Sunjoy Group
Sunjoy Group is a Chicago-based B2B promotional products supplier founded in 2007 that sells customizable tech accessories—including power banks, wireless chargers, USBs, and earbuds—exclusively through authorized distributors in a factory-direct B2B2B model.
- Company typePrivate
- Founded2007
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Sunjoy Group does
Sunjoy Group, Inc. is a Chicago-based B2B promotional products supplier founded in 2007 that sells exclusively through authorized distributors in a B2B2B model. The company specializes in customizable tech accessories including power banks, wireless chargers, USB flash drives, Bluetooth speakers, earbuds, smart trackers, wall/car chargers, and an expanded portfolio of tech-adjacent items such as video brochures, massage guns, and action cameras. Sunjoy is recognized as the first supplier to introduce power banks to the promotional products industry and is described as offering one of the largest tech promotional product selections in the market.
The company operates a proprietary factory-distributor-direct supply chain platform that combines an open ERP system, e-commerce storefront, and social media marketing functions. Its technology includes a nine-step order tracking system linking Chicago-based sales operations to factory operations in Shanghai and Shenzhen, an On-Demand Promotion System that standardizes product configuration to minimize variance, and a Total Quality Management (TQM) process with factory qualification standards (RoHS, CE, FCC, ISO) and individual product testing before shipment. Sunjoy holds ASI 5-Star and SAGE A+ supplier ratings and was named the #1 Fastest-Growing Supplier by Counselor Awards in 2012.
Revenue is generated through one-time product sales of customized tech accessories sold in bulk volumes, with volume-based tiered pricing (minimum orders typically 25 units, going as low as 1 unit for QuickShip items) and per-unit pricing that scales down at higher quantities. The company achieved on-time delivery rates of 97-98% versus an industry average of 91% per Counselor Magazine's 2015 State of the Industry report. The company is privately held, self-funded through revenue growth, and led by founder Harrison Fu as President.
Sunjoy Group firmographics
Firmographics- Name
- Sunjoy Group
- Legal name
- SunJoy Group, Inc.
- Website
- https://sunjoy.us
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sunjoy Group is a Chicago-based B2B promotional products supplier founded in 2007 that sells customizable tech accessories—including power banks, wireless chargers, USBs, and earbuds—exclusively through authorized distributors in a factory-direct B2B2B model.
- Ownership category
- akta.pro rank
Where Sunjoy Group is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sunjoy Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Promotional Products Sales: One-time product sales of customized tech accessories for promotional purposes. Products include power banks, USB drives, wireless chargers, speakers, earbuds, and other tech accessories sold in bulk volumes with custom imprinting. Revenue generated through per-unit pricing with volume-based discounts (tiered pricing from 25+ to 1000+ units).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Volume-based pricing for custom wireless earbuds (VibePulse EP220) |
| Unit Pricing | Pay-as-you-go | Retail brand products (Apple AirPods, Amazon Echo Dot, etc.) |
| Unit Pricing | Pay-as-you-go | QuickShip promotional items with expedited delivery |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Sunjoy Group product offering
Product offeringCore offering
Sunjoy Group is a Chicago-based B2B supplier that manufactures and distributes customizable technology accessories — including power banks, wireless chargers, USB flash drives, Bluetooth speakers, earbuds/headphones, smart trackers, and wall/car chargers — to promotional product distributors for corporate branding and marketing campaigns. The company operates on a factory-distributor-direct model, supplying custom-imprinted promotional tech items that distributors resell to end clients.
