Airocle

What Airocle does

Airocle, trading as IVR Group Pty Ltd, is an Australian designer, manufacturer, and installer of natural ventilation systems and sun shading solutions for industrial and commercial buildings. Founded over 100 years ago, the company is headquartered in Picton, NSW, with regional offices in Derwent Park (TAS) and Carole Park (QLD), serving customers across Australia and executing installation projects globally. The company remains family-owned under the Bird family, with Stephen Bird as Managing Director and no external institutional investors disclosed.

The core technology is based on aerodynamic principles that use wind and natural convection to ventilate buildings without electricity. Airocle's product portfolio spans roof vents (Slope & Ridge Vents in 1–4 Series, Rotary Vents in 6/10 Series), fire and smoke vents (5/7/8 Series), wall louvres (A–H Series fixed, operable, acoustic G Series, and 2-Stage weatherproof variants), Y/Z Series blast and pressure relief vents, louvre doors, and a Hybrid Ventilation system combining passive airflow with booster fans. All products are made-to-order, CSIRO and NATA tested, ISO 9001 / ISO 45001 certified, and compliant with Australian Standards (AS2427, AS2428, AS/NZS 1668.4:2024, AS1851). Engineering services include 360° CFD Airflow Analysis, bespoke consultancy, and project-specific installation.

Revenue is generated through four streams: bespoke hardware sales (the primary stream), AS1851-compliant servicing and maintenance, engineering consultancy, and installation. Go-to-market is B2B enterprise field sales targeting architects, engineers, facility managers, and building owners. Named enterprise and government customers include BHP, Bluescope Steel, ALDI, Visy, OJI Fibre Solutions, Tomago Aluminium, Donaldson Filtration, RAAF Base Richmond, Parklea Correctional Centre, and Sydney Desalination Plant, spanning manufacturing, mining, transport, utilities, water, education, agriculture, and government/defence verticals.

Name

Airocle

Legal name

IVR Group Pty Ltd

Website

https://airocle.com.au

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

11–50 employees

Short description

Airocle is an Australian designer, manufacturer, and installer of bespoke natural ventilation systems and sun shading solutions for industrial and commercial buildings, serving enterprises across manufacturing, mining, utilities, transport, defence, and government sectors.

Ownership category

akta.pro rank

Product category

Industrial Ventilation Systems

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Ventilation, Ducting & Air Distribution Equipment (IMAHAKAG)

Keywords

• Natural ventilation systems
• Industrial roof vents
• Wall louvres
• Fire smoke vents
• HVAC ventilation manufacturing

Headquarters

HQ city

Picton

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Natural Ventilation Products: Sale of bespoke natural ventilation systems including roof vents (slope, ridge, rotary), wall louvres (fixed, operable, acoustic, 2-stage), fire and smoke vents, and pressure relief vents. Products are manufactured to order in custom sizes, materials, and configurations. Primary revenue stream.
2. Servicing & Maintenance: Comprehensive servicing and maintenance programs ensuring maximum performance and testing compliance (AS1851). Includes inspection, testing, repair, and replacement of components. Fire and smoke safety maintenance with 6-monthly checks.
3. Consultancy Services: Engineering consultancy services for natural ventilation design, including solving heat load issues, building plans review, and ventilation strategy development. CFD analysis services included.
4. Installation Services: Professional installation of wall and roof ventilation systems by qualified technicians. Includes project management, compliance handling, and flexible timelines including night work. Helicopter installation available for complex projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Airocle designs, manufactures, and installs bespoke natural ventilation systems for industrial and commercial buildings. Its core products are made-to-order roof vents (ridge, slope, rotary, fire and smoke) and wall louvres (fixed, operable, acoustic, 2-stage), plus pressure relief and hybrid ventilation systems. The company complements its hardware with in-house engineering consultancy, 360° CFD airflow analysis, professional installation, and AS1851-compliant servicing and maintenance programs.

Product overview

Airocle is Australia's leading designer and manufacturer of natural ventilation systems, offering a comprehensive portfolio of hardware products and services. The product line centers on two main hardware categories: roof vents (including Slope & Ridge Vents across 1-4 Series, Fire & Smoke Vents in 5/7/8 Series, and Rotary Vents in 6/10 Series) and wall louvres (including A through H Series fixed and operable options, plus G Series acoustic and 2 Stage weatherproof variants). Additional specialized products include Y/Z Series blast and pressure relief vents, louvre doors, and hybrid ventilation systems combining natural airflow with booster fans. The company provides end-to-end support through consultancy services, 360° CFD Airflow Analysis, installation, and AS1851-compliant servicing and maintenance programs. All products are manufactured in Australia (NSW) with ISO 9001 and ISO 45001 certification, CSIRO and NATA tested, and comply with Australian Standards including AS 2427, AS 2428, and AS/NZS 1668.4:2024.

