Cell Care
Cell Care is Australia's largest family cord blood and tissue bank, founded 2003 and TGA-licensed, serving over 50,000 families through direct-to-consumer enrolment, a 100+ collector network, and hospital partnerships, and operating as part of CooperSurgical's Generate Life Sciences platform.
- Company typePrivate
- Founded2003
- HeadquartersMoorabbin, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Cell Care does
Cell Care Australia Pty Ltd is Australia's largest and most experienced family cord blood and tissue bank, founded in 2003 and headquartered in Moorabbin, Victoria, with its purpose-built TGA-licensed processing and storage laboratory in Heatherton. The company collects, processes and cryogenically stores umbilical cord blood hematopoietic stem cells (HSCs) and cord tissue mesenchymal stem cells (MSCs) for expectant parents, using liquid nitrogen vapour-phase storage at -196°C, a triple-identification barcode chain-of-custody system, and a 12,000L bulk liquid nitrogen supply with continuous temperature monitoring. Its proprietary network of more than 100 trained Cell Care collectors completes over 2,400 collections per year, achieving 15% higher average cord blood volumes than non-Cell Care collectors.
Cell Care monetises through two core product lines — Cord Blood Storage (A$2,300-A$9,000) and Cord Blood + Tissue Storage (A$3,500-A$12,500+) — sold via direct-to-consumer online enrolment (4-step, ~10-minute flow), phone-based sales (including a dedicated Mandarin line), hospital-channel partnerships (Sydney Adventist, Prince of Wales Private, Greenslopes O&G, Hurstville Private), and a Refer-a-Friend program offering up to A$400. Pricing structures combine one-time processing fees with either annual recurring storage (A$385/year) or 20-year, 30-year or Lifetime (83-year per ABS 2020-2022) prepaid plans, payable in 12- or 24-month instalments. An optional A$450 Cell Care Collector Service is taken by over 60% of clients.
Since November 2021 Cell Care has operated as part of Generate Life Sciences under CooperSurgical (CooperCompanies), sitting alongside Cord Blood Registry (North America's largest cord blood bank) and a 2021 acquisition of Insception Lifebank (Canada). The company reports 50,000+ families stored, 98% customer satisfaction, and TGA plus FACT/Netcord-aligned processing, and supports an active research and clinical-trial footprint including a cerebral palsy sibling-infusion program.
Cell Care firmographics
Firmographics- Name
- Cell Care
- Legal name
- Cell Care Australia Pty Ltd
- Website
- https://cellcare.com.au
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cell Care is Australia's largest family cord blood and tissue bank, founded 2003 and TGA-licensed, serving over 50,000 families through direct-to-consumer enrolment, a 100+ collector network, and hospital partnerships, and operating as part of CooperSurgical's Generate Life Sciences platform.
- Ownership category
- akta.pro rank
Cell Care industry classification
Industry- Product category
- Cord Blood and Tissue Banking Services
- NAICS
- Blood and Organ Banks (621991)
- akta.pro primary industry
- Cell & Tissue Banking (biobanking, cord blood/tissue) (HLAAAGAE)
Keywords
Where Cell Care is headquartered
LocationHeadquarters
- HQ city
- Moorabbin
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Cell Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Cord Blood Storage Services: One-time processing fee combined with either annual storage fees or prepaid multi-year storage plans. Customers pay an initial processing fee at enrolment ($250 deposit), with balance payable at birth or through monthly payment plans over 12 or 24 months. Annual storage fees are charged for ongoing storage, with prepaid plans available for 20 years, 30 years, or lifetime storage.
