Wirtz Manufacturing Company

What Wirtz Manufacturing Company does

Wirtz Manufacturing Company is a Port Huron, Michigan-based industrial equipment manufacturer founded in 1932 and privately held under fourth-generation Wirtz family ownership. The company designs, engineers, and builds custom machinery for the entire lead-acid battery production workflow, including continuous grid casting systems (ConCast, ConRoll, ConPunch), gravity casting machines, paste mixers (Oxmaster), steel belt and fixed orifice pasters, plate cutters, curing ovens, robotic plate stacking, battery assembly lines (Leko), formation and acid handling systems (Conbro), and complete lead-acid battery recycling facilities (Battery Recycling Systems). Its proprietary technologies include patented continuous grid casting processes, high-shear cross-head paste mixers, and waterbath formation systems with seal protection, with documented production speeds of up to 250 strokes per minute on punching, 200 feet per minute on pasting, and 1,650 KG paste batches in roughly 13 minutes.

The company operates as The Wirtz Group of Companies, with five wholly-owned sub-brands (Wirtz, Oxmaster, Leko, Conbro, Battery Recycling Systems) plus a Wirtz Automation robotic integration business, and runs manufacturing and technical service hubs in the United States, China (since 2006), and India (since 2011). Revenue is generated through one-time equipment sales of custom-engineered machinery, multi-year contracts for parts and field service, and professional services for facility design, commissioning, and operator training, with all pricing provided on a quote basis. Customers are enterprise battery manufacturers serving automotive, motorcycle, industrial, VRLA/AGM, and recycling end markets, with the ConCast system alone installed in 50+ sites worldwide. Go-to-market is direct enterprise field sales supported by regional service teams, with no disclosed reseller or distributor channel and no external institutional or public shareholders.

Name

Wirtz Manufacturing Company

Legal name

Wirtz Mfg Co., Inc.

Website

https://wirtzusa.com

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

101–250 employees

Short description

Wirtz Manufacturing is a fourth-generation, family-owned industrial equipment maker based in Port Huron, Michigan that designs and builds custom lead-acid battery manufacturing machinery—from grid casting and paste mixing through assembly, formation, and recycling—for battery producers globally.

Ownership category

akta.pro rank

Product category

Battery Manufacturing Equipment

NAICS

Rolling Mill and Other Metalworking Machinery Manufacturing (333519), Electrical Equipment Manufacturing (3353)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550), Metalworkg Machinery & Equipment (3540)

akta.pro primary industry

Formation, Testing & Quality/Metrology Equipment for Batteries (EUAFABAK)

akta.pro secondary industry

Battery Pack Manufacturing & Module Assembly (EUAFABAI)

Keywords

• Battery manufacturing equipment
• Lead-acid battery machinery
• Grid casting systems
• Paste mixing equipment
• Battery recycling systems

Headquarters

HQ city

Port Huron

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Equipment Sales: Sale of lead-acid battery manufacturing equipment including grid casting machines, continuous casting systems, paste mixers, pasting machines, assembly lines, formation equipment, and recycling systems. Equipment ranges from standalone machines to complete turnkey facility packages.
2. Parts & Services: Replacement parts, technical service for equipment installation and troubleshooting, operator training, after-sales support, and follow-up training sessions.
3. Consulting & Design Services: Consultation for equipment selection, turnkey facility design and installation, and commissioning services for complete battery manufacturing operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Wirtz Manufacturing Company designs, engineers, and builds custom lead-acid battery manufacturing equipment, including grid casting, continuous casting, oxide milling, paste mixing, plate stacking, assembly, formation, and battery recycling systems. The company supplies standalone machines as well as complete turnkey battery plant facilities to industrial battery producers globally.

Product overview

Wirtz Manufacturing Company is a global leader in lead-acid battery manufacturing equipment with over 90 years of history since 1932. The company operates as The Wirtz Group of Companies, encompassing multiple specialized brands: Wirtz (core brand for grid casting and continuous manufacturing systems), Oxmaster (paste mixing equipment), Leko (battery assembly lines and testing equipment), Conbro (battery formation and acid management systems), and Battery Recycling Systems (complete recycling facility equipment). Their product portfolio spans the entire lead-acid battery manufacturing process from grid casting (Concast, Conroll, Conpunch, gravity casting) through paste mixing (Oxmaster), pasting and curing, battery assembly (Leko), formation and acid handling (Conbro), to end-of-life recycling. The company also offers Wirtz Automation for robotic integration solutions. With manufacturing operations in the USA, China, and India, Wirtz provides both individual equipment and complete turnkey factory solutions.

Differentiator

Problem solved

Functional benefit

Brands

• ConCast: Continuous cast battery grid manufacturing system for negative grids, installed in over 50 battery manufacturing sites worldwide
• ConRoll
• ConPunch
• OxMaster
• Leko
• Conbro
• Battery Recycling Systems
• Wirtz Automation

Products and services

• Wirtz Grid Casting and Continuous Casting Equipment

Quantifiable outcome

• ConCast system eliminates lead scrap in grid production
• +3 more outcomes

Segments5 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Sovema Group: Italian manufacturer of complete lines for lead-acid battery production, including grid casting, plate formation, and assembly equipment. Direct competitor to Wirtz in lead-acid battery manufacturing equipment globally.
• Bitrode Corporation: US-based manufacturer of battery formation and test equipment. Direct competitor to Wirtz's Conbro brand in battery formation equipment.
• Yinghe Technology: Chinese manufacturer of lithium-ion and lead-acid battery production equipment. Direct competitor with particular strength in Asian markets, where Wirtz also has manufacturing presence.

Broad incumbents

• Dürr AG (Tarus Division): German industrial equipment conglomerate that acquired Tarus (a UK lead-acid battery equipment specialist). Competitor in battery manufacturing equipment, with broader industrial automation portfolio beyond lead-acid.
• Schmid Group: German industrial group active in battery and electronics manufacturing equipment, including through Microporous which owns Bitrode. Broad incumbent competing in battery production equipment globally.

Emerging players

• Manz AG: German equipment vendor specializing in battery cell production, particularly lithium-ion, with overlap to lead-acid applications. Broader adjacency to Wirtz in industrial battery production equipment.

Regional players

• Hangzhou Jinjiang Group: Chinese manufacturer of battery manufacturing equipment, primarily serving domestic and Asian battery producers. Regional competitor to Wirtz in Asian markets.
• Wuxi Lead Intelligence Equipment: Chinese equipment manufacturer for lead-acid battery production lines. Direct regional competitor serving Asian battery manufacturers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@wirtzmanufacturing2167/videos?app=desktop
• Facebookfacebook.com/wirtzusa
• LinkedInlinkedin.com/company/wirtz-manufacturing-company

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wirtz Manufacturing Company