MORA

What MORA does

MORA (Mississippi Organ Recovery Agency) is a 501(c)(3) non-profit organ procurement organization (OPO) headquartered in Flowood, Mississippi. Founded July 1, 1994 and federally designated by Congressional mandate to serve most of Mississippi, MORA is the sole OPO for the majority of the state, coordinating the recovery of organs, eyes, and tissues from deceased donors for transplant. The organization operates the Mississippi Donor Registry, integrated with the National Donor Registry through RegisterMe.org, and facilitates registration via the Mississippi Department of Public Safety Driver Service Bureaus, hunting/fishing license purchases, the iPhone Health app, and community events. MORA maintains a digital suite including the recently launched Digital Wall of Heroes (April 2026), donor family aftercare programs, the Donate Life Ambassador volunteer network, the Spero Awards recognition program, and community outreach initiatives including the Life Saving Shop Talk partnership with LOPA and the Yes You Should awareness campaign.

The organization's core deliverables are clinical and educational rather than technology products. Through 30 years of operation, MORA has facilitated the recovery of close to 6,304 life-saving organs for transplant and recovered tissue from 4,788 tissue donors (figures through June 30, 2024). Annual volume reached 134 organ donors and 396 tissue donors in 2023, representing multi-fold growth from inception. MORA serves a multi-segmented audience: Mississippi residents as potential registered donors (~1.2 million currently registered, approximately 35% of the state's population versus a 54% national average), hospital partners across the state (including University of Mississippi Medical Center and Forrest General Hospital), multiethnic and faith communities requiring targeted education, transplant recipients, and donor families receiving aftercare.

Revenue is not publicly disclosed. MORA is funded through tax-deductible charitable contributions (accepted in tiers including $25, $50, $75, $100, and custom amounts), commemorative brick/paver sales for the Garden of Hope, the $33 annual Mississippi Organ Donor specialty car tag fee, the annual Racing for Donation Run+Walk fundraiser, scholarship sponsorships, and likely Medicare/Medicaid organ acquisition cost reimbursement standard to U.S. OPOs. The organization employs 101–250 staff across Mississippi and is led by President/CEO Kevin Stump, who has 30 years of tenure with the organization. MORA is not a subsidiary and has no parent company; it is governed by an independent board of directors.

Name

MORA

Legal name

Mississippi Organ Recovery Agency

Website

https://msora.org

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

MORA (Mississippi Organ Recovery Agency) is a 501(c)(3) non-profit, federally designated organ procurement organization serving most of Mississippi. Founded in 1994 and headquartered in Flowood, it coordinates organ, eye, and tissue donation across the state via the Mississippi Donor Registry and hospital partnerships.

Ownership category

akta.pro rank

Product category

Organ Procurement Services

NAICS

Blood and Organ Banks (621991), Administration of Public Health Programs (923120)

akta.pro primary industry

Blood, Organ & Tissue Donation Organizations (BPAGACAJ)

Keywords

• Organ procurement services
• Tissue donation coordination
• Donor registry management
• Community health education
• Transplant coordination services

Headquarters

HQ city

Flowood

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Donations and Contributions: MORA is a not-for-profit 501(c)(3) organization that receives contributions from donors to support public education and donor awareness efforts. Contributions are tax-deductible to the limits allowable by law.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

MORA is the federally designated Organ Procurement Organization (OPO) for most of Mississippi, operating the state donor registry integrated with the National Donor Registry and coordinating the recovery of organs, eyes, and tissues for transplant. The agency works with hospitals to identify and medically maintain donors, supports donor families through aftercare, runs community education and volunteer programs, and administers awareness campaigns and recognition awards to grow donor registration in Mississippi.

Product overview

MORA (Mississippi Organ Recovery Agency) is a 501(c)(3) not-for-profit organ procurement organization serving most of Mississippi. The organization's core product is the Mississippi Donor Registry, which is integrated with the National Donor Registry through RegisterMe.org, enabling residents to register as organ, eye, and tissue donors through multiple channels. MORA's portfolio includes donor registration services, organ recovery coordination with hospital partners, the Digital Wall of Heroes memorial tribute platform, community outreach and education programs, the Donate Life Ambassador volunteer program, Hospital Development services for healthcare professionals, the Spero Awards recognition program, donor family support and aftercare services, and annual fundraising events including the Racing for Donation Run+Walk. Additional offerings include the Garden of Hope memorial garden with commemorative brick/paver purchases, scholarship programs for Mississippi students, and public awareness campaigns like the Yes You Should initiative targeting donor diversity.

