What Burke Financial does

Burke Financial Corp is a privately held Ontario mortgage brokerage headquartered in Richmond Hill, Canada, operating under FSRA license #13111. Founded in 2016 by John Burke (CEO & Principal Broker), the firm specializes in alternative and subprime mortgage solutions for Ontario homeowners who are unable to secure financing through traditional banks and credit unions. The brokerage targets a defined set of underserved borrower profiles, including credit-challenged consumers (scores below 650), self-employed Canadians with non-traditional income, homeowners aged 55+ seeking reverse mortgage products, debt-strapped households seeking consolidation, and households at imminent risk of power of sale.

The brokerage operates as a curated platform of 12 distinct mortgage products that are matched to borrower circumstances through a network of 30+ lending partners spanning Class A banks and credit unions, alternative lenders, Mortgage Investment Corporations (MICs), private individuals, and institutional investors. Core products include home equity loans, HELOCs, second mortgages, debt consolidation mortgages, reverse mortgages, private mortgages, bridge financing, construction financing, purchase financing, refinancing, stop-power-of-sale emergency funding, and rent-to-own programs. The technology stack is described as a traditional brokerage model with no proprietary platform; the firm does use Salesforce CRM, supported by an in-house Salesforce developer.

Burke Financial earns revenue through transaction fees, specifically commissions and referral fees paid by lending partners when funded loans are originated. The go-to-market model is inside sales and direct-to-consumer, with inbound leads handled by licensed mortgage agents through phone, online application, and in-person consultation at the Richmond Hill headquarters. Marketing is driven by content (educational blog, local market pages for 25+ Ontario cities), organic social (Instagram, Facebook, LinkedIn), Google reviews and business profile optimization, and email newsletters. The firm holds BBB A+ accreditation, has earned industry recognition annually since 2020, and was ranked #8 in Canadian Mortgage Professional's 2026 Top 75 brokers list.

Name

Burke Financial

Legal name

BURKE FINANCIAL CORP

Website

https://burkefinancial.ca

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Burke Financial is a Richmond Hill, Ontario mortgage brokerage specializing in alternative and subprime lending for homeowners unable to qualify at traditional banks. It offers 12 products including home equity loans, debt consolidation, reverse mortgages, and power of sale prevention, earning commissions from 30+ lending partners.

Ownership category

akta.pro rank

Product category

Mortgage Brokerage Services

NAICS

Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Loan Brokers (6163)

akta.pro primary industry

Debt & Structured Finance / Mortgage Brokerage (BPAJABAK)

akta.pro secondary industry

Hard Money / Private Mortgage Brokers (FSALABAH)

Keywords

• Mortgage brokerage services
• Alternative mortgage lending
• Home equity loans
• Debt consolidation mortgages
• Subprime mortgage solutions

Headquarters

HQ city

Richmond Hill

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Mortgage Brokerage Commissions: Burke Financial operates as a licensed mortgage broker in Ontario, earning commissions from lenders when successfully matching borrowers with mortgage products. The brokerage connects homeowners with alternative lenders, private lenders, banks, and institutions, receiving referral fees or commission payments from the lending partners for funded loans.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Burke Financial is a licensed Ontario mortgage brokerage (License #13111) that matches homeowners with a network of alternative lenders, private lenders, banks, credit unions, MICs, and investors. The brokerage arranges residential mortgages, subprime mortgages, home equity loans, private mortgages, and mortgage refinancing for Ontario consumers, with specialization in borrowers who are denied by traditional banks, self-employed, or facing complex financial situations such as power of sale.

Product overview

Burke Financial operates as an award-winning mortgage brokerage in Ontario that specializes in alternative and subprime mortgage solutions. The company functions as a platform offering a comprehensive suite of 12 distinct mortgage products that work together to serve homeowners at every credit level. The core portfolio includes Home Equity Loans and HELOCs for accessing property equity, Second Mortgages and Mortgage Refinancing for additional borrowing capacity, Debt Consolidation Mortgages for financial restructuring, Reverse Mortgages for homeowners aged 55+, Private Mortgages for those who don't qualify with traditional lenders, Bridge Financing for property transaction timing, Construction Financing for building projects, Purchase Property financing, Stop Power of Sale emergency solutions, and Rent-To-Own programs. These products are interconnected through Burke Financial's network of alternative lenders, MICs, private lenders, banks, and investors, allowing the brokerage to match clients with the most suitable solution based on their unique financial situation, credit history, and borrowing needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Equity Loan Ontario A lump-sum loan secured against the borrower's property value, enabling Ontario homeowners to access accumulated equity for debt consolidation, renovations, or other expenses at lower interest rates than unsecured alternatives.
• Home Equity Line of Credit (HELOC) Ontario A revolving credit line secured by home equity that allows Ontario borrowers to draw, repay, and re-borrow funds as needed, offering flexible access to capital with variable interest rates.
• Second Mortgage Ontario An additional loan placed on a property behind the existing first mortgage, allowing Ontario homeowners to access equity without refinancing the primary mortgage, typically used for debt consolidation or major expenses.
• Debt Consolidation Mortgage Ontario A refinancing solution that combines multiple high-interest debts into a single mortgage payment for Ontario homeowners, potentially reducing monthly obligations by up to 75% and simplifying financial management.
• Reverse Mortgage Ontario A specialized loan product for Ontario homeowners aged 55+ that allows access to home equity as tax-free cash without required monthly mortgage payments, repaid when the home is sold or the homeowner moves out permanently.
• Private Mortgage Ontario Loans from private individuals or companies rather than traditional banks, designed for Ontario homeowners who do not qualify with mainstream lenders due to credit issues, income verification challenges, or time-sensitive financing needs.
• Bridge Financing Ontario Short-term financing that enables Ontario homeowners to access equity from their current property before a sale closes, facilitating the purchase of a new home without waiting for the existing property transaction to complete.
• Mortgage Refinancing Ontario Replacing an existing Ontario mortgage with a new one to access accumulated equity, obtain better interest rates, adjust payment terms, or consolidate debts into a single loan product.
• Stop Power of Sale Ontario Emergency financing solutions designed to help Ontario homeowners halt the power of sale process initiated by lenders after missed mortgage payments, enabling property retention by covering arrears or refinancing with alternative lenders.
• Rent-To-Own Ontario A housing agreement that allows Ontario renters to lease a property with an option to purchase at the end of the lease period, designed for individuals lacking immediate purchasing power or with credit challenges.
• Construction Financing Ontario Specialized mortgage funding for new home construction or significant renovation projects in Ontario, released in staged installments as construction milestones are met, with interest-only payments during the building period.
• Purchase Property Mortgage financing solutions for Ontario homeowners purchasing residential property, including first mortgages, second mortgages, and alternative lending options to accommodate various credit profiles and financial situations.

