Vitaflo
Vitaflo, founded in 1997 and headquartered in Liverpool UK, manufactures approximately 600 SKUs of specialized medical nutrition products (FSMP) for rare Inborn Errors of Metabolism and disease-specific conditions, serving patients in over 70 countries as a Nestlé Health Science subsidiary.
- Company typePrivate
- Founded1997
- HeadquartersLiverpool, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
Vitaflo firmographics
Firmographics- Name
- Vitaflo
- Legal name
- Vitaflo (International) Limited
- Website
- https://nestlehealthscience.co.uk
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Vitaflo, founded in 1997 and headquartered in Liverpool UK, manufactures approximately 600 SKUs of specialized medical nutrition products (FSMP) for rare Inborn Errors of Metabolism and disease-specific conditions, serving patients in over 70 countries as a Nestlé Health Science subsidiary.
- Ownership category
- akta.pro rank
Vitaflo industry classification
Industry- Product category
- Specialized Medical Nutrition for Inborn Errors of Metabolism
- NAICS
- Food Manufacturing (311), Pharmaceutical and Medicine Manufacturing (3254)
- SIC
- Food And Kindred Products (2000), Pharmaceutical Preparations (2834)
- akta.pro primary industry
- Medical Nutrition & Meal Replacement (RTD, Bars, Powders) (CRADAGAN)
Keywords
Where Vitaflo is headquartered
LocationHeadquarters
- HQ city
- Liverpool
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Vitaflo business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Specialized Medical Nutrition Products: Vitaflo manufactures and distributes Foods for Special Medical Purposes (FSMP) for rare metabolic disorders. Products are prescribed by healthcare professionals and dispensed through pharmacies and hospitals. Revenue is generated through product sales to healthcare systems, NHS, and direct to patients. The company reports approximately CHF 160 million turnover for 2024.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Prescription medical nutrition products for rare metabolic disorders |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Vitaflo product offering
Product offeringCore offering
Vitaflo develops and manufactures prescription Foods for Special Medical Purposes (FSMP) for Inborn Errors of Metabolism and other disease-specific conditions. Its portfolio centers on amino acid-based protein substitutes for disorders such as PKU, MSUD, HCU, TYR, MMA/PA, GA1, IVA, and UCD, complemented by modified cornstarch (Glycosade) for hepatic glycogen storage disease, MCT-based formulations (K.Vita, MCTprocal), ketogenic diet products, pediatric renal nutrition feeds, and disease-related malnutrition products. Products are prescribed by healthcare professionals and dispensed through pharmacies, hospitals, and dispensing doctors in 70+ countries.
Product overview
Vitaflo develops innovative specialized clinical nutrition products for Inborn Errors of Metabolism (IEM), nutrition support, and disease-specific conditions. The portfolio includes protein substitutes for Phenylketonuria (PKU start, PKU explore, PKU squeezie, PKU express, PKU express plus, PKU cooler, PKU air, PKU sphere), Maple Syrup Urine Disease (MSUD range), Homocystinuria (HCU range), Tyrosinemia (TYR range), Methylmalonic Acidaemia/Propionic Acidaemia (MMA/PA range), Glutaric Aciduria Type 1 (GA1 range), Isovaleric Acidaemia (IVA), and Urea Cycle Disorders (UCD). Additional products address Disorders of Fat Metabolism (Lipistart, MCTprocal), Hepatic Glycogen Storage Disease (Glycosade), Ketogenic Diet (K.Flo, K.Yo, K.Quik), Paediatric Kidney Disease (Renastart, Renastep), and Nutrition Support (Pro-Cal shot/powder, Vitajoule, Preload). Support products include Fruitivits, Flavourpac, Basecal, Low Protein Foods, Single Dose Amino Acids, Emergency Regimens, and LCP Supplements. K.Vita addresses drug-resistant epilepsy. The company also acquired Comidamed (powdered protein substitutes in tins) and Mevalia (low protein foods) portfolios in 2021. Vitaflo offers the Vitaflo To You home delivery service.
