Effective Investments
EFI Group is a privately held Ukrainian investment company that builds and operates industrial and healthcare businesses from the ground up, spanning float glass (NovaSklo), animal feed (FEEDNOVA), paper and packaging (Zhytomyr Cardboard Factory, SEM Ecopack), honey (BEEHIVE), agriculture (EFI-AGRO), and clinic networks plus the DOC.UA medical platform, serving B2B industrial buyers and healthcare consumers domestically and across 20+ export markets.
- Company typePrivate
- Founded2002
- HeadquartersKyiv, Ukraine
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Effective Investments does
Effective Investments (EFI Group) is a privately held Ukrainian investment holding founded in 2002 (rebranded into its current nationwide form in 2007) and headquartered in Kyiv. It builds and operates industrial and healthcare businesses from the ground up across five Ukrainian regions, with a portfolio spanning float glass (NovaSklo, under construction), animal by-product processing for feed additives (FEEDNOVA), paper and corrugated packaging (Zhytomyr Cardboard Factory), honey production and export (BEEHIVE), agricultural supply (EFI-AGRO), eco-packaging (SEM ECOPACK) and HoReCa eco-products (Blue Ocean Solutions), plus healthcare assets including the DOC.UA medical services platform (1.2M monthly users), the Miy Likar private primary-care clinic network (85,949 declared patients, ranked #1 among Ukrainian private providers by declarations signed), and the MedZirka clinic network.
EFI Group generates revenue primarily through B2B product sales from its industrial subsidiaries — including animal proteins and fats, paper, cardboard, packaging, honey, eggs, and produce — with significant export exposure (20+ countries for honey and feed additives; 35 countries for cardboard products). The group also operates healthcare services (NSZU-contracted primary care and medical platforms) and, as of June 2026, serves as the exclusive Ukrainian distributor of Pilkington architectural glass through NovaSklo Trade. Production capabilities are anchored in certified manufacturing: Feednova processes 220+ tons of raw material per day across four production lines under GMP+ certification, Zhytomyr Cardboard Factory produces 240M egg trays, 75,000 tons of paper, and 24M sqm of corrugated packaging annually, and BEEHIVE exports 16,000 tons of honey per year under FSSC 22000 with multi-level QC validated by Intertek, QSI, and Eurofins.
The business model combines self-funded greenfield development with international co-investment (e.g., the $20M+ Feednova project with Dutch Mada Participations B.V. and Ukrainian UMG Investments; NovaSklo in active pursuit of multi-source international financing from IFC, EBRD, DFC, and export credit agencies). Distribution is largely sales-led with direct B2B export sales teams for industrial products, exclusive brand distribution for Pilkington glass, and digital/physical channels for healthcare. The group is founder-led by Igor Liski (Chairman of the Supervisory Board) with Olha Batova as CEO, and employs 1,001–5,000 people across its operating subsidiaries.
Effective Investments firmographics
Firmographics- Name
- Effective Investments
- Legal name
- EFI Group
- Website
- https://efi.ua
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- EFI Group is a privately held Ukrainian investment company that builds and operates industrial and healthcare businesses from the ground up, spanning float glass (NovaSklo), animal feed (FEEDNOVA), paper and packaging (Zhytomyr Cardboard Factory, SEM Ecopack), honey (BEEHIVE), agriculture (EFI-AGRO), and clinic networks plus the DOC.UA medical platform, serving B2B industrial buyers and healthcare consumers domestically and across 20+ export markets.
- Ownership category
- akta.pro rank
Effective Investments industry classification
Industry- Product category
- Diversified Industrial Investment Holding
- NAICS
- Nonmetallic Mineral Product Manufacturing (327), Glass Container Manufacturing (327213)
- SIC
- International Affairs (9721), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Investment Promotion & FDI Facilitation (BPADAMAD)
- akta.pro secondary industry
- Manufacturing, Private Label & Co-Manufacturing for Animal Diets (HLAMAHAO)
Keywords
Where Effective Investments is headquartered
LocationHeadquarters
- HQ city
- Kyiv
- HQ country
- Ukraine
- HQ region
- Europe
Offices5 records
Markets served
Effective Investments business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Investment Returns and Business Operations: EFI Group generates returns through building and scaling businesses across multiple sectors including healthcare, paper, food, energy, glass industry, and agricultural supply. The company creates businesses from scratch, attracts international partners, and develops operations for domestic and export markets.