- Collector Services: Cell Care offers dedicated cord blood collector services for $450 to attend births and perform collection. Over 60% of clients choose to use a Cell Care collector who achieve higher cord blood volumes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Cord Blood Only - Annual Storage |
| One time/ perpetual license | Multi-year contract | Cord Blood Only - 20 Year Prepaid |
| One time/ perpetual license | Multi-year contract | Cord Blood Only - 30 Year Prepaid |
| One time/ perpetual license | Multi-year contract | Cord Blood Only - Lifetime Prepaid |
| Subscription | Annual | Cord Blood + Tissue - Annual Storage |
| One time/ perpetual license | Multi-year contract | Cord Blood + Tissue - 20 Year Prepaid |
| One time/ perpetual license | Multi-year contract | Cord Blood + Tissue - 30 Year Prepaid |
| One time/ perpetual license | Multi-year contract | Cord Blood + Tissue - Lifetime Prepaid |
| Unit Pricing | Pay-as-you-go | Cell Care Collector Service |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Cell Care product offering
Product offeringCore offering
Cell Care is Australia's largest and most experienced family cord blood and tissue bank, founded in 2003. The company collects, processes, and cryogenically stores umbilical cord blood and tissue stem cells at its TGA-licensed laboratory and storage facility in Heatherton, Victoria, for potential future medical use by the child or compatible family members. Customers can choose between Cord Blood Storage or combined Cord Blood + Tissue Storage, purchased through annual, 20-year, 30-year, or lifetime prepaid plans, with an optional nationwide Cell Care collector service to attend the birth.
Product overview
Cell Care offers a family cord blood and tissue banking service centered on two core storage products: Cord Blood Storage and Cord Blood + Tissue Storage. Both products can be purchased through flexible pricing plans (Annual, 20-Year, 30-Year, or Lifetime prepaid options). An optional add-on Cell Care Collector Service provides professional collection support at birth. The company operates a TGA-licensed laboratory facility in Victoria, Australia, and is part of the global CooperSurgical network following acquisition by Generate Life Sciences in 2021.
Differentiator
Problem solved
Functional benefit
Products and services
- Cord Blood Storage Collection, processing, and long-term cryogenic storage of umbilical cord blood hematopoietic stem cells (HSCs) for expectant families. The stem cells can treat blood cancers, immune disorders, and other approved conditions, and are a perfect match for the child with higher probability of matching siblings.
- Cord Blood + Tissue Storage Combined collection, processing, and cryogenic storage of cord blood stem cells plus cord tissue mesenchymal stem cells (MSCs). Cord tissue MSCs may be used for regenerative therapies and tissue repair applications.
- Cell Care Collector Service Optional professional collection service where trained Cell Care collectors attend the birth at the hospital to perform cord blood, cord tissue, and maternal blood collection, handling all labeling, packaging, and transport coordination. Collectors achieve 15% higher cord blood volumes on average than non-Cell Care collectors.
Quantifiable outcome
- Cell Care collectors deliver 15% higher cord blood volumes on average than non-Cell Care collectors
- +4 more outcomes
Companies that use Cell Care
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Cell Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Cell Care partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Sydney Adventist HospitalcoreCell Care has partnered with SAH to advance education and services regarding cord blood banking to expectant parents. Patients at SAH have access to dedicated clinical consultants on-site to provide education, materials and support regarding cord blood storage. SAH is one of Australia's most progressive hospital environments and the largest private and not-for-profit hospital in NSW.
- Prince of Wales Private HospitalcorePartnership to advance education and services regarding cord blood banking to expectant parents. Patients have access to education, materials and support regarding cord blood storage. PoWP is one of NSW's largest maternity hospitals serving the Randwick community for over 20 years.
- Greenslopes Obstetrics and GynaecologycorePartnership to advance education and services regarding cord blood banking to expectant parents. Patients have access to dedicated clinical consultants on-site providing education, materials and support regarding cord blood storage. GSOG provides the most comprehensive gynaecological and obstetrics service in Brisbane.
- Hurstville Private HospitalminorPartnership to advance education and services regarding cord blood banking to expectant parents. Patients have access to education, materials and support regarding cord blood storage. Hurstville is South Sydney's premier private health facility providing acute surgical, maternity and medical services.
- Cord Blood Registry (CBR)coreCell Care joined the Generate Life Sciences family which includes CBR, North America's largest cord blood bank and one of the world's preeminent stem cell R&D organisations. The acquisition created a global platform for cord blood banking services.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Cell Care competitors and assessment
Company assessmentDirect peers
- Cord Blood Registry (CBR): North America's largest family cord blood bank and sister company under CooperSurgical's Generate Life Sciences platform alongside Cell Care. Both operate TGA-/FDA-aligned family cord blood banking services with collector networks, cryogenic storage, and similar pricing models.
