Barakat

What Barakat does

Barakat is a UAE-based fresh food and beverage company founded in 1976, structured around two operating divisions: Barakat Quality Plus (manufacturing) and Barakat Vegetables & Fruits Co. (trading). The company sources premium fresh produce from 53+ countries alongside local UAE farms under a 100-Mile sourcing initiative, then operates an end-to-end cold chain of 350+ refrigerated vehicles across 6 certified facilities to deliver fresh juice, fresh-cut produce, ready-to-eat meals, fresh mocktails, ice cream, and other manufactured food products. Manufacturing runs through two state-of-the-art facilities staffed by 700+ employees, producing 55,000 liters of juice daily and offering 1,600+ SKUs across sub-brands including Live Fresh, Thrill, myD, Froza, and Snackat.

The business serves multiple channels. B2B direct sales target the HORECA sector, with claimed presence in 80%+ of UAE five-star hotels, alongside premium retailers, airline caterers, and food service operators. D2C reaches consumers through the Barakat Fresh e-commerce platform, mobile app, owned retail stores and kiosks in Abu Dhabi, Dubai, and Sharjah, and major third-party marketplaces (Noon, Talabat, Deliveroo). Certifications include ISO 22000, ISO 9001, FSSC 22000, HACCP, Halal, and Kosher, and the company reports use of 99.9% biodegradable bottles and water-recirculation production lines as sustainability differentiators.

Revenue mechanics combine unit-pricing on retail (juices at 10–16 AED per unit, ice cream at 5.50–25.50 AED per unit) with contract-based B2B pricing for HORECA accounts. The owner-operator structure (founder Mahmood Fouladfard plus private board) has self-funded operations with no disclosed external PE/VC investment. Most recent strategic actions include a 2026 AED 150 million joint venture with KEZAD Group and Pure Baby Food Industries to build the GCC's first industrial-scale baby food facility, expansion into artisanal ice cream via the Froza brand (2024), and entry into owned retail.

Name

Barakat

Legal name

Barakat Fruits and Vegetables LLC

Website

https://barakatgroup.ae

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Barakat is a UAE-based fresh food and beverage company founded in 1976 that sources produce from 53+ countries and operates two manufacturing facilities with 350+ refrigerated vehicles, serving HORECA (80%+ presence in five-star hotels), premium retailers, airline caterers, and D2C consumers through e-commerce, retail stores, and major marketplaces.

Ownership category

akta.pro rank

Product category

Fresh Food Manufacturing & Distribution

NAICS

Beverage Manufacturing (3121), Specialty Canning (311422)

SIC

Beverages (2080), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)

akta.pro primary industry

Certified Ready-to-Eat/Ready-to-Heat Prepared Foods (Halal/Kosher) (AFANAIAD)

akta.pro secondary industries

Canned Beans, Legumes & Pulses Manufacturing (AFAKACAC), Religious & Cultural Foods Wholesale (Halal, Kosher, etc.) (AFAIAIAI)

Keywords

• Fresh produce distribution
• Cold chain logistics
• Fresh juice manufacturing
• Ready-to-eat meals
• HORECA food supply

Headquarters

HQ city

Al Satwa

HQ country

United Arab Emirates

HQ region

Middle East

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Manufacturing - Fresh Juices and Beverages: Production and sale of fresh juices, cold-pressed juices, smoothies, mocktails, and juice shots made daily without additives or preservatives
2. Manufacturing - Ready-to-Eat Products: Chef-prepared meals, salads, soups, fresh dips, breakfast pots, protein dishes, and prepared foods for HORECA and retail
3. Manufacturing - Frozen Desserts: Froza artisanal ice cream brand with 300+ flavors including sugar-free and lactose-free options; gelato, sorbets, yogurt, and ice cream pops
4. Trading - Fresh Produce Distribution: Import and distribution of premium fresh produce sourced from 53+ countries and local UAE farms, delivered through fleet of 350+ refrigerated vehicles

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

Barakat is a UAE-based fresh food and beverage company that imports, manufactures, and distributes fresh fruits and vegetables, fresh and pasteurized juices, ready-to-eat meals, salads, dips, protein pots, mocktails, and artisanal frozen desserts. Operating two state-of-the-art manufacturing facilities and a fleet of 350+ refrigerated vehicles, the company sources premium produce from 53+ countries and 80+ local UAE farms to serve HORECA, five-star hotels, retailers, airline caterers, and households across the UAE.

Product overview

Barakat is a UAE-based fresh food and beverage company with two main divisions: Barakat Quality Plus (manufacturing) and Barakat Vegetables & Fruits Co. (trading). The company operates under multiple sub-brands including Live Fresh (main consumer brand), Thrill (juices), myD (wellness shots), Froza (artisanal ice cream), and Snackat (snacks). Their product portfolio spans over 1,600 products including fresh juices and smoothies, pasteurized/frozen juices, health shots, fresh mocktails, ready-to-eat meals, salads, soups, fresh dips, protein pots, ice cream and frozen desserts, juice pops, and fresh produce. The manufacturing division produces in two state-of-the-art facilities with 700+ employees, while the trading division sources from 53+ countries and local UAE farms, distributing via 250+ refrigerated vehicles. The company serves five-star hotels, premium retailers, airline caterers, and households across the UAE, with presence in 80%+ of UAE's five-star hotels.

