Palmer Gas & Oil
Palmer Gas & Oil is a family-owned, Atkinson, NH-based fuel delivery and home services company delivering propane and heating oil to residential and commercial customers across Southern New Hampshire, Northern Massachusetts, and Southern Maine, complemented by HVAC, plumbing, and electrical services.
- Company typePrivate
- Founded1932
- HeadquartersAtkinson, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Palmer Gas & Oil does
Palmer Gas & Oil is a family-owned fuel delivery and home services company headquartered in Atkinson, New Hampshire, operating since 1932 (originally founded as a kerosene business by Charles A. Ermer) and serving residential and commercial customers across Southern New Hampshire, Northern Massachusetts, and Southern Maine. The company's core offering is propane and heating oil delivery, automated via historical-usage and weather-based scheduling and supported by 810,000 gallons of propane storage across three facilities (Atkinson, Raymond, Somersworth) — the largest independent propane storage footprint in Southern New Hampshire. Palmer runs an integrated home services platform: HVAC equipment sales and installation (furnaces, boilers, water heaters, central AC, mini-splits, generators, pool heaters, log sets), in-house plumbing and electrical services added in 2023, multi-tier Comfort Plans (Platinum, Gold, Tank Guard, A/C, Generator), price protection programs (Easy Pay, Price Assurance, Pre-Buy), financing through Wells Fargo, and a Palmer Points loyalty program.
The revenue model is hybrid. Fuel delivery is per-gallon, usage-based, with margin management through price-cap and pre-buy contracts. Equipment sales are one-time transactions (often financed). Service plans are annual subscriptions that generate recurring revenue and lock customers into the Palmer ecosystem. Go-to-market is sales-led via direct field representatives, a call center, an online account portal (MyAccount), and structured referral channels (Refer-a-Friend, Realtor Referral Program, Builder partnerships). Customer acquisition is reputation-driven — 10-time Best of Business Award winner as NH's Best Fuel Provider, A+ BBB rating, Business NH Magazine Business of the Decade — and the company is now marketing Renewable Propane, a low-carbon drop-in fuel. Leadership remains Ermer-family controlled (Bill Ermer, President & Owner; Charlie Ermer, VP Business Operations; Joanne Ermer, VP HR/IT), with operational leadership strengthened by the 2018 acquisition of Lamprey Energy (Don Lamprey promoted to Director of Operations in April 2026).
Palmer Gas & Oil firmographics
Firmographics- Name
- Palmer Gas & Oil
- Legal name
- Palmer Gas & Oil
- Website
- https://palmergas.com
- Company type
- Private
- Founded year
- 1932
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Palmer Gas & Oil is a family-owned, Atkinson, NH-based fuel delivery and home services company delivering propane and heating oil to residential and commercial customers across Southern New Hampshire, Northern Massachusetts, and Southern Maine, complemented by HVAC, plumbing, and electrical services.
- Ownership category
- akta.pro rank
Palmer Gas & Oil industry classification
Industry- Product category
- Fuel Delivery and HVAC Services
- NAICS
- Fuel Dealers (457210), Fuel Dealers (4572)
- SIC
- Natural Gas Transmisison & Distribution (4923), Oil & Gas Field Services, Nec (1389)
- akta.pro primary industry
- Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB)
- akta.pro secondary industries
- Propane (LP) Gas Line Installation & Conversion (HSAOAKAJ), Expansion Tank, Circulator Pump & Zone Valve Service (HSAOACAG), New Gas Line Installation & Extensions (HSAOAKAA)
Keywords
Where Palmer Gas & Oil is headquartered
LocationHeadquarters
- HQ city
- Atkinson
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Palmer Gas & Oil business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Fuel Delivery (Propane and Heating Oil): Delivers propane and heating oil to residential and commercial customers across Southern NH, Southern ME, and Northern MA. Revenue is generated per gallon delivered, with pricing influenced by market conditions and protected by various price cap programs. Volume depends on number of customers, tank sizes, and consumption patterns.
- Equipment Sales and Installation: Sells and installs HVAC equipment including furnaces, boilers, water heaters, central AC, mini splits, pool heaters, generators, garage heaters, and propane log sets. Revenue is one-time per installation. Financing available through Wells Fargo.
- Service Plans and Maintenance: Recurring service plan subscriptions (Heating Comfort Plans, A/C Comfort Plan, Generator Comfort Plan, Tank Guard Plan, Platinum Comfort Plan) that include annual tune-ups, priority scheduling, and discounts on parts and labor.
