CUI Devices
CUI Devices (now Same Sky) is a privately held electronic components manufacturer founded in 1989, producing audio, interconnect, motion control, relay, sensor, switch, and thermal management components for OEM manufacturers globally via distributors, representatives, and direct online channels.
- Company typePrivate
- Founded1989
- HeadquartersTualatin, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What CUI Devices does
CUI Devices (now Same Sky) is a privately held electronic components manufacturer founded in 1989 and headquartered in Lake Oswego, Oregon. The company designs and produces a broad catalog of standard components organized into seven categories: audio (buzzers, microphones including MEMS and electret condenser, miniature and standard speakers, waterproof IP-rated variants), interconnect (cable assemblies and a wide connector range including circular, DC power, DIN, HDMI, USB, pogo pins, terminal blocks), motion and control (rotary encoders, potentiometers, stepper and servo motors, accessories), relays (power and signal, latching and non-latching), sensors (current, pressure, ultrasonic), switches (DIP, push button, slide, tactile, anti-vandal, illuminated), and thermal management (AC and DC fans, heat sinks, Peltier devices, thermoelectric generators, accessories). Notable differentiated offerings include the AMT modular encoder family, IP67/IP68-rated waterproof speakers and fans, illuminated IP67 push buttons, and thermoelectric generators for energy harvesting. The company also provides custom design services for audio systems, speaker enclosures, and thermal management solutions.
Same Sky operates a multi-channel distribution model selling through a global distributor network anchored by DigiKey, regional manufacturer representatives for enterprise engagement, value-added resellers for mid-market customized solutions, and a direct online storefront for sample and evaluation orders. The customer base consists of OEM manufacturers serving industrial automation, electric vehicle charging, renewable energy, consumer electronics, telecommunications (5G/6G), aerospace, and data center applications, using a horizontal segmentation approach across multiple verticals. Engineering support is delivered through an "Ask an Engineer" service and a technical resource library including CAD models, competitor cross-reference tools, calculators, and content marketing via the Same Sky Blog and newsletter. Marketing investments target design engineers and procurement professionals at the component selection stage of customer product development.
Revenue is generated primarily through unit-priced hardware component sales with quote-based volume pricing through distributors, supplemented by custom engineering design services on a professional services basis. The company is ISO 9001:2015 certified by BSI and is a member of the Electronic Components Industry Association (ECIA). Same Sky maintains a regional subsidiary in Tokyo (株式会社 Same Sky Japan) to serve the Japanese market. The company employs 251–500 people, remains privately held with no disclosed parent, institutional investors, or public listing, and has no disclosed funding rounds. Leadership includes CEO Matthew McKenzie.
CUI Devices firmographics
Firmographics- Name
- CUI Devices
- Legal name
- Same Sky
- Website
- https://cuidevices.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- CUI Devices (now Same Sky) is a privately held electronic components manufacturer founded in 1989, producing audio, interconnect, motion control, relay, sensor, switch, and thermal management components for OEM manufacturers globally via distributors, representatives, and direct online channels.
- Ownership category
- akta.pro rank
CUI Devices industry classification
Industry- Product category
- Electronic Components
- NAICS
- Other Electronic Component Manufacturing (334419), Audio and Video Equipment Manufacturing (3343), Audio and Video Equipment Manufacturing (334310), Other Electrical Equipment and Component Manufacturing (3359)
- SIC
- Electronic Components & Accessories (3670), Electronic Components, Nec (3679), Wholesale-Electronic Parts & Equipment, Nec (5065), Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Electronic Components (Resistors, Capacitors, Inductors) Retail (CRACAKAA)
Keywords
Where CUI Devices is headquartered
LocationHeadquarters
- HQ city
- Tualatin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
CUI Devices business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Electronic Component Sales: Sale of standard electronic components including audio devices, connectors, motion control products, relays, sensors, switches, and thermal management products. Products are sold through distributors, representatives, and direct online ordering for sample/evaluation quantities.
