What Lion Tree Group does

Lion Tree Group is a privately held, founder-owned digital agency headquartered at 10 Terrace Ct, Suite 200, Madison, Wisconsin, providing website design, digital marketing, graphic design, branding, and social media services to small and mid-sized businesses across the Midwest and nationally in the United States. The firm originated from Cavanaugh Enterprises, LLC (founded 2003) and was reconstituted under the Lion Tree Group brand by founders Marlena Cavanaugh (CEO) and Burt Cavanaugh (VP), with partner Ben Lindberg, CR. It serves a mix of local SMB clients in Chicago, Milwaukee, Madison, and Fox Valley markets and selected enterprise/manufacturing accounts, with a public portfolio heavily weighted to SMB e-commerce and consumer brands (e.g., BLB Outdoors, Tom's Custom Musky Baits, Yellow Dog Deli, France 44, Viper Parts USA, DuraLiner).

The agency's core technical stack is WordPress-based: it builds custom responsive sites using the Elementor page builder, JetEngine and JetSmartFilters for dynamic content and listing grids, WooCommerce for e-commerce, Revolution Slider for carousels, Gravity Forms for lead capture, and SEO plugins RankMath and Yoast. Design work is produced in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma. Beyond website builds, the agency delivers SEO, digital advertising campaigns, social media management, logo/brand development, video production, and membership management systems — all offered as custom, quote-based engagements rather than standardized productized tiers.

Commercially, Lion Tree Group operates a sales-led go-to-market with direct outreach, referrals, and inbound from its content marketing (an active blog, "The Bark and Roar," plus a WordPress Technical Center of tutorials). Revenue is generated through two primary streams: project-based website design engagements (one-time license model) and ongoing digital marketing / social media / graphic design services (professional services retainer model). Pricing is not publicly disclosed. The firm has no institutional funding, no parent company, and no disclosed revenue, and operates with 1–10 employees while actively hiring across design, project management, and social media roles.

Name

Lion Tree Group

Legal name

Lion Tree Group

Website

https://liontreegroup.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Lion Tree Group is a Madison, Wisconsin-based digital agency that designs custom WordPress websites and delivers digital marketing, SEO, social media, branding, and graphic design services primarily to small and mid-sized businesses across the Midwest and nationally in the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Website Design Services: Custom website design services including e-commerce, membership management, portfolio sites, and interactive elements. Project-based pricing model for design and development work.
2. Digital Marketing and Advertising: Ongoing digital marketing campaigns, advertising placement, and social media marketing services. Likely retainer or ongoing service model.
3. Graphic Design Services: Graphic design services for branding, display advertising, social media, print and web channels including logo development and brand identity work.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Lion Tree Group is a Madison, WI-based digital agency that designs and builds custom WordPress websites (e-commerce, membership, portfolio, and interactive sites) and delivers integrated digital marketing, SEO, social media, branding, graphic design, and video production services for businesses. The agency sells project-based and retainer services directly to clients across multiple industries, from local small businesses to national manufacturing firms.

Product overview

Lion Tree Group is a Madison, Wisconsin-based digital agency offering a comprehensive suite of services centered around website design and digital marketing. Their core offering consists of custom responsive WordPress website design, SEO, graphic design, digital marketing campaigns, and social media marketing services. The agency also provides specialized ecommerce website design, video production, and comprehensive branding/logo development services. Their technical capabilities include WordPress development, membership management systems, and portfolio websites. The agency operates primarily on the WordPress platform using tools like Elementor, JetEngine, and various SEO plugins. They serve clients ranging from local small businesses to national companies across industries including retail, food/beverage, construction, and professional services.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design Services Custom responsive WordPress-based website design and development for businesses across various industries, including e-commerce, membership management, portfolio sites, and interactive elements, optimized for search engine performance.
• SEO (Search Engine Optimization) Search engine optimization services that improve client visibility on major search engines, covering technical SEO, content strategy, and ranking improvements integrated with website design work.
• Graphic Design Services Comprehensive graphic design services covering brand development, print materials, display advertising, social media graphics, logo design, and visual communication design.
• Digital Marketing Campaigns Personalized digital marketing and advertising campaign strategies focused on maximizing ROI, reducing cost per lead, and driving revenue growth for client businesses.
• Social Media Marketing Social media marketing services including content creation, campaign management, and advertising across platforms such as Facebook, Instagram, and Twitter/X.
• Branding Services Brand development, brand strategy, logo design, and brand refresh services that build memorable brands and experiences with consistent messaging across channels.
• Ecommerce Website Design Ecommerce website development and design services for online stores, using WordPress and WooCommerce to build custom ecommerce sites for clients in outdoor, food, wine, and specialty retail categories.
• Video Production Video production services for promotional content, brand storytelling, and digital marketing campaigns to support client marketing efforts.
• Logo Development

Quantifiable outcome

• Lower cost per lead through optimized marketing campaigns
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature5 records

Scale indicators3 records

Recent moves1 record

Expansion highlights6 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LionTreeGroup
• Facebookfacebook.com/liontreegroup
• LinkedInlinkedin.com/company/lion-tree-group-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lion Tree Group