Tullymore Golf Resort

What Tullymore Golf Resort does

Tullymore Golf Resort is a privately-held destination golf resort operating an 800-acre contiguous property in Stanwood, Michigan, anchored by two award-winning par-72 championship courses: Tullymore Golf Club (opened 2002, designed by Jim Engh) and St. Ives Golf Club (opened 1995, designed by Jerry Matthews). Both courses hold Golf Digest 5-star ratings, and Tullymore has been ranked #15 among America's Greatest Public and Resort Golf Courses. The resort is legally operated by MCC Mecosta Tullymore Resort, LLC and led by CEO/General Manager Matt Golden.

The property functions as an integrated hospitality and residential destination with seven primary revenue streams: (1) public green fees and golf instruction across both courses, (2) lodging across multiple formats including Inn at St. Ives, The Hideaway (24 rooms), Residence Club condominiums, Custom Cottages, and The Lodge (10 bedrooms), (3) food and beverage at two on-site restaurants (Tap Room at Tullymore, St. Ives Grille), (4) event and meeting space including a 24,000 sq ft French-Norman style clubhouse and banquet facilities for 160-250 guests, (5) golf memberships (Full, Associate, Social, Corporate), (6) real estate sales at the Villages at Tullymore and Village of Camelot condominiums with custom home models from 1,663 to 4,250 sq ft, and (7) bundled Stay & Play packages starting at $179/person. Technology use is limited to GPS-enabled golf carts and a proprietary online tee-time booking system permitting 30-day advance reservations.

Distribution is exclusively direct-to-consumer via the resort's website, a toll-free reservations line, and an on-site sales team covering sales, events, weddings, group golf, and ownership services. Marketing channels include the company website, an e-Club email newsletter, social media, participation in regional golf shows, earned media from outlets such as Golf Digest, Golf World, USA Today, and Golf Channel, plus referral marketing. Customer segments span individual golfers, corporate retreat groups, wedding parties, members, and real estate buyers — a structurally diversified base with no disclosed customer concentration.

Name

Tullymore Golf Resort

Legal name

MCC Mecosta Tullymore Resort, LLC

Website

https://tullymoregolf.com

Company type

Private

Founded year

2002

Operating status

Operating

Short description

Tullymore Golf Resort is a privately-held Michigan destination resort operating two award-winning championship golf courses across 800 acres, with on-site lodging, dining, event/wedding facilities, golf memberships, and residential real estate serving individual golfers, corporate groups, and vacation homeowners.

Ownership category

akta.pro rank

Product category

Golf Resort & Hospitality

NAICS

Golf Courses and Country Clubs (713910), Hotels (except Casino Hotels) and Motels (721110), Accommodation (721)

SIC

Hotels & Motels (7011), Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Golf Resorts (THAGACAH)

akta.pro secondary industries

Golf & Leisure Full-Service Hotels (THAGAAAH), Golf Courses & Golf Facilities (MPAKAEAD), Resort Convention Hotels (THAGALAC), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Golf resort services
• Championship golf courses
• Resort accommodations
• Golf memberships
• Corporate retreat venues

Headquarters

HQ city

Stanwood

HQ country

United States

HQ region

North America

Offices3 records

Markets served

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Green Fees & Golf: Revenue from public green fees for both Tullymore Golf Club and St. Ives Golf Club, with rates varying by season (peak summer rates up to $195 for Tullymore weekend), twilight/replay rates, and golf instruction services
2. Lodging & Accommodations: Revenue from hotel rooms (Inn at St. Ives, Hideaway at Tullymore), condominiums, cottages, and lodge accommodations with various capacity options
3. Food & Beverage: Revenue from two on-site restaurants (Tap Room at Tullymore, St. Ives Grille), including breakfast, lunch, dinner service and bar beverages
4. Event & Meeting Space: Revenue from corporate retreats, weddings, banquets, and group events utilizing ballrooms, conference rooms, and outdoor spaces across both clubhouses
5. Golf Memberships: Annual membership programs including Full Golf, Associate Golf, Social, and Corporate memberships with initiation fees, annual dues, and food/beverage minimums
6. Real Estate & Vacation Ownership: Revenue from residential property sales including custom homes (starting in low 300s), luxury condominiums, and vacation ownership programs
7. Stay & Play Packages: Bundled golf and accommodation packages with customizable options for groups, starting at $179/person for weekday packages

