Infinity Group Australia
infinitygroupaustralia
- Company typePrivate
- Founded2008
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
Infinity Group Australia firmographics
Firmographics- Name
- Infinity Group Australia
- Legal name
- Infinity Group Australia
- Website
- https://infinity.com.au
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- infinitygroupaustralia
- Ownership category
- akta.pro rank
Where Infinity Group Australia is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Infinity Group Australia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Mortgage Brokerage Commissions: Infinity Group acts as a credit assistance provider and broker, facilitating loans between customers and lenders. Revenue is generated through commissions paid by credit providers/lenders when loans are settled.
- Financial Coaching Services:
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Infinity Group Australia product offering
Product offeringCore offering
Infinity Group Australia is a mortgage brokerage and personal finance coaching firm that helps Australian families become mortgage-free faster and build long-term wealth. It delivers home loan broking through Infinity Funding Solutions and pairs lending with an ongoing structured financial coaching program (Money Mentor) that focuses on debt reduction, budgeting, savings and wealth creation.
Product overview
Infinity Group Australia operates as a multi-award-winning financial services firm offering a unified service model centered around the Money Mentor brand. The core offering combines mortgage broking with personalized financial coaching and wealth creation guidance. Key services include the Money Mentor financial coaching program, the Money Mentor Masterclass educational events, and a Debt Reduction & Wealth Creation Service. The company positions itself as providing ongoing financial 'personal training' rather than one-off transactions, helping clients become mortgage-free and achieve long-term financial security.
Differentiator
Problem solved
Functional benefit
Brands
- Money Mentor: Financial education platform and brand led by Graeme Holm, offering masterclasses, webinars, podcasts, and financial guidance services to help Australians manage debt and build wealth.
Products and services
- Money Mentor (Financial Coaching Program) An ongoing, structured financial coaching program for everyday Australian families, focused on budgeting, accelerated debt reduction, savings and wealth creation. Delivered by Infinity Group Coaching Pty Ltd alongside the firm's lending services.
- Mortgage Broking Services Home loan and mortgage brokerage services delivered by Infinity Funding Solutions Pty Ltd, matching individual Australian consumers with suitable lenders across the broker panel.
- Money Mentor Masterclass Educational workshops/masterclass events that explain the Infinity Group approach to becoming mortgage-free and building wealth, used as a top-of-funnel entry point to the Money Mentor coaching program.
Quantifiable outcome
- Become mortgage-free in 7 to 10 years
- +3 more outcomes
Companies that use Infinity Group Australia
Customer profileSegments2 records
Ideal customer profiles1 record
Infinity Group Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Infinity Group Australia partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Money MentorcoreMoney Mentor is a separate brand platform operated by founder Graeme Holm that provides financial education content including webinars, masterclasses, podcasts, and coaching services. Infinity Group Australia refers clients to Money Mentor for educational content and event registration, creating a symbiotic marketing relationship between the two entities.
- Lenders and Credit Providerscore
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Infinity Group Australia competitors and assessment
Company assessmentDirect peers
- Aussie Home Loans: Australia's largest mortgage broker franchise with ~1,000 brokers nationwide. Direct competitor on customer acquisition, lender panel, and commission-based revenue model in the same Australian retail mortgage market.
- Mortgage Choice: Long-established Australian mortgage broker network owned by REA Group, with a national franchise of brokers. Competes directly for the same Everyday Australian Families segment and uses similar lender-panel commissions.
- Loan Market: Large Australian mortgage broker aggregator with hundreds of brokers nationally. Directly comparable on broker business model, lender panel access, and Australia-only geographic focus.
- Yellow Brick Road: Australian financial services group offering mortgage broking, wealth, and insurance through a branch and broker network. Closely comparable multi-product, advisor-led model targeting similar retail customers.
- Astute Financial Management: Australian mortgage and finance broker group with a national broker panel. Directly comparable on commission-driven revenue, lender aggregation, and consumer-facing financial coaching.
- Smartline Personal Mortgage Advisers: Westpac-aligned Australian mortgage broker brand with a national adviser network. Competes for the same retail mortgage customer and operates under a similar advisor-led distribution model.
Emerging players
- Athena Home Loans: Australian digital-first mortgage lender using automated decisioning and rate transparency. An emerging tech-enabled competitor whose self-serve model threatens traditional broker-led acquisition motions like Infinity Group's.
- Lendi: Australian online mortgage broker comparison platform with digital application flow. Overlaps with Infinity Group on the broker intermediation function but competes through a digital rather than event-driven funnel.
Broad incumbents
- REA Group: Parent of Mortgage Choice and a broader property/financial services incumbent in Australia. Operates overlapping mortgage distribution capabilities as part of a wider property listings and finance platform.
Others
- Finder: Australian financial comparison and consumer education platform. Adjacent ecosystem player that competes for the same financial-literacy-driven consumer attention Infinity Group targets through Money Mentor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Infinity Group Australia social profiles
Digital presenceInfinity Group Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Infinity Group Australia leadership team
Management profileNumber of profiles
Profiles2 records
Infinity Group Australia subsidiaries and ownership
Company hierarchySubsidiaries2 records
Infinity Group Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Infinity Group Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Infinity Group Australia
What does Infinity Group Australia do?
Infinity Group Australia is a mortgage brokerage and personal finance coaching firm that helps Australian families become mortgage-free faster and build long-term wealth. It delivers home loan broking through Infinity Funding Solutions and pairs lending with an ongoing structured financial coaching program (Money Mentor) that focuses on debt reduction, budgeting, savings and wealth creation.
Is Infinity Group Australia a public or private company?
Infinity Group Australia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Infinity Group Australia founded?
Infinity Group Australia was founded in 2008. It employs 1 to 10 people.
Where is Infinity Group Australia based?
Infinity Group Australia is headquartered in Sydney, Australia, in the Oceania region.
How does Infinity Group Australia make money?
Two revenue lines are on record. Mortgage Brokerage Commissions are the primary driver. The others are financial Coaching Services.
Who are Infinity Group Australia's main competitors?
Direct peers on record are Aussie Home Loans, Mortgage Choice, Loan Market, Yellow Brick Road, Astute Financial Management and Smartline Personal Mortgage Advisers. Emerging players are Athena Home Loans and Lendi. REA Group is listed as a broad incumbent. Finder is listed as an others.
Does Infinity Group Australia have an API?
No public API is recorded for Infinity Group Australia.