Differentiator
Problem solved
Functional benefit
Brands
- Comidamed: A range of powdered protein substitutes available in tins, suitable from birth for 8 different Inborn Errors of Metabolism (IEMs).
- PKU start
- PKU explore
- PKU squeezie
- PKU express
- PKU cooler
- PKU sphere
- Glycosade
- Renastep
- Pro-Cal
- MCTprocal
- K.Yo
- K.Vita
Products and services
- PKU start Powdered formula for the dietary management of Phenylketonuria (PKU) from birth.
- PKU explore Easily mixed with water to form a semi-solid consistency protein substitute, given off the spoon, keeping parents in control of intake.
- PKU squeezie Ready-to-use protein substitute for Phenylketonuria (PKU) dietary management.
- PKU express Protein substitute for Phenylketonuria (PKU) dietary management.
- PKU express plus Enhanced protein substitute formulation for Phenylketonuria (PKU) dietary management.
- PKU cooler Ready-to-drink protein substitute for Phenylketonuria (PKU), available in 3 different pack sizes designed to grow with children into adulthood.
- PKU sphere GMP-based, low-phe, pre-measured powder with enhanced palatability that encourages adherence in PKU management.
- PKU air The lowest-calorie ready-to-drink protein substitute for PKU, designed to support weight management.
- PKU sphere 20 liquid Liquid formulation of PKU sphere for Phenylketonuria dietary management.
- MSUD explore Protein substitute for Maple Syrup Urine Disease (MSUD) dietary management.
- MSUD cooler Ready-to-drink protein substitute for Maple Syrup Urine Disease (MSUD) dietary management.
- MSUD express Protein substitute for Maple Syrup Urine Disease (MSUD) dietary management.
- HCU explore / HCU cooler / HCU express range Protein substitute product range for Homocystinuria (HCU) dietary management.
- TYR explore / TYR cooler / TYR express range Protein substitute product range for Tyrosinemia (TYR) dietary management.
- MMA/PA explore / MMA/PA cooler / MMA/PA express range Protein substitute product range for Methylmalonic Acidaemia/Propionic Acidaemia (MMA/PA) dietary management.
- GA1 explore Protein substitute for Glutaric Aciduria Type 1 (GA1) dietary management.
- GA1 express Protein substitute for Glutaric Aciduria Type 1 (GA1) dietary management.
- IVA explore Protein substitute for Isovaleric Acidaemia (IVA) dietary management.
- UCD explore Protein substitute for Urea Cycle Disorders (UCD) dietary management.
- Lipistart Product for Disorders of Fat Metabolism.
- MCTprocal MCT-based product for disorders of fat metabolism and nutrition support.
- Glycosade Modified cornstarch for use in the dietary management of Hepatic Glycogen Storage Disease, suitable from 2 years of age.
- K.Vita An alternative dietary management option for drug resistant epilepsy in adults and children from 3 years of age. A special blend of medium chain triglycerides (MCT) with an 80:20 split of decanoic acid (C10) and octanoic acid (C8), strawberry flavour, 30 x 120ml packsize.
- K.Flo Ketogenic diet product.
- K.Yo A unique, ready-to-eat, palatable semi-solid food for use in the ketogenic diet.
- K.Quik Ketogenic diet support product.
- Pro-Cal shot Nutrition support product for disease-related malnutrition.
- Pro-Cal powder Powdered nutrition support product for disease-related malnutrition.
- Vitajoule Nutrition support product for disease-related malnutrition.
- Preload Product for enhanced recovery after surgery.
- Renastart Product for paediatric kidney disease.
- Renastep The only ready-to-use feed specifically designed for children aged 3 years onwards with kidney disease.
- Comidamed A range of powdered protein substitutes available in tins, suitable from birth for 8 different Inborn Errors of Metabolism (IEMs). Acquired from the Comida portfolio in 2021.
