ELEO
ELEO GmbH is a German manufacturer of custom-made wrought iron fences, gates, railings, and privacy screens, serving homeowners, architects, and public institutions across DACH and neighboring countries through a direct-to-consumer online configurator model.
- Company typePrivate
- Founded1971
- HeadquartersGroßheirath, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What ELEO does
ELEO GmbH is a privately held German manufacturer of custom-made wrought iron and steel fencing, gates, railings, privacy screens, window grilles, and garden pavilions, headquartered in Großheirath, Bavaria. The company operates on a build-to-order model with hand-forged craftsmanship, using solid steel square bars and hollow sections finished through a duplex coating process that combines hot-dip galvanizing with powder coating for corrosion protection. Products are organized into model lines named after Italian cities (e.g., Lucca, Belluno, Ancona, Padua, Bologna, Perugia) and are configurable by form, decorative top, coating, and millimeter-level dimensions via an online configurator at eleo-zaun.de.
ELEO sells primarily direct-to-consumer across Germany, Austria, France, Italy, and Switzerland through its e-commerce configurator, supplemented by phone/video consultation, a northern Bavaria showroom (by appointment), and an installation partner network in the DACH region. Pricing is per linear meter or per gate element with tiered coating options (uncoated, hot-dip galvanized, powder-coated anthracite, custom RAL), a 50% order deposit, balance on delivery, and a 2% pre-payment discount; standard lead time is 12-16 weeks with an optional 6-8 week express. Customer segments are horizontally distributed: private homeowners (primary), architects and garden builders, public institutions, and commercial operators. The company reports 20,000+ completed projects and over 1,000 verified ProvenExpert reviews.
Commercially, ELEO combines traditional German Mittelstand manufacturing with a digitally enabled DTC model: multi-channel content marketing (guides, blog, social on Facebook, Instagram, YouTube, Pinterest, TikTok), email newsletters with voucher incentives, and recognition through regional awards including BAYERNS BEST 50 (2023) and consecutive Digital-Champions and ProvenExpert TOP-Dienstleister distinctions. Ownership is founder/family-operated with no disclosed institutional investors, funding rounds, or M&A activity.
ELEO firmographics
Firmographics- Name
- ELEO
- Legal name
- ELEO GmbH
- Website
- https://eleo-zaun.de
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ELEO GmbH is a German manufacturer of custom-made wrought iron fences, gates, railings, and privacy screens, serving homeowners, architects, and public institutions across DACH and neighboring countries through a direct-to-consumer online configurator model.
- Ownership category
- akta.pro rank
ELEO industry classification
Industry- Product category
- Custom Metal Fencing and Gates
- NAICS
- Ornamental and Architectural Metal Products Manufacturing (33232), Metal Window and Door Manufacturing (332321)
- SIC
- Metal Doors, Sash, Frames, Moldings & Trim (3442), Prefabricated Metal Buildings & Components (3448)
- akta.pro primary industry
- Railings, Stairs & Accessibility Features (Outdoor) (HSAPALAL)
- akta.pro secondary industries
- Privacy Screens, Lattice & Windbreak Installation/Repair (HSAIAJAJ), Exterior Doors (IMADAIAA)
Keywords
Where ELEO is headquartered
LocationHeadquarters
- HQ city
- Großheirath
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
ELEO business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Sales (One-Time Hardware): Primary revenue from direct sales of custom-manufactured metal fencing, gates, railings, and privacy screens. Products are priced per linear meter or square meter and include options for various finishes (uncoated, hot-dip galvanized, powder coated in standard or custom colors).
- Accessories and Add-ons: Additional revenue from posts (for screwing in, concrete mounting, or front-facing installation), mounting hardware, locks, handles, and electric gate operators sold separately.