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Tullymore Golf Resort operates two award-winning 18-hole par-72 championship golf courses (Tullymore Golf Club designed by Jim Engh and St. Ives Golf Club designed by Jerry Matthews) on 800 acres in Stanwood, Michigan. The resort delivers an integrated hospitality experience combining golf operations, luxury accommodations (Inn at St. Ives, The Hideaway, The Residence Club condominiums, Custom Cottages, The Lodge), two on-site restaurants, event and wedding facilities at two clubhouses, golf memberships, stay-and-play vacation packages, and residential real estate at the Villages at Tullymore.

Product overview

Tullymore Golf Resort is a Michigan-based golf resort featuring two award-winning championship golf courses—Tullymore Golf Club (designed by Jim Engh, opened 2002) and St. Ives Golf Club (designed by Jerry Matthews, opened 1995). The resort operates as a unified destination offering golf operations (tee time booking, golf lessons, tournaments, pro shops, memberships), luxury accommodations (Inn at St. Ives, The Hideaway, Residence Club condominiums, Custom Cottages, and The Lodge), dining (Tap Room at Tullymore and St. Ives Grille), and event services (meetings, corporate retreats, and weddings) at both clubhouses. Additional offerings include stay-and-play vacation packages, real estate opportunities at the Villages at Tullymore residential community, and vacation ownership programs.

Differentiator

Problem solved

Functional benefit

Brands

• Tullymore Golf Course: An 18-hole par-72 championship golf course designed by Jim Engh, ranked among the top 15 of the 100 Greatest Public & Resort Courses in America by Golf Digest.
• St. Ives Golf Course
• Inn at St. Ives
• The Hideaway
• The Residence Club
• Tullymore Custom Cottages
• The Lodge at Tullymore
• Tap Room at Tullymore
• St. Ives Grille