Differentiator

Problem solved

Functional benefit

Products and services

• Slope & Ridge Vents (1-4 Series) Bespoke low-profile ridge and slope roof ventilators (1-4 Series) that extract hot air and provide natural airflow for industrial and commercial buildings without electricity. Options include roof fall restraint, bird wire, acoustic dampening, and operable dampers. For facility owners, architects, and engineers.
• Fire & Smoke Vents (5, 7, 8 Series) 100% fail-safe natural fire and smoke vents (5, 7, 8 Series) that detect and exhaust toxic air and combustible fumes using aerodynamic principles. CSIRO-tested, BCA-compliant, designed for industrial, commercial, heritage, and educational buildings.
• Rotary & Stationary Roof Vents (6, 10 Series) CSIRO-tested rotary roof ventilators (6 Series classic whirlybird and 10 Series ultra low profile) using unique blade designs to spin with the slightest breeze for effective natural ventilation. For commercial and industrial buildings.
• Pressure Relief & Blast Vents (Y Series) Roof and wall blast/pressure relief louvres (Y Series) that open when a pre-set pressure limit is exceeded, allowing gas or liquid to escape, and close to safely repressurise the building. For industrial buildings with explosive or hazardous atmospheres.
• Fixed Louvres (A, B, C, D, H, Z Series) 100% natural-powered fixed metal wall louvres (A, B, C, D, H, Z Series) providing continuous fresh airflow with weather protection. Customisable, weather-tight, low-maintenance; includes security-enhancing and high free-open-area variants. For commercial and industrial buildings.
• Operable Louvres Adjustable operable louvre systems that can be opened, closed, and adjusted to manage indoor environments, control sunlight, and regulate temperature. For commercial and industrial buildings.
• Acoustic Louvres (G Series) Purpose-engineered acoustic louvres (G Series) that reduce noise pollution from plant rooms and air handling systems while maintaining natural airflow. For commercial and industrial buildings near noise-sensitive areas.
• 2 Stage Louvres CSIRO-certified 2-stage weatherproof louvres with Class A rating for rain penetration and Class 3 rating for airflow. For heavy-duty extraction and weather resistance in exposed buildings.
• Louvre Doors Precision-crafted industrial and commercial louvre doors offering superior ventilation and inlet air control, weather resistant, available in fixed or operable configurations. Work seamlessly with roof vents to reduce HVAC costs.
• Hybrid Ventilation High-performance natural airflow system with booster fans for peak demand, combining passive natural ventilation with mechanical support for optimal performance. Marketed as more effective and cheaper than full mechanical ventilation.
• 360° CFD Airflow Analysis Specialised computational fluid dynamic analysis service combining site inspections, airflow measurements, wind effect studies, and 3D geometric building modelling to create data-driven bespoke natural ventilation recommendations. For architects, engineers, and facility owners planning ventilation upgrades or new builds.
• Engineering Consultancy Expert engineering consultancy for solving heat load issues, reviewing building plans, and developing natural ventilation strategies. Includes CFD analysis. For architects, engineers, builders, and facility owners.

Quantifiable outcome

• Temperature reduction from 70°C to 32°C at Bluescope Steel Port Kembla facility
• +3 more outcomes

Named customers21 records

Segments9 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Synergy GroupminorImplementation/ SI/ Consulting PartnerCollaborated with Synergy Group on RAAF Base Richmond project for ventilation improvement. Project involved Z Series ventilators to improve airflow and reduce heat for defence facility.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Seeley International: Australian heating, cooling, and ventilation manufacturer. Most directly comparable Australian competitor in climate-control equipment for industrial and commercial buildings, with overlapping channel to architects, engineers, and facility managers.
• Air Movement Solutions (AMS): Australian provider of industrial fans, ventilation equipment, and air movement solutions. Regional competitor in the Australian market for industrial and commercial ventilation products, with similar end customers in mining, manufacturing, and infrastructure.
• Bradford Ventilation: Australian manufacturer and supplier of ventilation, air movement, and roof ventilation products. Overlapping product line in roof ventilators and louvres, serving similar commercial and industrial customers in Australia.

Broad incumbents

• Greenheck Group: One of the largest global manufacturers of commercial and industrial ventilation equipment including fans, louvers, dampers, and air control products. Broad incumbent with overlapping product categories (louvres, dampers, ventilation equipment) but operates at much larger scale.
• Systemair: Global HVAC manufacturer with a strong ventilation, air distribution, and louvre product portfolio. Operates broadly across commercial and industrial ventilation with similar product types (roof fans, wall louvres, fire/smoke dampers) at a much larger scale.
• Velux Group: Global leader in roof windows and skylights with a natural ventilation and smoke ventilation product line. Overlapping in roof-mounted natural ventilation and sun-shading solutions, but a much larger incumbent with broader product portfolio.

Direct peers

• Colt International: Specialist in natural and hybrid ventilation, smoke control, and climate solutions for commercial and industrial buildings. Closest direct competitor in the natural ventilation and smoke/heat exhaust space with similar engineering-led, project-based sales model.
• Ruskin Company: Manufacturer of air control products including louvers, dampers, and architectural ventilation products for commercial and industrial buildings. Direct overlap in louvre, damper, and ventilation product categories, serving similar architects and engineers.
• Nailor Industries: Manufacturer of commercial and industrial air control products including louvers, dampers, and air distribution equipment. Directly comparable product portfolio (louvres, dampers, fire/smoke dampers) for HVAC and ventilation applications.

Emerging players

• Solatube International: Manufacturer of tubular daylighting devices and natural daylight/sun-shading solutions for commercial and industrial buildings. Adjacent overlap in passive natural lighting and ventilation strategies for industrial buildings, particularly with Airocle's Ridgelite and sun-shading offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Airocle