Wall Street Reporter
Wall Street Reporter is a privately held, New York-based financial media and investor relations platform (legal entity Octagon Media Corp) that combines free sector news, a CEO interview archive, and online investment conferences with paid IR marketing programs sold to small and mid-cap public companies.
- Company typePrivate
- Founded1997
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Wall Street Reporter does
Wall Street Reporter is a privately held, New York-based financial media and investor relations platform (legal entity Octagon Media Corp) that has been online since 1997 under publisher Jack Marks, with brand heritage tracing to an 1843 newspaper. The platform combines free market news and editorial content across 13 sector verticals (Tech, Healthcare, Energy, Mining & Metals, etc.) with a paid investor relations services business sold to small and mid-cap public companies. Core products include a CEO Interview platform producing streaming audio/video interviews, online investment conferences (Next Super Stock, Investors Discovery Day), and sponsored investment research reports. The company has produced over 18,000 CEO interviews since 1997 and reaches an audience of fund managers, analysts, and individual investors managing more than $2 trillion in capital.
The business operates three revenue streams: (1) investor relations services sold directly to public companies via outbound sales, with tiered marketing programs priced at $4,900 for a 1-month distribution, $9,500 for a 3-month program, $18,500 for a conference presentation slot, and $60,000 for a 6-month institutional sponsorship; (2) third-party display advertising through partners including Google AdSense, Investing Media Solutions, AfterOffers, Financial Media Corporation, and StrikePoint Media; and (3) sponsored investment research reports marketed as editorial-adjacent content. Distribution is asset-light, relying on the owned website (wallstreetreporter.com), a weekly email newsletter, and online conferences — no native mobile app, API, or developer platform exists. Headcount is 11-50 employees operating from a single New York headquarters. The company has no disclosed funding rounds, no M&A activity, no parent company, and no institutional investors identified.
Customer evidence suggests engagement is concentrated in micro-cap and small-cap issuers (e.g., Tenet Fintech, EastBridge Investment Group, Apollo Gold, Flame Seal Products, with currently active marketing clients GWPD, HIPH, PHUN, BOSQF, CYDY, MDCL, NGTF, NEXCF, HOTH). The IR services business is contract-short (1-6 month programs) and high-velocity, while the editorial audience is largely free, monetized indirectly through advertising and the IR pipeline. Wall Street Reporter occupies a niche between mainstream financial media and small-cap promotional firms, with a paid-content model that borders on investor relations advocacy rather than independent journalism.
Wall Street Reporter firmographics
Firmographics- Name
- Wall Street Reporter
- Legal name
- Wall Street Reporter, Inc.
- Website
- https://wallstreetreporter.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wall Street Reporter is a privately held, New York-based financial media and investor relations platform (legal entity Octagon Media Corp) that combines free sector news, a CEO interview archive, and online investment conferences with paid IR marketing programs sold to small and mid-cap public companies.
- Ownership category
- akta.pro rank
Wall Street Reporter industry classification
Industry- Product category
- Financial News & Investor Relations Media
- NAICS
- Periodical Publishers (513120), Media Representatives (541840)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310)
- akta.pro primary industry
- Business, Financial & Trade News Publishers (MPAJADAC)
- akta.pro secondary industries
- Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD), Data Journalism & News Intelligence Publishers (Indexes, Election/Market Data) (MPAJADAK)
Keywords
Where Wall Street Reporter is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wall Street Reporter business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Investor Relations Services: Marketing and media services sold to public companies including premium placement in email newsletters, website features, news release distribution, and conference presentations. Companies pay for visibility to Wall Street Reporter's audience of investors managing over $2 trillion in capital.
- Advertising: Third-party advertising through display ads, Google AdSense, and other advertising partners. Revenue from serving targeted ads to website visitors based on browsing behavior and interests.
- Sponsored Investment Research: Sponsored reports and investment research on featured companies, paid for by companies seeking investor visibility. Marketed as 'Investment Research – Sponsored Reports' section.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | 1-Month Premium Marketing Distribution |
| Other | Multi-year contract | 3-Month Marketing Distribution Program |
| Other | Multi-year contract | Next SuperStock Conference Premium |
| Other | Multi-year contract | 6-Month Institutional Sponsorship Program |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Wall Street Reporter product offering
Product offeringCore offering
Wall Street Reporter operates as a financial news and investor relations publishing platform, producing editorial content, CEO interview webcasts, sponsored investment research reports, and investor-focused conferences. The offering targets both retail/professional investors consuming the content and public companies seeking visibility and investor awareness services.
Product overview
Wall Street Reporter operates a unified financial news and investor relations platform that connects serious investors with company management. The platform combines free market news content across 13 sectors with premium promotional programs. Core offerings include the CEO Interviews service (streaming audio/video with company leadership), Investment Conferences (Next Super Stock Conference, Investors Discovery Day), and Investment Research/Sponsored Reports. The Spotlight Stocks and Next Super Stock features serve as premium visibility programs for companies seeking investor awareness. The Investor Relations Services division provides paid marketing and PR campaigns for public companies. The platform traces its heritage to 1843 and has been online since 1997, having produced over 18,000 CEO interviews.