Products and services

• Tullymore Golf Course An 18-hole championship par-72 golf course designed by Jim Engh, featuring subtle undulations through 800 acres of woods, meadows, and wetlands. Ranked among Golf Digest's Top 15 Public & Resort Courses in America and holding a 5-star Golf Digest rating.
• St. Ives Golf Course An 18-hole championship par-72 golf course designed by Jerry Matthews, featuring immaculate bentgrass fairways, tees, and greens weaving through woodlands and wetlands. Awarded a 5-star Golf Digest rating and ranked among Top 10 golf facilities for women by Golf for Women.
• Golf Memberships Membership tiers including Full Golf, Associate Golf, Social, and Corporate with initiation fees, annual dues, and food/beverage minimums. Benefits include unlimited golf at both courses, clubhouse access, fitness facilities, pools, and dining discounts.
• Golf Lessons PGA professional instruction services at both Tullymore and St. Ives courses, offering customized lessons for new and veteran golfers covering grip, swing, etiquette, and technique.
• Inn at St. Ives Hotel accommodations overlooking the award-winning St. Ives Golf Course with standard rooms, Jacuzzi rooms, and one and two bedroom suites featuring lounge with fireplace.
• The Hideaway at Tullymore 24-room hotel near Tullymore Golf Club entrance with outside access rooms, each featuring two queen beds, flat-screen TV, and coffee pot.
• The Residence Club at Tullymore Luxury condominiums with three and four bedroom units featuring three-and-a-half baths, flat-screen TVs, and patio/deck overlooking the 18th fairway at Tullymore.
• Tullymore Custom Cottages Four similarly appointed four-bedroom, four-and-a-half bathroom cottages in a quiet cul-de-sac with expansive shared kitchen and living room, accommodating up to 10 guests.
• The Lodge at Tullymore 10-bedroom lodge with 20 queen beds in private bathrooms, full kitchen, living room with fireplace, pool table, poker tables, and flat-screen TVs. Accommodates up to 24 guests.
• Stay and Play Packages Custom golf vacation packages combining accommodations with golf at both award-winning courses, including range balls and powered carts. Starting at $179/person for weekday packages; reservations require minimum 14 days advance booking.
• Tap Room at Tullymore Irish-style pub and restaurant at Tullymore Clubhouse with sweeping patio overlooking the 18th hole. Serves breakfast, lunch, and dinner daily.
• St. Ives Grille Casual pub at St. Ives Clubhouse with patio seating offering views of wildlife. Serves breakfast, lunch, and dinner with trivia nights on Wednesdays.
• Wedding Services Full wedding planning services at both clubhouses with sweeping patio views, professional culinary team, and preferred vendor coordination for flowers, photography, and transportation.
• Corporate Retreats & Meetings Conference and corporate retreat packages combining meeting spaces, team building activities, golf, and luxury accommodations at both clubhouses. Event spaces include Tullymore Clubhouse ballroom (160-200 banquet capacity) and the 24,000 sq ft French-Norman style St. Ives Clubhouse with Founders room, Boardroom, and Ives Patio.
• Villages at Tullymore Residential Luxury real estate community offering custom homes, pre-built homes, and luxury condominiums with full golf membership included. Custom home models range from approximately 1,663 to 4,250 square feet.
• Vacation Ownership Fractional ownership and vacation club opportunities at Tullymore Golf Resort, providing recurring access to the resort's accommodations and amenities.
• Online Golf Shop External online shop offering golf apparel, equipment, and gift cards, with services including club re-gripping and soft spike installation.
• Golf Tournaments & Outings Customizable options for group and corporate golf outings and tournaments at both courses, including annual events such as the Tullymore Family Classic and MSN Pre-Season Tailgate Scramble.

Quantifiable outcome

• 800 acres of pristine Michigan woodlands and wetlands
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Others

• Troon: Largest third-party golf course management company in the world — adjacent ecosystem participant that manages similar courses and could represent an alternative operating model or partnership route.
• American Golf Corporation: Operator of a large portfolio of public and private golf courses across the US — adjacent competitor/operator in the public-golf segment with comparable green-fee and membership revenue models.

Broad incumbents

• Pebble Beach Resorts: Iconic luxury US golf resort combining championship courses, hotels, and residential real estate — comparable integrated resort/real estate model at the high end of the segment.
• Pinehurst Resort: Premier historic US golf destination with multiple courses, full resort amenities, and an established national/international reputation — operates at a much larger scale but in the same golf-resort category.

Regional players

• Crystal Mountain Resort: Northern Michigan resort combining golf, ski, lodging, and real estate — directly overlaps the same Michigan regional catchment and the multi-activity resort model.

Direct peers

• Bandon Dunes Golf Resort: Oregon destination golf resort with multiple championship courses, on-site lodging, and a national reputation — analogous multi-course destination model with similar lodging-and-golf integration.
• Forest Dunes Golf Club: Michigan destination golf property offering multiple courses and lodging; competes with Tullymore for Midwest destination golf travelers within the same regional market.
• Boyne Resorts: Operates multiple Michigan-based resorts combining golf, lodging, and ski/hospitality — directly comparable geographic mix and multi-activity resort model, including Boyne Highlands and Bay Harbor Golf Club.
• Streamsong Resort: Multi-course destination golf resort (Red, Blue, Black) with luxury lodging — closely comparable two/three-course model with on-site accommodations and a destination positioning.
• Grand Traverse Resort: Michigan destination resort featuring The Bear and The Wolverine golf courses plus full lodging and spa — a near-direct competitor for Midwest golf stay-and-play demand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tullymore Golf Resort