- Feednova Production Sales: Feednova produces and sells high-quality fats and high-protein feed additives for farm animals and pets. Also sells processing products (second category raw materials) as organic fertilizers, alternative fuel, and biodiesel feedstock. Exports to over 20 countries.
- EFI-AGRO Food Distribution: EFI-AGRO supplies table chicken eggs to markets of Ukraine, Middle East, and Africa, and fresh vegetables and fruits to large Ukrainian wholesale companies. Has two own brands: 'Smachna Economia' and 'ECO-KO'.
- NovaSklo Trade Distribution: NovaSklo Trade distributes Pilkington architectural glass products in Ukraine as exclusive distributor. Works with architects, developers, and construction contractors.
- BEEHIVE Honey Export: BEEHIVE produces and exports homogenized monofloral and polyfloral honey, producing 16,000 tons per year. Exports to more than 20 countries in metal barrels, glass jars, and plastic containers.
- Zhytomyr Cardboard Factory Production: Produces egg trays (240 million units), paper (75,000 tons), and corrugated packaging (24 million sqm) annually. Products sold in 35 countries.
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
Effective Investments product offering
Product offeringCore offering
Effective Investments (EFI Group) is a Ukrainian private investment holding company that creates, acquires, and scales businesses from scratch across multiple strategic sectors including healthcare, paper and packaging, food industry, agricultural supply, energy, and glass manufacturing. The group operates a diversified portfolio of industrial and service enterprises including float glass production (NovaSklo), feed additives (FEEDNOVA), medical clinic networks (MedZirka, Miy Likar), a medical platform (DOC.UA), cardboard manufacturing (Zhytomyr Cardboard Factory), honey production and export (BEEHIVE), and eco-friendly packaging (SEM ECOPACK), generating returns through operational scale and international exports.
Product overview
EFI Group is a diversified Ukrainian investment company that creates and develops businesses across strategic economic sectors. Its portfolio consists of physical manufacturing and service enterprises rather than a unified software platform. The portfolio includes: (1) NovaSklo - Ukraine's first float glass plant under construction; (2) FEEDNOVA - animal protein and fat production; (3) Healthcare assets including MedZirka medical clinic network, DOC.UA medical platform, and Мій Лікар primary care clinics; (4) Paper/packaging businesses including Zhytomyr Cardboard Factory, SEM ECOPACK, and Blue Ocean Solutions; (5) Agricultural businesses including BEEHIVE honey production, Beehive Cosmetics, and EFI-AGRO; (6) Perspective projects including SolarGaps smart blinds, PUFETTO furniture, and PAGL cellulose toys.
Differentiator
Problem solved
Functional benefit
Brands
- NovaSklo: Float glass manufacturing plant project - Ukraine's first float glass production facility
- FEEDNOVA
- MedZirka
- DOC.UA
- Miy Likar
- Zhytomyr Cardboard Factory
- BEEHIVE
- Beehive Cosmetics
- EFI-AGRO
- SEM ECOPACK
- Blue Ocean Solutions
- Nova Krayina
- SolarGaps
- PAGL
- PUFETTO
Products and services
- NovaSklo Float Glass Manufacturing Construction and future operation of Ukraine's first float glass manufacturing plant with two production lines. Planned capacity: 800 tons gross per day (675 tons net), representing approximately 50% of post-victory market volume. Expected to create 421 new jobs. Targeted at construction and architectural glass markets.
- FEEDNOVA Animal Feed Additives Production Modern enterprise producing high-protein feed additives and animal fats from animal by-products. First plant in Ukraine to independently accept and process raw materials from external agricultural suppliers. Production capacity: 220 tons raw material processed daily, yielding 90 tons of finished products. GMP+ certified. Exports to 20+ countries.
- MedZirka Medical Network All-Ukrainian network of medical institutions providing primary and secondary healthcare. Currently operates 6 departments in Kharkiv, Chernihiv, Kyiv, and Volyn regions with approximately 50 doctors. Goal: expand to 100+ departments across all Ukrainian regions.
