What Lambey SA does

Lambey SA (legal entity: LAMBEY S.A.S.) is a family-owned French equine nutrition manufacturer founded in 1931 and headquartered in Torpes, France, where it operates an in-house production facility at Moulin des Prés. The company specializes in the formulation, manufacture, and sale of ~30+ specialized horse feed SKUs organized across categories including activity feeds, breeding feeds, racing feeds, health-expert feeds (grain-free, senior, rehydration, muscle, joint, calm behavior), and metabolic-sensitivity lines. Product development draws on a proprietary scientific team collaborating with named veterinary experts and research institutions, producing clinically validated formulations such as the Regul Digest compound (digestive comfort) and Master Calm/Master Elyte feeds (supported by controlled trials in jumping horses and performance-horse rehydration scenarios, respectively). Manufacturing is conducted in France using non-GMO and anti-doping-controlled ingredients.

The business operates a hybrid B2B2C and direct-to-consumer model. Primary monetization is one-time product sales via lambey.com (minimum 100kg orders, unit pricing HT/TTC, free standard shipping, payment via credit card/bank transfer/PayPal/check) and through a distributor network across France, Belgium, and Germany, with website country selectors extending visibility into 10 European markets. The company targets use-case segments including sport/performance horses (primary), breeding operations, racing, leisure/senior, and horses with health sensitivities. Champion ambassadors from international show jumping (Epaillard, Delestre, Staut, Ahlmann and others) provide brand endorsement. Revenue, employee headcount, and detailed financials are not publicly disclosed; the firm is privately held with no institutional investors and a 350,000 EUR share capital. Marketing emphasizes scientific validation, expert veterinary content, and champion testimonials rather than mass-market advertising.

Name

Lambey SA

Legal name

LAMBEY S.A.S.

Website

https://lambey.com

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

1–10 employees

Short description

Lambey SA is a family-owned French equine nutrition manufacturer founded in 1931, producing and selling ~30+ specialized horse feed SKUs across activity, breeding, health-expert, and grain-free categories. The company sells directly via lambey.com and through a distributor network serving European equestrian markets, including sport, breeding, and senior horse segments.

Ownership category

akta.pro rank

Product category

Equine Feed and Nutrition

NAICS

Other Animal Food Manufacturing (311119)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Equine Nutrition & Therapeutic Diets (HLAMAHAE)

akta.pro secondary industries

Equine Medicated & Functional Feeds (Gastrointestinal Support, Calming, Hoof/Coat Functional Claims) (AFADAEAJ), Equine Performance & Conditioning Feeds (High-Energy/Sport Horse) (AFADAEAD), Equine Senior & Special-Needs Feeds (Easy-Keeper, Metabolic/Low-NSC) (AFADAEAE)

Keywords

• Equine nutrition feed
• Horse feed manufacturing
• Grain-free horse feed
• Equine performance nutrition
• Horse feed supplements

Headquarters

HQ city

Torpes

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Equine Feed Product Sales: Lambey generates revenue through the manufacture and sale of specialized horse feed products. Products are sold directly through their e-commerce website and through a network of physical distributors. The company offers products in various categories including performance feeds, breeding feeds, health-focused feeds, and grain-free options.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Lambey SA manufactures and sells specialized horse feed products formulated for sport, breeding, racing, leisure, and health-sensitive horses. The portfolio of approximately 30+ products includes fiber-based feeds, flaked feeds, muesli, cubes, mashes, and targeted nutritional solutions addressing digestion, joint, muscle, behavioral calm, rehydration, and grain-free/maturity needs. Products are sold direct-to-consumer via lambey.com (minimum 100 kg orders) and through a regional distributor network across France, Belgium, Germany, and Switzerland.

Product overview

Lambey SA is a specialist in innovative equine nutrition since 1931, operating as a family-owned French company. The product portfolio consists of approximately 30+ horse feed products organized into comprehensive categories: Activity feeds (Energy Fiber, Fiber Mix, Floc Premium, Green Mix, Muesli Premium, Win'sor Premium) for sport and leisure horses; Breeding feeds (Master Croissance, Master Elevage Poulinière, Master Poulain, Master Stallion/Master Builder Stallion) for foals, broodmares, and stallions; Health Expert feeds addressing specific needs like Senior (Old Master, Safe Senior Fiber), Rehydration (Hydra Mash, Master Elyte), Muscles (Master Myo), Joints (Flexy Master), Calm behavior (Master Calm), Stamina (Master King), and Convalescence (Reconvalescence Master); Grain-Free/No Sugar feeds (Gastri Fiber, High Fiber + Oil, Super Fiber, Vita Fiber) for horses with metabolic sensitivities; and Digestive Health feeds (Regul Digest, Regul Power +) featuring the proprietary Regul Digest compound. The products are categorized by discipline (Dressage, Jumping, Eventing, Endurance, Racing, Carriage Driving, Western), breeding stage (Foal, Growing Foal, Broodmares, Lactating Mare), and health focus (Stomach, Digestion, Muscles, Joints, Nervousness, Allergy). The company emphasizes scientific innovation with published studies on products like Master Calm and Master Elyte, and commits to quality manufacturing in France with clinically proven formulations.

