What Tor Coatings Ltd. does

Tor Coatings Ltd. is a UK-based manufacturer and marketer of specialty liquid-applied coatings, organised as a wholly-owned subsidiary of RPM International Inc. (NYSE: RPM). Founded in 1975 and headquartered in Gateshead with a registered office in Bristol, the company sells commercial waterproofing, fire protection and building envelope systems through a B2B specification-led motion: Area Business Managers run free site surveys, issue bespoke written specifications (including CAD drawings where required), recommend approved contractors, monitor installation, and back the work with no-quibble warranties and an insurance-backed TorGuard guarantee.

Its core technology is a portfolio of proprietary liquid-applied coating systems rather than a single product. Elastaseal Z (including Z15 and Z20 variants) is a zero-odour waterproofing membrane for flat roofs, gutters and pitched roofs with 15–20 year guarantees. Unicover is a liquid waterproofing system for pitched metal roofs, with sub-variants — Unicover S (10-year top coat), Unicover Ultra (15-year premium full-roof system) and Unicover EdgeProtect (cut-edge corrosion repair) — and Unicover W extends the platform to external and internal cladding. Elastadeck is a fast-curing waterproofing system for balconies, walkways and terraces. Torrex 3 is a water-based internal fire protection coating that upgrades previously painted walls and ceilings to Euroclass B. Supporting products include Raincoat APA anti-corrosive primer, RC145 metal primer and Tor WDA 10 surface cleaner. Systems are sold with 10–20 year guarantees and are installed exclusively through an approved-contractor network.

The revenue model is product sale plus specification and warranty services. Pricing is quote-based, not list-priced, with bespoke project specifications; the company does not publicly disclose prices. Customer concentration is spread across facilities managers, social housing providers (e.g., Stockport Homes, 5+ year relationship), industrial and manufacturing (Fibercill), education (Edinburgh University, John Murray Building), hospitality and sport (Box Park, Salford Stadium, The Queen's Club), pharmaceutical (AstraZeneca Gawsworth Building) and local government (Howden House). Geographic footprint is UK-only (England and Scotland), with no claims of international reach. Industry association memberships (BCF, LRWA, NCS) and ISO 14001 environmental management certification support standing in regulated public-sector and social-housing procurement.

Name

Tor Coatings Ltd.

Legal name

Tor Coatings Limited

Website

https://tor-coatings.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

101–250 employees

Short description

Tor Coatings Ltd. is a UK manufacturer of liquid-applied waterproofing, cladding and fire protection coating systems (Elastaseal Z, Unicover, Elastadeck, Torrex 3), sold B2B through Area Business Managers and approved contractors to facilities managers, social housing providers, industrial, education and public-sector customers across England and Scotland.

Ownership category

akta.pro rank

Product category

Specialty Building Coatings

NAICS

Paint and Coating Manufacturing (32551), Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Adhesives & Sealants (2891)

akta.pro primary industry

Industrial Protective Coatings (IMADAKAB)

akta.pro secondary industries

Exterior Coatings & Surface Protection (Anti-corrosion, Fireproofing, Protective/Reflective Coatings) (IMAFAMAJ), Roof Coating, Sealing & Waterproofing (HSAGAKAG), Industrial Protective Coatings (IMAEAHAB)

Keywords

• Liquid waterproofing coatings
• Roof waterproofing systems
• Fire protection coatings
• Building envelope solutions
• Balcony waterproofing systems

Headquarters

HQ city

Birtley

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Coating Products: Sale of liquid waterproofing, fire protection, and building coating products to contractors, facilities managers, and building owners. Products include Elastaseal Z, Unicover, Elastadeck, and Torrex 3 systems.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Tor Coatings Ltd. manufactures and supplies liquid-applied waterproofing, fire protection, and building envelope coating systems for commercial, industrial and residential buildings in the UK. Its core range centres on the Elastaseal Z and Unicover liquid waterproofing systems, the Elastadeck balcony/walkway system, and the Torrex 3 fire protection coating, complemented by supporting primers/cleaners and a TorGuard product warranty programme.

