Dr. Ausbüttel & Co.

What Dr. Ausbüttel & Co. does

Dr. Ausbüttel GmbH & Co. KG is a privately held, family-owned German MedTech manufacturer headquartered in Dortmund that develops and markets wound-care products under the DRACO brand and pediatric eye plasters under the Piratoplast brand. The company serves healthcare professionals (wound-care specialists, orthoptists, ophthalmologists, medical assistants), German pharmacies, and parents of children undergoing occlusion therapy, distributing exclusively through a domestic field-sales force covering defined pharmacy territories (e.g., Berlin/Brandenburg; Offenburg/Konstanz/Lörrach/Freiburg) and an in-house MFA-staffed customer-service hotline.

The DRACO portfolio comprises modern wound dressings for acute and chronic wound management, anchored by the 2004-launched DracoHydro and extended via socially-coded sub-lines such as DracoEmotion (plasters packaged in workshops for people with disabilities). Piratoplast eye plasters use a 'MIX Extra Soft' silicone adhesive and child-collaboratively designed motifs to support therapy compliance. Since 1998 the company has operated a distinctive manufacturing model in which products are assembled and packaged in workshops for people with disabilities (WfbM), an arrangement that anchors both cost structure and ESG positioning; 20% of annual profits are donated to social partners, and employees contribute over 2,000 hours annually across 30+ partner organizations.

Commercially, Dr. Ausbüttel generates revenue through B2B hardware sales into the German pharmacy channel and via field-sales relationships with medical practices, with no disclosed public pricing and no evidence of digital-direct or international distribution. Go-to-market combines a legacy field-sales motion with Salesforce-driven CRM campaigns, employer-brand marketing, and healthcare-professional training (Wunde+, Orthoptistinnentag). The company is bank-independent and debt-free under fourth-generation managing shareholder Stephan Kohorst, with a four-person management board and ~250 employees as of the most recent reporting.

Name

Dr. Ausbüttel & Co.

Legal name

Dr. Ausbüttel GmbH & Co. KG

Website

https://drausbuettel.de

Company type

Private

Founded year

1894

Operating status

Operating

Headcount range

101–250 employees

Short description

Dr. Ausbüttel GmbH & Co. KG is a family-owned German MedTech manufacturer in Dortmund that develops and distributes DRACO wound-care dressings and Piratoplast pediatric eye plasters to pharmacies, clinicians, and parents across Germany.

Ownership category

akta.pro rank

Product category

Wound Care Medical Devices

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Medical Equipment and Supplies Manufacturing (3391)

SIC

Surgical & Medical Instruments & Apparatus (3841), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Antimicrobial Wound Care (Silver/Iodine/PHMB Dressings, Wound Irrigation) (HLAHALAC)

akta.pro secondary industry

First Aid & Wound Care (Bandages, Dressings, Antiseptics, Burn Care) (CRADAMAB)

Keywords

• Wound care products
• Medical wound dressings
• Pediatric eye patches
• Medtech manufacturing
• Occlusion therapy supplies

Headquarters

HQ city

Dortmund

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. DRACO Wound Care Products: Sale of professional wound care products and medical devices including advanced wound dressings to healthcare providers, pharmacies, and medical practices. Revenue is generated through direct field sales relationships and ongoing product supply contracts.
2. Piratoplast Pediatric Eye Plasters: Sale of specialized eye plasters for children undergoing occlusion therapy, distributed through pharmacies and orthoptist/ophthalmologist recommendations. Includes themed seasonal designs and therapy support materials.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Dr. Ausbüttel develops, manufactures, and sells professional wound care products under the DRACO brand (modern wound dressings for acute and chronic wound management) and pediatric eye patches under the Piratoplast brand for occlusion therapy in children. Products are manufactured in-house and through partner workshops for people with disabilities, and distributed via the company's field sales force and German pharmacy network.