- Plumbing and Electrical Services: In-house plumbing and electrical services for residential customers including repairs, fixture installation, water heater work, panel upgrades, and lighting. Billed per service call or project.
- Price Protection Programs: Budget plans (Easy Pay) spread heating bills over 11 months; Price Assurance caps maximum fuel price per gallon; Pre-Buy locks in gallons at a set price upfront. Some plans require contracts and enrollment fees.
- Financing Services: Equipment purchases financed through Wells Fargo Bank with 0% financing available for qualified customers, generating referral or partnership income.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Prompt Pay Discount - fuel bill paid within 10 days of delivery |
| Subscription | Monthly | Easy Pay Budget Plan - spreads annual heating costs over 11 equal monthly payments |
| Subscription | Multi-year contract | Price Assurance - caps maximum fuel price per gallon with potential to pay less |
| Subscription | Multi-year contract | Pre-Buy - lock in fuel gallons at set price for the heating season |
| Subscription | Monthly | Price Assurance with Easy Pay Budget - combined price cap and budget plan |
| Subscription | Annual | Service Plan - Platinum Comfort Plan for qualifying heating equipment |
| Subscription | Annual | Service Plan - Gold Comfort Plan |
| Subscription | Annual | Tank Guard Plan - annual oil tank corrosion inhibitor treatment |
| One time/ perpetual license | Pay-as-you-go | Equipment Installation Specials |
| Subscription | Annual | Generator Tune-Up |
| Subscription | Annual | Furnace/Boiler Cleaning |
| One time/ perpetual license | Pay-as-you-go | Oil to Propane Whole House Conversion |
| Transaction based/ take rate | Pay-as-you-go | Refer a Friend Credits |
| Hybrid | Monthly | Palmer Points Loyalty Rewards |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels10 records
Palmer Gas & Oil product offering
Product offeringCore offering
Palmer Gas & Oil delivers propane and heating oil to residential and commercial customers across Southern New Hampshire, Northern Massachusetts, and Southern Maine. The company sells, installs, and services HVAC equipment including furnaces, boilers, water heaters, central AC, mini splits, generators, and pool heaters, and provides in-house plumbing and electrical services, recurring maintenance plans, and price protection programs.
Product overview
Palmer Gas & Oil is a family-owned propane and heating oil delivery company serving southern New Hampshire, northern Massachusetts, and southern Maine since 1932. The company operates as a one-stop-shop offering fuel delivery (propane and heating oil), equipment sales and installation (heating, cooling, generators, water heaters, pool heaters), and maintenance services. In 2023, the company expanded into plumbing and electrical services, enabling customers to access heating, plumbing, and electrical services from a single provider. The product portfolio includes core fuel delivery services supplemented by multiple service plan tiers (Comfort Plans, Tank Guard), financing options through Wells Fargo, customer loyalty programs (Palmer Points, Refer a Friend), and price protection programs. The company recently introduced Renewable Propane as a sustainable fuel alternative and offers specialized commercial and builder programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Propane Delivery
- Heating Oil Delivery
- Commercial Propane
- Commercial Heating Oil
- Renewable Propane
- Heating Equipment Installation
- Cooling Equipment Installation
- Generators
- Water Heaters
- Pool Heaters
- Log Sets and Garage Heaters
- Service Plans (Comfort Plans)
- Plumbing Services
- Electrical Services
- Price Protection Programs
- Builder Program
- Equipment Financing
Quantifiable outcome
- New high-efficiency heating systems can save up to 30% or more on annual fuel usage
- +7 more outcomes
Companies that use Palmer Gas & Oil
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Palmer Gas & Oil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Palmer Gas & Oil partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered support, core and community.
- LP TransportationsupportLP Transportation provided support and assistance in making the new fuel storage facility possible. Referenced in the National Propane Day announcement as a partner whose support helped realize the new facility project.
- Propane Gas Association of New England (PGA_NE)corePartnered with the Propane Gas Association of New England (PGA_NE) for the creation of National Propane Day, co-championed by Charlie Ermer of Palmer Gas & Oil and Leslie Anderson of PGA_NE. PGA_NE also supported the opening of the new fuel storage facility.
- Alliance EnergysupportReferenced in the National Propane Day announcement as a partner whose support and assistance helped make the new fuel storage facility possible.
- Southern New Hampshire Chamber of CommercecommunityThe Southern New Hampshire Chamber of Commerce provided support and assistance for the new fuel storage facility opening. Represents a community/business networking partnership.
