Rogers Media

What Rogers Media does

Rogers Media, commercially branded as Rogers Sports & Media, is the media division of Rogers Communications Inc. (TSX/NYSE: RCI), one of Canada's three major telecommunications conglomerates. Headquartered in Toronto, the division operates a diversified portfolio spanning sports broadcasting (Sportsnet, Sportsnet+), ten-plus linear television networks (Citytv, Bravo, HGTV, Food Network, Discovery, ID, Magnolia, FX, CityNews, OMNI), streaming platforms (Citytv+, discovery+, Disney+ distribution), radio stations across major Canadian markets (CHFI, KISS, JACK), podcasts, and an out-of-home advertising network with 830M+ touchpoints. The company owns Maple Leaf Sports & Entertainment (Toronto Maple Leafs, Raptors, Toronto FC, Scotiabank Arena) and holds exclusive Canadian NHL broadcast rights under a 12-year, CAD $11 billion deal extending to approximately 2040. Rogers claims 95% reach across Canadian adults (31.5 million) and reports being the only Canadian media company gaining market share in 2025, at 41% year-over-year growth.

Name

Rogers Media

Legal name

Rogers Sports & Media

Website

https://rogersmedia.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Rogers Media (Rogers Sports & Media) is the media division of Rogers Communications Inc., operating Canadian sports broadcasting (Sportsnet), TV networks, streaming, radio, and out-of-home advertising reaching 31.5 million adults.

Ownership category

akta.pro rank

Product category

Broadcast Media

NAICS

Television Broadcasting Stations (516120), Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Television Broadcasting Stations (4833), Radio Broadcasting Stations (4832), Cable & Other Pay Television Services (4841)

akta.pro primary industry

National & Regional Sports TV Networks (Linear) (MPABAJAA)

akta.pro secondary industries

Talk/News/Sports Radio Networks & Syndication (MPAIAEAG), News & Business Information Cable Networks (MPABAFAE), Sports Programming Syndication & Highlights Distribution (MPABAMAG)

Keywords

• Sports media rights
• Television broadcasting
• Streaming media services
• Radio broadcasting
• Out of home advertising

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others, Technology or R&D, Infrastructure

Revenue model

1. Sports Broadcasting & Media Rights: Rogers holds extensive sports broadcasting rights including NHL (12-year, $11 billion deal extending to 2038), enabling sports content distribution across Sportsnet, Sportsnet+, and associated platforms. Revenue generated through advertising, subscription fees, and content licensing.
2. Television & Streaming Services: Rogers Sports & Media operates multiple TV networks including Citytv, Bravo, HGTV, Food Network, Discovery, ID, Magnolia, FX, and CityNews. Offers streaming through Citytv+, discovery+, and Disney+ partnerships. Revenue from advertising and subscription fees.
3. Business Services (Rogers Red Partner): Rogers Red Partner program enables small and medium businesses to accept credit card payments with 20% savings on transaction fees. Rogers earns revenue through transaction fees on credit card processing.
4. Wireless & Satellite Services: Wireless plans starting from $85/month including satellite connectivity options. Revenue from monthly wireless subscriptions and add-on satellite services.
5. Radio & Audio: Rogers operates radio stations across Canada including CHFI, KISS, and JACK brands. Revenue generated through radio advertising across major markets.
6. Out of Home Advertising: 830M+ Out of Home touchpoints across four specialized networks. Revenue from advertisers seeking outdoor advertising placements.

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels8 records

Core offering

Rogers Media is the media division of Rogers Communications Inc., operating Rogers Sports & Media to deliver Canadian sports broadcasting (Sportsnet, NHL broadcast rights to 2038), television networks (Citytv, Bravo, HGTV, Food Network, Discovery, ID, Magnolia, FX, CityNews, OMNI), streaming services (Citytv+, discovery+, Sportsnet+), radio stations (CHFI, KISS, JACK), podcasts, and out-of-home advertising (830M+ touchpoints). The division also distributes Disney+ and offers connectivity products including Rogers Satellite (satellite-to-mobile) and Rogers Xfinity Pro (WiFi 7).

