What Russell Reid does

Russell Reid (legally Russell Reid Waste Hauling & Disposal Service Co., Inc., operating as a subsidiary of United Site Services) is a non-hazardous liquid waste management services company founded in 1943 and headquartered in Keasbey, NJ. The company serves residential, commercial/industrial, municipal/government, and food services customers primarily across the tri-state region (New Jersey, New York, Pennsylvania), with extended service coverage in Massachusetts, Delaware, and South Carolina. Its core operations span septic tank pumping (with a proprietary 10-Point Service Check), grease trap cleaning, jet-vac sewer and storm drain cleaning, hydro excavation, roll-off dumpster service, industrial wastewater and oily petroleum transport, sewer sludge and bentonite slurry disposal, frac tank rentals (10K-21K gallon), and regulatory compliance consulting.

The company's underlying technology is a specialized fleet of heavy-duty vehicles — vacuum straight trucks and tractor-trailers (4,200-7,000 gallon), combination jet-vac trucks with 3,000-4,000 PSI water jetting, state-of-the-art hydro excavation trucks with 1,200-gallon HDPE tanks, 7-foot hydraulic booms, and 5,250 CFM Hibon blowers, plus tri-axle roll-off trucks — paired with a bar-coded digital document archiving and waste manifest system, and a Shopify-based online scheduling storefront. Supporting capabilities include a full-time environmental compliance team for waste profiling, LEED reporting, and permitting, plus disaster-recovery and project-management services.

Russell Reid's business model is asset-heavy service revenue: customers transact via inside sales (phone-based customer care at 800-356-4468), online request-for-quote, or self-serve scheduling, with publicly disclosed pricing that varies by county, tank size, and service type. Specialty services and large-volume jobs are quoted by office, while a Neighborhood Discounts program drives residential volume. Revenue is generated per service event (pump-out, hauling load, jet-vac job, dumpster rental, frac tank rental) and through dedicated enterprise account management for commercial/industrial and municipal clients. Adjacent portable sanitation rentals are offered through the Mr. John brand (a trade name d/b/a Mr. John, Inc. under the same legal entity), enabling cross-sell across liquid waste and portable restroom demand.

Name

Russell Reid

Legal name

Russell Reid Waste Hauling & Disposal Service Co., Inc.

Website

https://russellreid.com

Company type

Private

Founded year

1943

Operating status

Operating

Headcount range

251–500 employees

Short description

Russell Reid is a 1943-founded non-hazardous liquid waste management services company (a United Site Services subsidiary) serving residential, commercial/industrial, municipal, and food service customers in the U.S. Northeast with vacuum trucks, jet-vac, hydro excavation, roll-offs, and grease trap cleaning.

Ownership category

akta.pro rank

Headquarters

HQ city

Keasbey

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Go-to-market motion4 records

Core offering

Russell Reid provides non-hazardous wastewater management services for residential, commercial, industrial, municipal/government, and food service customers across the Northeast U.S. Service offerings span septic tank pumping, grease trap cleaning, vacuum truck hauling, combination jet-vac cleaning, hydro excavation, high-pressure water jetting, roll-off dumpster rentals, bulk liquid storage frac tanks, and sewer/storm system maintenance, supported by a specialized fleet and an in-house environmental compliance team. Customers can book online via a Shopify-based scheduling platform or engage dedicated account managers for commercial and municipal projects, with 24/7 emergency response and disaster recovery capability.

Product overview

Russell Reid (legally Russell Reid Waste Hauling & Disposal Service Co., Inc., a United Site Services company) operates a non-hazardous liquid waste management service portfolio rather than a single unified SaaS-style product. The offering combines a core fleet of vacuum trucks, jet-vac trucks, roll-off trucks, frac tanks, and specialty hydro-excavation equipment with a modular set of services organized into Transportation & Disposal (Vacuum Truck, Bulk Hauling, Industrial Wastewater, Oily/Petroleum Wastewater, Ground Water, Sewer Sludge, Bentonite Slurry, Hydraulic Drill Cuttings, Frac Tanks, Roll Off Containers/Dumpster), Infrastructure Maintenance (Jet Vac, Sanitary Sewer, Pump Station, Storm Sewer/Catch Basin, Oil Water Separators, Acid Neutralization Tanks, Digester/Lagoon, Stormwater Treatment Devices), Septic Services (Septic System Cleaning with 10 Point Service Check, High Pressure Jetting, Neighborhood Discounts), Grease & Restaurant Services (Interior/Exterior Grease Traps, Automatic Biological Additives), and Support Services (Regulatory Compliance, Document Archiving, Disaster Recovery, Project Management). Adjacent portable sanitation rentals (Porta Potty) are offered through its sister company Mr. John. The portfolio is fronted by a Shopify-based online scheduling platform that lets customers book and pay for septic, roll-off, and grease trap services by county.

