What Olyn does

Olyn is a privately held French digital marketing group operating as a holding company headquartered in Levallois-Perret, France, with operational offices on Boulevard Pereire in Paris. The group unifies four core operating subsidiaries — Olyn One (integrated communications strategy and brand experience), Avent Media (data-driven performance, CRM, UX/UI, and drive-to-store), Mozoo (programmatic media and AI-augmented media strategies), and WOO (influence marketing, social media, UGC, and community management) — along with the DTL offering for entertainment and celebrity collaborations. Across these entities, Olyn delivers full-funnel, omnichannel marketing services from awareness through conversion, combining creative production, media planning/buying, influence activation, CRM, and experiential events under a single integrated offering branded Olyn One (launched March 2025).

The group's underlying technology is best characterized as a service-stack rather than a unified software platform: Mozoo operates a predictive media model built on internal data and AI to optimize campaign attention and targeting, Avent Media implements CRM, PRM, and customer journey automation tools, and WOO operates a User Generated Content platform enabling brands to activate authentic creator content. The group employs 250+ multidisciplinary talents and serves over 500 active customers including enterprise names such as L'Oréal (exclusive influence mandate across all Group brands), Philips, Dior, Hermès, Sephora, Clarins, Galeries Lafayette, IKEA, Amazon, and Deezer. Olyn is backed by Gimv, a European investment company with approximately €2 billion in assets under management.

Olyn makes money primarily through professional services and project-based fees for consulting, strategy, creative production, and operational execution in digital marketing, supplemented by intermediary commissions on media buying when acting as 'mandataire payeur' or 'mandataire non payeur' for advertisers. Pricing is quote-based per project with payment terms of 30% deposit upon order and 70% upon delivery, and invoices are payable within 30 days. The go-to-market is direct enterprise sales, augmented by exclusive C-level networking events (Les Dîners des Décideurs) and earned media coverage in French marketing publications. The group pursues a hybrid organic-plus-inorganic growth strategy, evidenced by recent acquisitions of WOÔ and DTL and the 2023 acquisitions of Mozoo and GTRsuite.

Name

Olyn

Legal name

Olyn Management

Website

https://olyn-group.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Olyn is a French privately held digital marketing group unifying four specialized subsidiaries (Olyn One, Avent Media, Mozoo, WOO) plus DTL to deliver full-funnel, omnichannel marketing services — strategy, creative, media, CRM, influence, and events — to over 500 enterprise clients including L'Oréal, Philips, Dior, and Sephora.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industry

Sales Enablement & Revenue Operations (RevOps) Tools & Services (BPAFAFAJ)

Keywords

• Digital marketing services
• Influence marketing
• Programmatic media buying
• Omnichannel brand strategy
• CRM and customer activation

Headquarters

HQ city

Levallois-perret

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Digital Marketing Services: Professional services revenue from consulting, strategic support, and operational execution in digital marketing including influence and social media, programmatic media, SEA, SEO, content creation, CRM and traffic, and special operations/events. Services are quoted and priced per project through personalized estimates.
2. Media Buying Commission: In the case of media plans and paid referencing, Olyn ONE acts as an intermediary on behalf of advertisers and earns intermediary commissions on space purchases. They may act as 'mandataire payeur' (paying agent) or 'mandataire non payeur' (non-paying agent) based on client arrangements.
3. Project-Based Fees: Pricing based on customized quotes specifying nature, scope, price and delivery timelines. Payment terms typically include 30% deposit upon order and 70% upon delivery or completion of service.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels5 records

Core offering

Olyn is a French digital marketing group delivering integrated 360-degree marketing and communication services to enterprise clients. Through its specialized subsidiaries (Olyn One for strategy and brand experience, Avent Media for CRM and acquisition, Mozoo for programmatic media, and WOO for influence and social media), the group orchestrates full-funnel campaigns combining strategic consulting, creative production, media planning and buying, CRM activation, influencer partnerships, and event marketing on a project-based and multi-year contract basis.

