Life Cykel
Life Cykel is a private direct-to-consumer e-commerce company selling functional mushroom health and wellness products through its international online store at lifecykel.com, serving individual consumers globally after consolidating its formerly separate India store.
- Company typePrivate
- Founded2015
- HeadquartersByron Bay, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Life Cykel does
Life Cykel is a private, direct-to-consumer e-commerce company that sells functional mushroom-based health and wellness products. The company operates a single international storefront at lifecykel.com and previously maintained a dedicated India regional store (in.lifecykel.com); the India store has been closed and Indian customers are now redirected to the international site, where the full product range is available. The product portfolio is described as a "complete product range" of mushroom-derived wellness offerings, with no further segmentation, formulation detail, or proprietary technology disclosed in the source data.
The company's go-to-market is purely online and consumer-facing, with no disclosed retail, wholesale, or B2B distribution. Marketing channels are not specified beyond the operation of the e-commerce platform, and the company's own materials serve both as point of sale and as the primary customer-acquisition surface. No pricing model, average order value, subscription mechanics, or customer-segment breakdown is disclosed, and no select customers, enterprise logos, or partnerships are referenced.
From a corporate structure standpoint, Life Cykel is privately held with no disclosed investors, funding rounds, subsidiaries, parent company, or management team. The company is not listed on any public exchange, and no regulatory actions, certifications, patents, trademarks, or compliance credentials are reported. Operating geographies are described as global through the international store, but no country-level revenue, headcount, or localization footprint is provided.
Life Cykel firmographics
Firmographics- Name
- Life Cykel
- Website
- https://in.lifecykel.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Life Cykel is a private direct-to-consumer e-commerce company selling functional mushroom health and wellness products through its international online store at lifecykel.com, serving individual consumers globally after consolidating its formerly separate India store.
- Ownership category
- akta.pro rank
Life Cykel industry classification
Industry- Product category
- Functional Mushroom Supplements
- NAICS
- Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Health, Wellness & Pharmacy Online Retailers (CRAFADAG)
- akta.pro secondary industries
- Probiotics & Digestive Health Supplements (CRADAGAF), Natural/Organic Grocery E-commerce & Delivery-Only Retail (CRAHAEAI)
Keywords
Where Life Cykel is headquartered
LocationHeadquarters
- HQ city
- Byron Bay
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Life Cykel business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations
Distribution channels1 record
Life Cykel product offering
Product offeringCore offering
Life Cykel sells functional mushroom-based health and wellness products directly to consumers through its own international e-commerce store at lifecykel.com. The product line is presented as a complete range of mushroom-derived wellness offerings, with prior regional India operations consolidated into the international store.
Product overview
Life Cykel is a functional mushroom company offering a complete product range of mushroom-based health and wellness products. The India store has moved to the international store at lifecykel.com, where the full product portfolio is available.
Differentiator
Problem solved
Functional benefit
Products and services
- Life Cykel Complete Product Range
Companies that use Life Cykel
Customer profileIdeal customer profiles1 record
Life Cykel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Life Cykel partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
Life Cykel competitors and assessment
Company assessmentDirect peers
- Four Sigmatic: Four Sigmatic is a leading functional mushroom brand selling coffee, elixirs, and supplements via DTC e-commerce globally. It is the closest direct competitor to Life Cykel in product form, target consumer, and channel strategy.
- Ryze Mushroom Coffee: Ryze is a DTC mushroom coffee and supplement brand targeting health-conscious consumers with adaptogenic blends. Directly comparable on product format, positioning, and online channel.
- MUD\WTR: MUD\WTR markets a coffee alternative built around functional mushrooms and adaptogens via DTC subscription. Direct competitor in daily-use functional mushroom beverages.
- Real Mushrooms: Real Mushrooms sells mushroom extract supplements through DTC and wholesale channels, emphasizing clinically validated ingredients. Comparable to Life Cykel in SKU type and category focus.
- Om Mushrooms (Om Organic Mushroom Nutrition): Om Mushrooms focuses on organic mushroom powder supplements sold DTC. Comparable in product form, target buyer (wellness consumer), and brand positioning.
- Host Defense Mushrooms: Founded by mycologist Paul Stamets, Host Defense offers mushroom-based supplements via DTC. Comparable in mushroom expertise, product line, and wellness consumer targeting.
Emerging players
- Moon Juice: Moon Juice sells adaptogenic and functional mushroom products in the premium wellness DTC channel. Overlaps with Life Cykel on adaptogen positioning and affluent health consumer base.
- Rasa: Rasa offers adaptogenic mushroom coffee alternatives via DTC subscription. Comparable consumer profile and category overlap, though more focused on coffee-alternative beverages.
Broad incumbents
- Laird Superfood: Laird Superfood sells functional mushrooms and adaptogen blends through DTC and broader retail. Comparable on functional wellness category, but with a wider portfolio and stronger distribution.
- AG1 (Athletic Greens): AG1 is a leading daily health supplement brand with a global DTC footprint. Comparable in wellness DTC positioning and direct e-commerce scale, though broader in scope than mushroom-focused Life Cykel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Life Cykel social profiles
Digital presenceLife Cykel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Life Cykel leadership team
Management profileNumber of profiles
Life Cykel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Life Cykel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Life Cykel
What does Life Cykel do?
Life Cykel sells functional mushroom-based health and wellness products directly to consumers through its own international e-commerce store at lifecykel.com. The product line is presented as a complete range of mushroom-derived wellness offerings, with prior regional India operations consolidated into the international store.
Is Life Cykel a public or private company?
Life Cykel is a private company. It is classified as unknown and is currently operating.
When was Life Cykel founded?
Life Cykel was founded in 2015. It employs 11 to 50 people.
Where is Life Cykel based?
Life Cykel is headquartered in Byron Bay, Australia, in the Oceania region.
Who are Life Cykel's main competitors?
Direct peers on record are Four Sigmatic, Ryze Mushroom Coffee, MUD\WTR, Real Mushrooms, Om Mushrooms (Om Organic Mushroom Nutrition) and Host Defense Mushrooms. Emerging players are Moon Juice and Rasa. Broad incumbents are Laird Superfood and AG1 (Athletic Greens).
Does Life Cykel have an API?
No public API is recorded for Life Cykel.
What industry is Life Cykel in?
Life Cykel's product category is Functional Mushroom Supplements. Its primary akta.pro industry code is CRAFADAG, Health, Wellness & Pharmacy Online Retailers, with a secondary code of CRADAGAF, Probiotics & Digestive Health Supplements. Its NAICS code is 456191 and its SIC code is 2833.