- Mevalia Acquired portfolio of low-protein food products for metabolic disorder management.
- Fruitivits Vitamin and mineral supplement product for metabolic disorders.
- Flavourpac Flavouring product for metabolic nutrition products.
- Basecal Calcium base supplement product.
- Low Protein Foods range Range of low protein food products for metabolic disorder management.
- Single Dose Amino Acids Single dose amino acid products for protein metabolism disorders.
- Emergency Regimens Emergency regimen products for metabolic disorders.
- LCP Supplements Long chain fatty acid supplements.
- Vitaflo To You Home delivery service for prescribed Vitaflo products, providing regular deliveries to registered patients with named-day delivery options including Saturday.
Quantifiable outcome
- Products distributed to patients in over 70 countries
Companies that use Vitaflo
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Vitaflo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Vitaflo partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Alliance Healthcare UKcoreSolus supply agreement for distribution of Vitaflo International Ltd products to all pharmacies, hospitals, and dispensing doctors in the UK. Alliance Healthcare provides same day or next day delivery service depending on product. This partnership replaced previous distribution arrangements and represents the primary UK distribution channel.
- Flexible Plastic FundminorVitaflo is a sponsor of the Flexible Plastic Fund (FPF), working with brands including Nestlé, PepsiCo, Mars, Mondelez, and Unilever. The initiative supports collection and recycling of flexible plastics, including participation in FlexCollect pilot for kerbside collection of soft plastics. This sustainability partnership aims to improve packaging recyclability and reduce environmental impact.
- Sefton CouncilminorLocal sustainability partnership involving tree planting, wildflower meadow seed planting, and beach cleans as part of Vitaflo's community engagement and volunteering activities around its Liverpool UK headquarters.
- South Liverpool Food BankminorOngoing food bank collection at Vitaflo HQ and volunteering opportunities. The company also regularly donates short shelf-life food to the Whitechapel Centre.
- Sefton Council (Clothesbank Partnership)minorVitaflo has launched a clothes bank at its Liverpool HQ with proceeds going to the Whitechapel Centre (local homelessness charity).
- Nestlé Health SciencecoreVitaflo is a wholly-owned subsidiary of Nestlé UK and part of Nestlé Health Science. The company operates under Nestlé's global policies and processes while maintaining largely separate operations and supply chains. Vitaflo leverages Nestlé policies with suppliers and co-manufacturers where appropriate and utilizes Nestlé-owned production facilities in Switzerland, Spain, and the USA.
- Unseen (UK Anti-Slavery Charity)minorNestlé's partnership with Unseen provides interactive training using virtual reality headsets to educate employees about forced labour risks. Vitaflo will explore the possibility of receiving employee training direct from Unseen in the future as part of their modern slavery awareness program.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Vitaflo competitors and assessment
Company assessmentDirect peers
- Nutricia (Danone): Nutricia is the global market leader in metabolic disorder nutrition, offering direct competitors to Vitaflo across PKU, MSUD, and other IEMs through brands like Lophlex, PKU Anamix, and Milupa. Both companies compete head-to-head for HCP prescriptions and hospital formularies in the FSMP category.
- Cambrooke Therapeutics (Ajinomoto): Cambrooke is a US-focused direct competitor in PKU and IEM nutrition, now owned by Ajinomoto. It offers comparable protein substitutes and low-protein foods, competing for the same HCP and patient prescription channel as Vitaflo, particularly in North America.
- Dr. Schär: Dr. Schär specializes in low-protein and gluten-free foods for special diets, including the Mevalia brand that Vitaflo acquired in 2021. The remaining Dr. Schär portfolio continues to compete in low-protein and metabolic-friendly foods across European markets.
Broad incumbents
- Abbott Nutrition: Abbott is a global nutrition giant offering metabolic disorder products (e.g., Phenyl-Free, MSUD Maxamaid) alongside its broader pediatric, adult, and enteral nutrition portfolios. It competes with Vitaflo in IEM nutrition as part of a much wider healthcare nutrition business.