Differentiator

Problem solved

Functional benefit

Products and services

• Energy Fiber A fiber-based feed product for horses, categorized under activity feeds for leisure and sport horses requiring sustained fiber-based energy.
• Fiber Mix A fiber blend feed for horses, categorized under activity feeds.
• Flexy Master A feed product for horses targeting joint health and mobility, containing active compounds for joint health and mobility.
• Floc Premium A premium flaked feed product for horses.
• Gastri Fiber A grain-free, no added sugar feed specifically designed for horses with gastric sensitivity.
• Green Mix A green mixed feed product for horses.
• High Fiber + Oil A high-fiber feed with added oil, designed to increase mastication and provide supplementary fiber; grain-free with no added sugar.
• Hydra Mash A rehydrating mash product for horses, used for recovery after exertion; promotes water intake and electrolyte recovery.
• Master Calm A calming feed for nervous horses, scientifically tested to reduce stress responses and heart rate during fear situations; enriched with vitamins B1, B2, C, E, magnesium, and tryptophan, with 9.5% fat and 15% starch.
• Master Croissance A growth feed product for young horses.
• Master Elevage Poulinière A breeding feed product for broodmares supporting pregnancy and lactation.
• Master Poulain A flaked feed for foals from 6 weeks old until the end of the first year, complementary to forage and maternal milk; rich in lysine and methionine for skeletal development.
• Master Stallion A feed product for entire (stallion) horses, with grain-free formula supporting body condition and vitality.
• Regul Digest A digestive comfort feed product for horses; the top-selling product targeting gastric health and digestive issues, featuring the proprietary Regul Digest Active Compound.
• Old Master A specialized feed for older horses aged 20-30 years, supporting digestion, muscle maintenance, and addressing reduced metabolic and digestive function.
• Win'sor Premium A flaked feed product containing the active compounds Regul Digest and Protek Health & Mobility; a top-selling premium product.
• Master Elyte A tasty flaked rehydration feed with electrolytes, scientifically tested to increase water intake by approximately 10 liters and accelerate electrolyte recovery in performance horses.
• Master King A stamina and endurance feed product designed to prevent muscle accidents in sport horses.
• Reconvalescence Master A specialized feed for horses in convalescence, supporting recovery after illness or surgery.

Quantifiable outcome

• Master Calm reduces heart rate response to stress by lowering maximal heart rates and reducing increase percentages, with faster return to baseline heart rate after fear-inducing situations
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cavalor: Belgian equine nutrition brand focused on performance, digestive and joint health of sport horses, with strong ambassador marketing in show jumping and dressage. Highly comparable to Lambey on scientific/therapeutic positioning, champion-endorsement strategy and Central-European equestrian premium market.
• Audevard: French equine nutrition specialist producing veterinary-grade supplements, drenches and functional feeds for sport, leisure and breeding horses. Compares directly to Lambey on French-manufactured origin, scientific positioning and target buyer (disciplined equestrian owners and breeders).
• Royal Horse: French equine feed manufacturer with a comprehensive range of pellets, mashes, balancers and supplements distributed across Europe. Closely comparable to Lambey on country-of-origin, feed portfolio structure and shared distribution focus on Continental European equestrian markets.
• Paskacheval: French equine feed manufacturer offering compounded feeds, balancers and supplements targeted at sport, leisure and breeding horses. Directly comparable to Lambey on national footprint, comparable product breadth (activity/breeding/health) and B2C distribution in France.
• Spillers: UK-founded equine feed brand (now part of Mars Horsecare) with leading market share in horse feeds and a clinically positioned product range. Comparable to Lambey in core product categories (breeding, performance, senior) but operates at meaningfully larger scale.
• Dodson & Horrell: UK-based equine feed and supplement brand with deep heritage, royal warrants and a strong ambassador programme in eventing, show jumping and racing. Direct peer to Lambey in terms of category (specialised equine nutrition), heritage-driven premium positioning and champion-led marketing.
• Pavo: Netherlands-based equine feed manufacturer with broad sport/leisure/breeding ranges plus clinically-positioned supplements, distributed across Continental Europe. Comparable to Lambey on feed-manufacturing model, sport-horse specialisation and cross-border European retail distribution.
• Connolly's RED MILLS: Irish equine and animal feed manufacturer with vertically integrated milling and a science-led positioning including the Foran Equine supplement line. Comparable to Lambey on clinical-research marketing, performance-horse focus and European multi-market distribution.

Broad incumbents

• Mars Horsecare (Buckeye Nutrition / Winergy): Equine-focused arm of Mars Petcare encompassing Buckeye Nutrition and Winergy, offering performance, leisure and breeding feeds plus supplement lines. Directly overlapping with Lambey's product categories while operating at global scale with significantly larger R&D and distribution resources.
• Nestlé Purina Equine: Global animal nutrition major under Nestlé with a dedicated equine range (Ultium, Strategy, Senior, etc.) sold across Europe through retail and distributor networks. Overlaps with Lambey in core equine feed categories but at vastly larger scale, broader SKU breadth and multi-region marketing budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lambey SA