U-Pull-&-Pay

What U-Pull-&-Pay does

U-Pull-&-Pay operates a network of self-service salvage yards where customers search an online vehicle inventory database and personally extract used auto parts from on-site vehicles. The company is a subsidiary of Pull-A-Part, LLC, headquartered in Doraville, Georgia, and runs 35 yard locations across 16 U.S. states, open seven days a week. Its customer base spans DIY auto repair enthusiasts, professional mechanics and body shops, used car buyers, and individuals selling junk vehicles — a deliberately horizontal segmentation approach. The company buys junk cars from the public with free towing and instant cash payment, then resells parts at uniform per-unit pricing regardless of vehicle make, model, or year, or sells the vehicle whole at select locations.

The underlying platform is a state-of-the-art online vehicle inventory database refreshed daily, supporting basic search, advanced multi-location/year/model search, and interchange parts search across the network. Supporting features include a Notify Me email alert system, a New On Yard view filtered to the past 24/48 hours or 7 days, and an instructional video library covering part-pulling guides for major vehicle makes. The technology stack is conventional web engineering with no public API, no developer integrations, and no AI/ML capabilities.

U-Pull-&-Pay's revenue model combines four streams: (1) per-visit entry fees ($2 standard, $1 VIP, free for veterans and first responders), (2) unit-priced used auto parts sold at uniform pricing, (3) junk car purchases resold as parts or whole vehicles, and (4) ancillary revenue from the VIP Club loyalty program (free membership with 3% rewards), 120-day extended warranties on select parts, and whole car sales at select locations. Distribution is entirely physical retail plus an online inventory browse surface, with no e-commerce parts shipping and no B2B channel. Marketing combines organic SEO on the inventory database, a content library (Un-Break, TowShow), community-oriented social media presence, and the Notify Me alert system as a mid-funnel conversion mechanism.

Name

U-Pull-&-Pay

Legal name

U-Pull-&-Pay, LLC

Website

https://upullandpay.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Short description

U-Pull-&-Pay operates 35 self-service salvage yards across 16 U.S. states under the Pull-A-Part parent brand, where DIY consumers, professional mechanics, and used car buyers pull uniform-priced parts from inventory vehicles purchased as junk cars.

Ownership category

akta.pro rank

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices36 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Used Auto Parts Sales: Customers pay for parts they pull from vehicles in the yard. All parts are priced equally regardless of make, model, or year. Revenue from entry fees ($2 standard, $1 for VIP) and parts purchases.
2. Junk Car Purchasing: Company buys junk cars from customers for cash, offering free towing and instant payment. Cars are then processed for parts resale or sold as whole used vehicles.
3. Whole Car Sales: Resale of complete used vehicles to customers. Available at select locations including Orlando, West Palm Beach, Fort Myers, Denver, Aurora, Colorado Springs, Pittsburgh, Albuquerque, Cincinnati, Houston, and Phoenix.
4. VIP Club Membership: Free loyalty program offering customers 3% rewards on parts purchases, free or discounted entry, extended warranty options, and online receipt access.
5. Extended Warranty: 120-day extended warranty available on select used auto parts for an additional fee.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

U-Pull-&-Pay operates a self-service used auto parts retail business across 25+ physical junkyard locations in the United States. Customers use an online vehicle inventory database to find specific cars on the yard, visit the location, and pull the parts they need themselves using their own tools, with parts priced uniformly regardless of make, model, or year. The company also buys junk/salvage vehicles from consumers for cash with free towing, and sells complete used vehicles at select locations.

Product overview

U-Pull-&-Pay is a self-service salvage yard (junkyard) retail business operating under the Pull-A-Part Company umbrella. The core offering consists of a physical retail network of 25+ nationwide junkyard locations where customers search an online vehicle inventory database and personally pull used auto parts from cars. The product portfolio includes four interconnected service lines: (1) Used Auto Parts — the primary self-service core product with standardized pricing; (2) Junk Car Purchasing — a service to buy salvage vehicles for cash with free towing; (3) Whole Car Sales — direct sale of complete used vehicles; and (4) Used Cars Sales — retail used car sales at select locations. Supporting platform features include an online inventory database with interchangeable parts search, New On Yard inventory alerts, Notify Me email alerts, Part-Pulling Assistance, Extended Warranty, and VIP Club loyalty program. Educational content products include a Video Library with part-pulling guides, Un-Break repair tutorials, and TowShow content. The company operates exclusively as a retail/self-service business with no API, no developer integrations, and no AI/ML-powered features.