- Measurement and Installation Services: Optional paid services including virtual measurement via video call and on-site measurement, plus connections to installation partners for professional fitting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Zaun elements (fence panels) starting from €126.50/m |
| Unit Pricing | Pay-as-you-go | Balkongeländer (balcony railings) starting from €148.50/m |
| Unit Pricing | Pay-as-you-go | Treppengeländer (stair railings) starting from €363.20/m |
| Unit Pricing | Pay-as-you-go | Hoftor (courtyard gates) - Hoftor Perugia at €643.50 |
| Unit Pricing | Pay-as-you-go | Gartentore (garden gates) starting from €372.90 |
| Unit Pricing | Pay-as-you-go | Sichtschutz (privacy screens) starting from €396/m² |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
ELEO product offering
Product offeringCore offering
ELEO manufactures and sells custom-made wrought iron and steel fence, gate, and railing systems through a direct-to-consumer e-commerce model with an integrated online configurator. Products include hand-crafted fences, balcony and stair railings, courtyard and garden gates, privacy screens, window grilles, and garden pavilions, with custom millimeter manufacturing and surface finishing options such as hot-dip galvanizing and powder coating.
Product overview
ELEO is a German manufacturer of hand-crafted wrought iron and steel fence, railing, and gate systems. The product portfolio centers on customizable metal fencing solutions including fences (Zäune), railings (Geländer) for balconies/stairs/terraces, courtyard gates (Hoftore), garden gates (Gartentore), privacy screens (Sichtschutz), and garden pavilions (Pavillons). Products are available in multiple design lines (models named after Italian cities: Lucca, Belluno, Ancona, Padua, Bologna, Perugia, Modena, Monza, Molveno, Pescara, Portofino, Arno, Tanaro, etc.) that can be configured with various forms, decorative tops, and surface finishes. The company operates on a build-to-order basis with an online configurator, offering hot-dip galvanizing and powder coating services. Additional offerings include electric gate motorization, installation services through partner networks, and measurement services.
Differentiator
Problem solved
Functional benefit
Brands
- ELEO Pavillon: Original ELEO pavilions and garden structures including round pavilions, square pavillons, pergolas, and rose arches
Products and services
- Zäune (Fences) Hand-crafted wrought iron and metal fences in classical, romantic, and modern styles, supplied as fence elements (Zaunelemente) with customizable finishes and decorative tops, for residential and commercial properties.
- Geländer (Railings) Custom metal railings for balconies, stairs, terraces, and French balconies, with configurable handrails and coatings, for residential and commercial buildings.
- Hoftore (Courtyard Gates) Large metal driveway gates including double-leaf and single swing gates, with optional electric motorization, for residential and commercial property entrances.
- Gartentore (Garden Gates) Garden gates in wrought iron, modern, and classic designs, configurable with various forms, decorative tops, and optional electric opening, for residential garden access.
- Sichtschutz (Privacy Screens) Privacy screens and fences made from metal and Corten steel with decorative patterns, designed for garden, balcony, terrace, and pool areas.
- Fenstergitter (Window Grilles) Custom-made metal window security grilles providing aesthetic burglary protection for residential and commercial buildings.
- Pavillons (Pavilions) Original ELEO garden pavilions including round, square, pergolas, and rose arches, handcrafted from metal for premium outdoor living spaces.
- Hochbeete (Raised Beds) Metal raised garden beds made from Corten steel for outdoor gardening use.
- Handläufe (Handrails) Matching handrails in round (Faenza) and half-round (Ferrara) styles for railings and staircases.
- Elektrischer Antrieb (Electric Gate Motorization) Electric gate automation systems that can be retrofitted to courtyard and garden gates for push-button control.
- Montage-Service (Assembly Service) Professional assembly and installation service facilitated through a network of certified installation partners in the DACH region.
- Aufmaß-Service (Measurement Service) Virtual measurement via video call and on-site professional measurement service for capturing precise property dimensions.