Product overview
Sunjoy Group is a promotional products supplier and wholesaler specializing in high-quality tech accessories since 2007. The company operates as a single unified platform offering customizable promotional tech products including power banks (SKU PWB series), wireless chargers (WSC series), USB flash drives, Bluetooth speakers, earbuds and headphones, smart trackers (AirTags), wall/car chargers, and various custom metal products (pins, coins, medals). The product portfolio also extends to tech-adjacent items like action cameras, massage guns, air compressors, video brochures, fitness trackers, and eco-friendly products. The company emphasizes on-demand customization capabilities with multiple imprint methods, color options, and packaging choices, positioning itself as a 'value customizer' for promotional product distributors. Key differentiating offerings include UL/ETL certified power banks, QuickShip fast-delivery items, eco-friendly bamboo and recycled material products, and premium retail brand electronics (Apple, Amazon, Bose, JBL) available for custom branding.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Power Banks
Quantifiable outcome
- 97.57% to 98.96% on-time delivery rate compared to industry average of 91%
- +1 more outcomes
Companies that use Sunjoy Group
Customer profileSegments1 record
Ideal customer profiles1 record
Sunjoy Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sunjoy Group partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Sunjoy Group competitors and assessment
Company assessmentBroad incumbents
- 4imprint: One of the largest promotional products distributors in North America, publicly traded and serving a wide variety of end-buyers. Highly comparable as both occupy the promotional products value chain, though 4imprint is a much larger distributor while Sunjoy is a supplier/wholesaler to that channel.
- HALO Branded Solutions: Major promotional products distributor serving enterprise customers across the US. Operates in the same end-market (corporate promotional merchandise) as Sunjoy, though HALO is a distributor-side competitor to Sunjoy's distributor customers.
- SanMar: Largest supplier of imprintable apparel and accessories to the promotional products industry. Comparable as a wholesaler serving promotional distributors, though SanMar is heavily apparel-focused whereas Sunjoy is tech-focused.
Direct peers
- PCNA (Polyconcept North America): One of the largest suppliers of promotional products in North America, offering decorated hard goods and apparel to distributors. Highly comparable business model (supplier to distributors) and similar product breadth, including tech accessories.
- HIT Promotional Products: Promotional products wholesaler offering a broad catalog including many tech accessories (power banks, USBs, speakers). Directly comparable as a B2B supplier to distributors with overlapping product categories.
- Quality Logo Products: Promotional products supplier with a sizable catalog of customizable tech accessories and drinkware. Comparable business model selling decorated merchandise to businesses, with overlapping product lines including chargers and speakers.
- ePromos Promotional Products: Promotional products supplier and distributor offering tech accessories, drinkware, and apparel with custom decoration. Comparable as a multi-channel promotional merchandise provider with significant tech category exposure.
- BIC Graphic USA: Major supplier of promotional writing instruments, drinkware, hard goods, and tech accessories to the distributor channel. Comparable as a B2B supplier serving promotional product distributors with branded merchandise.
- Koozie Group: Promotional products supplier (formerly Norwood/Cranial) offering drinkware, writing instruments, and tech accessories to distributors. Comparable wholesale business model and channel overlap with Sunjoy's distributor customer base.
- National Pen: Promotional products supplier specializing in customized writing instruments and tech accessories with direct sales to businesses. Comparable in serving the corporate promotional merchandise channel with customized branded products.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sunjoy Group social profiles
Digital presenceSunjoy Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sunjoy Group leadership team
Management profileNumber of profiles
Profiles1 record
Sunjoy Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sunjoy Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sunjoy Group
What does Sunjoy Group do?
Sunjoy Group is a Chicago-based B2B supplier that manufactures and distributes customizable technology accessories — including power banks, wireless chargers, USB flash drives, Bluetooth speakers, earbuds/headphones, smart trackers, and wall/car chargers — to promotional product distributors for corporate branding and marketing campaigns. The company operates on a factory-distributor-direct model, supplying custom-imprinted promotional tech items that distributors resell to end clients.
Is Sunjoy Group a public or private company?
Sunjoy Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sunjoy Group founded?
Sunjoy Group was founded in 2007. It employs 11 to 50 people.
Where is Sunjoy Group based?
Sunjoy Group is headquartered in Chicago, United States, in the North America region.
How does Sunjoy Group make money?
One revenue line is on record: promotional Products Sales.
Who are Sunjoy Group's main competitors?
Broad incumbents on record are 4imprint, HALO Branded Solutions and SanMar. Direct peers are PCNA (Polyconcept North America), HIT Promotional Products, Quality Logo Products, ePromos Promotional Products, BIC Graphic USA, Koozie Group and National Pen.
Does Sunjoy Group have an API?
No public API is recorded for Sunjoy Group.