Differentiator

Problem solved

Functional benefit

Brands

• Pull-A-Part: The parent brand under which U-Pull-&-Pay operates as a subsidiary company.
• VIP Club
• Notify Me

Products and services

• Used Auto Parts Self-service salvage yard offering where customers search an online vehicle inventory and personally pull used auto parts from cars in the yard. All parts are priced uniformly regardless of vehicle make, model, or year, allowing DIY mechanics and budget-conscious car owners to save 50-80% compared to new parts.
• Junk Car Purchasing Service enabling individuals to sell junk, salvage, or unwanted vehicles for cash. Offers free towing, instant online quotes, and same-day pickup. Accepts vehicles in any condition, including those without titles, providing a convenient disposal channel for non-running or damaged cars.
• Whole Car Sales (Used Cars) Direct sale of complete used vehicles to customers at select locations, including Orlando, West Palm Beach, Fort Myers, Denver, Aurora, Colorado Springs, Pittsburgh, Albuquerque, Cincinnati, Houston, and Phoenix. Vehicles are processed (fluids removed, metal recycled) and made ready for retail display.
• Part-Pulling Service Assistance service where U-Pull-&-Pay associates help customers pull parts they need from vehicles in the yard, available for those who prefer not to perform self-service parts removal.
• Extended Warranty 120-day extended warranty available for purchase on eligible used auto parts, covering exchanges and store credit for returned parts within the warranty period. Sold as an add-on to parts purchases for an additional fee.
• VIP Club Loyalty Program Free loyalty program offering repeat customers 3% rewards on parts purchases, discounted entry fees ($1 vs $2 standard), access to extended warranty options, and online receipt tracking. Designed to drive repeat yard visits and customer retention.

Quantifiable outcome

• Customers save 50-80% compared to new auto parts pricing
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pull-A-Part: Parent-brand sibling operating self-service used auto parts yards under the same corporate umbrella. Operates an identical self-service yard model with online inventory and Notify Me alerts in overlapping and adjacent states, sharing platform technology, sourcing, and brand infrastructure directly with U-Pull-&-Pay.
• Pick-N-Pull: Self-service salvage yard chain owned by Radius Recycling (formerly Schnitzer Steel), operating dozens of yards across the U.S. and Canada using the same self-pull customer model with online inventory lookup. Direct head-to-head competitor for DIY part pullers in California, Nevada, Texas, and the Pacific Northwest.

Broad incumbents

• Copart: Public, U.S.-based leading online salvage vehicle auction platform with hundreds of yards globally, connecting sellers of totaled vehicles with buyers including dismantlers, exporters, and rebuilders. Operates at an earlier stage of the same ELV supply chain U-Pull-&-Pay sources from, and increasingly vertical-into-parts.
• IAA (Insurance Auto Auctions): Insurance Auto Auctions, owned by Ritchie Bros. Auctioneers (now RB Global), runs a national network of salvage vehicle auction lots that supply dismantlers and recyclers with end-of-life and total-loss vehicles. Directly upstream of U-Pull-&-Pay's inventory acquisition; competes for the same ELV pool.
• LKQ Corporation: Public, U.S.-based largest aftermarket auto parts distributor with a national salvage/recycled-parts division plus OEM remanufactured parts, distribution hubs, and warranty-backed shipping that serve professional installers. Competes with U-Pull-&-Pay for the professional mechanic / body shop segment and increasingly for online DIY demand.

Emerging players

• Car-Part.com: Online marketplace aggregating used auto parts inventory from thousands of salvage yards across North America, allowing quote requests to multiple yards without a yard visit. A direct substitute for the in-person self-pull model as consumers and mechanics increasingly source parts remotely.
• RockAuto: Online-only retailer of new, remanufactured, and used auto parts shipping direct to mechanic or consumer homes. Complements and substitutes for the salvage-yard visit, particularly for price-sensitive DIY customers who prefer delivery over yard self-service.

Others

• eBay Motors: Online marketplace where individual and commercial salvage sellers list used and new auto parts from dismantlers and individual vehicles. Represents an alternative online discovery channel that siphons demand away from physical salvage yard visits for hard-to-find and common parts alike.
• 1-800-Radiator & A/C: National franchise network distributing new, remanufactured, and used radiators, A/C condensers, and related components to mechanics and consumers via local hubs. Adjacent competitor for specific used part categories that U-Pull-&-Pay also pulls from salvage inventory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/U_Pull_Pay
• LinkedInlinkedin.com/company/pull-a-part
• Facebookfacebook.com/PullAPartAuto
• YouTubeyoutube.com/pullapartdotcom
• TikToktiktok.com/@pullapart
• Instagraminstagram.com/pullapart

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about U-Pull-&-Pay