Differentiator

Problem solved

Functional benefit

Products and services

• Mississippi Donor Registry State organ, eye, and tissue donor registry integrated with the National Donor Registry, allowing Mississippi residents 15 and older to register their donation decisions free of charge through RegisterMe.org, in-person at Mississippi DPS, via iPhone Health app, or when purchasing hunting/fishing licenses.
• Digital Wall of Heroes Online digital memorial tribute platform honoring organ, eye, and tissue donors, featuring individual donor profile pages with photos and legacy statements, shareable direct links, and a family submission workflow administered through legal next of kin.
• Donor Services and Organ Recovery End-to-end facilitation of organ, eye, and tissue donation for registered donors, coordinating donor identification, medical maintenance, organ recovery, and transplant center liaison in partnership with Mississippi hospitals and donor families.
• Donate Life Ambassador Program Volunteer ambassador program enabling Mississippi community members to promote organ donation through registry drives, speaking engagements, health fairs, educational presentations at schools and churches, and special multicultural and faith-based events.
• Garden of Hope Commemorative Brick and Paver Program Memorial garden at MORA's Flowood headquarters offering personalized engraved bricks ($100 individual/$250 organizational) and pavers ($200 individual/$500 organizational) for placement in the garden pathway, plus 12-inch bronze-coated medallions at $5,000, allowing families to commemorate loved ones.
• Racing for Donation Run+Walk Annual 5K/8K run/walk event held during National Donate Life Month in April to raise awareness and funds for organ, eye, and tissue donation, including a donor remembrance event following the race, with registration managed through RaceRoster.
• Community Outreach and Education Free donation education programs for schools, colleges, civic groups, Greek chapters, churches, and workplaces, with faith community resources, multiethnic community outreach, and the Life Saving Shop Talk program in partnership with LOPA, available in-person and via Microsoft Teams or Zoom.
• Donor Family Support and Aftercare Aftercare services for donor families including honor walks, Gift of Life Donor trees during holidays, tributes in the Garden of Hope, correspondence facilitation with transplant recipients, and referrals to grief support organizations.
• Hospital Development Services Hospital-facing service that collaborates with Mississippi hospitals to educate healthcare professionals on best practices throughout the donation process, from identifying potential donors to ensuring proper medical maintenance for donation viability.
• MORA Scholarship Program Annual scholarship awards for Mississippi graduating high school seniors promoting organ donation awareness, including the Allie Carruth Memorial Scholarship ($5,000), Walker Wilbanks Scholarship ($2,265), Chuck Stinson Memorial Scholarship ($1,000), and multiple $500-$1,000 awards.
• Mississippi Organ Donor Specialty Car Tag Specialty license plate available to Mississippians that displays organ donor support, with an annual fee of $33 added to standard registration fees.

