Name

The Queen Mary

Legal name

The Queen Mary

Website

https://queenmary.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Historic Hotel & Tourist Attraction

NAICS

Scenic and Sightseeing Transportation, Water (487210), Museums, Historical Sites, and Similar Institutions (7121)

akta.pro primary industry

Marina & Waterfront Full-Service Hotels (THAGAAAK)

akta.pro secondary industries

Sightseeing & Scenic Boat Tours (Harbor, Sunset, Dolphin/Whale Watching) (THAJAJAA), Private Yacht & Luxury Boat Charters (With Crew) (THAJALAE)

Keywords

• Historic hotel accommodations
• Guided ship tours
• Event venue rental
• Paranormal attractions
• Maritime tourism

Headquarters

HQ city

Long Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hotel Accommodations: Overnight stays in historic Art Deco staterooms and suites. Revenue from room bookings with various categories including One-of-a-Kind Staterooms, Deluxe Staterooms, Full Suites, and Mini Suites. Includes complimentary ship museum access for hotel guests.
2. Tour and Admission Tickets: Revenue from selling tickets for ship tours including General Admission, Off-Hours Admission, VIP Tours, and Paranormal Ship Walk Tours. All admission includes access to guided tours and exhibits.
3. Event Venue Rental: Revenue from hosting events in the ship's historic venues including weddings, corporate events, social events, proms, quinceañeras, bar/bat mitzvahs, and holiday parties. Venues include Grand Salon (9,000 sq ft, capacity 700), Queen's Salon (4,600 sq ft, capacity 360), and multiple other spaces totaling over 80,000 square feet.
4. Food and Beverage: Revenue from multiple dining outlets including Observation Bar, Promenade Café, The Chelsea (chowder house), Midship Marketplace, Julibee Coffee & Concessions, and Royal Sunday Brunch. Group dining events also available.
5. Membership Programs: Annual membership program offering free admission, discounts on dining and shopping, and exclusive access to events. Tiers include QM+ Pass ($149/year), Family Membership ($298/year), and VIP Membership ($1,967/year).
6. Retail/Shops: Revenue from onboard shopping including Portside Necessities, JT Jones Bookstore, Piccadilly Delights, Stacks, Queen's Landing, and Jackie's Spirit Shoppe offering gifts, souvenirs, and maritime memorabilia.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

The Queen Mary is a permanently docked 1936 historic ocean liner in Long Beach, California operating as a hotel, tourist attraction, and event venue. The company sells overnight accommodations in Art Deco staterooms and suites, guided historical and paranormal ship tours, admission tickets to onboard exhibits and museums, food and beverage across multiple dining outlets, and rentals of over 80,000 square feet of event space for weddings, corporate events, and social gatherings.

Product overview

The Queen Mary is a permanently docked historic ocean liner turned multi-faceted attraction and hotel complex in Long Beach, California. The offering operates as a unified destination combining hotel accommodations (Art Deco staterooms and suites), guided tour experiences (Glory Days, Steam & Steel, VIP Tours, and paranormal attractions), diverse dining options (Observation Bar, Promenade Café, The Chelsea, Royal Sunday Brunch), and extensive event venues (80,000+ sq ft of ballrooms and salons for weddings, corporate events, and social gatherings). Additional revenue streams include ticket admissions (General Admission, VIP Tours, Paranormal Ship Walk), seasonal signature events (Dark Harbor, 4th of July, New Year's Eve), membership programs (Queen Mary Club with VIP tier), and onboard retail shopping. The ship also features historic exhibits, the new Archive Museum, Art Gallery, and a working amateur radio station (W6RO), positioning it as both a living museum and active hospitality venue.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodations (Staterooms & Suites) Historic Art Deco hotel rooms and suites aboard the permanently docked ocean liner, offering unique overnight stays with categories including One-of-a-Kind Staterooms, Deluxe Staterooms, Full Suites, and Mini Suites. Hotel guests receive complimentary access to the ship museum.
• Guided Ship Tours (Glory Days, Steam & Steel) Historical guided tours exploring the ship's heritage, engineering, and famous passengers. Glory Days covers the ship's luxury liner era; Steam & Steel focuses on engineering and engine room. Tours are included with admission and run daily.
• Paranormal Attractions (Haunted Encounters, Ship Walk) Evening paranormal tour offerings including Haunted Encounters and Paranormal Ship Walk, providing ghost hunting and supernatural exploration experiences aboard the reportedly haunted vessel. Targeted at ages 12+ and not recommended for children under 13.
• Dining Experiences Multiple onboard dining outlets including Observation Bar (Art Deco cocktails), Promenade Café (all-day casual dining), The Chelsea (chowder house), Midship Marketplace (grab-and-go), Julibee Coffee & Concessions, and Royal Sunday Brunch. Group dining events available.
• Event Spaces & Venues Over 80,000 square feet of Art Deco event venues including Grand Salon (9,000 sq ft, capacity 700), Queen's Salon (4,600 sq ft, capacity 360), Verandah Grill, and multiple additional salons for corporate events, social gatherings, galas, and large celebrations.
• Wedding Services Complete wedding venue and planning services with multiple ceremony and reception spaces including the Sun Deck, Harbor View Deck, Royal Wedding Chapel, and Grand Salon, plus catering and coordination packages.
• Meetings & Conferences Business meeting and corporate event hosting with various salon spaces, AV support, and catering options in historic Art Deco settings.
• Seasonal Events (Dark Harbor, Fourth of July, New Year's Eve) Signature annual events including the immersive Halloween festival Dark Harbor, Fourth of July celebration, ship-wide New Year's Eve party, holiday gatherings, seasonal night markets, and themed happy hours.
• Ship Museum & Exhibits

