Speedy Signs

What Speedy Signs does

Speedy Signs is a New Zealand-based franchise network of 27 custom signage stores operating from Whangarei to Invercargill under franchisor Business Franchise Group Ltd. The company designs, manufactures, and installs a comprehensive range of signage products spanning outdoor signs (banners, flags, billboards, pylon and monument signs, illuminated and LED signage), indoor signs (wall graphics, window films, reception and wayfinding signs), vehicle branding (car/van/truck wraps, fleet graphics, ute signage), and promotional signage (pull-up banners, A-frames, exhibition displays). Production relies on conventional wide-format digital printing, vinyl and ACM substrates, and lighting technologies, with each franchise store equipped to handle in-house manufacturing and on-site installation.

The business serves a broad mix of small and medium businesses, multi-location franchise brands, and enterprise national accounts. Revenue is generated primarily through one-time custom signage sales, supported by design/creative services, project management, and installation labor, all priced via quote-based custom proposals through local stores or the national 0800 SPEEDY line and website enquiry forms. Distribution is exclusively through the franchise network, with a dedicated National Accounts program coordinating multi-site rollouts for clients such as Fern Energy, Bargain Chemist, The Coffee Club, and Pack & Send. The franchisor is part of what is described as the largest full-service custom sign franchise in the world.

The company has operated continuously since 1998, is led at the network level by Business Franchise Group Ltd (Auckland Support Office) and at the store level by independent franchisee owner-operators, and maintains industry-association memberships with Site Safe and EMA for health and safety compliance. There is no public listing, no disclosed institutional investor, and no public revenue disclosure; expansion to date has been organic through new store openings (e.g., Timaru in December 2024) and deepening of the national accounts pipeline rather than acquisition-led growth.

Name

Speedy Signs

Legal name

Business Franchise Group Ltd

Website

https://speedysigns.co.nz

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Speedy Signs is a New Zealand franchise network of 27 custom signage stores offering design, production, and installation of outdoor, indoor, vehicle, and promotional signage for SMBs, franchises, and national accounts.

Ownership category

akta.pro rank

Product category

Commercial Signage Manufacturing and Installation

NAICS

Sign Manufacturing (339950), Sign Manufacturing (33995)

SIC

Commercial Printing (2750)

akta.pro primary industry

Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH)

akta.pro secondary industries

Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA), Corporate Event Decor, Branding & Signage (HSACADAJ)

Keywords

• Custom signage solutions
• Vehicle graphics wraps
• Building signage
• Sign franchise network
• Commercial sign manufacturing

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices29 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Signage Products: One-time product sales of custom signs including outdoor signs, indoor signs, vehicle signs, promotional items, building signs, illuminated signs, and banners. Products are designed, manufactured, and installed or fulfilled for customers.
2. Creative and Design Services: Design services, artwork guidelines, sign writing, brand audits, and consultation services provided to create custom signage solutions.
3. Project Management and Installation: Project management services including maintenance, plans and permits, manufacturing coordination, and professional installation services.
4. National Accounts Program: Coordinated brand refresh and signage services for multi-location businesses across the franchise network.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Speedy Signs designs, manufactures, and installs custom signage including outdoor signs (flags, banners, illuminated and freestanding signs), indoor signs (wall graphics, window films, reception and wayfinding signs), vehicle graphics (car/van/truck/fleet wraps), and promotional signage. The business also provides creative design services, project management, and installation services. Operations run through a national franchise network of 27 stores across New Zealand.

Product overview

Speedy Signs is a New Zealand-based franchise network of 27 signage stores offering a comprehensive range of sign and graphic products and services. The portfolio spans outdoor signage (flags, banners, billboards, illuminated signs), indoor signage (wall graphics, window films, reception signs), vehicle branding (wraps, lettering, fleet graphics), promotional signage (pull-up banners, A-frames, exhibition displays), and creative/project services (design, installation, project management). The network operates on a franchise model where each local store provides design, production, and installation services for both individual businesses and national accounts requiring multi-location branding.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor Signs Range of outdoor signage products including flags, fence mesh signs, cafe barriers, pavement/A-frame signs, PVC banners, marquees, mesh banners, asphalt signs, neon signs, LED backlit signs, 3D illuminated letters, LED moving signs, lightboxes, ACM panel and post signs, monument signs, pylon signs, billboard signs, and LED screen hire. Designed for businesses requiring outdoor visibility and brand presence.
• Indoor Signs Range of indoor signage products including room/door signs, safety signs, directional signs, accessible signs, lightboxes, reception signs, wall graphics, wall decals, and custom wallpaper. Targeted at commercial premises, offices, healthcare facilities, schools, and retail stores.
• Window Signs Window signage products including window decals, individual lettering, full-coverage graphics, frosted window film, and tradeshow/fabric walls. Used for branding, privacy, and promotional displays on commercial windows.
• Vehicle Signs and Wraps Vehicle signage products including ute wraps, vehicle lettering, perforated one-way vision window film, boat graphics, full or partial car wraps, fleet graphics for coordinated multi-vehicle branding, van wraps, bus and train graphics, and truck graphics. Applied at a dedicated vehicle application bay. Designed for fleet operators, trades businesses, and individual vehicle owners seeking mobile advertising.
• Promotional Signage Promotional signage products including floor graphics, cafe barriers, asphalt signs, clip/snapper frames, menu boards, point of sale signs, corflute signs, posters, pull-up banners, fabric banners, plastic A-frames, and complete exhibition signage solutions. Targeted at retail, hospitality, and event marketers.
• Wayfinding and Safety Signs Directional and safety signage systems including traffic and street signs, accessible signs with Braille/tactile elements, directional signs for interior/exterior wayfinding, and workplace safety compliance signs. Targeted at government, industrial, healthcare, education, and commercial property customers.
• Design Services Professional creative services including graphic design for signage projects, artwork guidelines and specifications for print-ready files, sign writing and hand-applied vinyl lettering, and brand audits evaluating brand consistency. Targeted at businesses needing design support alongside signage manufacturing.
• Project Management and Installation Services Full project coordination offering ongoing maintenance and repair for existing signage, dedicated account management for project coordination, assistance with council consents and signage permit applications, in-house manufacturing, and professional on-site installation services. Targeted at businesses requiring end-to-end signage project delivery.
• National Accounts Program Dedicated program for coordinating brand refresh and signage rollouts across multiple franchise locations for national clients. Demonstrated through projects for The Coffee Club NZ (national cafe rebranding), Fern Energy (over 100 fuel trucks and trailers wrapped), Bargain Chemist (22 store signage rollouts), and Pack & Send (multi-location store signage).
• Speedy Signs Finance Finance options for purchasing signage products and services. Targeted at customers needing payment flexibility for signage investments.