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Hospitals across MississippicoreStrategic or Co-development PartnerMORA collaborates with hospitals throughout Mississippi for organ and tissue donation coordination. The Hospital Development department educates healthcare professionals on best practices from identifying potential donors to ensuring proper medical maintenance for donation viability.
• University of Mississippi Medical CentercoreStrategic or Co-development PartnerPartner hospital where donors are honored on digital displays. MORA works with this transplant center to ensure every opportunity for donation is honored with compassion and care.
• Children's of MississippicoreStrategic or Co-development PartnerPartner hospital where donors are honored on digital displays as part of MORA's donor recognition efforts.
• Forrest General HospitalcoreStrategic or Co-development PartnerIn January 2026, Forrest General Hospital had four organ donors in seven days—the highest number ever at a single Mississippi hospital during that timeframe, enabling 16 lifesaving transplants. ICU, Surgery Department, and Palliative Care teams received Spero Awards.
• Mississippi Department of Public Safety (DPS)coreStrategic or Co-development PartnerPrimary source of donor registrations in Mississippi. DPS Driver Service Bureaus help register donors when they apply for or renew driver's licenses. Over 1.2 million Mississippians registered through this partnership.
• Donate Life MississippicoreStrategic or Co-development PartnerPartnership formed by MORA, Mid-South Transplant Foundation, Mississippi Lions Eye Bank, Mississippi DPS, and Mississippi Department of Wildlife, Fisheries and Parks dedicated to promoting organ, eye, and tissue donation.
• Advancing Sight NetworkcoreStrategic or Co-development PartnerPartner organization for eye and tissue donation. Co-presents the Spero Awards with MORA to recognize partners promoting organ, eye, and tissue donation.
• Louisiana Organ Procurement Agency (LOPA)minorStrategic or Co-development PartnerMORA partners with LOPA for the 'Life Saving Shop Talk' program, teaming up with barber shops and beauty salons to address health needs and provide education on organ donation in communities.
• Mid-South Transplant FoundationcoreStrategic or Co-development PartnerPart of Donate Life Mississippi partnership, working together to promote organ, eye, and tissue donation awareness in the region.
• Mississippi Lions Eye BankcoreStrategic or Co-development PartnerPart of Donate Life Mississippi partnership, focused on eye donation and transplantation services.
• Mississippi Department of Wildlife, Fisheries and ParksminorChannel Partner/ Reseller/ DistributorPartners allow Mississippians to register as organ donors when purchasing hunting and fishing licenses online, expanding registration access.

Scale indicators9 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• NJ Sharing Network: Federally designated OPO serving New Jersey. Comparable as a state-level nonprofit OPO with a multi-channel donor registration approach, foundation-supported fundraising model, and hospital partnership structure analogous to MORA's Mississippi operations.
• Mid-South Transplant Foundation: Federally designated OPO serving the Mid-South region and existing Donate Life Mississippi partner. Directly comparable to MORA in mission (organ/tissue procurement), federally mandated OPO model, and hospital partnership structure, though operating in a different geography (Tennessee/Memphis area).
• LifeLink of Georgia: Federally designated OPO serving Georgia. Comparable as a regional Southeastern OPO with similar community-driven outreach programs and hospital partnership focus, operating in an adjacent geography with overlapping demographic profiles.
• LifeGift: Federally designated OPO serving parts of Texas. Comparable as a regional, nonprofit OPO with a similar hospital partnership-driven model and community outreach focus, though serving a much larger and more diverse population.
• Louisiana Organ Procurement Agency (LOPA): Federally designated OPO for Louisiana and existing MORA partner for the Life Saving Shop Talk program. Closely comparable as a Southern, regional OPO with similar community-outreach-driven model, multiethnic focus, and reliance on state-level hospital partnerships.
• Mississippi Lions Eye Bank: Co-partner within Donate Life Mississippi focused specifically on eye donation and transplantation. Directly comparable as a Mississippi-based nonprofit working on tissue/eye recovery under the same Donate Life umbrella.
• Gift of Hope Organ & Tissue Donor Network: Federally designated OPO serving Illinois and northwest Indiana. Comparable as a mid-sized regional OPO with similar multiethnic community outreach programs, donor family aftercare services, and statewide hospital partnership network.
• Advancing Sight Network: Co-presenter of the Spero Awards with MORA and partner organization for eye and tissue donation in the region. Directly comparable as a nonprofit recovery organization operating in adjacent tissue/eye segments within MORA's ecosystem.

Regional players

• Tennessee Donor Services: Federally designated OPO serving Tennessee and a Southern neighbor of MORA's service territory. Comparable as a regional OPO operating in a Southern demographic and cultural context, though not directly competing with MORA due to geography.

Broad incumbents

• Donate Life America: National 501(c)(3) alliance that supports the 56 federally designated OPOs across the U.S. Comparable as the umbrella nonprofit governing the broader organ, eye, and tissue donation ecosystem in which MORA operates, though at a national rather than state level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/donatelifems
• Facebookfacebook.com/donatelifems
• Instagraminstagram.com/donatelifems/?source=omni_redirect
• Xx.com/donatelifems

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about MORA