- Custom Design Services: Engineering design services for audio systems, speaker enclosures, and thermal management solutions. These professional services complement product sales for customers requiring custom solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard component catalog with quote-based pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
CUI Devices product offering
Product offeringCore offering
CUI Devices (now Same Sky) manufactures and sells standardized electronic components across seven product categories — audio devices, interconnect products, motion and control components, relays, sensors, switches, and thermal management solutions — for incorporation into OEM end products. The company supplements its component catalog with custom design services for audio systems, speaker enclosures, and thermal management solutions. Products are sold through a global network of distributors (notably DigiKey), online ordering for samples, manufacturer representatives, and value-added resellers.
Product overview
CUI Devices (now Same Sky) is an electronic components manufacturer offering a diverse portfolio of components organized into seven main product categories: Audio (buzzers, microphones, speakers), Interconnect (cable assemblies, connectors), Motion & Control (encoders, potentiometers, stepper servo motors), Relays (power and signal relays), Sensors (current, pressure, ultrasonic), Switches (DIP, push button, slide, tactile), and Thermal Management (fans, heat sinks, Peltier devices, thermoelectric generators). The company also provides custom design services for audio, speaker enclosures, and thermal management applications. Products range from standard components to IP-rated waterproof variants and are available through distributor networks including DigiKey.
Differentiator
Problem solved
Functional benefit
Products and services
- Audio Components Audio components including buzzers, microphones (electret condenser and MEMS), and speakers (miniature and standard sizes plus IP-rated waterproof variants) for OEM manufacturers requiring audio output, acoustic signaling, voice capture, and sound reproduction in their end products.
- Interconnect Products Cable assemblies (AC power cords, circular, USB) and connectors (audio, circular, DC power, DIN, HDMI, memory card, modular, PCB pins, pogo pins, RCA, rectangular, terminal blocks, USB) for OEM manufacturers requiring electrical and data interconnection in their end products.
- Motion & Control Components Motion and control products including potentiometers (rotary, slide, trimmer), rotary encoders (incremental, absolute, commutation including the proprietary AMT modular encoder line), stepper servo motors, and accessories (knobs, AMT cables, programming modules, spare parts) for OEM manufacturers requiring position sensing, motion control, and human-machine interface components.
- Relays Power relays and signal relays with maximum switching currents from 2 to 40 A, available in non-latching and latching coil types, for OEM manufacturers requiring switching components in their end products.
- Sensors Current sensors, pressure sensors, and ultrasonic sensors (receivers, transmitters, transceivers) for OEM manufacturers requiring sensing functions in their end products.
- Switches DIP switches, push button switches (anti-vandal, miniature, standard with illuminated options including IP67 variants), slide switches, and tactile switches for OEM manufacturers requiring user input and configuration controls in their end products.
- Thermal Management Products Thermal management solutions including AC and DC fans (axial, centrifugal blowers, IP68 waterproof), heat sinks (BGA, board level), Peltier devices (single-stage, multi-stage, cooling units), thermoelectric generators (TEGs), and accessories (fan guards, filters, heat sink clips, thermal pads) for OEM manufacturers requiring thermal management in their end products.
- Audio Design Services Custom audio design services for OEM customers requiring specialized audio solutions beyond the standard product catalog.
- Speaker Enclosure Design Services Custom speaker enclosure design services for OEM customers requiring specialized acoustic enclosures.
- Thermal Design Services Custom thermal management design services for OEM customers requiring specialized cooling or thermal solutions beyond the standard catalog.
Companies that use CUI Devices
Customer profileSegments3 records
Ideal customer profiles2 records
CUI Devices technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
CUI Devices partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- DigiKeycoreDigiKey serves as a primary distribution channel for CUI Devices (Same Sky) products, offering immediate stock availability for online ordering. Products such as Pogo Pins are specifically highlighted as available through DigiKey partnership.
- ECIA (Electronic Components Industry Association)minorCUI Devices (Same Sky) is a member of ECIA, an industry association for electronic components. Membership provides industry networking and standards alignment.
- BSI (British Standards Institution)minorBSI provides ISO 9001:2015 quality management certification for CUI Devices (Same Sky), demonstrating compliance with international quality standards.
Recent moves7 records
Expansion highlights6 records
CUI Devices competitors and assessment
Company assessmentDirect peers
- Bourns, Inc. Bourns is a mid-market electronic components manufacturer offering resistive products, circuit protection, magnetic, motion, and sensor solutions — directly overlapping with Same Sky's potentiometers, encoders, sensors, and switches portfolio, and competing for the same OEM customer base.