- DOC.UA Medical Services Platform Medical services platform connecting patients with doctors, clinics, diagnostic centers, pharmacies, and laboratories. Works with 7,400+ doctors, 3,500+ clinics, 7,510+ pharmacies, and 760+ laboratory points. Serves approximately 1.2 million monthly users.
- Miy Likar Private Clinics Network Ukrainian network of private medical clinics providing free primary healthcare under contract with Ukraine's National Health Service. Ranked #1 among private healthcare providers by number of family doctor declarations signed. Operates 21 departments with 85,949 declared patients.
- Zhytomyr Cardboard Factory Leading manufacturer of egg trays, paper, cardboard, corrugated board, and packaging in Eastern Europe and CIS. Annual capacity: 240 million cast containers, 75,000 tons of paper, 24 million square meters of corrugated packaging. Products exported to 35 countries.
- BEEHIVE Honey Production and Export Enterprise producing and exporting homogenized monofloral and polyfloral honey. Annual production capacity: 16,000 tons. Exports to 20+ countries. Holds FSSC 22000 food safety certification and operates multi-level quality control with own laboratory and partnerships with Intertek, QSI, and Eurofins.
- Beehive Cosmetics Ukrainian premium natural cosmetics brand featuring honey-based products including shampoos, cream masks, spray-botox, and serums. Key ingredient sourced from BEEHIVE (EFI Group asset). Created in partnership with co-owner Nina Dombrovskaya.
- EFI-AGRO Agricultural Supply Supplies table chicken eggs to Ukraine, Middle East, and Africa markets, plus fresh vegetables and fruits to major Ukrainian wholesale companies. Operates two own brands: 'Smachna Economia' and 'ECO-KO'.
- SEM ECOPACK Eco-Friendly Packaging Manufacturer of environmentally friendly packaging from pulperboard, a unique material replacing plastic. Products include packaging for apples, melons, berries, kiwi supports, bottle packaging, and egg trays. Developing raw material base from renewable non-wood fiber sources (annual plant fibers - grass, straw).
- Blue Ocean Solutions HoReCa Eco-Products First Ukrainian manufacturer of eco-products and environmental solutions for HoReCa segment: paper tubes, glass holders, and tablecloths for restaurants, cafes, hotels, and catering companies. Focuses on reducing plastic use.
- NovaSklo Trade Pilkington Distribution Commercial arm of NovaSklo project and exclusive distributor of Pilkington architectural glass in Ukraine. Specializes in facade and panoramic glazing solutions. Supplies Pilkington Optiwhite, Pilkington Suncool, and Pilkington Optifloat products to architects, developers, and construction contractors.
Quantifiable outcome
- NovaSklo will produce 50% of Ukraine's post-victory float glass market needs
- +3 more outcomes
Companies that use Effective Investments
Customer profileNamed customers8 records
Ideal customer profiles6 records
Effective Investments technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Effective Investments partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- NSG Group (Pilkington)coreNovaSklo Trade signed exclusive distribution agreement with NSG Group to become sole official distributor of Pilkington architectural glass products in Ukraine. NovaSklo obtained exclusive rights to supply and promote Pilkington Optiwhite, Pilkington Suncool, and Pilkington Optifloat products. NSG Group is one of the world's leading manufacturers of architectural glass.
- Lviv Regional State AdministrationminorMemorandum of cooperation signed for restoration of Zhevusky-Lantskoronsky Palace. Memorandum signed under patronage of Head of Lviv Regional State Administration Maksym Kozytskyi.
- Novorozdil City Council and Rozdil StaroctvominorParties to memorandum on restoration of Zhevusky-Lantskoronsky Palace in Rozdil, Lviv Region.
- LB.uacoreJoint project 'Nova Krayina' (New Country) - ongoing public dialogue platform bringing together experts, government officials, and business leaders to discuss Ukraine's future, demographics, labor market, and societal transformation. EFI Group initiated and funds the project.
- Ukrainian GovernmentminorFeednova Center construction supported by Ukrainian government incentives including state compensation programs.
