Wall Street Reporter

What Wall Street Reporter does

Wall Street Reporter is a privately held, New York-based financial media and investor relations platform (legal entity Octagon Media Corp) that has been online since 1997 under publisher Jack Marks, with brand heritage tracing to an 1843 newspaper. The platform combines free market news and editorial content across 13 sector verticals (Tech, Healthcare, Energy, Mining & Metals, etc.) with a paid investor relations services business sold to small and mid-cap public companies. Core products include a CEO Interview platform producing streaming audio/video interviews, online investment conferences (Next Super Stock, Investors Discovery Day), and sponsored investment research reports. The company has produced over 18,000 CEO interviews since 1997 and reaches an audience of fund managers, analysts, and individual investors managing more than $2 trillion in capital.

The business operates three revenue streams: (1) investor relations services sold directly to public companies via outbound sales, with tiered marketing programs priced at $4,900 for a 1-month distribution, $9,500 for a 3-month program, $18,500 for a conference presentation slot, and $60,000 for a 6-month institutional sponsorship; (2) third-party display advertising through partners including Google AdSense, Investing Media Solutions, AfterOffers, Financial Media Corporation, and StrikePoint Media; and (3) sponsored investment research reports marketed as editorial-adjacent content. Distribution is asset-light, relying on the owned website (wallstreetreporter.com), a weekly email newsletter, and online conferences — no native mobile app, API, or developer platform exists. Headcount is 11-50 employees operating from a single New York headquarters. The company has no disclosed funding rounds, no M&A activity, no parent company, and no institutional investors identified.

Customer evidence suggests engagement is concentrated in micro-cap and small-cap issuers (e.g., Tenet Fintech, EastBridge Investment Group, Apollo Gold, Flame Seal Products, with currently active marketing clients GWPD, HIPH, PHUN, BOSQF, CYDY, MDCL, NGTF, NEXCF, HOTH). The IR services business is contract-short (1-6 month programs) and high-velocity, while the editorial audience is largely free, monetized indirectly through advertising and the IR pipeline. Wall Street Reporter occupies a niche between mainstream financial media and small-cap promotional firms, with a paid-content model that borders on investor relations advocacy rather than independent journalism.

Name

Wall Street Reporter

Legal name

Wall Street Reporter, Inc.

Website

https://wallstreetreporter.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Wall Street Reporter is a privately held, New York-based financial media and investor relations platform (legal entity Octagon Media Corp) that combines free sector news, a CEO interview archive, and online investment conferences with paid IR marketing programs sold to small and mid-cap public companies.

Ownership category

akta.pro rank

Product category

Financial News & Investor Relations Media

NAICS

Periodical Publishers (513120), Media Representatives (541840)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310)

akta.pro primary industry

Business, Financial & Trade News Publishers (MPAJADAC)

akta.pro secondary industries

Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD), Data Journalism & News Intelligence Publishers (Indexes, Election/Market Data) (MPAJADAK)

Keywords

• Financial news
• Investor relations
• Stock market analysis
• CEO interviews
• Investment research

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Investor Relations Services: Marketing and media services sold to public companies including premium placement in email newsletters, website features, news release distribution, and conference presentations. Companies pay for visibility to Wall Street Reporter's audience of investors managing over $2 trillion in capital.
2. Advertising: Third-party advertising through display ads, Google AdSense, and other advertising partners. Revenue from serving targeted ads to website visitors based on browsing behavior and interests.
3. Sponsored Investment Research: Sponsored reports and investment research on featured companies, paid for by companies seeking investor visibility. Marketed as 'Investment Research – Sponsored Reports' section.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Wall Street Reporter operates as a financial news and investor relations publishing platform, producing editorial content, CEO interview webcasts, sponsored investment research reports, and investor-focused conferences. The offering targets both retail/professional investors consuming the content and public companies seeking visibility and investor awareness services.

Product overview

Wall Street Reporter operates a unified financial news and investor relations platform that connects serious investors with company management. The platform combines free market news content across 13 sectors with premium promotional programs. Core offerings include the CEO Interviews service (streaming audio/video with company leadership), Investment Conferences (Next Super Stock Conference, Investors Discovery Day), and Investment Research/Sponsored Reports. The Spotlight Stocks and Next Super Stock features serve as premium visibility programs for companies seeking investor awareness. The Investor Relations Services division provides paid marketing and PR campaigns for public companies. The platform traces its heritage to 1843 and has been online since 1997, having produced over 18,000 CEO interviews.

Differentiator

Problem solved

Functional benefit

Brands

• Next Super Stock: Premium investor conference and stock promotion program featuring small-cap companies with high growth potential
• Spotlight Stocks
• CEO Interview
• Investor Discovery Day

Quantifiable outcome

• Tenet Fintech (formerly Peak Fintech) grew from 2,000 to 17,000 shareholders after appearing on Next Super Stock webcasts
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor.

• Google AdSenseminorChannel Partner/ Reseller/ DistributorThird-party advertising partner providing display advertising through Google's network on Wall Street Reporter's website.
• Investing Media SolutionsminorChannel Partner/ Reseller/ DistributorThird-party advertising partner providing display advertising services on Wall Street Reporter's website.
• AfterOffersminorChannel Partner/ Reseller/ DistributorThird-party advertising partner providing display advertising services on Wall Street Reporter's website.
• Financial Media CorporationminorChannel Partner/ Reseller/ DistributorThird-party advertising partner providing display advertising services on Wall Street Reporter's website.
• StrikePoint MediaminorChannel Partner/ Reseller/ DistributorThird-party advertising partner providing display advertising services on Wall Street Reporter's website.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• TipRanks: Financial research aggregation platform that tracks and ranks analyst, hedge fund, and insider performance. Comparable in providing investors with differentiated, transparent research on small/mid-cap names and competes for the same audience.

Direct peers

• SmallCapVoice: IR/PR firm specializing in small-cap stock promotion, CEO interviews, and conference calls for public companies. Closest niche peer, with nearly identical service offering (paid CEO interview features, conference participation, sponsored distribution).
• Seeking Alpha: Largest crowd-sourced investment research platform with a paid contributor model, premium subscription tier, and a marketplace connecting investors with actionable stock analysis. Direct competitor for both investor readership and company-side distribution.
• Benzinga: Financial news, real-time market data, and trader-focused content with a strong small-cap and IR services focus. Overlaps directly with WSR on small-cap stock news, sponsored distribution, and investor education content.
• InvestorPlace: Financial news and stock recommendation site focused on small/mid-cap and high-growth names, with sponsored content and contributor networks. Direct overlap in small-cap promotion, sponsored research, and investor targeting.

Broad incumbents

• The Motley Fool: Established consumer-facing investment research and stock recommendation publisher with premium subscription products. Comparable business model (subscription + content) and overlapping investor audience, though with much larger scale and broader coverage.
• Zacks Investment Research: Long-running investment research firm offering stock ratings, earnings analysis, and premium subscription services. Comparable in delivering research-driven investment content to retail and professional investors.
• TheStreet: Established financial news and opinion site founded by Jim Cramer, covering markets, stocks, and personal finance. Overlaps with WSR on financial news publishing and small/mid-cap commentary.

Others

• GlobeNewswire: Press release distribution and investor relations services platform. Comparable in the IR services side of WSR's business (news release distribution, investor visibility), though focused on wire distribution rather than editorial content.
• Business Wire: Owned by Berkshire Hathaway, Business Wire is a leading press release and regulatory disclosure distribution network for public companies. Adjacent in serving the same IR buyer as WSR with complementary (wire) services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wall Street Reporter