Differentiator

Problem solved

Functional benefit

Products and services

• Septic System Cleaning Residential septic tank pumping service for home septic systems in NJ, NY, and Eastern PA, including a service reminder program and 24/7 emergency availability.
• Grease Trap Services Pumping and cleaning of interior and exterior grease traps for restaurants, food service establishments, commercial cafeterias, and food processors, using specialized vacuum trucks and utility vehicles.
• Roll Off Containers / Dumpster
• Jet Vac Services
• Vacuum Truck Services
• Bulk Hauling
• Hydro Excavation Services
• High Pressure Jetting
• Industrial Wastewater Services
• Oily / Petroleum Contaminated Wastewater
• Ground Water Services
• Sewer Sludge Services
• Hydraulic Drill Cuttings
• Bentonite Slurry Disposal
• Frac Tanks (Bulk Liquid Storage)
• Sanitary Sewer Services
• Pump Station Services
• Storm Sewer / Catch Basin Services
• Oil Water Separator Services
• Acid Neutralization Tank Cleaning
• Digester / Lagoon Cleaning
• Stormwater Treatment Devices
• Automatic Biological Additives
• Porta Potty Rentals
• Regulatory Compliance Services
• Document Archiving
• Disaster Recovery

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• United Site Services: Parent company of Russell Reid and the largest provider of portable sanitation and site services in the U.S. Comparable because Russell Reid's liquid-waste and Mr. John portable restroom operations sit inside the USS network and share routing, billing, and customer overlap.
• Roto-Rooter: National plumbing, drain cleaning, and sewer services franchise with significant grease trap and septic service lines. Comparable on residential and commercial drain/sewer work, jetting, and pump station service even though it is broader than Russell Reid's specialty liquid-waste focus.
• Waste Management Inc. Largest U.S. solid and liquid waste hauler with industrial, commercial, and residential services including roll-off dumpsters and grease trap programs. Overlaps with Russell Reid's roll-off, bulk hauling, and industrial wastewater lines at a national scale.
• Republic Services: Major U.S. waste management company with roll-off, liquid waste, and industrial services. Comparable on the transportation/disposal and roll-off container side of Russell Reid's portfolio, especially for commercial and municipal accounts.
• Clean Harbors: National environmental and industrial services company handling hazardous and non-hazardous wastewater, vacuum truck services, and emergency response. Comparable on industrial wastewater, vacuum truck, and disaster/emergency response work even though it covers hazardous streams beyond Russell Reid's non-hazardous focus.
• Stericycle: Specialty waste services provider focused on regulated waste streams with document/manifest archiving and compliance services. Comparable on the regulated-waste, compliance, and document archiving components of Russell Reid's offering.

Direct peers

• Mr. John: Sister brand under Russell Reid's legal entity that provides portable restroom rentals and disaster relief. Operates as a trade name under the same corporate structure and shares territory, fleet, and customer overlap with Russell Reid's liquid-waste business.
• Wind River Environmental: Regional liquid waste hauling and grease trap / septic services provider across the Northeast and Mid-Atlantic. Closely comparable service mix (grease traps, septic pumping, hydro excavation, industrial wastewater) targeting the same commercial/industrial/restaurant verticals.

Regional players

• US Liquid Waste: Regional non-hazardous liquid waste hauler offering vacuum truck, hydro excavation, and industrial wastewater services. Closely comparable service mix to Russell Reid's Transportation & Disposal line, primarily operating outside the Northeast.

Emerging players

• Cashman Equipment / Hydro Excavation Specialists: Specialty hydro excavation and industrial cleaning provider serving construction and energy end markets. Comparable on the hydro excavation and drilling/bentonite slurry service lines that Russell Reid sells into HDD and pipeline projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/russellreidco
• Facebookfacebook.com/RussellReidCo
• LinkedInlinkedin.com/company/mr.-john-russell-reid

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Russell Reid