Product overview

Olyn is a French digital marketing group operating as a holding company with four main subsidiary brands plus additional acquired entities. Olyn One serves as the integrated flagship brand combining strategy, brand experience, creative production, and media. Avent Media handles data-driven performance marketing (CRM, acquisition, UX). Mozoo specializes in programmatic media and media strategies with AI-powered predictive models. WOO focuses on influence marketing, social media, and community management. Additional entities include DTL (celebrity/entertainment marketing) and Influens Network (merged into WOO). The group also offers exclusive event formats through its 'Decision-Makers' Dinners' series.

Differentiator

Problem solved

Functional benefit

Products and services

• Olyn One Integrated flagship offering combining communication strategy, brand experience, creative production, and on/offline media for enterprise clients seeking full-funnel omnichannel marketing support from awareness to conversion.
• Avent Media

Quantifiable outcome

• 65M cumulative audience reached for Philips partnership
• +5 more outcomes

Named customers21 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• DTL (Delphine Tordjman Lipszyc)coreStrategic or Co-development Partner · 22 October 2024DTL leads the Entertainment & Celebrity offering within Olyn Group, specializing in celebrity collaborations for luxury brands. DTL collaborated with WOO on the Clarins ambassador campaign and provides expertise in structuring partnerships, casting, contract negotiation, and operational management of celebrity endorsements.
• Influens NetworkcoreStrategic or Co-development Partner · 3 September 2024Influens Network, the Group's agency specialized in digital content and influencer marketing, merged with WOO to create a strengthened influence division. Claudia Nadjar, associate director of Influens Network, jointly manages the new division with Leslie Besson from WOO.
• DeloitteminorOthersOlyn Group's data collection and processing practices are audited by Deloitte, ensuring full compliance with regulations. This partnership provides assurance on data protection and regulatory compliance.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Marcel (Publicis): Publicis-owned French creative and digital agency serving major French and global brands with integrated brand and digital campaigns. Direct competitor to Olyn One for enterprise brand mandates in France.
• Jellyfish France (The Brandtech Group): Global digital media and content agency within The Brandtech Group with strong French presence, serving enterprise clients on paid media, programmatic and content. Comparable to Olyn's Mozoo entity for programmatic/paid media capabilities at similar mid-to-large client scale.
• TBWA\France: French office of TBWA Worldwide providing creative, digital and brand experience work to enterprise clients. Comparable to Olyn One as a creative-led integrated agency competing for similar enterprise brand mandates in France.
• Eskimoz: French mid-market digital marketing agency specialised in SEO, SEA and performance marketing for enterprise clients. Comparable to Olyn in size band (mid-market French digital agency), enterprise client mix and PE-backed growth trajectory.
• Wunderman Thompson France (VML): French office of VML (formerly Wunderman Thompson) combining data, CRM, technology and creative. Closely comparable to Avent Media's CRM/loyalty offering and to Olyn's broader data-driven marketing positioning in the French enterprise market.
• BETC Paris: Havas-owned flagship French creative agency serving luxury, retail and consumer brands with integrated campaigns. Closely comparable to Olyn One in client vertical mix (luxury, FMCG) and creative-led integrated offerings within the French market.

Broad incumbents

• Havas: Vivendi-owned French global communications group with creative (BETC), media (Havas Media) and digital/integrated offerings. Directly comparable to Olyn as a French integrated competitor, but materially larger and globally diversified.
• Dentsu Creative France: French arm of the Dentsu network offering integrated creative, CXM and digital marketing services. Competes with Olyn for the same French enterprise brand budgets and operates similar full-funnel capabilities, but as part of a much larger global holding.
• Publicis Groupe: French-headquartered global advertising and communications group with creative, media, digital and influence capabilities (via Digitas, Marcel, Leo Burnett, Publicis Sapient). Comparable because it operates the same integrated agency model Olyn pursues, but at vastly larger scale and global reach.

Emerging players

• Reech Influence Cloud: French influencer-marketing platform combining SaaS technology with agency services. Most directly comparable peer to Olyn's WOO influence marketing and social media offering in the French market, though more tech-led and productised.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/olyn_group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olyn