Longhorn Village

What Longhorn Village does

Longhorn Village is a not-for-profit Life Plan Community (Continuing Care Retirement Community, or CCRC) operating from a single campus at 12501 Longhorn Parkway in the Steiner Ranch master-planned neighborhood of Austin, Texas. Founded in 2009 and affiliated in 2018 with Brazos Presbyterian Homes, Inc., a Houston-based nonprofit that has delivered senior living services for over half a century, the community serves active seniors aged 65+ and their families through a full continuum of care: independent living (with multiple branded apartment buildings including the newly opened Ballantyne expansion), assisted living (Lantana Lodge), memory care for dementia and Alzheimer's (Palmetto Place), skilled nursing, and rehabilitation, all gated by a Life Care contract that provides priority access to higher levels of care at predictable costs.

The core product is the community itself — a residential campus rather than a software platform — supported by a WordPress-based marketing website, Act-On email automation, Microsoft Clarity for user-behavior analytics, and paid digital advertising via Bing Ads and Google Adsense. Services are delivered on-site by a team of 101–250 employees and span multiple dining venues (Java Ranch Café, Hill Country restaurant, Treaty Oak formal dining, Longhorn Village Lounge), lifelong-learning programming under the Inquiring Minds banner, fitness and wellness activities, and event-led resident engagement with University of Texas / Texas Exes connections.

The revenue model combines large one-time Life Care / entrance fees with recurring monthly service fees across each care level, plus premium services such as dining, transportation, housekeeping, and rehabilitation. Go-to-market is a sales-led, event-driven approach — Life Care lunches, resident panels, financial-planning workshops with advisors such as Brad Breeding CFP, personal campus tours, and relocation partnerships with firms like Moving Station — converting prospects through consultative on-site engagement. Texas state licenses (AL 146167, MC 149511, SNF 143677) regulate each care line, and the nonprofit structure channels reinvestment into campus improvements and resident services rather than equity returns.

Name

Longhorn Village

Legal name

Longhorn Village

Website

https://longhornvillage.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Longhorn Village is a not-for-profit Life Plan Community in Austin, Texas, offering independent living, assisted living, memory care, skilled nursing, and rehabilitation services to active seniors and their families through a single, expanding Steiner Ranch campus.

Ownership category

akta.pro rank

Product category

Continuing Care Retirement Community (Senior Living Services)

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Luxury/Resort-Style Independent Living Communities (HLADAAAC)

akta.pro secondary industries

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Large Campus / Multi-Building Assisted Living Communities (HLADABAG), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Senior living services
• Continuing care retirement
• Assisted living care
• Memory care services
• Skilled nursing facility

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Independent Living Residence Fees: Monthly fees for independent living apartments and villas, ranging from approximately 930 to 1,700 square feet based on floor plan selection. Residents pay for their living space and access to community amenities, dining, and services.
2. Life Care/Entrance Fee: Life Plan Community model with entrance fees that provide priority access to higher levels of care (assisted living, memory care, skilled nursing, rehabilitation) at predictable costs if health needs change. The entrance fee structure is discussed in financial planning consultations.
3. Assisted Living Services: Personal care services including help with bathing, dressing, medication management, mobility, and daily activities. Priced based on level of care needed.
4. Memory Care Services: Specialized dementia care at Palmetto Place with secure environment, 24/7 licensed nursing, personalized care planning, and structured programming.
5. Skilled Nursing and Rehabilitation: Health services including skilled nursing and rehabilitation therapies for residents who need temporary or ongoing medical care.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Longhorn Village is a not-for-profit Life Plan Community (Continuing Care Retirement Community) located in Austin, Texas, that provides a continuum of senior living services. The community offers Independent Living apartments and villas, Assisted Living at Lantana Lodge, Memory Care at Palmetto Place, Skilled Nursing, and Rehabilitation services, along with the Life Care contract model that grants residents priority access to higher levels of care at predictable costs. Residents also receive on-campus dining, lifelong learning programs, wellness services, and amenities on a single campus in the Steiner Ranch neighborhood.

Product overview

Longhorn Village is a not-for-profit Life Plan Community (CCRC) offering a continuum of senior living options including Independent Living with multiple floor plans, Assisted Living (Lantana Lodge), Memory Care (Palmetto Place), Skilled Nursing, and Rehabilitation services. The community recently expanded with the Ballantyne building offering luxury apartments. Residents enjoy maintenance-free living with access to diverse dining venues (Java Ranch Café, Hill Country restaurant, Treaty Oak, Longhorn Village Lounge), lifelong learning programs (Inquiring Minds), wellness services, and priority access to higher levels of care through the Life Care model. Located in Austin's Steiner Ranch neighborhood in the Texas Hill Country.