Product overview

Rogers Sports & Media operates as a comprehensive media platform under Rogers Communications, organized as a portfolio of interconnected sub-brands rather than a single unified product. The core offering spans four main verticals: Sports (Sportsnet, Sportsnet+), TV & Streaming (Citytv, Bravo, HGTV, Food Network, Discovery, ID, Magnolia, FX, CityNews, OMNI, Citytv+, discovery+), Audio (Radio stations including CHFI/KISS/JACK, Podcasts), and Out of Home advertising. Supporting products include Rogers Satellite (satellite-to-mobile messaging), Rogers Xfinity Pro (WiFi 7 home internet), Rogers Red Partner (SMB point-of-sale/credit card program), and Rogers Red credit card. The company holds exclusive NHL broadcast rights through 2038 via an $11 billion deal, making it the dominant force in Canadian sports broadcasting. Rogers is the only Canadian media company gaining market share in 2025, reaching 95% of Canadians (31.5 million adults).

Differentiator

Problem solved

Functional benefit

Brands

• Rogers Red Partner: Canadian-first integrated point-of-sale and credit card program designed for small and medium-sized businesses, enabling SMBs to save 20% on transaction fees while offering Rogers Red credit cardholders up to 3% cash back.
• Rogers Charity Classic

Products and services

• Sportsnet Canada's #1 sports broadcasting network with exclusive NHL national rights to 2038 plus MLB, NBA, and other major sports, available to Canadian consumers and advertisers across linear TV and digital platforms.
• Sportsnet+ Direct-to-consumer sports streaming service providing live and on-demand Sportsnet programming to Canadian subscribers.
• Citytv Major Canadian TV network offering entertainment programming including hit dramas such as Law & Order Toronto: Criminal Intent, available to advertisers and viewers across linear and digital.
• Citytv+ Direct-to-consumer streaming platform for Citytv and partner entertainment content, available to Canadian subscribers.
• discovery+ Streaming service offering the Discovery content library including reality shows, documentaries, and originals to Canadian subscribers.
• Rogers TV & Streaming Portfolio (Bravo, HGTV, Food Network, Discovery, ID, Magnolia, FX, CityNews, OMNI) Specialty television network portfolio covering lifestyle (HGTV, Food Network, Magnolia), drama and entertainment (Bravo, FX), factual and crime (Discovery, ID), news (CityNews), and multicultural (OMNI) programming distributed to Canadian advertisers and viewers.
• Rogers Radio Radio broadcasting network with the largest audience share across major Canadian markets, operating flagship stations including CHFI, KISS, and JACK across multiple music formats.
• Rogers Podcasts Podcast content offerings across multiple genres and topics distributed by Rogers Sports & Media to Canadian listeners.
• Out of Home (OOH) Advertising Network Outdoor advertising network providing 830M+ monthly touchpoints across four specialized networks for Canadian advertisers seeking premium out-of-home inventory.
• Rogers Satellite Satellite-to-mobile text messaging service available to Canadians, providing connectivity and emergency text-to-911 coverage in remote areas and mobile dead zones where traditional cellular networks are unavailable, delivered via Starlink LEO satellites.
• Rogers Xfinity Pro Premium WiFi home internet service delivering next-generation WiFi 7 with device prioritization and Storm Ready WiFi backup for enhanced in-home connectivity.
• Rogers Red Partner Integrated point-of-sale and credit card processing program for Canadian SMBs, offering 20% transaction-fee savings and up to 3% cash back to Rogers Red cardholders at participating merchants.

Quantifiable outcome

• 41% year-over-year market share growth in 2025 - only Canadian media company gaining market share
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor, core and flagship.

