Women in work

What Women in work does

Women In Work is a Hong Kong-based women's empowerment platform incorporated as Women In Work Limited and operating primarily within Hong Kong. The company runs a dual B2C and B2B model targeting professional women aged roughly 23-50. The B2C product, Coffee Meet, is a $190/month mobile-app-based membership (iOS and Android) that issues four coffee vouchers redeemable at a curated network of partner F&B venues across Hong Kong, paired with monthly networking events. Supporting consumer surfaces include the WIW Community app for member event access and profile management, the SHERO storytelling platform featuring interviews with successful women, the WIW editorial magazine covering career, lifestyle and gender topics, and the Shop With WIW e-commerce marketplace aggregating 50+ partner brands. Stripe handles recurring payment processing under a no-refund, cancel-anytime policy.

The B2B stream delivers co-designed corporate programs aimed at ESG, gender balance, and female employee engagement. Named enterprise engagements include a corporation-wide women's network for MTR (July 2022-June 2023), a Digital SHEROes program with Hong Kong Broadband Network / HKBN (March-June 2023), a Women In Finance roundtable for J.P. Morgan (September 2022), a Women's Festival collaboration with Geox (March 2023), and a Money and Mind session with Today at Apple (March 2024). Coco Coffee House operates as a sister-platform community partner providing venue infrastructure for Coffee Meet redemptions and co-hosted wellness events.

The company is privately held, was founded around 2021, and operates with a 1-10 employee team. General Manager Yina Chan concurrently serves as Investment Director at Saltagen Ventures and is a frequent judge/speaker on Hong Kong's startup ecosystem. The underlying technology stack is commodity — a Squarespace website, off-the-shelf mobile apps, and Stripe for payments — with no proprietary AI, patents, or disclosed funding rounds.

Name

Women in work

Legal name

Women In Work Limited

Website

https://wiw.hk

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Women In Work is a Hong Kong-based women's community platform offering a $190/month Coffee Meet subscription, a mobile app, SHERO storytelling content, and an e-commerce marketplace, alongside corporate ESG and gender-balance program services for enterprises such as MTR, HKBN, and J.P. Morgan.

Ownership category

akta.pro rank

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Coffee Meet Membership Subscription: Monthly subscription membership at $190/month providing 4 coffee vouchers for matching with new female friends, access to monthly events, and shopping vouchers. Auto-renewed monthly via credit card through Stripe payment platform with no contract required.
2. Corporate Partnership Programs: B2B services where Women In Work co-designs programs with corporations to achieve ESG, gender balance, and business goals through female community building. Revenue generated through event design, focus group facilitation, and corporate workshop delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Women In Work operates a Hong Kong-based women's empowerment community platform with two complementary business lines. For consumers, it sells the Coffee Meet membership (HK$190/month) that gives women aged approximately 23-50 four coffee vouchers redeemable at partner F&B venues to meet new female friends, alongside access to monthly events through the WIW Community mobile app. For corporations, it co-designs and delivers ESG, gender balance, and female engagement programs (event design, focus groups, workshops) for enterprise clients.

Product overview

Women in Work operates as a female empowerment platform consisting of multiple integrated offerings: the core Coffee Meet membership program ($190/month) provides female-only social matching with coffee coupons for networking; the WIW Community App delivers member-exclusive content and event information; the SHERO platform showcases inspiring female professionals; Corporate Programs offer ESG and gender balance consulting services to enterprises; the Blog/Magazine serves as an editorial content hub; and Shop With WIW operates as an e-commerce marketplace featuring partner brands. The company partners with F&B establishments across Hong Kong for Coffee Meet redemptions and collaborates with corporations like MTR, HKBN, and J.P. Morgan on diversity initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Coffee Meet: Female friendship matching program where members can meet new friends over coffee at partner restaurants across Hong Kong
• SHERO
• Shop With WIW

