed, and agricultural products including mycotoxin, pathogen, and residue analysis. Adjacent to Noack's food diagnostics and analytical instruments offering.
• Barentz: International ingredient and specialty-ingredient distributor operating across animal nutrition, food, and pharma. Directly comparable as Noack's parent group and as a wider animal-nutrition distribution platform with overlapping product categories.
• IDEXX Laboratories: Leading veterinary diagnostics company with rapid tests, ELISA, and PCR platforms across companion and production animals. Comparable to Noack's veterinary diagnostics portfolio across species coverage.
• Elanco Animal Health: Global animal health company with nutritional health, companion animal, and livestock diagnostics and therapeutics. Broad incumbent with overlapping categories in animal nutrition and production-animal diagnostics.
• Trouw Nutrition (Nutreco): Global animal nutrition division of Nutreco supplying premixes, feed additives, and young-animal nutrition products. Comparable to Noack's Animal Feed department across swine, poultry, and ruminant segments.
• Phibro Animal Health: Diversified animal health and nutrition company selling nutritional specialty products, vaccines, and diagnostics. Overlaps with Noack's animal nutrition and veterinary diagnostic offerings.
• Cargill Animal Nutrition: One of the largest global animal feed and nutrition providers with premix, compound feed, and additive offerings across Europe. Comparable in feed additives, premixes, and species coverage.

Direct peers

• Adisseo: Specialty animal nutrition additives and ingredients supplier (methionine, enzymes, probiotics) serving poultry, swine, and ruminants globally. Directly comparable to Noack's specialty additive and acidifier portfolio.
• Kemin Industries: Ingredient manufacturer focused on animal nutrition, feed quality, and gut health solutions (acidifiers, mold inhibitors, silage additives). Highly comparable product overlap with Noack's NOACK AC line.

Emerging players

• Neogen: Global animal and food safety diagnostics company offering rapid tests, ELISA kits, and screening solutions. Comparable to Noack's Food Diagnostics and Veterinary Diagnostics departments, and a current Neogen is also a supplier.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noack Group