• Toronto Blue Jays / Jays Care FoundationminorStrategic or Co-development Partner · 15 June 2026Rogers hosts the Rogers Charity Classic golf tournament featuring 'The Ballpark on 16' themed hole celebrating the Toronto Blue Jays' 50th season. Rogers donates $1,000 to the Jays Care Foundation for every birdie made on the themed hole. World Series watch parties at Rogers Centre also benefit the foundation.
• Rogers Red Partner MerchantscoreChannel Partner/ Reseller/ Distributor · 9 April 2026Rogers Red Partner is an integrated point-of-sale and credit card program designed for small and medium-sized businesses. The program enables SMBs to save 20% on transaction fees while offering Rogers Red credit cardholders up to 3% cash back when paying at participating merchants.
• PENN Entertainment / theScoreminorGTM or Marketing Partner · 23 October 2025Rogers hosted World Series watch parties at Rogers Centre for games attended by PENN Entertainment/theScore stakeholders, following theScore's $2 billion acquisition by PENN in 2021. The event supported charitable activities through the Jays Care Foundation.
• SpaceX / StarlinkcoreTechnology or Integration · 1 July 2025Rogers partnered with SpaceX/Starlink as the mobile network partner in Canada for Starlink's Direct to Cell satellite service. Rogers customers can access satellite connectivity for messaging and emergency alerts in mobile dead zones. The partnership covers over 5.4 million square kilometers of Canada using low-earth orbit satellites and wireless spectrum. Wireless plans from $85/month include 12-24 months of free Rogers Satellite service.
• T-MobilecoreChannel Partner/ Reseller/ Distributor · 1 July 2025Rogers has a reciprocal roaming partnership with T-Mobile enabling customers to access satellite coverage via T-Mobile's network in the US, while T-Mobile customers can access Rogers' network in Canada. This enables Rogers and T-Mobile customers visiting each other's countries to use satellite coverage for texts and apps like X and WhatsApp in areas without cellular service.
• NHL (National Hockey League)flagshipStrategic or Co-development Partner · 2 April 2025Rogers secured a new 12-year, $11 billion Canadian NHL broadcast deal, more than doubling the previous contract. This extends Rogers' exclusive national rights starting after the 2025-26 season, making Rogers the dominant force in Canadian hockey broadcasting until almost 2040.
• Maple Leaf Sports and Entertainment (MLSE)flagshipStrategic or Co-development Partner · 1 January 2025Rogers owns Maple Leaf Sports and Entertainment, which controls the Toronto Maple Leafs (NHL), Toronto Raptors (NBA), Toronto FC (MLS), and Scotiabank Arena. This ownership, combined with the NHL broadcast deal, cements Rogers' control over major Canadian sports content.
• Disney+coreChannel Partner/ Reseller/ Distributor · 1 January 2025Rogers Sports & Media distributes Disney+ through its TV and streaming platforms, making Disney+ available to Rogers customers as part of its entertainment portfolio.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Postmedia Network: Canada's largest newspaper publisher (National Post, Toronto Sun, Vancouver Sun) and digital media operator, Postmedia is a regional peer in Canadian cross-platform advertising sales, particularly for CityNews and Rogers' digital news inventory.

Direct peers

• Stingray Group: Stingray is a Montreal-based music and media company operating digital audio streaming, in-store music, and TV channel distribution — directly comparable to Rogers' music-formatted radio stations (CHFI, KISS, JACK) and audio advertising business.
• Corus Entertainment: Corus operates competing Canadian cable networks (Global TV, HGTV Canada rival, Food Network Canada rival, W Network) and a national radio portfolio, making it a direct competitor in specialty TV channels, broadcasting, and audio advertising sales.
• Bell Media: The media arm of BCE Inc., Bell Media competes head-to-head with Rogers in Canadian TV (CTV, Discovery Channel Canada, E!), sports (TSN), radio, and out-of-home advertising, giving it the closest overlapping footprint across sports rights, TV networks, and audio.
• Quebecor / TVA Group: Quebecor owns TVA Group (TVA, LCN, addikTV), Vidéotron, and出版物 — a vertically integrated Canadian broadcaster and cable operator that competes directly with Rogers in French-language TV, sports rights acquisition, and specialty programming.

Broad incumbents

• Warner Bros. Discovery: WBD owns the international rights to several cable brands (Discovery, ID, Magnolia, HGTV, Food Network) that Rogers distributes in Canada via licensing deals — making WBD both a supplier to Rogers' lineup and a comparable peer in ad-supported cable/streaming economics.
• iHeartMedia: The largest U.S. radio broadcaster and podcast publisher, iHeartMedia is comparable to Rogers' radio and podcast business (CHFI, KISS, JACK) on audio audience scale, programmatic ad tech, and podcast monetization — a U.S. incumbent benchmark for the audio segment.
• ESPN (The Walt Disney Company): ESPN is the global benchmark for linear sports networks and DTC sports streaming (ESPN+); comparable to Rogers/Sportsnet for sports rights economics, subscriber pricing, and multi-platform ad-supported streaming models.
• CBC/Radio-Canada: Canada's public broadcaster operates national TV, radio, and digital streaming services (CBC Gem, CBC Listen) reaching coast-to-coast audiences — overlapping with Rogers on news (CityNews vs. CBC News), radio, and ad-supported streaming, but as a publicly funded incumbent.

Emerging players

• DAZN: DAZN is a global sports streaming service that competes for premium sports rights (boxing, women's soccer, niche leagues) and could pressure Rogers/Sportsnet+ on direct-to-consumer sports streaming economics and rights inflation in adjacent categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/RogersMediaPR
• LinkedInlinkedin.com/company/rogers-sports-and-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rogers Media