WATER ANALYTICS
Water Analytics, doing business as AquaMetrix, is a US-based industrial instrumentation company that designs and manufactures differential pH, oxygen, and conductivity sensors, controllers, and transmitters for industrial wastewater, cooling, food and beverage, aquaculture, and municipal water customers, plus OEM/private label partners.
- Company typePrivate
- Founded1970
- HeadquartersAndover, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What WATER ANALYTICS does
Water Analytics, doing business as AquaMetrix, is a privately-held industrial instrumentation company headquartered in Andover, Massachusetts that designs and manufactures water quality monitoring hardware, including pH, oxygen, and conductivity probes, controllers, and transmitters. Its core technology is a proprietary differential sensor architecture intended to deliver stable measurements in unstable industrial environments where conventional sensors fail, paired with "smart" sensors and controllers built for Industry 4.0 deployments featuring advanced diagnostics and digital communications.
The company sells across five end-market verticals — industrial wastewater, cooling towers and HVAC, food and beverage, aquaculture, and municipal water and wastewater — and operates a second, OEM/private label distribution motion in which partners embed its sensor technology into their own branded platforms. GTM is direct and engineering-led: sales go through phone, email, and scheduled engineer consultations because pricing is quote-based and not publicly disclosed, indicating custom solutions priced per application and contracted on multi-year terms.
Commercially, Water Analytics monetizes through hardware sales of sensors, analyzers, and monitoring systems, supplemented by OEM licensing/royalty relationships with partners integrating its sensor modules. The firm is small (11-50 employees), has no disclosed institutional funding, no parent company, and no recorded M&A or leadership changes in the input — pointing to an independent, founder/owner-operated industrial niche business. The company is currently operating but its website is noted as under maintenance; customer and partner contact channels (phone, email, SharePoint partner site) remain active.
WATER ANALYTICS firmographics
Firmographics- Name
- WATER ANALYTICS
- Legal name
- Water Analytics
- Website
- https://wateranalytics.net
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Water Analytics, doing business as AquaMetrix, is a US-based industrial instrumentation company that designs and manufactures differential pH, oxygen, and conductivity sensors, controllers, and transmitters for industrial wastewater, cooling, food and beverage, aquaculture, and municipal water customers, plus OEM/private label partners.
- Ownership category
- akta.pro rank
WATER ANALYTICS industry classification
Industry- Product category
- Industrial Water Quality Instrumentation
- NAICS
- Analytical Laboratory Instrument Manufacturing (334516)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Laboratory Analytical Instruments (3826)
- akta.pro primary industry
- Online Monitoring, Sensors & Instrumentation (SCADA-integrated analyzers, probes, samplers) (EUANAJAC)
- akta.pro secondary industries
- Water Quality Monitoring (Surface Water, Stormwater, Drinking Water) (EUAHACAC), Water & Wastewater Utility IoT (SCADA, Leak/Quality Monitoring) (EUADAPAK)
Keywords
Where WATER ANALYTICS is headquartered
LocationHeadquarters
- HQ city
- Andover
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WATER ANALYTICS business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Water Quality Monitoring Hardware: Sale of sensors, analyzers, and monitoring systems for water quality measurement across industrial, municipal, and aquaculture applications.
- OEM/Private Label Technology Licensing: Technology integration and branding partnerships where partners embed Water Analytics sensor technology into their platforms under custom branding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing for sensors, analyzers, and monitoring systems |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
WATER ANALYTICS product offering
Product offeringCore offering
Water Analytics, operating as AquaMetrix, manufactures and sells water quality sensors (pH, oxygen, conductivity), analyzers, controllers, and transmitters built on proprietary differential sensor technology. The company serves industrial wastewater, cooling towers and HVAC, food and beverage, aquaculture, municipal water and wastewater operations, and OEM/private label partners who embed its sensor technology into their own platforms.
Product overview
AquaMetrix by Water Analytics offers a unified portfolio of water quality monitoring solutions built around its proprietary differential sensor technology. The core offerings consist of differential sensors and smart sensors/controllers that provide stable measurements and Industry 4.0 capabilities. The product line spans industry-specific monitoring solutions for Industrial Wastewater, Cooling Towers & HVAC, Food & Beverage, Aquaculture, and Municipal Water & Wastewater applications. Additionally, the company provides OEM & Private Label sensor solutions allowing partners to integrate its technology into their own platforms with custom branding. The portfolio is anchored by over 50 years of industrial instrumentation expertise, emphasizing reliability in tough environments.
Differentiator
Problem solved
Functional benefit
Products and services
- AquaMetrix Differential Sensors Proprietary differential pH, oxygen, and conductivity sensors that deliver stable measurements in unstable industrial environments where traditional sensors fail. Designed for industrial and municipal water quality monitoring applications.
- AquaMetrix Smart Sensors and Controllers Industrial-grade smart sensors and controllers built for Industry 4.0, featuring advanced diagnostics, digital communications, and easier maintenance in a unified platform for water quality monitoring.
- OEM and Private Label Sensor Solutions Program for OEM and private label partners offering custom branding, sensor integration into the partner's platform, engineering support, flexible communications, and long-lifecycle product supply under the partner's own brand.
Companies that use WATER ANALYTICS
Customer profileSegments6 records
Ideal customer profiles6 records
WATER ANALYTICS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
WATER ANALYTICS partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OEM Partners (unnamed)coreWater Analytics offers an OEM and private label program where partners integrate the company's sensor technology into their own platforms. The program includes custom branding, sensor integration, engineering support, flexible communications, long lifecycle products, and dependable supply. The company invites interested parties to become OEM partners.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
WATER ANALYTICS competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
WATER ANALYTICS social profiles
Digital presenceWATER ANALYTICS financial estimates
Financial estimateRevenue estimate
Valuation estimate
WATER ANALYTICS leadership team
Management profileNumber of profiles
WATER ANALYTICS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WATER ANALYTICS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WATER ANALYTICS
What does WATER ANALYTICS do?
Water Analytics, operating as AquaMetrix, manufactures and sells water quality sensors (pH, oxygen, conductivity), analyzers, controllers, and transmitters built on proprietary differential sensor technology. The company serves industrial wastewater, cooling towers and HVAC, food and beverage, aquaculture, municipal water and wastewater operations, and OEM/private label partners who embed its sensor technology into their own platforms.
Is WATER ANALYTICS a public or private company?
WATER ANALYTICS is a private company. It is classified as unknown and is currently operating.
When was WATER ANALYTICS founded?
WATER ANALYTICS was founded in 1970. It employs 11 to 50 people.
Where is WATER ANALYTICS based?
WATER ANALYTICS is headquartered in Andover, United States, in the North America region.
How does WATER ANALYTICS make money?
Two revenue lines are on record. Water Quality Monitoring Hardware is the primary driver. The others are OEM/Private Label Technology Licensing.
Does WATER ANALYTICS have an API?
No public API is recorded for WATER ANALYTICS.
What industry is WATER ANALYTICS in?
WATER ANALYTICS's product category is Industrial Water Quality Instrumentation. Its primary akta.pro industry code is EUANAJAC, Online Monitoring, Sensors & Instrumentation (SCADA-integrated analyzers, probes, samplers), with a secondary code of EUAHACAC, Water Quality Monitoring (Surface Water, Stormwater, Drinking Water). Its NAICS code is 334516 and its SIC code is 3823.