Quantifiable outcome

• 50 million visitors since arriving in Long Beach in 1967
• +3 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Aquarium of the PacificminorChannel Partner/ Reseller/ DistributorCombo ticket partnership allowing visitors to purchase combined admission to The Queen Mary and Aquarium of the Pacific through Tiqets platform. This partnership provides convenience for tourists visiting Long Beach attractions and creates cross-promotional opportunities between the two major waterfront destinations.
• Hornblower Cruises & EventsminorStrategic or Co-development PartnerHornblower operates sunset cocktail cruises from Long Beach Harbor adjacent to The Queen Mary. The partnership is promoted on the Queen Mary's romantic experiences page as a suggested activity for couples, positioning it as an extension of the romantic experience aboard the ship.
• Carnival CruisescoreChannel Partner/ Reseller/ DistributorStrategic location partnership due to The Queen Mary's proximity to the Long Beach Cruise Terminal. The ship offers Stay & Cruise packages specifically designed for Carnival cruise passengers, including complimentary luggage service and $25 food & beverage credit. Long-term parking available in partnership with Carnival Cruise garage for cruise passengers.
• USS Iowa Battleship MuseumminorStrategic or Co-development PartnerNearby attraction partnership. Both ships served during WWII and are now museums. Cross-promoted on nearby attractions pages and suggested for history enthusiast visitors. Located approximately 7.57 miles away in San Pedro.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• USS Iowa Battleship Museum: Permanently docked WWII-era battleship in San Pedro, CA operating as a museum and tour attraction. Most directly comparable peer — historic naval vessel, self-guided/guided tours, event hosting, and cross-promotional partner of the Queen Mary.
• Intrepid Sea, Air & Space Museum: NYC museum complex built around the aircraft carrier USS Intrepid with hotel-adjacent programming, special events, and exhibits. Comparable as a repurposed historic military vessel generating revenue through admissions, events, and F&B.
• Maritime Museum of San Diego: Operates multiple historic ships including the Star of India and USS Midway Museum nearby. Directly comparable as a fleet of historic vessels monetized through tours, overnight stays, and events on the West Coast.

Emerging players

• Titanic Belfast: Iconic ocean liner-themed heritage attraction and event venue. Comparable as a destination attraction built around a famous ship's legacy, with similar museum/tour/event revenue mix.

Broad incumbents

• Historic Hotels of America (Omni King Edward Hotel example): Network of 300+ historic U.S. hotels offering heritage-styled accommodations, F&B, and event venues. Comparable as a peer in the historic-hotel event and overnight segment, though not ship-based.
• Madame Tussauds Hollywood: Tourist attraction monetizing ticketed experiences, VIP upgrades, and F&B in a Southern California tourist market. Comparable on attraction pricing tiers and tourist-day economics, though a completely different category.

Regional players

• Hornblower Cruises & Events: Operates sightseeing cruises, charters, and event cruises in Long Beach Harbor (including adjacent sunset cruises). Comparable on the water-based experiential and event business in the same geographic market.

Others

• Aquarium of the Pacific: Major Long Beach waterfront attraction and current combo-ticketing partner. Comparable as a nearby peer attraction competing for the same tourist day-visit wallet, and a relevant benchmark for ticketed-admission economics in the same micro-market.
• SS United States Conservancy: Preservation-focused organization for a former flagship ocean liner with comparable Art Deco heritage. Useful as a thematic peer on ship preservation economics and adaptive-reuse risk, though not a commercial operator at Queen Mary's scale.
• Cunard (Queen Mary 2): Successor operator of the Queen Mary ocean liner brand and current operator of Queen Mary 2. Comparable as the heritage brand successor and as a complementary ocean-liner experience, though its core business is active cruising rather than stationary hospitality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thequeenmary
• YouTubeyoutube.com/channel/UCg1vUgxbJ2QvDpgC7oMoj2w?view_as=subscriber
• Facebookfacebook.com/thequeen.mary
• Instagraminstagram.com/thequeenmary
• LinkedInlinkedin.com/company/the-queen-mary

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Queen Mary