- Propane Education & Research Council (PERC)corePERC organizes National Propane Day annually (since 2022) and selects the annual theme. Palmer Gas & Oil's Charlie Ermer was instrumental in creating National Propane Day, working with PERC and the Propane Gas Association of New England.
Scale indicators7 records
Recent moves11 records
Expansion highlights6 records
Palmer Gas & Oil competitors and assessment
Company assessmentDirect peers
- Dead River Company: Maine-based, family-owned provider of propane, heating oil, and HVAC services across Northern New England. Directly comparable to Palmer on geography, product mix (fuel + equipment + service), customer base, and business model, with similar brand-loyalty positioning.
- Rymes Propane & Oil: New Hampshire-headquartered propane and heating oil dealer with HVAC equipment and service plans. Closest geographic and operational peer to Palmer, with overlapping service territory in Southern NH and comparable scale.
- Haffner's: Northern Massachusetts/Southern NH energy and home services provider offering heating oil, propane, HVAC, plumbing, and generator services. Comparable one-stop-shop model and overlapping geography.
- Eastern Propane Gas: Regional propane distributor serving New England and the Mid-Atlantic with residential and commercial propane delivery. Comparable in core fuel-delivery activity and customer profile.
- Blue Flame Gas: New England regional propane and heating services company. Comparable in product offering (propane delivery, equipment, service) and regional customer base.
Regional players
- Irving Energy: Northern New England (Maine) fuel delivery arm of Irving Oil, with propane and heating oil service. Comparable in fuel delivery activity but part of a much larger integrated energy company headquartered outside Palmer's core territory.
- TWC Services: Heating oil and home services provider operating in Northern New England, with a comparable fuel-delivery and service model. Regional competitor with overlapping customer profile.
Broad incumbents
- Suburban Propane Partners: One of the largest national propane distributors, serving residential, commercial, and industrial customers across the U.S. Comparable product but vastly greater scale, public-company capital, and geographic breadth.
- AmeriGas Propane: Largest U.S. propane retailer, with national distribution and a full suite of tank-monitoring and service offerings. Directly comparable in core product but operates as a public, national incumbent.
- Ferrellgas Partners: Public national propane distributor serving residential, commercial, and industrial customers. Comparable in core fuel delivery but at national scale with substantially greater capital and geographic reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Palmer Gas & Oil social profiles
Digital presencePalmer Gas & Oil compliance and trust
Trust signalCompliance5 records
Palmer Gas & Oil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Palmer Gas & Oil leadership team
Management profileNumber of profiles
Profiles16 records
Palmer Gas & Oil subsidiaries and ownership
Company hierarchySubsidiaries1 record
Palmer Gas & Oil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Palmer Gas & Oil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Palmer Gas & Oil
What does Palmer Gas & Oil do?
Palmer Gas & Oil delivers propane and heating oil to residential and commercial customers across Southern New Hampshire, Northern Massachusetts, and Southern Maine. The company sells, installs, and services HVAC equipment including furnaces, boilers, water heaters, central AC, mini splits, generators, and pool heaters, and provides in-house plumbing and electrical services, recurring maintenance plans, and price protection programs.
Is Palmer Gas & Oil a public or private company?
Palmer Gas & Oil is a private company. It is classified as family owned and is currently operating.
When was Palmer Gas & Oil founded?
Palmer Gas & Oil was founded in 1932. It employs 51 to 100 people.
Where is Palmer Gas & Oil based?
Palmer Gas & Oil is headquartered in Atkinson, United States, in the North America region.
How does Palmer Gas & Oil make money?
Six revenue lines are on record. Fuel Delivery (Propane and Heating Oil) is the primary driver. The others are equipment Sales and Installation, service Plans and Maintenance, plumbing and Electrical Services, price Protection Programs and financing Services.
Who are Palmer Gas & Oil's main competitors?
Direct peers on record are Dead River Company, Rymes Propane & Oil, Haffner's, Eastern Propane Gas and Blue Flame Gas. Regional players are Irving Energy and TWC Services. Broad incumbents are Suburban Propane Partners, AmeriGas Propane and Ferrellgas Partners.
Does Palmer Gas & Oil have an API?
No public API is recorded for Palmer Gas & Oil.
What industry is Palmer Gas & Oil in?
Palmer Gas & Oil's product category is Fuel Delivery and HVAC Services. Its primary akta.pro industry code is EUALAIAB, Branded Fuels Wholesaling & Jobber Distribution, with a secondary code of HSAOAKAJ, Propane (LP) Gas Line Installation & Conversion. Its NAICS code is 457210 and its SIC code is 4923.