Quantifiable outcome

• Reduce monthly payments by up to 75% through debt consolidation
• +5 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Class A LenderscoreChannel Partner/ Reseller/ DistributorBurke Financial works with Class A (prime) institutional lenders, banks, and credit unions to provide mortgage solutions for qualified borrowers seeking traditional financing options.
• Alternative LenderscoreChannel Partner/ Reseller/ DistributorNetwork of alternative lenders offering flexible mortgage products for borrowers who may not qualify with traditional banks, including those with non-traditional income or credit challenges.
• Private LenderscoreChannel Partner/ Reseller/ DistributorPrivate individual and company lenders providing short-term financing solutions, bridge loans, and alternative mortgage products for urgent needs and unique situations.
• MICs (Mortgage Investment Corporations)coreChannel Partner/ Reseller/ DistributorMortgage Investment Corporations providing alternative lending options that pool investor capital to fund residential mortgages, offering another option for borrowers outside traditional banking.
• InvestorsminorChannel Partner/ Reseller/ DistributorIndividual and institutional investors who provide capital for private mortgage lending through the brokerage's network, enabling the company to offer flexible financing solutions.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Dominion Lending Centres: Canada's largest mortgage brokerage network with thousands of brokers across the country. Comparable to Burke as a Canadian retail mortgage brokerage channel, but operates at much larger scale and with a national franchise model rather than Ontario-focused subprime specialization.
• Verico: Canadian mortgage broker network representing many individual brokerages across provinces. Comparable to Burke as a Canadian mortgage brokerage brand, but organized as a network of independent brokerages rather than a single vertically-integrated subprime specialist.
• Mortgage Architects: Canadian mortgage broker network with a focus on independent brokers and access to multiple lenders including alternative and private lenders. Comparable to Burke as a multi-lender Canadian brokerage, though less concentrated on subprime niche.
• First National Financial: Canadian non-bank mortgage originator and servicer that works through broker channels. Comparable to Burke as a counterparty in the alternative lending ecosystem, and adjacent as a competitor for subprime and non-prime mortgage origination in Canada.
• MCAN Mortgage Corporation: Canadian mortgage investment corporation focused on alternative and residential mortgage lending. Comparable to Burke as a counterparty and competitor in the alternative mortgage space, with MIC-style funding that Burke routes borrowers toward.

Direct peers

• M3 Financial Group: Canadian mortgage brokerage with multiple retail branches offering residential, alternative, and private lending solutions. Directly comparable to Burke in business model and product mix, particularly its focus on alternative and private mortgage products for borrowers outside prime bank criteria.

Emerging players

• HomeEquity Bank: Canadian Schedule I bank best known for the CHIP reverse mortgage product. Comparable to Burke as a reverse mortgage provider in Ontario and an alternative to prime bank lending, though HomeEquity Bank funds loans directly rather than brokering them.
• Pineapple Financial (formerly 8Twelve Mortgage): Canadian tech-enabled mortgage brokerage that has gone public on TSX-V. Comparable to Burke as a Canadian retail mortgage brokerage serving alternative borrowers, with an emphasis on digital marketing and proprietary technology that Burke currently lacks.
• CanWise Financial / Ratehub.ca: Canadian online mortgage comparison platform and brokerage. Comparable to Burke as a digital-first alternative to traditional mortgage brokers, though primarily serves prime borrowers rather than Burke's subprime niche.

Regional players

• Buttcon Group Capital (FSRA-regulated Ontario brokerages): Generic placeholder for Ontario-licensed alternative mortgage brokerages serving homeowners turned away by banks. Comparable to Burke as a regional Ontario competitor in the subprime and private mortgage broker segment, though specific smaller Ontario brokerages are difficult to identify by name.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/burke_financial
• Facebookfacebook.com/burkefinancial

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burke Financial