Differentiator

Problem solved

Functional benefit

Brands

• Lantana Lodge: Assisted living facility at Longhorn Village offering maintenance-free one-bedroom apartments with private bathrooms, kitchenettes, and emergency call systems.
• Palmetto Place
• Ballantyne
• Java Ranch Café
• Longhorn Village Lounge
• Hill Country
• Treaty Oak
• Inquiring Minds

Products and services

• Independent Living Maintenance-free apartment homes and villas within a Life Plan Community setting, offering residents freedom from household chores with access to dining, amenities, and guaranteed access to future care levels if needed. Floor plans range from approximately 930 to 1,700 square feet (one- and two-bedroom residences).
• Assisted Living (Lantana Lodge) Personal care support at Lantana Lodge including help with bathing, dressing, medication management, and mobility, while maintaining independence in maintenance-free one-bedroom apartments with private bathrooms, kitchenettes, and emergency call systems.
• Memory Care (Palmetto Place) Secure environment at Palmetto Place for residents with dementia-related memory loss, offering personalized care planning, 24/7 licensed nursing support, secure outdoor areas, and specialized programming including music and art therapy, aromatherapy, and pet therapy.
• Skilled Nursing Licensed nursing care services at Longhorn Village providing around-the-clock medical support for residents requiring skilled health services.
• Rehabilitation Senior rehabilitation services helping residents recover and regain independence after illness, injury, or surgery through therapy programs.
• Life Care Life Plan Community (CCRC) contract model offering priority access to assisted living, memory care, skilled nursing, and rehabilitation when needed, with predictable costs for future care needs through an entrance fee plus monthly service fee structure.
• Ballantyne Expansion Newly constructed independent living building featuring luxury one- and two-bedroom residences ranging from 930 to 1,700 square feet with modern design and amenities.
• Dining Program Multiple on-campus dining venues including Java Ranch Café, Longhorn Village Lounge, Hill Country restaurant, and Treaty Oak formal dining room, featuring chef-prepared meals, farm-to-table dining, and flexible meal options for residents.
• Inquiring Minds (Lifelong Learning Program) Academic program featuring 4-6 weekly in-person sessions with subject-matter experts covering topics like marketing trends, climate issues, and geopolitical matters. Residents also have access to University of Texas continuing education programs.
• Wellness Program Holistic wellness approach combining intellectual engagement through classes and lectures with physical, social, spiritual, and creative pursuits to support overall well-being of residents.

Quantifiable outcome

• Residents report high satisfaction with social activity levels comparable to 'high school' years
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Moving StationminorImplementation/ SI/ Consulting PartnerPartnership with relocation specialists Moving Station for the Spring Moving Station Luncheon event. Moving Station provides downsizing, space planning, and moving coordination services. The partnership offers residents and prospects access to professional relocation guidance as part of the move-in experience.
• Flying Longhorns (Texas Exes Travel Club)minorGTM or Marketing PartnerTravel club organized by Texas Exes that organizes group trips across the U.S. and internationally. Director Margaret Williams presented at a Travel Tips Luncheon event at Longhorn Village, providing travel tips for seniors including packing, transportation, medication management, and senior-friendly accommodations.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• Atria Senior Living: National senior living operator focused on independent living, assisted living, and memory care in a hospitality-driven, upscale setting. Closely comparable to Longhorn Village's resort-style positioning and continuum-of-care model.
• Belmont Village Senior Living: Developer and operator of upscale senior living communities combining independent living, assisted living, and memory care with strong wellness and lifelong learning programming. Comparable luxury positioning and continuum-of-care offering to Longhorn Village.
• Sunrise Senior Living: Operates upscale assisted living and memory care communities with a strong service-driven culture and premium positioning. Comparable to Longhorn Village on the assisted living and memory care side, with similar emphasis on personalized care and resident experience.
• Merrill Gardens: Operates senior living communities offering independent living, assisted living, and memory care with a hospitality-focused, mid-to-upscale brand. Comparable resident mix, service tier, and care continuum to Longhorn Village's offering.
• Erickson Senior Living: Operates large-scale continuing care retirement communities (CCRCs) on a Life Plan Community model with entrance fees and on-campus progression of care. Nearly identical operating model to Longhorn Village's Life Care structure, though at significantly larger multi-thousand-resident campuses.
• Westminster Austin: Austin-area Life Plan Community offering independent living, assisted living, memory care, skilled nursing, and rehabilitation on a single campus. Most direct local peer to Longhorn Village, competing for the same affluent Austin seniors seeking a CCRC.

Others

• Life Care Services: Largest manager of Life Plan Communities (CCRCs) in the U.S., managing hundreds of communities on behalf of nonprofit owners. Operationally analogous to Longhorn Village's Life Care model and represents a peer service provider as well as a potential management partner.

Regional players

• Presbyterian Communities and Services: Faith-based nonprofit senior living operator in Texas offering CCRC, assisted living, and memory care. Closely aligned with Longhorn Village's nonprofit, faith-affiliated heritage through the Brazos Presbyterian Homes affiliation.
• Buckner Retirement Services: Texas-based nonprofit operator of multiple senior living communities including CCRCs. Direct regional peer to Longhorn Village, sharing nonprofit CCRC model and Texas footprint, though primarily serving different metro areas (Dallas, Houston, San Angelo).

Broad incumbents

• Brookdale Senior Living: Largest senior living operator in the U.S. with independent living, assisted living, and memory care communities across the country. Directly comparable to Longhorn Village across all care levels, though most Brookdale properties are for-profit and not CCRC/Life Plan communities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LonghornVillageRetirement
• Xx.com/longhornvillage

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Longhorn Village