Product overview

Dr. Ausbüttel & Co. is a MedTech company that develops and markets wound care products and services. The company operates two core product brands: DRACO for professional wound care products (including modern wound dressings for chronic wounds, beginning with DracoHydro in 2004), and Piratoplast for pediatric eye patches used in occlusion therapy. Supporting offerings include DracoEmotion (plasters packaged by people with disabilities) and the Wunde+ training program for medical professionals. The company is headquartered in Dortmund, Germany, with roots dating back to 1894.

Differentiator

Problem solved

Functional benefit

Brands

• DRACO: Wound care products brand offering modern wound dressings for professional wound care, including products for chronic wounds.
• Piratoplast

Products and services

• DRACO Wound Care Brand

Quantifiable outcome

• 20% of annual profits donated to social partners since 2010, with engagement spanning over 2,000 employee hours and 30+ partner organizations annually.
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Werkstatt WestfalenfleißcoreStrategic or Co-development Partner · 1 January 2025Specific workshop partner in the Münsterland region highlighted in company news. The partnership exemplifies the company's approach to working with workshops for people with disabilities, demonstrating the value of inclusive employment in the supply chain.
• Social Partners Network (Companies, Foundations, Social Organizations)coreStrategic or Co-development Partner · 1 January 2020A dedicated business unit was created to strengthen engagement for disadvantaged children and youth in Dortmund. Through partnerships with companies, foundations, and social organizations, resources are pooled to sustainably and positively change life trajectories. The company donates 20% of annual profits and employees contribute over 2,000 hours of engagement annually across 30+ partners.
• Werkstätten für Menschen mit Behinderung (Workshops for People with Disabilities)coreStrategic or Co-development Partner · 1 January 1998Since 1998, Dr. Ausbüttel has partnered with workshops for people with disabilities (WfbM) where products are manufactured and packaged. This partnership integrates social inclusion into the core value chain — a defining element of the company's social entrepreneurship model. Christian heads the procurement management area that manages these workshop relationships daily.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Paul Hartmann AG: German-headquartered wound care and surgical consumables manufacturer with a comparable DACH-centric distribution model and a deep portfolio of modern wound dressings; competes most directly with the DRACO brand among German pharmacies and hospitals.
• Lohmann & Rauscher: German family-owned medical device manufacturer specializing in wound care, hygiene, and OR consumables; highly comparable family-business model and DACH-focused distribution into pharmacies and hospitals.
• Urgo Medical: Specialist wound care medical device company (Urgo group) with a portfolio of advanced dressings and lipidocolloid technology; directly comparable in product category and clinical positioning versus DRACO.

Broad incumbents

• Mölnlycke Health Care: Global wound care and surgical solutions leader (Mepilex, Mepitel) with significantly broader international reach; directly comparable on product category (advanced wound dressings) but at much larger scale and with deeper clinical evidence.
• Smith & Nephew: Multinational medical device company with a sizable Advanced Wound Management franchise; competes with DRACO in professional wound dressings globally while operating a much broader orthopedics and sports medicine portfolio.
• Coloplast: Danish medical device company with a Wound & Skin Care business alongside ostomy and continence; comparable in chronic wound care dressings but with global reach and a substantially larger revenue base.
• ConvaTec: Global medical products company focused on advanced wound care, ostomy, and continence; comparable in modern wound dressings sold through pharmacy and clinical channels, with broader geographic distribution.
• B. Braun: German medical device and pharmaceutical company with a wound care and surgical consumables offering; overlaps with DRACO in professional wound management products sold into hospitals and pharmacies in Germany.
• 3M Health Care: Diversified healthcare and consumer goods major with a substantial wound closure and advanced wound care portfolio (now partially spun as Solventum); competes with DRACO in professional wound dressings and skin-friendly adhesive technology.

Regional players

• Trusetal Verbandstoffwerk: German manufacturer of wound dressings, bandages, and sterile medical supplies; highly comparable in product scope (professional wound dressings) and DACH-centric sales channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@dr.ausb%C3%BCttel
• LinkedInde.linkedin.com/company/dr--ausb%C3%BCttel-&-co--gmbh
• Instagraminstagram.com/drausbuettel

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dr. Ausbüttel & Co.