Differentiator
Problem solved
Functional benefit
Brands
- Next Super Stock: Premium investor conference and stock promotion program featuring small-cap companies with high growth potential
- Spotlight Stocks
- CEO Interview
- Investor Discovery Day
Quantifiable outcome
- Tenet Fintech (formerly Peak Fintech) grew from 2,000 to 17,000 shareholders after appearing on Next Super Stock webcasts
- +2 more outcomes
Companies that use Wall Street Reporter
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Wall Street Reporter technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Wall Street Reporter partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- Google AdSenseminorThird-party advertising partner providing display advertising through Google's network on Wall Street Reporter's website.
- Investing Media SolutionsminorThird-party advertising partner providing display advertising services on Wall Street Reporter's website.
- AfterOffersminorThird-party advertising partner providing display advertising services on Wall Street Reporter's website.
- Financial Media CorporationminorThird-party advertising partner providing display advertising services on Wall Street Reporter's website.
- StrikePoint MediaminorThird-party advertising partner providing display advertising services on Wall Street Reporter's website.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Wall Street Reporter competitors and assessment
Company assessmentEmerging players
- TipRanks: Financial research aggregation platform that tracks and ranks analyst, hedge fund, and insider performance. Comparable in providing investors with differentiated, transparent research on small/mid-cap names and competes for the same audience.
Direct peers
- SmallCapVoice: IR/PR firm specializing in small-cap stock promotion, CEO interviews, and conference calls for public companies. Closest niche peer, with nearly identical service offering (paid CEO interview features, conference participation, sponsored distribution).
- Seeking Alpha: Largest crowd-sourced investment research platform with a paid contributor model, premium subscription tier, and a marketplace connecting investors with actionable stock analysis. Direct competitor for both investor readership and company-side distribution.
- Benzinga: Financial news, real-time market data, and trader-focused content with a strong small-cap and IR services focus. Overlaps directly with WSR on small-cap stock news, sponsored distribution, and investor education content.
- InvestorPlace: Financial news and stock recommendation site focused on small/mid-cap and high-growth names, with sponsored content and contributor networks. Direct overlap in small-cap promotion, sponsored research, and investor targeting.
Broad incumbents
- The Motley Fool: Established consumer-facing investment research and stock recommendation publisher with premium subscription products. Comparable business model (subscription + content) and overlapping investor audience, though with much larger scale and broader coverage.
- Zacks Investment Research: Long-running investment research firm offering stock ratings, earnings analysis, and premium subscription services. Comparable in delivering research-driven investment content to retail and professional investors.
- TheStreet: Established financial news and opinion site founded by Jim Cramer, covering markets, stocks, and personal finance. Overlaps with WSR on financial news publishing and small/mid-cap commentary.
Others
- GlobeNewswire: Press release distribution and investor relations services platform. Comparable in the IR services side of WSR's business (news release distribution, investor visibility), though focused on wire distribution rather than editorial content.
- Business Wire: Owned by Berkshire Hathaway, Business Wire is a leading press release and regulatory disclosure distribution network for public companies. Adjacent in serving the same IR buyer as WSR with complementary (wire) services.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Wall Street Reporter financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wall Street Reporter leadership team
Management profileNumber of profiles
Wall Street Reporter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wall Street Reporter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wall Street Reporter
What does Wall Street Reporter do?
Wall Street Reporter operates as a financial news and investor relations publishing platform, producing editorial content, CEO interview webcasts, sponsored investment research reports, and investor-focused conferences. The offering targets both retail/professional investors consuming the content and public companies seeking visibility and investor awareness services.
Is Wall Street Reporter a public or private company?
Wall Street Reporter is a private company. It is classified as unknown and is currently operating.
When was Wall Street Reporter founded?
Wall Street Reporter was founded in 1997. It employs 11 to 50 people.
Where is Wall Street Reporter based?
Wall Street Reporter is headquartered in New York, United States, in the North America region.
How does Wall Street Reporter make money?
Three revenue lines are on record. Investor Relations Services are the primary driver. The others are advertising and sponsored Investment Research.
Who are Wall Street Reporter's main competitors?
TipRanks is listed as an emerging player. Direct peers are SmallCapVoice, Seeking Alpha, Benzinga and InvestorPlace. Broad incumbents are The Motley Fool, Zacks Investment Research and TheStreet. Others are GlobeNewswire and Business Wire.
Does Wall Street Reporter have an API?
No public API is recorded for Wall Street Reporter.
What industry is Wall Street Reporter in?
Wall Street Reporter's product category is Financial News & Investor Relations Media. Its primary akta.pro industry code is MPAJADAC, Business, Financial & Trade News Publishers, with a secondary code of MPAJADAD, Consumer News & Digital Newsrooms (Web/App-First). Its NAICS code is 513120 and its SIC code is 2721.