Protina

Name

Protina

Legal name

Protina Pharmazeutische GmbH

Website

https://protina.com

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

OTC Pharmaceuticals and Dietary Supplements

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro industry

PRIMARYCRADAGAB

Vitamins & Minerals (Single Nutrients)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYAFAFAFAC

Vitamin- & Mineral-Fortified Beverage Production

Agriculture & Food Production/Beverage Production/Functional & Nutritional Beverage Production (Energy, Sports, Fortified)

SECONDARYCRADAGAF

Probiotics & Digestive Health Supplements

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

Keywords

• Mineral supplements
• Magnesium supplements
• Alkaline supplements
• OTC pharmaceuticals
• Food supplements

Headquarters

HQ city

Ismaning

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. OTC Pharmaceutical Products: Development, production and distribution of high-quality vitamin and mineral preparations as medicinal products (OTC drugs). Basica® and Magnesium-Diasporal® are leading OTC brands sold in German pharmacies.
2. Food Supplements: Food supplements including Magnesium-Diasporal® and Basica® product ranges sold through pharmacies and retail channels. Multiple dosage forms including granules, capsules, lozenges, effervescent tablets.
3. Pharmaceutical Ointments: Garmastan® - a fat-free ointment for breastfeeding mothers sold exclusively through pharmacies (20g salve, PZN 8859408).

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Protina develops, produces and distributes organic mineral preparations marketed as OTC pharmaceuticals and food supplements. Its portfolio comprises three brand families: Magnesium-Diasporal® (organic magnesium citrate supplements in granules, capsules, lozenges, effervescent and patented dual-phase depot tablets), Basica® (alkaline mineral and trace element supplements for acid-base balance, including direct, compact, instant, vital, pure and sport variants), and Garmastan® (a fat-free ointment for breastfeeding nipple care). All products are developed and manufactured at the company's Ismaning facility near Munich under pharmaceutical quality standards.

Product overview

Protina Pharmazeutische GmbH is a medium-sized, family-run pharmaceutical company headquartered in Ismaning, Germany, specializing in high-quality organic mineral preparations. The company operates three core product brands: Magnesium-Diasporal® (premium magnesium citrate supplements available in granules, capsules, tablets, lozenges, and effervescent forms with formulations for muscles/nerves, muscles/bones, sleep support, and cardiovascular health); Basica® (Germany's leading alkaline supplement brand with multiple intake forms including direct granules, tablets, instant powder, and sport formulations for acid-base balance and energy); and Garmastan® (a fat-free breastfeeding care ointment). All products are developed and manufactured in Germany according to pharmaceutical standards and distributed internationally to over 26 countries. The portfolio includes approximately 20+ product variants targeting consumer health needs in the OTC and food supplements markets.

Differentiator

Problem solved

Functional benefit

Brands

• Magnesium-Diasporal®: Premium quality magnesium supplements containing organic magnesium citrate, available in various forms including granules, capsules, lozenges, and effervescent tablets.
• Basica®
• Garmastan®

Products and services

• Magnesium-Diasporal® Premium magnesium supplement brand based on organic magnesium citrate that occurs naturally in the human body, providing high biocompatibility and fast absorption. The product family spans multiple dosage forms (granules, capsules, tablets, lozenges, effervescent) and includes general magnesium products (300 mg, 400 EXTRA, 100 mg lozenges, 150 mg capsules, 250 active effervescent) as well as Magnesium-Diasporal® pro variants with patented dual-phase depot tablet technology combining magnesium with B vitamins (muscles and nerves), vitamins D3 and K2 (muscles and bones), melatonin (fall asleep faster), and vitamin B1 with potassium (heart and blood pressure). Products are lactose-free and gluten-free. Sold OTC through German pharmacies and international distribution partners.
• Basica® Germany's most popular alkaline supplement brand, providing high-quality alkaline minerals and trace elements (zinc, magnesium, calcium) for acid-base balance regulation, energy activation and overall well-being. The range includes Basica® Direct (alkaline microbeads with lemon taste, intake without water), Basica® Compact (alkaline tablets for home or on the go), Basica® Instant (fruity orange drinking powder), Basica® Vital (neutral-taste granules for mixing into food and drinks), Basica® Pure (neutral powder to dissolve in water or juice), and Basica® Sport (alkaline drinking powder with electrolytes, vitamins and trace elements for athletic performance and recovery). All variants are lactose-free. Sold OTC through German pharmacies and international distribution partners.
• Garmastan® Fat-free ointment for breastfeeding mothers to care for and protect the skin of breasts and nipples, keeping skin elastic and helping to prevent cracks. Made in Germany, free from fat, colouring, perfume oils and lanolin alcohols; contains guajazulene 0.05 g per 100 g salve. Sold exclusively through German pharmacies (PZN 8859408, 20 g salve).