Quantifiable outcome

• Vehicle signage can last up to five years, making it a cost-effective advertising investment
• +4 more outcomes

Named customers52 records

Segments12 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• The Coffee Club NZflagshipStrategic or Co-development PartnerSpeedy Signs works closely with The Coffee Club to rebrand their cafes across New Zealand through the National Accounts program. Brad Jacobs, Director of The Coffee Club NZ, has spoken about the partnership for case studies.
• Site SafecoreOthersSite Safe is a well recognised organisation at the forefront of best practice Health & Safety within New Zealand. Speedy Signs holds an Association Membership with Site Safe.
• EMA (Employers and Manufacturers Association)coreOthersEMA is well recognised as being at the forefront of best practice Health & Safety within New Zealand. Speedy Signs holds an Association Membership with EMA.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kwik Kopy: Kwik Kopy is one of Australia's largest printing and signage franchise networks with locations in New Zealand, offering design, print, signage, and large-format solutions directly comparable to Speedy Signs' full-service offering for SMB and mid-market customers.
• Snap Print & Design: Snap Print & Design is a printing, signage, and graphic design franchise network operating across Australia and New Zealand. It directly competes with Speedy Signs in the SMB signage and design-services segment, particularly for retail, hospitality, and franchise customers in the trans-Tasman market.
• Visual Impact: Visual Impact is a signage and large-format printing franchise operating across Australia and New Zealand, directly competing with Speedy Signs in the same product categories (vehicle wraps, building signage, fleet graphics) for both SMB and enterprise customers in the trans-Tasman market.
• Allegra Marketing Print Mail: Allegra is a North American print, marketing, and signage franchise network offering design, large-format printing, vehicle wraps, and direct mail — directly comparable to Speedy Signs' full-service franchise offering for SMB and mid-market customers.
• Minuteman Press: Minuteman Press is a global printing and marketing services franchise with 700+ locations, offering signage, banners, vehicle wraps, and design services. It is a direct peer to Speedy Signs on the print/signage franchise model serving SMBs through owner-operated centers.

Broad incumbents

• Speedpro Imaging: Speedpro Imaging is a North American large-format printing and signage franchise specializing in vehicle wraps, banners, wall and floor graphics. It overlaps with Speedy Signs' large-format and vehicle-graphics categories at a substantially broader geographic scale.
• Vistaprint: Vistaprint (Cimpress) is a global online printing and signage platform offering business cards, banners, signs, vehicle wraps, and promotional products at scale. It is a broad incumbent competing with Speedy Signs on self-serve and small-ticket signage orders, particularly through its online ordering channels.
• FASTSIGNS: FASTSIGNS is the largest signage and graphics franchise globally with 700+ centers across the US and international markets. It is a broad incumbent offering the same core categories as Speedy Signs (custom signs, vehicle wraps, interior graphics, project management) at greater scale, and serves as the international archetype for the Speedy Signs franchise model.
• Sign-A-Rama: Sign-A-Rama is a global signage franchise with hundreds of locations across the US, Africa, and Asia-Pacific, offering custom signs, vehicle graphics, and digital signage services comparable to Speedy Signs' portfolio. It is a broad incumbent competitor operating at a larger international scale than Speedy Signs' NZ-only footprint.

Regional players

• Signs Express: Signs Express is the UK's leading signage franchise with 60+ centers providing design, manufacture, and installation of signs, vehicle graphics, and window films. It is a comparable franchise-format peer operating in a different geography from Speedy Signs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/speedysignsnz
• Facebookfacebook.com/SpeedySignsNZ
• LinkedInlinkedin.com/company/speedy-signs
• Instagraminstagram.com/speedysignsnz
• Xx.com/speedysignsnz

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Speedy Signs