- Nestlé Health Science: Nestlé Health Science is Vitaflo's parent and the broader medical nutrition division of Nestlé, encompassing brands like Peptamen, Modulen, Compleat, and Alfamino. It is comparable as the overarching specialty nutrition platform under which Vitaflo operates and through which it gains global distribution.
- Mead Johnson Nutrition (Reckitt): Mead Johnson, now part of Reckitt, is a global infant and child nutrition company offering metabolic and specialty formulas. It competes with Vitaflo in pediatric IEM and ketogenic diet nutrition within a broader infant formula business.
Emerging players
- BioMarin Pharmaceutical: BioMarin markets pegvaliase (Palynziq) and sapropterin (Kuvan) for PKU, representing a pharmacotherapy alternative to lifelong dietary management. While not a direct nutrition competitor, BioMarin competes for the same PKU patient population and could disrupt Vitaflo's core market.
- Recordati Rare Diseases: Recordati Rare Diseases provides metabolic and endocrinology specialty treatments, including products that overlap with Vitaflo's rare disease focus. Both companies target small patient populations with high-touch HCP engagement and prescription-based delivery.
- Galen Medical: Galen Medical supplies specialized enteral feeds, oral nutritional supplements, and medical foods for disease-related malnutrition. It overlaps with Vitaflo's disease-related malnutrition segment (e.g., Pro-Cal range) in the UK and Ireland prescription market.
Regional players
- Applied Nutrition: Applied Nutrition is a UK-based sports and clinical nutrition brand offering protein and meal replacement products that intersect with the broader medical nutrition category. While primarily consumer-facing, it operates in adjacent nutritional formulation territory to Vitaflo's product types.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Vitaflo social profiles
Digital presenceVitaflo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vitaflo leadership team
Management profileNumber of profiles
Vitaflo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vitaflo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vitaflo
What does Vitaflo do?
Vitaflo develops and manufactures prescription Foods for Special Medical Purposes (FSMP) for Inborn Errors of Metabolism and other disease-specific conditions. Its portfolio centers on amino acid-based protein substitutes for disorders such as PKU, MSUD, HCU, TYR, MMA/PA, GA1, IVA, and UCD, complemented by modified cornstarch (Glycosade) for hepatic glycogen storage disease, MCT-based formulations (K.Vita, MCTprocal), ketogenic diet products, pediatric renal nutrition feeds, and disease-related malnutrition products. Products are prescribed by healthcare professionals and dispensed through pharmacies, hospitals, and dispensing doctors in 70+ countries.
Is Vitaflo a public or private company?
Vitaflo is a private company. It is classified as corporate owned and is currently operating.
When was Vitaflo founded?
Vitaflo was founded in 1997. It employs 251 to 500 people.
Where is Vitaflo based?
Vitaflo is headquartered in Liverpool, United Kingdom, in the Europe region.
How does Vitaflo make money?
One revenue line is on record: specialized Medical Nutrition Products.
Who are Vitaflo's main competitors?
Direct peers on record are Nutricia (Danone), Cambrooke Therapeutics (Ajinomoto) and Dr. Schär. Broad incumbents are Abbott Nutrition, Nestlé Health Science and Mead Johnson Nutrition (Reckitt). Emerging players are BioMarin Pharmaceutical, Recordati Rare Diseases and Galen Medical. Applied Nutrition is listed as a regional player.
Does Vitaflo have an API?
No public API is recorded for Vitaflo.
What industry is Vitaflo in?
Vitaflo's product category is Specialized Medical Nutrition for Inborn Errors of Metabolism. Its primary akta.pro industry code is CRADAGAN, Medical Nutrition & Meal Replacement (RTD, Bars, Powders). Its NAICS code is 311 and its SIC code is 2000.