Product overview

Tor Coatings Ltd. is a commercial coatings specialist offering a comprehensive portfolio of liquid-applied waterproofing and fire protection systems. The core product line consists of Elastaseal Z (flat roof and gutter waterproofing), Unicover (pitched metal roof systems), Elastadeck (balcony waterproofing), and Torrex 3 (internal fire protection). These products are offered as complete systems with complementary primers, primers, reinforcement materials, and support services including free site surveys, project specification, contractor installation, and insurance-backed TorGuard warranties. The systems are backed by guarantees ranging from 10 to 20 years and include ongoing maintenance inspection programs.

Differentiator

Problem solved

Functional benefit

Brands

• Elastaseal Z: Zero odour liquid-applied waterproofing for flat roofs, gutters and pitched roofs.
• Unicover
• Elastadeck
• Torrex 3
• TorGuard

Products and services

• Elastaseal Z Liquid Waterproofing System
• Unicover Single-Coat Waterproofing System
• Elastadeck Balcony & Walkway Waterproofing System
• Torrex 3 Fire Protection Coating System
• TorGuard Product Warranty Programme
• Tor Substrate Preparation Primers and Cleaners (Raincoat APA, RC145 Elastaseal Z Metal Primer, Tor WDA 10)

Quantifiable outcome

• 10-20 year guarantees on waterproofing systems
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered minor.

• BCF (British Coatings Federation)minorOthersIndustry association membership for coatings industry representation and standards.
• LRWA (Liquid Roofing and Waterproofing Association)minorOthersIndustry association membership for liquid roofing and waterproofing sector.
• NCS (National Coating Society)minorOthersIndustry association membership for coating industry standards and professionalism.
• ISOQAR (ISO 14001 Environmental Management)minorOthersISO 14001 environmental management systems certification holder.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mapei UK: Italian-headquartered manufacturer of building adhesives, sealants, and waterproofing products with significant UK presence. Comparable product offering in liquid waterproofing systems for commercial and residential buildings.
• Tremco Incorporated: RPM International sister subsidiary offering roofing, waterproofing, and building envelope solutions including liquid-applied systems. Directly comparable product portfolio and end markets, and the most natural peer given shared RPM ownership.
• Bauder Ltd: UK-based manufacturer of flat and pitched roof waterproofing systems, including liquid-applied membranes. Closest UK-headquartered direct competitor to Tor Coatings with overlapping customer base of facilities managers and contractors.
• Kemper System: Manufacturer of liquid-applied waterproofing systems (Kemperol) for roofs, balconies, and building envelopes. Directly competes with Tor Coatings' Elastaseal and Elastadeck product lines in commercial and residential refurbishment.
• Garland Company: US-based manufacturer of roofing, waterproofing, and building envelope restoration systems, including liquid-applied membranes. Directly comparable commercial coatings portfolio and B2B contractor-driven distribution model.
• IKO: Global manufacturer of roofing and waterproofing products, including liquid-applied systems for flat and metal roofs. Comparable building envelope product range and customer segments.

Regional players

• BMI Group: UK and Ireland-focused roofing systems manufacturer (formerly Braas Monier and Icopal). Comparable as a UK roofing and waterproofing specialist serving facilities managers and contractors, though stronger in pitched/sloped roofing.

Broad incumbents

• Sika AG: Swiss-listed global specialty chemicals company with a substantial building envelope, roofing, and waterproofing portfolio. Comparable to Tor Coatings as a manufacturer of liquid-applied membranes and construction coatings, though significantly larger and globally diversified.
• Carlisle Construction Materials: Major North American roofing and waterproofing manufacturer with EPDM, TPO, and liquid-applied systems. Comparable in building envelope focus and commercial customer base, though broader product mix and larger scale.
• BASF Master Builders Solutions: Global construction chemicals division of BASF offering waterproofing, sealants, and protective coatings. Overlaps with Tor Coatings in commercial waterproofing applications, with far greater scale and R&D resources.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/TorCoatings
• Facebookfacebook.com/TorCoatings
• LinkedInlinkedin.com/company/tor-coatings

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tor Coatings Ltd.