Scale indicators14 records
Recent moves6 records
Expansion highlights7 records
Effective Investments competitors and assessment
Company assessmentDirect peers
- UMG Investments: Ukrainian investment company co-investing with EFI in FEEDNOVA. Comparable as a Ukraine-headquartered investment group deploying capital into industrial and infrastructure projects.
- Horizon Capital: Ukraine-focused private equity firm backed by the Western NIS Enterprise Fund and others, investing in Ukrainian industrials, consumer, and export-oriented businesses. Comparable to EFI in its Ukraine-focused PE mandate and sector-agnostic approach.
- Smart Holding: Ukrainian diversified industrial holding combining metallurgy, energy, agriculture, and infrastructure. Comparable to EFI's vertically diversified Ukrainian conglomerate model across unrelated industrial verticals.
- East Capital Group: Sweden-based asset manager focused on emerging Europe (including Ukraine). Comparable to EFI as a fund-like vehicle investing into Ukrainian and Eastern European growth assets.
- Dragon Capital Group: One of the largest Ukrainian investment groups with diversified exposure to Ukrainian equities, real estate, and private equity. Comparable to EFI as a Ukraine-headquartered investment company deploying capital across multiple sectors of the domestic economy.
Broad incumbents
- SCM Group: Ukrainian diversified industrial group with stakes in metals, mining, energy, banking, and telecoms. Comparable to EFI as a major diversified Ukrainian industrial holding spanning multiple sectors, though larger and more established.
- Kardan N.V. Dutch-listed holding with Eastern European operations in real estate, water technologies, and food. Comparable to EFI as a publicly traded diversified holding with Eastern European industrial exposure.
- PPF Group: Czech-based diversified investment group with holdings across CEEMEA in banking, telecom, retail, media, and biotech. Comparable to EFI as a large diversified CEEMEA holding, though broader in scale and geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Effective Investments social profiles
Digital presenceEffective Investments financial estimates
Financial estimateRevenue estimate
Valuation estimate
Effective Investments leadership team
Management profileNumber of profiles
Profiles6 records
Effective Investments subsidiaries and ownership
Company hierarchySubsidiaries11 records
Effective Investments funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Effective Investments M&A and investment
M&A and investmentM&A
Investments15 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Effective Investments
What does Effective Investments do?
Effective Investments (EFI Group) is a Ukrainian private investment holding company that creates, acquires, and scales businesses from scratch across multiple strategic sectors including healthcare, paper and packaging, food industry, agricultural supply, energy, and glass manufacturing. The group operates a diversified portfolio of industrial and service enterprises including float glass production (NovaSklo), feed additives (FEEDNOVA), medical clinic networks (MedZirka, Miy Likar), a medical platform (DOC.UA), cardboard manufacturing (Zhytomyr Cardboard Factory), honey production and export (BEEHIVE), and eco-friendly packaging (SEM ECOPACK), generating returns through operational scale and international exports.
Is Effective Investments a public or private company?
Effective Investments is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Effective Investments founded?
Effective Investments was founded in 2002. It employs 1,001 to 5,000 people.
Where is Effective Investments based?
Effective Investments is headquartered in Kyiv, Ukraine, in the Europe region.
How does Effective Investments make money?
Six revenue lines are on record. Investment Returns and Business Operations are the primary driver. The others are feednova Production Sales, EFI-AGRO Food Distribution, novaSklo Trade Distribution, BEEHIVE Honey Export and zhytomyr Cardboard Factory Production.
Who are Effective Investments's main competitors?
Direct peers on record are UMG Investments, Horizon Capital, Smart Holding, East Capital Group and Dragon Capital Group. Broad incumbents are SCM Group, Kardan N.V. and PPF Group.
Does Effective Investments have an API?
No public API is recorded for Effective Investments.
What industry is Effective Investments in?
Effective Investments's product category is Diversified Industrial Investment Holding. Its primary akta.pro industry code is BPADAMAD, Investment Promotion & FDI Facilitation, with a secondary code of HLAMAHAO, Manufacturing, Private Label & Co-Manufacturing for Animal Diets. Its NAICS code is 327 and its SIC code is 9721.