Quantifiable outcome
- 20+ years in business with over 20,000 completed projects and satisfied customers
- +2 more outcomes
Companies that use ELEO
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
ELEO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ELEO partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Montagepartner (Installation Partners)minorELEO has established contacts with installation partners (Montagepartner) in the DACH region who can perform professional fitting of their fencing, gate, and railing products. The company facilitates introductions to these partners upon customer request but does not directly provide installation services. Installation partners operate independently and are responsible for their own service delivery.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
ELEO competitors and assessment
Company assessmentDirect peers
- Wisniowski: Polish manufacturer of custom metal fences, gates, doors, and railings with online configurators and direct-to-customer sales. Closely comparable product mix, configurator-led GTM, and premium custom positioning to ELEO, but operating at larger scale.
- GAH Alberts: German manufacturer and supplier of metal fence hardware, gate fittings, and related outdoor metalwork. Comparable core products (metal fencing components, gate hardware) and DACH distribution, though positioned more as a components supplier than a finished configurator-driven brand.
- Diephaus: German manufacturer of premium metal fence systems, garden gates, and matching outdoor products with comparable design-led aesthetic and direct B2C sales. Similar mid-sized German Mittelstand positioning to ELEO.
- Siebau: German maker of steel gates, fences, and barrier systems for residential and commercial applications. Overlapping product categories (steel gates, fencing systems) and DACH customer overlap, though with a heavier commercial tilt.
Broad incumbents
- Hörmann: One of Europe's largest manufacturers of doors, gates, and operators, with a broad residential and industrial portfolio. Overlaps with ELEO in gate products (Hoftore) but competes across many categories and at much larger scale.
- Betafence: European perimeter solutions group producing fencing, gates, and access control for residential and industrial customers. Broad incumbent in fencing with significant DACH and pan-European presence; competes mostly in standardized rather than handcrafted custom work.
- Heras: European provider of perimeter protection, fencing, and access solutions with strong presence in Benelux, DACH, and Nordics. Comparable fencing-and-gate product set, but oriented toward commercial/industrial sites rather than bespoke residential metalwork.
Emerging players
- Joda: German supplier of garden and outdoor living products including wood and metal fence systems, gates, and matching accessories. Comparable DACH D2C positioning and adjacent garden-product portfolio, but with a wood-led rather than wrought-iron-led offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ELEO social profiles
Digital presenceELEO financial estimates
Financial estimateRevenue estimate
Valuation estimate
ELEO leadership team
Management profileNumber of profiles
Profiles2 records
ELEO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ELEO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ELEO
What does ELEO do?
ELEO manufactures and sells custom-made wrought iron and steel fence, gate, and railing systems through a direct-to-consumer e-commerce model with an integrated online configurator. Products include hand-crafted fences, balcony and stair railings, courtyard and garden gates, privacy screens, window grilles, and garden pavilions, with custom millimeter manufacturing and surface finishing options such as hot-dip galvanizing and powder coating.
Is ELEO a public or private company?
ELEO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ELEO founded?
ELEO was founded in 1971. It employs 11 to 50 people.
Where is ELEO based?
ELEO is headquartered in Großheirath, Germany, in the Europe region.
How does ELEO make money?
Three revenue lines are on record. Product Sales (One-Time Hardware) is the primary driver. The others are accessories and Add-ons and measurement and Installation Services.
Who are ELEO's main competitors?
Direct peers on record are Wisniowski, GAH Alberts, Diephaus and Siebau. Broad incumbents are Hörmann, Betafence and Heras. Joda is listed as an emerging player.
Does ELEO have an API?
No public API is recorded for ELEO.
What industry is ELEO in?
ELEO's product category is Custom Metal Fencing and Gates. Its primary akta.pro industry code is HSAPALAL, Railings, Stairs & Accessibility Features (Outdoor), with a secondary code of HSAIAJAJ, Privacy Screens, Lattice & Windbreak Installation/Repair. Its NAICS code is 33232 and its SIC code is 3442.