- Insception Lifebank: Canada's largest private cord blood and tissue bank, acquired by Cell Care in 2021 to create one of the world's top 10 cord blood banking entities. Directly comparable in product offering (cord blood + tissue storage) and customer segment (expectant parents).
- Cryo-Cell International: US-based publicly listed family cord blood banking company offering similar cryogenic storage of umbilical cord blood and cord tissue stem cells. Direct competitor in the family/private banking category with overlapping product positioning and target market of expectant parents.
- ViaCord: US-based family cord blood banking service offering collection kits, processing, and long-term cryogenic storage of cord blood and tissue. Closely comparable in DTC marketing motion, hospital-partnership distribution, and premium positioning to Cell Care.
- StemCyte: Global hybrid public/private cord blood bank with operations in the US, Taiwan, and India, offering both family storage and public banking services. Comparable in cryogenic processing capability and regenerative-medicine focus to Cell Care.
Regional players
- Cells4Life: UK-based private cord blood and tissue bank offering multi-tier storage plans and cord tissue processing. Comparable in product structure (cord blood + cord tissue) and long-duration storage plans, though geographically focused on the UK rather than competing directly with Cell Care in Australia.
- Smart Cells International: UK-based family cord blood stem cell bank offering collection, processing, and storage services. Operates in a comparable private-banking model to Cell Care but serves UK and international markets rather than Australia.
- Biovault Family: UK-based private umbilical cord blood and tissue bank offering collection, processing, and long-term cryogenic storage. Comparable service model and product mix to Cell Care, but UK-focused with no direct Australian overlap.
- Future Health Biobank: UK-headquartered family cord blood and tissue stem cell bank with operations across Europe and the Middle East. Comparable in product offering (cord blood + tissue), multi-year storage plans, and DTC marketing approach to expectant parents.
Broad incumbents
- Generate Life Sciences: Parent platform of Cell Care, CBR, and Insception Lifebank under CooperSurgical. Comparable as the broader cord blood banking operator with which Cell Care is consolidated; relevant context for portfolio-level strategic and capital allocation dynamics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cell Care social profiles
Digital presenceCell Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cell Care leadership team
Management profileNumber of profiles
Profiles1 record
Cell Care subsidiaries and ownership
Company hierarchySubsidiaries2 records
Cell Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cell Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cell Care
What does Cell Care do?
Cell Care is Australia's largest and most experienced family cord blood and tissue bank, founded in 2003. The company collects, processes, and cryogenically stores umbilical cord blood and tissue stem cells at its TGA-licensed laboratory and storage facility in Heatherton, Victoria, for potential future medical use by the child or compatible family members. Customers can choose between Cord Blood Storage or combined Cord Blood + Tissue Storage, purchased through annual, 20-year, 30-year, or lifetime prepaid plans, with an optional nationwide Cell Care collector service to attend the birth.
Is Cell Care a public or private company?
Cell Care is a private company. It is classified as corporate owned and is currently operating.
When was Cell Care founded?
Cell Care was founded in 2003. It employs 11 to 50 people.
Where is Cell Care based?
Cell Care is headquartered in Moorabbin, Australia, in the Oceania region.
How does Cell Care make money?
Two revenue lines are on record. Cord Blood Storage Services are the primary driver. The others are collector Services.
Who are Cell Care's main competitors?
Direct peers on record are Cord Blood Registry (CBR), Insception Lifebank, Cryo-Cell International, ViaCord and StemCyte. Regional players are Cells4Life, Smart Cells International, Biovault Family and Future Health Biobank. Generate Life Sciences is listed as a broad incumbent.
Does Cell Care have an API?
No public API is recorded for Cell Care.
What industry is Cell Care in?
Cell Care's product category is Cord Blood and Tissue Banking Services. Its primary akta.pro industry code is HLAAAGAE, Cell & Tissue Banking (biobanking, cord blood/tissue). Its NAICS code is 621991.