- Soberton, Inc. Soberton manufactures audio components — speakers, microphones, and buzzers — that directly compete with Same Sky's audio product line across miniature speakers, MEMS microphones, and piezo/buzzer categories for OEM applications.
- CUI Inc. (historical/amphenol-adjacent): CUI Inc. is a closely named peer in audio, interconnect, motion, and thermal management components; the historical naming overlap with CUI Devices reflects shared product/market positioning in the same OEM audio and motion segments.
- Knowles Electronics: Knowles is a global manufacturer of micro-acoustic audio components (speakers, microphones, receivers) directly competing with Same Sky's MEMS microphone and miniature/standard speaker offerings in OEM consumer and industrial applications.
- Mallory Sonalert Products: Mallory Sonalert is a focused manufacturer of audible signal devices — buzzers, sirens, and audio indicators — directly overlapping Same Sky's buzzer and audio indicator product line for industrial, medical, and OEM signaling applications.
Broad incumbents
- Phoenix Contact: Phoenix Contact is a broad global incumbent in industrial interconnect, terminal blocks, and electronic components; their terminal block and connector ranges directly overlap Same Sky's terminal blocks, PCB pins, and connector portfolio at the industrial OEM level.
- TE Connectivity: TE Connectivity is a large incumbent with broad portfolios in connectors, sensors, and relays — directly competing with Same Sky's interconnect, sensor, and relay product lines across automotive, industrial, and consumer OEM segments.
- Molex: Molex is a global incumbent manufacturer of electronic interconnect solutions (connectors, cable assemblies, PCB pins, terminal blocks) competing head-to-head with Same Sky's interconnect product line for OEM design wins.
- Murata Electronics: Murata is a large incumbent manufacturer of electronic components including sensors, MEMS microphones, and piezoelectric devices — overlapping Same Sky's MEMS microphone, ultrasonic sensor, and piezo buzzer categories with significantly greater scale and R&D resources.
- NMB (Minebea Mitsumi): Minebea Mitsumi is a broad incumbent in motors, fans, sensors, and rotary encoders, competing with Same Sky's motion & control (encoders, stepper servo motors) and thermal management (DC fans) product categories for OEM design wins.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CUI Devices social profiles
Digital presenceCUI Devices compliance and trust
Trust signalCompliance1 record
CUI Devices financial estimates
Financial estimateRevenue estimate
Valuation estimate
CUI Devices leadership team
Management profileNumber of profiles
Profiles1 record
CUI Devices subsidiaries and ownership
Company hierarchySubsidiaries1 record
CUI Devices funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CUI Devices M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CUI Devices
What does CUI Devices do?
CUI Devices (now Same Sky) manufactures and sells standardized electronic components across seven product categories — audio devices, interconnect products, motion and control components, relays, sensors, switches, and thermal management solutions — for incorporation into OEM end products. The company supplements its component catalog with custom design services for audio systems, speaker enclosures, and thermal management solutions. Products are sold through a global network of distributors (notably DigiKey), online ordering for samples, manufacturer representatives, and value-added resellers.
Is CUI Devices a public or private company?
CUI Devices is a private company. It is classified as unknown and is currently operating.
When was CUI Devices founded?
CUI Devices was founded in 1989. It employs 251 to 500 people.
Where is CUI Devices based?
CUI Devices is headquartered in Tualatin, United States, in the North America region.
How does CUI Devices make money?
Two revenue lines are on record. Electronic Component Sales are the primary driver. The others are custom Design Services.
Who are CUI Devices's main competitors?
Direct peers on record are Bourns, Inc., Soberton, Inc., CUI Inc. (historical/amphenol-adjacent), Knowles Electronics and Mallory Sonalert Products. Broad incumbents are Phoenix Contact, TE Connectivity, Molex, Murata Electronics and NMB (Minebea Mitsumi).
Does CUI Devices have an API?
No public API is recorded for CUI Devices.
What industry is CUI Devices in?
CUI Devices's product category is Electronic Components. Its primary akta.pro industry code is CRACAKAA, Electronic Components (Resistors, Capacitors, Inductors) Retail. Its NAICS code is 334419 and its SIC code is 3670.