Differentiator

Problem solved

Functional benefit

Brands

• Barakat Fresh: Everyday essentials delivered fresh - from juices and salads to Chef-crafted meals with real ingredients and zero shortcuts.
• Thrill
• myD
• Froza
• Snackat

Products and services

• Fresh Juices & Smoothies
• Ready-to-Eat Meals (Chef-Prepared)
• Froza Artisanal Real Fruit Ice Cream
• Fresh Mocktails
• Fresh Fruits & Vegetables
• myD Wellness Shots
• Ghaf Range
• Barakat Fresh E-commerce Platform

Quantifiable outcome

• 80%+ market presence in five-star hotels across UAE
• +5 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• KEZAD Group (Khalifa Economic Zones Abu Dhabi)coreStrategic or Co-development Partner · 1 March 2026Joint venture for construction of AED 150 million baby food manufacturing facility in KEZAD - the GCC's first industrial-scale baby food facility. The 10,000 sqm facility will produce 90 million units annually and create approximately 200 direct jobs.
• Pure Baby Food IndustriescoreStrategic or Co-development Partner · 1 March 2026Joint venture partner in the baby food manufacturing facility project, combining Barakat's food manufacturing expertise with Pure Baby Food Industries' specialization in infant nutrition.
• GAP-Certified Farms (UAE, India, Kenya, Egypt)coreOthersLong-standing partnerships with GAP-certified farms and distributors across UAE, India, Kenya, Egypt and more. Each farm vetted for labour practices, environmental compliance and transparency ensuring responsibility from root to shelf.
• Local UAE Farms (80+ partnerships)coreOthers80+ local UAE farm partnerships under the 100-Mile initiative for sourcing ingredients within 100-mile radius, reducing transportation emissions and supporting local farmers following sustainable practices.
• Yellow BrandingminorGTM or Marketing PartnerCreative design agency responsible for Froza ice cream brand packaging design, creating bright packaging that embodies real fruit essence aligned with Barakat's freshness and sustainability philosophy.
• Salma Al Zaabi (UAE Innovator)minorStrategic or Co-development PartnerUAE innovator from Khalifa Fund's Food & Beverage Manufacturers Association's Innovation Lab 2.0 program who developed the Ghaf leaf extraction method without harming trees, collaborating with Barakat on the Ghaf product range.

Scale indicators11 records

Recent moves9 records

Expansion highlights6 records

Regional players

• Tanmiah Food Company: Saudi-listed poultry and processed food company expanding into fresh and value-added categories. Comparable as a GCC food manufacturer with HORECA exposure, though Barakat is UAE-focused while Tanmiah is Saudi-rooted.
• Savola Group: Saudi-listed food holding company with edible oils, processed foods, and retail operations across MENA. Comparable as a large regional food manufacturer-distributor, but primarily Saudi-anchored and a much broader conglomerate.

Direct peers

• National Food Products Company (NFPC): UAE-based manufacturer of juices, bottled water, and dairy products under brands like Lacnor and Blu. Directly comparable in beverage manufacturing scale, UAE retail distribution, and private-label/own-brand dual strategy.
• Kibsons International: UAE-based online fresh fruits and vegetables delivery company serving households and businesses. Directly competes with Barakat Fresh on the e-commerce/D2C fresh produce channel in the UAE with overlapping customer segments.
• Bidfood UAE (Bidvest): UAE foodservice distributor serving HORECA with fresh, frozen, and ambient products. Directly comparable in B2B foodservice distribution to hotels, restaurants, and caterers in the UAE, with overlapping cold chain logistics requirements.
• Agthia Group: UAE-listed food and beverage conglomerate producing juices, water, dairy, and frozen products with strong HORECA and retail distribution across the GCC. Closest direct peer in terms of UAE-based multi-category F&B manufacturing and B2B/retail channel mix.

Emerging players

• Bayara UAE: UAE-based packaged foods company specializing in spices, nuts, dried fruits, and pulses. Comparable in UAE consumer food manufacturing and retail distribution, but with a different core category focus.

Broad incumbents

• Almarai Company: Saudi-listed dairy and juice giant with significant UAE presence and broad MENA distribution. Comparable in juice manufacturing scale and HORECA/retail channel coverage, but with a much larger and more diversified portfolio across dairy, bakery, and poultry.
• Americana Group: Kuwait-headquartered MENA food conglomerate operating QSR brands and processed foods. Comparable as a large regional F&B operator, but its core franchise model and brand portfolio (KFC, Pizza Hut) differs from Barakat's manufacturing-plus-distribution model.
• Arla Foods Middle East: Global dairy cooperative with a substantial MENA presence distributing dairy, juices, and cheese. Comparable in chilled/fresh food distribution and HORECA presence in the Gulf, but operates as an extension of a global dairy-focused parent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/barakatme
• YouTubeyoutube.com/@barakat_me
• Facebookfacebook.com/BarakatUAE
• LinkedInlinkedin.com/company/barakatgroupofcompanies
• Instagraminstagram.com/barakatme

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barakat