Quantifiable outcome

• Germany's most popular alkaline supplement brand (Basica®)
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• International Distribution PartnerscoreChannel Partner/ Reseller/ DistributorProtina works with 21 distribution partners in 26 countries worldwide. Services provided to partners include regulatory documentation, scientific support, international training team, strategic market analysis, and international brand campaigns. Partners are valued members of the Protina family with fair and equal partnership approach.
• Amazon EU S.à r.l.minorChannel Partner/ Reseller/ DistributorAmazon marketplace sales for Protina products in Germany. Amazon handles order processing and payment. Protina receives necessary order data for contract fulfillment. Separate data controller under GDPR.
• DPS Business Solutions GmbHminorImplementation/ SI/ Consulting PartnerProvides Smart Professional career portal and applicant management system for Protina. Data processing agreement pursuant to Article 28 GDPR in place. Technical provision of career portal as service provider.
• Universities and Scientific InstitutionscoreStrategic or Co-development PartnerProtina's R&D department works in close cooperation with renowned universities and scientific institutions. Clinical trials validate product efficacy. Company also supervises bachelor's, master's and doctoral theses with partners.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Perrigo Company: Global consumer self-care company (OTC, vitamins, minerals & supplements) with strong European presence post-Omega Pharma and Elan acquisitions. Comparable as a broad OTC/VMS incumbent that competes with and could acquire Protina's brand portfolio.
• Haleon: Global consumer healthcare company (Centrum, Caltrate, Panadol) spun out of GSK in 2022. Comparable as a global OTC/VMS incumbent; relevant for benchmarking premium OTC positioning and international distribution scale.
• Bayer Consumer Health: Bayer's consumer health division (Elevit, Berocca, Supradyn) is a leading vitamins/minerals player with strong pharmacy and retail distribution across Europe. Comparable in mass-market VMS positioning and pharmacy-channel dominance.
• STADA Arzneimittel: Large European generic and OTC pharmaceutical company with a broad consumer health portfolio across multiple categories and geographies. Comparable as an incumbent OTC platform; Protina would be a typical tuck-in acquisition target for STADA's consumer health division.
• Merck KGaA Selbstmedikation: Consumer health / OTC division of Merck KGaA selling vitamins and supplements (e.g., Seven Seas, Neurobion) in Europe and globally. Comparable in mineral supplement category and pharmacy distribution.

Direct peers

• Queisser Pharma: German OTC supplement company behind the Doppelherz brand, selling vitamins, minerals, and herbal supplements through pharmacy and retail channels in Germany and internationally. Highly comparable in product mix (vitamins/minerals), channel (pharmacy), and consumer target (health-conscious adults).
• Klosterfrau: German traditional OTC pharma company (Melisana, Klosterfrau Melissengeist) with heritage brands sold primarily in German pharmacies. Comparable in OTC drug positioning, heritage brand portfolio, and pharmacy-channel dominance.
• Hermes Arzneimittel: German family-owned OTC pharmaceutical company with a similar mid-sized profile, focused on consumer health products sold through German pharmacies. Comparable in distribution model (pharmacy channel + international partners) and product positioning (premium OTC, Made in Germany).
• Wörwag Pharma: German mid-sized pharmaceutical company focused on biofactors, vitamins, and minerals (e.g., Magnesium-Diasporal competitor brands, vitamin B combinations). Highly comparable in product category (minerals/vitamins), pharmacy channel, and German mid-market OTC positioning.

Regional players

• Dr. Willmar Schwabe: German family-owned pharmaceutical company specializing in plant-based medicines and consumer health products, distributed internationally. Comparable as a German family-run pharma specialist selling evidence-based OTC products through pharmacy channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/protina-pharmazeutische-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Protina