Products and services

• Coffee Meet A female-only social matching and networking membership program that connects women through coffee meetups. Members receive 4 coffee coupons per month to meet and connect with new female friends at partner F&B establishments across Hong Kong, plus access to monthly WIW community events and shopping vouchers. Priced at HK$190/month with no contract and cancellable anytime via the WIW Community app.
• Corporate Programs Enterprise services helping corporations build female communities and achieve ESG, gender balance, and business goals through co-designed programs, events, focus groups, and inclusive workplace initiatives. Engagements include gender equality assessments, inclusive event design, focus group facilitation, speaker curation, and corporate workshop delivery. Past clients include MTR, HKBN, J.P. Morgan, Geox, and Today at Apple.
• Shop With WIW E-commerce marketplace featuring over 50 partner brands and products. Offers curated selections from various merchants including beauty, skincare, and lifestyle brands with exclusive member discounts to Women In Work community members.
• WIW Community App Mobile application for members providing activity information, event updates, and profile customization with custom profiles that do not expose personal contact details. Available on Android and iOS platforms and serves as the operational interface for the Coffee Meet membership.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Today at AppleminorGTM or Marketing Partner · 1 March 2024Collaboration on interactive talk about managing money and mind with meditation and mixer in partnership with Coco Coffee House.
• HKBN (Hong Kong Broadband Network)coreStrategic or Co-development Partner · 1 March 2023Co-organized Digital SHEROes program connecting HKBN talents with Digital SHEROes through talks, events and 1-to-1 coffee chats, helping females explore their career plan. Project ran from March 2023 to June 2023.
• GeoxminorGTM or Marketing Partner · 1 March 2023Collaborated with Geox to host Women's Festival with flower-themed luncheon introducing their new Spherica Actif series. Exclusive invitation to SHEROes with edible flower dining experience.
• J.P. MorgancoreGTM or Marketing Partner · 1 September 2022Hosted 'Women In Finance' roundtable event for J.P. Morgan addressing gender inequality in the finance industry, featuring Preqin presentation on current industry landscape.
• MTRcoreStrategic or Co-development Partner · 1 July 2022Women In Work assisted MTR in launching a women's network across their entire corporation by assessing gender equality key elements, designing inclusive events, and inviting influential speakers to empower women within the workplace. Project ran from July 2022 to June 2023.
• Coco Coffee HousecoreStrategic or Co-development PartnerCoco Coffee House is Women In Work's sister platform and community partner for female-only networking, providing the venue ecosystem for the Coffee Meet program and co-hosting wellness events.
• Partner F&B Venues (Various)coreChannel Partner/ Reseller/ DistributorNetwork of coffee shops and restaurants across Hong Kong (九新界) where Coffee Meet vouchers can be redeemed. Venues provide physical space for female networking meetups.
• StripecoreTechnology or IntegrationPayment processing platform used for monthly membership subscription collection via credit card. Stripe handles PCI DSS compliant payment processing.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ellevate Network: Ellevate Network is a global professional community and membership platform for women, offering events, mentorship, and networking resources. It is directly comparable to WIW's B2C community + B2B corporate engagement model, and competes for the same female professional audience seeking career and community support.
• Chief: Chief is a private membership network for senior women executives, offering peer groups, events, and leadership programming. It is comparable to WIW's premium networking model and corporate-facing thought-leadership events, though it targets a more senior, US-centric cohort.
• HeyMama: HeyMama is a membership community connecting working mothers through networking, events, and content. It mirrors WIW's female-focused community + content + events flywheel and serves a similar niche of professional women seeking community beyond the workplace.
• Coco Coffee House: Coco Coffee House is WIW's sister platform and venue partner for female-only networking events. It is comparable as it operates the physical coffee-shop ecosystem that powers WIW's Coffee Meet program and co-hosts wellness/networking events.
• Peanut: Peanut is a social networking app for women, originally focused on mothers and now expanding to women across life stages. It is comparable to WIW's app-based female friendship/community model and focus on building connections outside the workplace.
• The Wing: The Wing was a women-focused coworking and social club offering workspace, events, and content for professional women. It is comparable to WIW's blend of physical networking, curated community, and content, though it was a larger US-based concept that ceased operations in 2023.

Broad incumbents

• Bumble: Bumble is a large-scale women-led dating, friendship (Bumble BFF), and professional networking platform. It is comparable to WIW in enabling female-initiated social connections (including friendships), but operates at vastly greater scale with a broader portfolio including dating.
• Meetup: Meetup is a community platform that helps people form and join local interest-based groups with offline events. It is comparable to WIW's community-led events model and venue-driven networking, though it operates across all demographics and interest categories globally.

Emerging players

• Circle: Circle is a community platform providing branded spaces, events, courses, and membership management for creators and organizations. It is comparable to WIW's mobile app + community + paid membership stack, and is a likely infrastructure peer where WIW could run similar community workflows.

Others

• Eventbrite: Eventbrite is a global events-management and ticketing platform widely used for community and professional events. It is comparable as a generic infrastructure layer for the type of events WIW runs (cocktail workshops, sake tastings, networking gatherings), though it is not a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/wiw.hk
• Facebookfacebook.com/wiwhk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women in work